Rebranding Christianity with Jeff Jones [REBROADCAST]

Branding is about more than selling a product. In the U.S., the Christian brand is losing relevance and influence. A key reason is that Christians, who represent the brand to the world, fail to display the promises of Christianity to others. Often times, we do not consistently act in a way that reinforces God’s unconditional love.

In Jones' new book (written with Mike Hogan), Rebranding Christianity, he argues Christianity must reclaim its brand because it is the only brand that can change the world for good!