Digital Marketing Master
The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.
Episodes
September 12, 2024 • 23 mins
In this episode of Digital Marketing Master Archive Edition, Abby Martinez is joined by Oliver Walker-Jones, Head of Marketing, Communications & Brand at Joby Aviation. Oliver shares his unique career path from political campaigner to leading marketing efforts for cutting-edge electric air taxis. He discusses the challenges and excitement of introducing a groundbreaking product, building trust with stakeholders, and the importa...
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September 4, 2024 • 26 mins
In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Ben Sailer, Director of Inbound Marketing at WordPress.com at Automattic. Ben shares his journey through the ever-evolving landscape of digital marketing, shedding light on the challenges of changing market perceptions, particularly about WordPress.com. He also offers invaluable advice on the importance of understanding business fundamentals, e...
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August 14, 2024 • 26 mins
In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Shanda Boyett, the Head of Corporate Marketing at Pushpay. Shanda shares insights into her role in shaping the company's brand and corporate messaging, the importance of data-driven creativity in marketing, and how Pushpay is helping nonprofits and faith-based organizations achieve their missions. With a rich background spanning journalism, age...
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July 17, 2024 • 15 mins
In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Elliot Talbert-Goldstein, the Director of Digital Strategy at the Division of Professional Studies at UMBC. Elliot shares his unique insights into the digital marketing strategies employed by UMBC to connect with graduate students, working professionals, and community members. He discusses the importance of personalized communication, t...
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July 10, 2024 • 11 mins
In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Aida Kamber, current CMO and previous VP of Growth Marketing at Code42. Aida shares her expertise on protecting data from insiders, highlighting the importance of empathy and innovation in security marketing. She discusses the challenges of outdated technology, the significance of tech consolidation, and the strategies Code42 employs to...
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June 26, 2024 • 39 mins
Join host Sarah Morse on this episode of Digital Marketing Master Archive Edition as she sits down with Reza Kamran, the former Senior Director of Product Marketing at Mitel. Reza shares his insights on the dynamic world of business communications, detailing Mitel's strategic shifts from on-premise PBX systems to innovative cloud-based solutions during his time as Senior Director. He discusses the complexities of targeting the midm...
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Join host Abby Martinez on the Digital Marketing Master Archive Edition as she dives into the dynamic world of casino marketing with Adam Borden, Vice President of Digital Marketing at Live! Casino and Hotel. Adam shares his unique career journey from major brands to the vibrant and multifaceted casino industry. Discover how Adam and his team utilize technology to enhance customer experiences, tackle the challenges of diverse demog...
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In this episode of Digital Marketing Master Archive Edition, host Abby Martinez sits down with Bridget O'Brien, the Chief Marketing Officer of Tri-Harbor Financial Group, a leading office of Northwestern Mutual. Bridget shares her journey from healthcare marketing to financial services, discussing the unique challenges and strategies involved in marketing for a large financial advisory team. She delves into the importance of data-d...
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June 5, 2024 • 13 mins
In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Sabina Osorio, Director of Marketing and Customer Engagement at TED Conferences. Sabina shares her journey in the marketing world and discusses her unique approach as a "marketing athlete." Discover how TED creates a boundless curiosity catalyst through its cross-disciplinary community and innovative initiatives. Sabina also reveals the...
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May 29, 2024 • 17 mins
In this episode of the Digital Marketing Master Archive Edition, Sarah Morse sits down with Ari Capogeannis, Senior Director of Enterprise Revenue Marketing at Nvidia. Ari offers valuable advice for professionals in digital marketing, emphasizing the importance of alignment, data-driven decision-making, and continuous learning. Dive into a detailed discussion about aligning marketing and sales, leveraging data for strategic insight...
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May 22, 2024 • 26 mins
In this episode of Digital Marketing Master Archive Edition, host Abby Martinez welcomes Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop. Kerry shares her unique journey from studying psychology to becoming a seasoned marketing professional in the B2B space. She delves into her diverse experiences across industries like higher education, fintech, and cybersecurity, offering valuable insights on building...
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May 15, 2024 • 22 mins
Join host Abby Martinez as she sits down with Matt Braud, Head of Global Marketing and Coms at Lummus Technology, in this episode of Digital Marketing Master Archive Edition. Explore Matt's career journey from strategic communications to marketing, and how the worlds of marketing and communications intertwine. Dive into the exciting story of Lummus Technology, a company undergoing significant transformation in the energy industry, ...
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Join host Sarah Morse as she delves into the dynamic world of digital marketing with Brett Tolbert, VP of Marketing and Sales Strategy at Comcast Business. In this episode, Brett shares insights into Comcast Business' telecommunications services for businesses of all sizes, the importance of reliability and cybersecurity, and the challenges of targeting diverse audiences. Discover how to navigates the ever-changing digital landscap...
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April 24, 2024 • 23 mins
Join host Abby Martinez in this episode of Digital Marketing Master Archive Edition as she sits down with Anthony Giordano, VP of Growth Marketing at Sermo Inc., to explore his diverse journey through the world of marketing. From launching pharmaceuticals to pioneering Omni Channel advertising in the Middle East, Anthony shares insights gained from working across various sectors and geographies. Discover how he navigated challenges...
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April 3, 2024 • 32 mins
Join host Abby Martinez in an enlightening conversation with senior director of digital marketing for Dell Technologies, Geoffrey Colon, on the Digital Marketing Master Archive Edition. Together the two explore the core principles of marketing, the power of influence, and the importance of authenticity in connecting with audiences. Discover valuable lessons on navigating setbacks, embracing challenges, and achieving success in the ...
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March 27, 2024 • 25 mins
Join host Abby Martinez in an insightful conversation with marketing veteran Nancy Mcnee Newell on the Digital Marketing Master Archive Edition. Delve into Nancy's journey from unexpected beginnings at Baylor University to becoming the head of marketing experiences at Adobe, adept at navigating diverse industries and digital landscapes. Discover invaluable insights on targeting diverse audiences, enhancing engagement, and the vital...
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March 20, 2024 • 30 mins
Join Abby Martinez in a deep dive conversation with Angela Rueda, head of business marketing technology at Meta. From her early days in relationship marketing to navigating the complexities of marketing technology today, Angela shares insights, experiences, and pivotal moments that have shaped her career. Discover the importance of data, innovation, and finding your unique work style in this insightful episode of Digital Marketing ...
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February 21, 2024 • 33 mins
This episode marks that start of the archive edition series of the Digital Marketing Master Podcast. Through this series we’ll take a look back at the wisdom shared by our guests in these unpublished episodes.
In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey ...
In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey ...
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February 14, 2024 • 34 mins
Join host Abby Martinez in a riveting conversation with Doug Vosik, Senior Vice President of Marketing Communications and Ticketing for the Houston Texans. Discover how Doug's nontraditional career path led him to the heart of NFL marketing. From leveraging digital platforms to building emotional connections with fans this episode offers valuable insights into the dynamic world of sports marketing. Tune in to gain strategic perspec...
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January 31, 2024 • 28 mins
In this episode of Digital Marketing Master, our host Jeff Hendricks engages in a captivating conversation with the seasoned marketing professional, Eva Braiman. With over 25 years of experience, Eva shares her fascinating journey from the dawn of the digital age to the current era of generative AI and ChatGPT. Together, they delve into the challenges and opportunities in marketing, discussing mistakes to avoid and key strategies f...
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