Digital Marketing Master
The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.
Episodes
September 13, 2023 • 31 mins
Join host Abby Martinez as she sits down with Aditi Uppal, a seasoned marketer with a diverse career spanning from British Petroleum to her current role as Senior Director of Digital Marketing at Teradata. In this episode of Digital Marketing Master, Aditi shares her journey, emphasizing the importance of customer-centric marketing and the integration of technology and data in today's marketing landscape. Discover valuable insights...
Mark as Played
September 12, 2023 • 30 mins
Join host Abby Martinez on this episode of Digital Marketing Master as she chats with Iqbal Brainch, a seasoned marketer with 27 years of experience. Iqbal shares his remarkable journey from brand marketing at Procter & Gamble to his current role as the VP of Marketing and Digital at Culligan North America, where he leads digital transformation efforts in the water industry. Discover how digital marketing is helping Culligan ed...
Mark as Played
September 6, 2023 • 20 mins
In this episode of Digital Marketing Master, host Abby Martinez sits down with Jonathan Kriner, the Senior Manager of the ad growth marketing team at Roku. Discover how Roku, a leader in TV streaming with over 70 million active accounts, has expanded its advertising business in the streaming landscape. Jonathan shares his journey from starting a music startup to his current role, emphasizing the importance of data-driven marketing,...
Mark as Played
September 6, 2023 • 33 mins
In this episode of Digital Marketing Master, host Abby Martinez sits down with the Senior Vice President of Marketing at Infinera, Robert Shore, to discuss the art of marketing in the telecommunications industry. Robert, with over 25 years of experience, shares insights into his transition from engineering to marketing, highlighting the importance of effectively communicating complex technology solutions to customers. Discover the ...
Mark as Played
September 5, 2023 • 23 mins
In this episode of Digital Marketing Master join our host Abby Martinez as she dives into the dynamic world of digital marketing with the Global Head of Digital Media for FINN Partners, Bianca Garcia. Together, they explore the nuances between programmatic and traditional advertising methods, revealing how understanding your audience can revolutionize your marketing strategy. Discover the secrets of reaching your target audience in...
Mark as Played
September 2, 2023 • 17 mins
In this episode of Digital Marketing Master, host Sarah dives into the world of financial marketing with guest Sal Cilella, the mastermind behind the global digital marketing strategy at the CME Group. As the world's largest derivatives exchange, CME Group brings together buyers and sellers for commodities and financial products. Join us as Sal shares insights into targeting a diverse audience, from institutional investors to indiv...
Mark as Played
Join host Abby in this insightful episode as she engages in a thought-provoking conversation with Manu Aggarwal, VP of Marketing at OnTrac. Discover the art and science behind building a full-funnel marketing strategy that not only drives revenue but also fosters deep connections with your audience. Manu shares key insights, real-world examples, and practical tips to help marketers align their efforts, amplify brand impact, and unl...
Mark as Played
August 30, 2023 • 27 mins
In this episode of Digital Marketing Master, host Abby sits down with Jessie Dearien, Vice President of Marketing and Digital Experience at RS Americas. With a diverse career spanning from agency work to B2B industries, Jessie shares her unique journey into the world of digital marketing. Tune in to discover how she transitioned from an agency role, working with brands like Hilton and Tory Burch, to her current leadership position ...
Mark as Played
August 25, 2023 • 27 mins
In this episode of Digital Marketing Master, host Abby dives deep into the world of healthcare marketing with guest Brian Urban. Brian, Head of Segment Marketing at FinThrive, shares his unique journey into marketing and how it led him to the complex intersection of data and healthcare. From discussing the challenges of marketing in the healthcare sector to highlighting the importance of collaboration and innovation, Brian provides...
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August 25, 2023 • 24 mins
Join us on this episode of Digital Marketing Master as we delve into the captivating journey of Beth Howell, a seasoned marketer whose career has been anything but linear. From her early days in advertising to her role in a database publishing giant, Beth shares her experiences and insights with host Abby. Discover how she has navigated themes of trust, pivoting, continuous learning, and customer care throughout her career. In this...
Mark as Played
August 16, 2023 • 34 mins
Join us in the latest episode of Digital Marketing Master as Abby sits down with the accomplished data analytics and marketing professional Deborah Cynn. Deborah's journey, which includes an MBA from Duke University and experience at Deloitte, offers unique insights into the world of B2B insurance marketing, specifically within the Medicare sector. Discover the pivotal lesson of understanding your audience's emotions before craftin...
Mark as Played
August 16, 2023 • 26 mins
Join us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learning and innovation within her team. ...
Mark as Played
August 16, 2023 • 29 mins
In this captivating conversation, your host Abby sits down with Andrew Baird, the VP of Marketing at TierPoint, a leading data center and managed services company. Join us as we explore the world of B2B marketing and delve into the insights and strategies that Andrew has gained over the years. From understanding the intricate customer journey to creating a cohesive brand story, Andrew shares valuable perspectives on driving brand a...
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"Navigating the Ever-Changing Landscape of B2B SaaS Marketing" featuring Genelle Kunst of Bloomreach
August 15, 2023 • 24 mins
Join host Abby as she sits down with Genelle Kunst, VP of Global Marketing at Bloomreach, in this episode of Digital Marketing Master. Genelle shares her unique career path from business development to B2B SaaS marketing, highlighting the exciting opportunities and challenges the industry offers. They discuss the importance of being data-driven, staying ahead of market changes, and the ever-evolving role of AI in marketing. Tune in...
Mark as Played
Join host Abby as she delves into the dynamic world of digital marketing for financial investments in this insightful episode of Digital Marketing Master. Her guest, David Partain, an expert in the field, shares his journey and experiences in marketing for Northern Trust Asset Management. Discover how David and his team engage with external advisors, build trust with potential investors, and educate their target audience about comp...
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On this episode of Digital Marketing Master, Rachael Donnelly, CMO of Experian Marketing Services, emphasizes the importance of building relationships with clients and understanding their business challenges. Join Abby and Rachael as they discuss the game changers in the field today and the need to take a step back from the day-to-day of our own business to consider how it impacts our clients. Rachael also speaks about the challeng...
Mark as Played
August 12, 2023 • 28 mins
Join host Abby as she sits down with Justin Bartek, an experienced marketer in the restaurant industry. Justin's journey began with a passion for music, but he found his way into marketing at a publishing company and later ventured into the restaurant world. Throughout the years, he embraced digital marketing and hyperlocal targeting, making him a master at connecting brands with their audience. Discover how Justin's unique backgro...
Mark as Played
August 12, 2023 • 31 mins
Join host Abby as she sits down with Mari Carrasquillo, a digital marketing expert with over 25 years of experience in the field. In this episode of Digital Marketing Master, Mari takes us through her career journey, from her early days in sales to becoming a trailblazer in the digital marketing space. With diverse experiences in pharmaceuticals, advertising agencies, and leading consumer brands, Mari shares valuable insights and s...
Mark as Played
August 12, 2023 • 24 mins
Join host Abby as she engages in a thought-provoking conversation with marketing expert Harsh Singh in this episode of Digital Marketing Master. Harsh, Global Lead of Cloud Product Marketing at VMware, shares valuable insights from his extensive career in marketing, product management, and product marketing. Discover the power of customer-centric marketing and the importance of empathy and collaboration within marketing teams. Hars...
Mark as Played
August 12, 2023 • 22 mins
In this episode of Digital Marketing Master, host Abby sits down with Kim Howard, a seasoned marketing professional with over thirteen years of experience in the field. Kim shares her journey from journalism to marketing and how her passion for creativity and data led her to her current role as Director of Marketing and Digital Strategy at Remington Hotels. They discuss the challenges and trends in the hospitality industry post-Cov...
Mark as Played
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