"Transforming Nonprofits Through Data-Driven Creativity" with Shanda Boyett

In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Shanda Boyett, the Head of Corporate Marketing at Pushpay. Shanda shares insights into her role in shaping the company's brand and corporate messaging, the importance of data-driven creativity in marketing, and how Pushpay is helping nonprofits and faith-based organizations achieve their missions. With a rich background spanning journalism, agency work, and tech, Shanda also delves into her unique career journey, the power of side hustles, and the evolving landscape of B2B marketing. Whether you're in tech, marketing, or nonprofit work, this episode offers valuable lessons on leveraging technology to drive engagement and impact.