Digital Marketing Mentality - English Edition

Digital Marketing Mentality - English Edition

Elevate your Digital Mindset to navigate a constantly evolving landscape. Discover Enrico Giubertoni’s podcast, designed for the unique challenges faced by Decision-Makers.

Episodes

Unlocking the Future: 10 Lessons for C-Suite and Managers on AI Digital Transformation

July 31, 2025 • 7 mins
The landscape of business is undergoing a profound shift, driven by the relentless pace of AI Digital Transformation. For C-Suite executives and managers, understanding and leveraging this evolution isn't just an option; it's a strategic imperative. https://open.spotify.com/episode/0tcDlztz25MU2LtY0QZaih?si=85S5fE1iQPODxDoPFj7caw My experience as a consultant, trainer, author, and speaker specializing in Digital & AI Marke...
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Beyond the Hype: A C-Suite Framework for AI Ethics, Bias, and Transparency

July 17, 2025 • 9 mins
Artificial intelligence is no longer a fleeting trend but a strategic imperative. As organizations accelerate its adoption, many are navigating a minefield of ethical and reputational risks that could nullify every competitive advantage. For the unprepared, the "trust trap" is just around the corner. A robust approach to AI ethics is not just a defensive measure; it is the very foundation of sustainable innovation. https://open...
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AI is the Body, Culture is the Mind: A Manichean Choice for Business Leaders

July 15, 2025 • 7 mins
In a contemporary landscape where dialogue now spans five consumer generations, a successful strategy for AI for Business Leaders demands a tool capable of overcoming their intolerance for limitations like closing times, distances, and communication walls. https://open.spotify.com/episode/3sbszHsEcB59CzO9qQskgh?si=hjqo148iTQS9qdiH9dCkqw AI and agentification—that is, AI's ability to react in real-time with autonomous reason...
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AI Creativity: How to Lead the Revolution and Escape the Marketing Stagnation

July 3, 2025 • 8 mins
This isn't an opinion. It's a diagnosis. For the better part of a decade, the world of digital marketing has been running on a flatline of creativity. You've felt it, haven't you? As a Marketing Director, a Content Manager, or a Brand Strategist, you've seen the vibrant potential of digital communication slowly calcify into a predictable, sterile, and soul-crushingly boring routine. https://open.spotify.com/episode/3sbszHsEcB59...
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AI strategic vision: Will You Settle for Writing Prompts, or Will You Redefine Your Industry?

June 25, 2025 • 9 mins
In the deafening buzz of the digital age, a single narrative about Artificial Intelligence has taken hold. It’s a story about productivity. About efficiency. About crafting the perfect prompt to get a marginally better answer from a machine. https://open.spotify.com/episode/4e9WCEIrhuV1NRCmbvbHUS?si=1bvJvjGtSsC87ku8NbIu-Q But is that the real game? Is a leader's purpose truly to master a tool, or is it to use that too...
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The Evolution is Now: Mastering the AI Shopping Mindset for Unprecedented Retail Relevance

June 18, 2025 • 10 mins
Welcome to the AI shopping era: our consumers are evolving, consequently their expectations too.  The retail landscape is undergoing a radical transformation.  https://open.spotify.com/episode/4ggMuckdRrbxwuAFEk5dDs?si=pjxRnPplSuOFoBHKEWMnqw This isn't just a trend; it's a necessity for businesses aiming to remain competitive and relevant in a continuously evolving market. For Retail Managers and Marketing Managers, unde...
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 The AI Organization Chart and the Future of Work

June 13, 2025 • 8 mins
The classic organizational chart—a familiar web of roles and reporting lines—has long provided structure and clarity. But as artificial intelligence evolves from a helpful tool to a transformative catalyst, that traditional map is becoming obsolete. The urgent need for a new model, an AI organization chart, is reshaping our entire approach to corporate structure. For modern companies, developing a coherent AI organization chart is ...
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AI for Trade Marketing: Shaping a New Mindset for a Competitive Edge

May 28, 2025 • 7 mins
The advent of AI for trade marketing (AI) is not a distant future prospect but a current, transformative force For professionals navigating this field, the integration of AI for Trade Marketing signifies more than just the adoption of new tools; it demands a fundamental recalibration of strategy, execution, and managerial mindset. This article delves into how Artificial Intelligence is profoundly reshaping Trade Marketing, outli...
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Elevate with AI: Aligning Organizational Efforts for Target Excellence

April 2, 2024 • 6 mins
In this era of artificial intelligence (AI), consumers have become more demanding, requiring a high-quality customer experience that can only be ensured through perfect internal harmony. https://open.spotify.com/episode/4eqyPJzZUgk4vyKYROv3u7?si=mF-5tUwJQEepWCDO88ZvnQ This scenario confronts businesses with the question: how can this synergy be guaranteed? AI is not about cutting costs; it's about MEETING the needs of yo...
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Meet the true needs of your Target, not their discount requests!

February 16, 2024 • 2 mins
Discounts make customers happy in short term, but don't in long term because price reduction creates confusion about the real value of the product and consequently lowers its reputation. Just as children who receive many toys are not happy, customers who are spoiled with discounts and offers are not satisfied. This applies to both B2B and B2C. https://open.spotify.com/episode/3LPBexUdx8SX10YuM4ncUz?si=593f6109250f446e Un...
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Enhancing Sales Tactics with AI: A Case Study of Digital Innovation

November 4, 2023 • 6 mins
In my recent venture as a consultant, I had the privilege of leading a significant transformation within a renowned B2B company. This journey has been documented in my podcast "Digital Marketing Mentality", where I narrate how I helped a company in elevating sales tactics and strategies integrating artificial intelligence  not just as a mere tool, but as an accelerator for cultural and technological change. https://open.spotify...
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Artificial Intelligence vs Human Ignorance: The Denied Loan that Sparked a Conversation on Responsibility

October 10, 2023 • 3 mins
Could Your Name Ruin Your Financial Future? If you thought your financial standing solely depended on your actions, think again. Today, we dive into a case that not only challenges this notion but also raises important questions about the role of technology and human intervention in decision-making processes. https://open.spotify.com/episode/06KL0TgbEcyUmJdgKTqQJu?si=d6786e59712149c8 Why This Matters to Us—and Why I Wrot...
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Lost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy

September 18, 2023 • 3 mins
In today's competitive landscape, customers are not merely shopping for products; they're seeking impactful brand experiences. Indeed, products should be viewed as solutions to customer needs, whether those needs are explicit or implicit, logical or emotional. This article was inspired by a recent experience where a company failed to address my concerns effectively, resorting instead to explaining their internal processes. ...
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Unlocking Business Innovation: How a Trip to Paris Revealed Timeless Principles

August 28, 2023 • 5 mins
Discover how a simple trip to Paris can unveil the essence of business innovation and customer-centric culture. In this post, we'll explore how traditional companies can stay relevant by adopting a culture of innovation, focusing on customer needs, and leveraging technology wisely. https://open.spotify.com/episode/7e90Vqem70ddP33Dp5vYex?si=8acc219650ff4895 Case Study: A Tour of Innovation with RATP in Paris This summer, ...
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