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August 12, 2021 22 mins
La llegada de las telecomunicaciones revolucionó al mundo en la década de los años 70s y el nuevo presidente de la FIFA, el brasileño Joao Havelange, lo supo aprovechar. Promocionó el futbol de la mano de grandes marcas comerciales, lo que le dio una nueva dimensión a la mercadotecnia deportiva: el futbol dejó de ser sólo un deporte para convertirse en un espectáculo internacional a gran escala.

Agradecemos la participación en este capítulo del periodista Carlos Albert.
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