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August 22, 2025 • 17 mins
DJ Kristyles caught up with Actor Brandon T Jackson known for such roles as Big Momma house and Lottery Ticket
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What's going on?

Speaker 2 (00:00):
What's going on? Everything's good with.

Speaker 3 (00:01):
You, Govin, that's great man. We're moving with production, so
you know, against we got a lot.

Speaker 1 (00:11):
Of talents we're wrangling in.

Speaker 3 (00:12):
We got a lot of you know, Skep Jules, you know,
it's flying the people in. He's got all these personalities
at a lot of stuff in.

Speaker 2 (00:20):
Right, Well, let me give you let me give you
a dope dope interview.

Speaker 4 (00:22):
I mean a dope intro first, because people got to
know who you are man and give and give flowers
and flowers to due.

Speaker 3 (00:28):
Uh.

Speaker 4 (00:28):
You tuned into w U ninety five point nine FM,
the DJ Chris Styles Show. I got a special guest
with me right now. Actor comedian, all around powerhouse branded
t Jackson. You know when from all the blockbuster hits
from Tropic Thunder, Percy Jackson lottery ticket lit up the
screen with his comedic genius, brought heart to every role

(00:49):
he's taken on, and now he gots more to talk
about his new show, making a brand.

Speaker 2 (00:55):
What is good?

Speaker 1 (00:57):
What's going on?

Speaker 2 (00:58):
Good man? Good to talk to you, man.

Speaker 1 (01:01):
Yeah, I'm in producer of Heaven right now. Bro. It
was what we're doing. We're making projects. We were moving
the needles.

Speaker 3 (01:07):
Man, It's like, right now, it's all about ownership, intellectual properties, distribution.
I mean business time Now, acting is a is amazing,
but you know when you when you're pulling in the
Tyler Perry mode where you were, you're here to build
a film library. You know, that's where that's where the
move is. I encourage every actor to have a production company,

(01:28):
you know, because that's where the that's where the control
and the wealth is going to come in.

Speaker 1 (01:33):
You know what I mean?

Speaker 2 (01:34):
Right? What is how?

Speaker 4 (01:35):
How has that transition been for you? So many years
acting and now you producer world director role?

Speaker 2 (01:41):
How does that? How is that? What challenges you coming
into with that?

Speaker 1 (01:45):
Well?

Speaker 3 (01:45):
I feel like learning the business side of everything, you know,
that was a challenging situation.

Speaker 1 (01:52):
The creative side, it's pretty easy. You know.

Speaker 3 (01:54):
I can come up with an idea and write a
script in forty five days.

Speaker 1 (01:58):
I mean that's simple. And I can have it already,
have talent on.

Speaker 3 (02:01):
Attached to it and by sixty days, and I can
be in production and finish a film in twenty three
to forty five days.

Speaker 1 (02:10):
So the process was, you know, easy to learn. But
I think.

Speaker 3 (02:15):
That the financial side of it is, and the business
side of it was a challenge because there's so many
loopholes on how you raise millions of dollars, you know
what I mean, so much creative finance, and so I
had to learn the financing side of things.

Speaker 1 (02:32):
How do you sell the intellectual property? How do you
you know what I mean?

Speaker 3 (02:35):
Like things people say, well, Tyler Perry's worth a billion dollars?

Speaker 1 (02:38):
How's he worth a billion dollars? Like do people know
how he's worth a billion dollars? You know what I mean?
It's like, are we doing business? Are we just trying
to make people like, you know, entertain them.

Speaker 3 (02:47):
So at this point in my career is I've been
entertained for twenty years and now it's a new business,
you know what I mean?

Speaker 2 (02:54):
Right, Brandon T.

Speaker 4 (02:55):
Jackson is here in the building, talk about tell me
about making the brand? What's that about? Tell me how
how did you come up with that concept?

Speaker 1 (03:02):
I just got sick of people asking me how to
be famous?

Speaker 3 (03:06):
So I kind of and they had business people have
business ideas, and they just they they keep.

Speaker 1 (03:11):
Asking yo, how I get on? How to get on?
How do I get on?

Speaker 3 (03:14):
It's like everybody famous now, So I was like, you
know what, let's just make a let's make a show
where everybody has a brand and they come on and
pitch their brand.

Speaker 1 (03:23):
So I say, I don't want to make it.

Speaker 3 (03:24):
Too serious because people want to take me serious as
some you know, Shark Tank.

Speaker 1 (03:28):
So let's make sure.

Speaker 3 (03:30):
Let's make shark Tangle wild'n out and let's see how Yeah,
let's make the party. Bro, Let's make a full party
where people So it's kind of like a Drew Ski
with brands. It's kind of like that. It's not just
like any brand you have if you have an oil company,
you know, for massage, joils, or people got makeup brands.

Speaker 1 (03:50):
They got people's putting on small.

Speaker 3 (03:53):
Businesses and showing their brands and frond the celebrities and
the celebrities kind of you know, the comedians, you know,
they kind of ask the tough questions to kind of
roast the brand and the person with the brand and
kind of go back and forth to.

Speaker 1 (04:05):
Kind of, uh, you know, get some comedy out of it.

Speaker 3 (04:08):
But the cool thing is is that we try to
choose brands that could never be.

Speaker 1 (04:12):
On Shark Tank. Okay, try to choose brands that could
never be you know what I mean.

Speaker 4 (04:18):
Oh man, I could just imagine, Yeah, your cousin coming
up to you with this idea.

Speaker 1 (04:25):
So it's you.

Speaker 3 (04:26):
It's like your cousin at the barbecue with his ideas.
Imagine that times times twenty.

Speaker 1 (04:31):
You know what I mean?

Speaker 3 (04:31):
As that, we got eight episodes, four contestants every episode,
and because I really didn't have a budget so to
do to give them like a real brand, I literally
just you know, tell them they get like a check
as a negative million dollars, so they really don't so
it really don't.

Speaker 1 (04:50):
Get nothing but exposure.

Speaker 3 (04:52):
So that's that's where that's where the that's where the
comedic piece comes in.

Speaker 1 (04:56):
We just having fun.

Speaker 3 (04:57):
I think the main goal is for people to exposure
for their ideas.

Speaker 1 (05:02):
That's the main goal we want.

Speaker 3 (05:03):
We want these these are these these small businesses to
get viral moments like pop the Balloon got like like
Drew Ski. So I saw void with small businesses when
it comes down to these contest shows like The Baddies,
like you know, all these shows we have that have
these competitions in them. I don't think no one's done

(05:24):
it with businesses yet. So that's kind of how I
came up the idea.

Speaker 2 (05:27):
That's a fabulous idea. I love it.

Speaker 4 (05:29):
I could just see now with some of the celebrity
guest judges you have on there.

Speaker 3 (05:34):
We got Erica Mina, we got Soldier Boy, Michael Blaxon,
Diamond Platinums, we got that's what that's what we're shooting
season two right now.

Speaker 1 (05:43):
See the one.

Speaker 3 (05:43):
We got Chris Spencer, Joe Torri, Alex Thomas, a lot
of the comedy great comedians, Kim Whiley. So we're just
we're just moving We're moving forward.

Speaker 4 (05:54):
Oh No, you got some names up here. You talk
about you have any budget for this one? No, you
got you called any relationships on.

Speaker 2 (06:01):
That with Like I need a favor for this one.

Speaker 1 (06:04):
Yeah, because it's nonscripted. I've been scripted.

Speaker 3 (06:06):
I'm gonna have to put the bag out for them,
you know what I mean. But not scripted is like
a game show like you'd be going on the Jennifer
Hudson Show. And the cool thing about these these these
shows that we have, we're able to take it once
it's done, we'reever to take it to the network, and
we're able to to to distribute it and then you know,
make a profit off of the content. You know, this

(06:28):
is it's it's it's I encourage everybody to not just
be Internet stars, which is great to be, but to
also just understand the ownership of intellectual properties, finished product
and doing business and actual selling products in the market overseas,
and you know these these I mean, we're very popular
over seas, especially black folks.

Speaker 1 (06:48):
We everybody knows.

Speaker 3 (06:50):
Us American television. You know, they don't look at us
as Black talents. They look at us as American talents.
And you know, I think that we got to start
expect in our base.

Speaker 1 (07:01):
My box office overseas.

Speaker 3 (07:03):
Is over worker point five billion dollars at the supporting
and around sixty two hundred million as a lead.

Speaker 4 (07:10):
You guys say that twice. Let them know, you guys
say that again. Brandon said that what we're talking.

Speaker 1 (07:15):
Like, well, I never valued popularity. I valued the work.
I'm trying to you know, yeah, like everybody wants to be.

Speaker 3 (07:22):
Popular, but I'm like, what are we popular for? I
always actually like, try to be a good actor. I
wasn't I know we have to be popular. So then
I'm like, bro, we're doing popularity contest. I got something
that I know, almost class president.

Speaker 1 (07:34):
I was class clown. You know what I mean, I know.

Speaker 3 (07:37):
What to do, but I'm always was focused on being good.
I'm being a great actor. I wasn't focused on like
having the most likes. But then the landscape changed, and like,
you know what, I have to produce more content, quality content,
you know, like like what with a shorter process?

Speaker 1 (07:55):
You know what I mean.

Speaker 3 (07:56):
I imagine this, bro, It's like a factory. It's like,
it's like a factory. I'm producing this season in four days,
eight episodes. Eight episodes in four days.

Speaker 1 (08:07):
That's a whole season. Yeah, so I could. I could.

Speaker 3 (08:12):
I got the film process down to twenty three days.
And they are actual movies too, So you know, I'm.

Speaker 1 (08:18):
Gonna do something with bow Wow. Oh nice, but I'm
gonna do something to get him.

Speaker 3 (08:23):
I'm working again with because films. Once you got the process,
you just gotta do it. Like, hey, bro, let's own
this movie together. I'm trying to get my co my
co stars to understand how to be movie moguls, not
just get casting in films, right, you know what I'm saying,
Like that casting stuff is cool, but it's like, Okay,
I'm gonna go do your movie. You're gonna take six

(08:44):
months out of my life. Yes, I'm getting paid a
lot of money, but I don't.

Speaker 1 (08:47):
Own the film. You know, It's like, okay.

Speaker 3 (08:50):
Could I'll be on some billboards for a second. Great,
but then what you.

Speaker 1 (08:53):
Know what I mean, I don't own any of this.

Speaker 3 (08:55):
So when you're trying to build generational wealth, you want
to have a structure where you have the intellectual property
library that's gonna leave with your kids.

Speaker 4 (09:02):
You know what I'm saying, right right, I agree with
you one hundred percent. I'm all for that. I'm all
for independence from from the Gate. That's already independent radio
station FM here here in Cleveland, and we were independent,
nonprofit and were for the people. And so I have
no strings attached at the moment for me and I
love I can move better than that. As far as

(09:24):
you doing this so ever, I mean, this first season
is already completed. Correct, tell me something that tell me
one funny moment that you could give out that happened
in season one.

Speaker 2 (09:36):
You was like, oh this was gonna go crazy.

Speaker 1 (09:39):
Oh my god, we got me, which I mean.

Speaker 3 (09:42):
You can to tell you something about some business we
got yeah, product big and my dogs for holes.

Speaker 1 (09:47):
Somebody pitched.

Speaker 3 (09:50):
Somebody pitched, uh lucy cigarettes. Uh selling lucy there was
like a way to sell Lucy cigarettes.

Speaker 1 (09:59):
Won't go right? Uh. One crazy dude who came up,
I don't know.

Speaker 3 (10:03):
He was on some on some Jeoffrey Dahmer stuff saying
thirty dollars, thirty dollars insurance for your hands because he's
gonna take them. We got people saying it's this craziness. Bro,
It's like these people are it's crazy. They're they're they're
like I don't know if like they're trying to just
get on TV.

Speaker 1 (10:18):
But these are these businesses. Like we when we go
and stout for these businesses, were like are these people serious?
And why yo? Yeah, and we pick out the ones
that known't would ever believe that it's a businessess, you
know what I mean, like vegan hot dogs. Uh, you know,
holes got to eat too.

Speaker 4 (10:36):
And that's that's where that's where I'm getting from Halloween Chef.
I'm sitting there like are they really doing this?

Speaker 1 (10:42):
Yeah? So I'm like, you know, they're real.

Speaker 3 (10:45):
But we had one of the douce for man, it's
it's crazy, bro, it's a bunch of craziness.

Speaker 2 (10:50):
I can see this. I can see this going somewhere.

Speaker 4 (10:53):
You you have something, I'll tell you that because I'm
going to watch it because it's gonna be funny to me.

Speaker 1 (10:59):
Yeah, we're definitely don't break it on to B.

Speaker 3 (11:01):
I think it has a great to Be audience because
to Be audiences are are more down home and.

Speaker 1 (11:06):
They like to see real people. You know when you watch,
when you watch like.

Speaker 3 (11:10):
Shows like Jerry Springer and Court TV and these different
things people like to see. They like to see down
home people. They don't want to see pretentious people. And
the judges are interacting with them even though they're celebrities.
They're interacting on a human level and having fun.

Speaker 2 (11:28):
Absolutely.

Speaker 4 (11:29):
To Be is words that I watched a stud show
about the stud going through like uh, obstacles and some things.
It's the funniest thing I've ever seen in my life.
And I watched it and they win something. But it's
like season three now and I'm like, yo, this is
a great show.

Speaker 1 (11:47):
It's good for exactly well.

Speaker 3 (11:49):
The cool thing about the cool thing and the reason
why I chose to release on two Be first is
because to Be has a great a great structure or
independent filmmakers.

Speaker 2 (12:02):
Absolutely, and.

Speaker 3 (12:04):
A lot of people talk about to be a lot
of people talk about to V, you know, the negativity
on But what you guys got to understand is that
the network is not the problem when it comes to that, and.

Speaker 1 (12:17):
I want to say it's even a problem, but the
network is not.

Speaker 3 (12:20):
The producers are the one who makes the films, and
I think they have to get right.

Speaker 2 (12:27):
Oh, I hope we did lose them. Half five minutes,
Brandon T.

Speaker 1 (12:36):
Jackson joined, It's not just like bad producing, right you
hear me?

Speaker 2 (12:42):
I gave you now, Yeah we're good.

Speaker 1 (12:43):
Yeah. Yeah. So I wrote a couple of books called
The Producer State.

Speaker 3 (12:47):
Of Mind on Amazon, Actor State of Mind, Making the
brand the book. I got all these things to teach people,
also how to how to become a movie mogul, how
how how to raise money for a film, how to
do these things, because honestly, we're the place where AI
is coming in.

Speaker 1 (13:02):
You have to build your audience.

Speaker 3 (13:04):
You got to build, got to know how to connect
with an audience in the.

Speaker 1 (13:07):
Direct direct sales to the audience. And you know, you
never thought it would be done in film this way.

Speaker 3 (13:14):
You know, the people are losing money, studios are losing
money and spending one hundred million dollars on these stupid movies,
and they're not getting the subscribers.

Speaker 1 (13:23):
So it's like, look, I can make a film for
a fraction of the.

Speaker 3 (13:27):
Budget and I can still make it look like it's
one hundred million dollars film.

Speaker 4 (13:32):
I see him here in Cleveland. Cleveland's got a huge
independent movie scene. Urban movie seeing it is on to
b if you see a lot of the movies is
the Cleveland Detroit So I've seen it firsthand.

Speaker 1 (13:43):
Yeah, yeah, Detroit, Detroit. I'm from Detroit.

Speaker 3 (13:47):
I know all those guys, a lot of I distribute
a lot of those movies that you see, dope.

Speaker 1 (13:52):
I have a distribution company called nineteen nineteen Distribution. Most
of those movies you see out of Detroit is from
my distribution company.

Speaker 2 (13:59):
Oh that is dope. See that's something we didn't know.
That's a new thing. I did not know that.

Speaker 1 (14:04):
Yeah, a lot of people don't know a lot about me.

Speaker 3 (14:06):
I kind of like I'm kind of behind the scenes
and in front of the scenes these days, because you know,
a lot of it's just it's like this whole thing
of you know, I don't know. I just don't I'm
just I'm just a classic talent. I'm just not you know.
I like seeing Tom Cruise jump off planes. I like,
you know, instead of seeing somebody punch somebody, you know

(14:27):
what I mean, in the face.

Speaker 1 (14:28):
You know, it's just like we're excited about that.

Speaker 3 (14:31):
And then even the people I talk to, all these
all these reality stars that have conversations with they want
to get in films.

Speaker 1 (14:37):
They don't even want to do this the reality stuff.
So I'm trying to even teach them.

Speaker 3 (14:41):
How to take the power in their own hands and
put you know, become a movie.

Speaker 1 (14:46):
Mogo, you know what I mean. It's like that's a
that's a book right there, become a movie.

Speaker 2 (14:50):
Write that way, yeah, write that down now?

Speaker 1 (14:53):
Clip clip clip?

Speaker 3 (14:55):
Yeah.

Speaker 1 (14:56):
Yeah, yeah. You just got to see I come with ideas.
I have a book done. No, Ai, I had that
thing done in twenty days. Bro.

Speaker 3 (15:04):
That's how my process is seamless, because I have a
systematic flow to getting it done. And that's what it's about,
you know, And that's why I spend most of my
time doing is how do we make how.

Speaker 1 (15:18):
Do we make quality burgers? You know, and I say
burgers as products? How do we make quality products quick?
Like in and out? Even in and out burger. It's great.
It's a great burger and you get it fast.

Speaker 3 (15:32):
That's what I'm doing with the BTJ Studios Brandon Jackson, Inc.
I'm literally being like, Yo, how do we get great content,
high obtained premium content for a cost and half of
the time because.

Speaker 1 (15:49):
We're gonna be competing with AI. Yes, they're gonna be,
you know.

Speaker 3 (15:52):
And then that's where it becomes how well of a
storyteller are you and what type of character development you
can do with the prompting of the AI.

Speaker 1 (16:00):
So we're all on it. We understand what's going on.

Speaker 3 (16:03):
I want to get the opportunity for in the future
for actors to own their own AI, because then we're
gonna have a problem with that. People's gonna be putting
Denzel face on a movie that they ain't even real
and people are gonna be watching it, and how Denzel's
gonna shoot the AI.

Speaker 1 (16:19):
You see.

Speaker 5 (16:19):
It's just like you know, it's just gonna be. It's
gonna be one of those situations whereas Wild Wild West.
So you got to know that every movie that's not
coming from this company is this certain company is not
my movie, you know.

Speaker 4 (16:35):
So we are branding T. Jackson to building. I appreciate
your time making a brand. Uh we don't win, we
got we can respect this coming out September.

Speaker 1 (16:47):
First season, in the fall.

Speaker 3 (16:48):
Second season wona be probably January of twenty twenty six.

Speaker 1 (16:54):
We got season one and season two. We're shooting season
two right.

Speaker 3 (16:57):
Now, and we're gonna be holding making a brand audition
all over the country.

Speaker 1 (17:01):
Coming here, so coming clean and pull up yep. So
we're definitely gonna come to your city, so maybe we
need to, you know, do something pull up.

Speaker 2 (17:11):
I got you with.

Speaker 1 (17:13):
All the business. We got you get all the businesses,
and now we can we can rock.

Speaker 5 (17:17):
The registration fee is very, very affordable, and I think
people have a good time with it.

Speaker 4 (17:22):
Trust me, you have a line around corner double time.
I appreciate you, Brandon T. Jackson man, Uh the artistry
that he does, everything that he does multi facet. I
appreciate you coming on and taking your time and uh
everything else that you go do your career.

Speaker 1 (17:38):
Thank you so much. I appreciate you.

Speaker 2 (17:40):
Thank you so much. Appreciate you guys, Thank you for
your peace.
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