Do This, NOT That: Marketing Tips with Jay Schwedelson
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
If you’re looking for a quick spark for your marketing this week, this one’s packed with clever timing plays and wild cultural moments that Jay Schwedelson breaks down with zero fluff. From riding the wave of Spotify Wrapped to the bizarre reality of Brown Friday, he pulls out the stuff brands can actually use right now and the stuff that’s just too ridiculous not to mention.
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Best Moments:
(00:00) Why jumping on Spotify Wrapped is t...
Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You’ll hear how adding a simple animated gif can lift clicks, stop the scroll, and make your emails feel more alive, all thanks to the always blunt brilliance of Jay Schwedelson and the ever-game-for-any-topic energy of Daniel Murr...
If your career path feels like a loop instead of a launchpad, this candid convo is your blueprint for building something smarter on purpose. Jay Schwedelson and Monique Ruff-Bell - Chief Program & Strategy Officer, TED - get into how to stop waiting for permission, add new lanes to your skill set, and turn curiosity, courage, and "how can I help?" into real leadership opportunities.
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Connect with Monique on LinkedIn and use her ...
If you’ve ever wondered how to revive a dead email list or why people make a hard left into the airplane bathroom before takeoff, this one’s for you. Jay Schwedelson dives into his two favorite tactics to wake up unengaged subscribers before year-end—plus manages to work in an oddly passionate defense of Spirit Airlines. It’s classic Jay: part marketing brilliance, part relatable chaos.
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Best Moments:
(01:32) Why year-end is the best...
Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does.
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Best Moments:
(00:25) Bagel Bites tries to jo...
The holiday season brings a different kind of marketing energy, and Jay Schwedelson and Daniel Murray are all about helping you use it. Between roasting each other about running habits and gym classes, they dig into why “the most” might be the single most powerful word you can use in your end-of-year campaigns. From “most downloaded” to “most gifted,” this episode shows how to wrap up your content (literally) in ways people can’t r...
Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality no...
Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags.
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Best Moments:
(01:32) Calendar content i...
Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility.
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Best Moments:
(00:28) Target’s all-hands layoff Zoom glitches to a black screen and employees learn their fate by email inst...
Big event energy meets scrappy growth hacks as Jay Schwedelson and Daniel Murray swap notes on pulling off virtual conferences and squeezing real results out of LinkedIn newsletters. From blindfold karaoke judged by Nick Lachey to the one move that drove 700 plus registrations in a week, this Bathroom Break packs more than a few stealable plays.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no...
Most of us have that voice in our head that says we’re not ready, not good enough, or just faking it—and Jay Schwedelson is here to shut that voice up for good. In this episode, Jay explains how negative self-talk sneaks into your brain, why it’s so convincing, and the weird trick he uses to stop it instantly. Plus, he somehow ties it all back to Mean Girls, Rocky, and Eddie Murphy.
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Best Moments:
(01:15) Why switching careers into m...
You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget.
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Follow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn...
Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks.
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Best Moments:
(00:34) Instagram...
Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agents.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for shar...
Sometimes Jay Schwedelson gets deep about data or strategy—but this time, he’s answering your weirdest, most random questions. From nonprofit marketing tips that actually work to his all-time favorite reality TV obsession (yes, he has strong opinions), this episode swings from helpful to hilarious in the best way.
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Best Moments:
(01:15) Why first-person CTAs like “Count me in” or “Yes, I want to help” drive higher clicks for nonprofi...
Liquid Death didn’t happen by accident. Mike Cessario went from skateboards and punk bands to building a beverage brand that treats marketing like entertainment, not homework, and he’s brutally honest about what actually moves the needle. With Jay Schwedelson, he breaks down packaging as the real moat, why they tested the brand before the product, and how to stay interesting when AI makes content cheap.
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October’s serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it’s officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that’ll make you rethink your next prompt—and a hilarious detour into celebrity weirdness th...
Even on airplanes, chaos finds Jay Schwedelson and Daniel Murray—but this Bathroom Break isn’t just about travel horror stories. Between speakerphone offenders and oversized dogs, they break down how to actually organize your content so it doesn’t become one big mess. From tagging systems and Notion libraries to “writer’s rooms” that actually work, this one’s packed with simple, real-world ideas to keep your marketing machine hummi...
Somehow, Jay Schwedelson made accountability sound like a superpower instead of a chore. In this short solo riff, he shares the one mindset shift that’s fueled his entire career—how showing up every single week, no matter how small the action, builds momentum most people never find. If you’ve ever felt like you’re “not the smartest person in the room,” this one hits differently.
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Best Moments:
(01:00) Jay admits to constantly talking...
Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a b...
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