Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams.

Key Discussion Points

In this short episode of "Do This, Not That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid repetitive content and stay updated with the latest posts from people you find interesting.  He then shares an embarrassing reveal of the music artists and songs that showed up in his annual Spotify Wrapped.

Key Discus...

In this episode of "Do this. Not that.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films a...

In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when you should give up on a business idea or product, and Jay shares the last thing he searched on YouTube.

Main Discussion Points:

- Don't set a strict timeline for when you'll give up on a new business ...

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.

Discussion Points:

- On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2...

In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insider tips about the influen...

In this short midweek episode of the "Do This, Not That" podcast, host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss whether selfies are appropriate for LinkedIn and what they plan to buy themselves this holiday season.

Main Discussion Points:

- Non-formatted, authentic social media content (like selfies) gets...

This podcast is all about using emojis effectively in marketing emails and other digital content. Jay provides data and convincing examples of how emojis can help grab attention and boost engagement, even in professional business-to-business communications. Listeners can expect to learn best practices for utilizing emojis in subject lines, preheaders, social media, and more to stand out and connect with their audience.

Key...

In this short episode of the "Do This, Not That" podcast, hosts Jay Schwedelson and Kristin Nagel tackle one business question and one fun question related to Thanksgiving. Listeners can expect tips on re-engaging dormant email subscribers and a lively debate on classic Thanksgiving dishes.

Main Discussion Points:

- Strategies for re-engaging dormant email subscribers through "verification" sty...

In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big players like Apple. Don't miss out on leveraging this overlooked aspect of email marketing to enhance engagement without annoying your recipients. Discover how adding specific offers in the 'From Name' section can increase opens by up to 25% and why certain names...

In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.

In this episode of the Do This, Not That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question.

Jay shares valuable tips and advice for email marketers looking to enhance their strategies for the holiday season. From doubling down on promotional emails to leveraging auto-responses for indirect networking opportunities, Jay reveals tactics and quick wins that can make a significant i...

In this episode of Do This, Not That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite claims they are inflated by bots. Jay also provides a tip for detecting bot clicks in your email campaigns.

Main Discussion Points:

- Open rates are still valuable as directional metrics, even though absolute numbers ma...

In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page.

Main Discussi...

In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brienne Fleming. They discuss how brands and marketers can leverage trending pop culture topics and effectively tie them into content marketing and social media efforts. Listeners will learn creative strategies for capitalizing on pop culture moments to engage audiences.

Key Discussion Points:

- Pop culture can make unfamiliar...

This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services and capabilities at once can actually hurt your chances of closing deals.

Main discussion points:

- Leading with too many offerings can overwhelm prospects and make it hard for them to understand what your company really...

Introduction:

This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for establishing a relationship and getting your future emails delivered to the inbox. Jay also shares tips on crafting compelling subject lines and content to get high open and click rates.

Main Points:

- The first...

This short episode of Ask Us Anything features Jay answering two listener questions - one about getting a promotion at work in marketing, and one asking for fantasy football advice. Listeners can expect tips from Jay on making the most of work software subscriptions to stand out at work, as well as a humorous take on Jay's own lack of fantasy football knowledge.

Main Discussion Points:

- Many companies use on...