Arlesha shares her journey from CAA to launching Champion Strategies and her podcast Hey It's Arlesha, revealing the keys to successful athlete partnerships and brand development. Whether you are interested in sports marketing careers, athlete management, or building a successful sports business, this episode provides valuable industry insights. Learn how to build a strong brand, navigate career transitions, and leverage strategic networking.
Listen now to unlock the secrets of sports marketing success.
00:40 - Introduction & Welcome to Dope Interviews
01:08 - How Arlesha Got Into Sports Marketing
04:09 - The Importance of Networking in the Industry
06:36 - First Job with Dwyane Wade’s Team
09:17 - Joining CAA & Working with NBA Stars
12:06 - How Athlete-Brand Partnerships Work
16:19 - Taking a Sabbatical from Sports Marketing
20:33 - Launching Hey, It’s Arlesha Podcast
26:26 - The Birth of Champion Strategies
32:11 - The Future of Athlete Marketing & Branding
36:39 - Closing Thoughts & Where to Follow Arlesha
#SportsMarketing #AthleteBranding #NBA #DwyaneWade #StephCurry #CareerStrategy #SportsBusiness #ChampionStrategies #DopeInterviews
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