What you're getting wrong about creativity | Dr. Roger Firestien on the science of creativity and misconceptions

There's a science to creativity? As a matter of fact, there is. Dr. Roger Firestien is the Senior Faculty member at the Center for Applied Imagination at SUNY Buffalo State, President of Innovation Resources, Inc. and Author of Create in a Flash: A leader’s recipe for breakthrough innovation. Get his book here: https://amzn.to/40J9HpD Visit www.conceit.media for more of these conversations.