September 13, 2025 • 12 mins
Yesterday, I spoke with the CEO of a $5M company.
He thought his problem was “sales.” But the truth? He was leaking over $1.2M in hidden profits without even knowing it.
I call this my BSSM-1 “Business MRI” — it diagnoses the symptoms in your business the same way a doctor finds hidden issues in the body.
In less than an hour, I showed him exactly where to recover his profits, optimize costs, and scale without working longer hours or spending more on ads.
Here’s the shocking part: this happens in every business. And the owners don’t even see it.
When we implement the BSSM-1 Model, companies not only uncover $500K–$1M in hidden revenue, they also see their sales teams improve performance by 30% or more in the first 90 days.
Because sales training is not separate from growth, it’s built into the system.
This is what I’ve done for over 150 industries, helping companies grow 285%+ in record time.
Now here’s the opportunity:
⚡ For the next 24 hours only, I’m opening 2 private Business MRI slots at half my normal rate — and I guarantee we’ll uncover at least $500K in hidden revenue in your business.
⏰ Offer ends 5:00 PM PST, September 13, 2025. After that, it’s gone.
DM me the word PROFIT now to lock your spot.
— Dr. John Oda
International Best-Selling Author | Fractional C-Suite | Profit Growth Strategist
Website: https://drjohnoda.com/new-executive-coaching
Become a supporter of this podcast: https://www.spreaker.com/podcast/dr-john-oda-method--5470630/support.
Dr. John Oda is an International Best-Selling Author and Business Growth Strategist who has helped businesses uncover hidden millions by blending neuroscience and business mastery. Get a free chapter of his book *Unlimited Business Growth* plus $10,000 worth of online courses at https://ubgp.pnbcgroup.com/book. Connect with Dr. Oda on LinkedIn and discover more at DrJohnOda.com
Find all my articles, books, and downloads
https://drjohnoda.com/pr-media
Double Your Sales Using NLP
https://ubgp.pnbcgroup.com/
Sport performance ( mind coach) If you want to take your game to the next level,
https://sports.pnbcgroup.com
Six-Hour Business Assessment to find hidden millions in your business
https://drjohnoda.com/new-executive-coaching
Need a speaker at your next event
https://drjohnoda.com/keynote-speaking
He thought his problem was “sales.” But the truth? He was leaking over $1.2M in hidden profits without even knowing it.
I call this my BSSM-1 “Business MRI” — it diagnoses the symptoms in your business the same way a doctor finds hidden issues in the body.
In less than an hour, I showed him exactly where to recover his profits, optimize costs, and scale without working longer hours or spending more on ads.
Here’s the shocking part: this happens in every business. And the owners don’t even see it.
When we implement the BSSM-1 Model, companies not only uncover $500K–$1M in hidden revenue, they also see their sales teams improve performance by 30% or more in the first 90 days.
Because sales training is not separate from growth, it’s built into the system.
This is what I’ve done for over 150 industries, helping companies grow 285%+ in record time.
Now here’s the opportunity:
⚡ For the next 24 hours only, I’m opening 2 private Business MRI slots at half my normal rate — and I guarantee we’ll uncover at least $500K in hidden revenue in your business.
⏰ Offer ends 5:00 PM PST, September 13, 2025. After that, it’s gone.
DM me the word PROFIT now to lock your spot.
— Dr. John Oda
International Best-Selling Author | Fractional C-Suite | Profit Growth Strategist
Website: https://drjohnoda.com/new-executive-coaching
Become a supporter of this podcast: https://www.spreaker.com/podcast/dr-john-oda-method--5470630/support.
Dr. John Oda is an International Best-Selling Author and Business Growth Strategist who has helped businesses uncover hidden millions by blending neuroscience and business mastery. Get a free chapter of his book *Unlimited Business Growth* plus $10,000 worth of online courses at https://ubgp.pnbcgroup.com/book. Connect with Dr. Oda on LinkedIn and discover more at DrJohnOda.com
Find all my articles, books, and downloads
https://drjohnoda.com/pr-media
Double Your Sales Using NLP
https://ubgp.pnbcgroup.com/
Sport performance ( mind coach) If you want to take your game to the next level,
https://sports.pnbcgroup.com
Six-Hour Business Assessment to find hidden millions in your business
https://drjohnoda.com/new-executive-coaching
Need a speaker at your next event
https://drjohnoda.com/keynote-speaking
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the twenty four hour Deadline by Doctor John Odan. Guys,
let's welcome to the doctor John Oda Method. Guys. I'm
excited today to be with you. Today. It's gonna be
a jazz day. So this is where nescience meet business mastery.
Of course, guys, my name is actor John Odo. I'm
(00:22):
an international bestseller author, a business growth strategist. In each episode,
I'm gonna give you a strategies from framework to break
through what's stopping you from getting those hidden news inside
your business. We're gonna focus on mastery, on breaking through
mental barriers. We're gonna do whatever takes to change the
(00:42):
quality of your life. So, guys, today, I'm pretty jazz today. Right.
So today I was with the client today and yesterday
was and five million dollar company and he thought he
had a problem in sales, and I knew it wasn't sales,
but you know what the truth was that he had
some leaks can bring us some weeks in this whole business.
So explain to him about that we do a six
(01:04):
R assessment and I explained to him what the six
R assessment was all about. And I explained to him,
with a six R assessment, we break apart the b
SSM model that's of course based in my book. And
of course the B stand for the business structure of
the business. You know, we're not the architecture. We're like
the civil engineering. We focus on the structure of the business.
(01:25):
We focus on your sales, on your cycle of the business,
of your just a startup company, terrible toos, teenagers, young adult,
maturity in the list goes on. Right, we figure out
where you're at so we can know how to serve
you in the best possible way. We can have a
guy that's fifty years old, you know, and you know
in this business and personally he's maturity level, but in
(01:46):
his business he's a terrible toos, so he's trying to
find his identity and everything else. So we have systems
and strategies of working with everybody. And then we focus
on the symptoms of the business. Right, the symptoms of
the businesses really hits. The business part is the culture,
the leadership, the team building, and we also focus on
the mental health part, mental health issues as well as addictions, burnout, stress,
(02:09):
you know, we go from stress to success, the whole
nine yards. Right. Then we do the s the systemized
sales process. And everyone thinks their sales, but the sales process,
time management and marketing. But we used educational marketing so
you guys can become the expert inside your field. Right,
and of course monetized. How do I make money now? Right?
So I took a client and and and and and
(02:32):
we went through the process and I explained to him
what's taking place on what's happening and everything else. Right.
So what I found him was about one point two
million dollars. You know, I found him in his business
a total. I'll tell you what exactly was the total
that I found in his business by just doing the
uh uh, the uh uh. The quick assessment was I
(02:55):
found him about between one point five million to four
point seven million dollars in his business. And we broke
apart every aspect of his business. And this was to
make sure that everything was fine, to make sure that
like you know, like you know, everything is like you know,
(03:15):
it's like on the right track from naturally when for
his business, right, because that's what takes place. So we
found in this potential, our ROI potential was one point
seventy five million to four point six two five million
dollars and hidden profits, we found about one point five
(03:37):
or about one to three million. On COGS. For savings,
we found about seven one hundred and fifty thousand to
about one point six And with the COGS, we have
a system that we all that we will our number
one outcome is to have your net profit be double
and triple. And what we do we take whatever that
you're spending and we we renegotiated for you and we
save between fifteen to thirty and three percent on the average. Right,
(04:00):
And that's your biggest goal to actually get your business moving.
And here's a sad thing about it. Sometimes these people
they'd be with the same vendors for ten fifteen years
and they haven't changed them. And what happened is these
vendors are charging them crazy amount of money. They think
that they're your friends, and they're not, as they're they're
charging four and five times as much money that she's
supposed to be paying. And you need to actually figure
(04:20):
out how to actually get some better friends. Right. So
what we're doing is, and this is my cool thing
about it, right, I decided to do a concept a
strategy to actually to actually go further faster, right, And
the way that we go further faster. I created this
(04:40):
car ud my BSS one business MRI. The MRI standing
for money revenue and in you innovation. Right, that's one
of our biggest goals that we want to have with
your business, right to have it grow into a way
that's going to grow. Right. And what we're doing right
now is I'm doing pretty much of a forty eight
hours offer. What I'm doing right now is with the
(05:03):
guy he pumped me up because I I mean, there's
a lot of money that we found from him. Right.
What I'm gonna do right now is the people who
comes right now, I'm gonna give half off whatever that
your company is going from you're making from half a
million dollars to one hundred million dollars to be half off.
And the reason why I want to show you a blueprint,
a map, a framework, how'd I actually take your business
from that next level? Right? Cause here goes If you
(05:24):
guys want to have to give me a call any
times nine for nine eight six eight nine one four
four again it's nine four nine eight six eight nine
to one four four. Right. So the biggest thing about
it is to structure, to structure your business to make
(05:44):
your business grow. So I have a question. It is
for you think about this, what type of business that
you have. And here's a cool thing about it. It
works with over one hundred and fifty industries, right, and
the cool thing about it is to get your business
going for a bit faster and to make some money
in your business. Right. What most people do, they work
(06:04):
in their business. They don't work on their business. Right,
make sa anybody working on your business is gonna grow
your business to that next level. You guys realize I
work with some of the greats from uh the great
chet Homes, Anthony Robbins, I chet Homes. I work with
a lot of people and all the people that I
work with, To be honest with you, I have with
the companies that I worked with, we had about a
(06:27):
twenty and eighty five percent increase in side of hidden
and hidden revenues. When you have that much in increasement
is huge, right. So you know, So what I what
my guarantees and then phone call that we have in
our six hour processes that we actually would do. I
would I would guarantee that you would get at least
(06:48):
a half million dollars in your business and not I'll
just give it to you for free. That's how I
that's the confidence of that I am with what of
you of with what I do. Right. So let me
give you a structure of what we actually focus on right.
We is we focus on profity, profit recovery, cost optimization.
(07:12):
That's between about fifteen percent. We do the assessment on
your leadership the three types of leader, effective, neutral, and destructive.
Everybody thinks they're effective leader until you know what's actually
taking place. We have an assessment based on that. We
do mental health we focus on if you have addictions, drugs, addiction, alcohol,
(07:33):
eden rightsman's health meaning that burnout, stress. We want you
to go from stress to success. And then we do
a life cycle alignment. We focus on we match the
business stages and with the owner personal stage and figure
out where you're at so we know how nice you
coach you to that next level. As I said even
(07:54):
in the book on limited business Growth, right, we had
this kid. We had this guy who's fifty years old,
you know, so mentally in his business he was a
teenager and then at fifty he was a teenager as
well and personally right, so the guy would blow off meetings, X,
Y and Z didn't really care care get you imnagined
a sixteen year old kid with a million dollars, Well,
(08:15):
imagine him was a fortune five hundred company was billions
of dollars exactly, you know, So that's how she actually
how if you work, we need to figure out that.
Then we focus on the growth rough with that, right,
and we'll focusing okay, ninety days of me on how
can we go and how can we get at least
(08:35):
you know, how we can get your cogs so we
can show your net profit and how can we dent
in that two million to five million dollars of hidden
revenues of that we found. And then what happens is
we'll give you a game planation every time that she
make that happen, right, And if our people use us
in the past, they either took these six hours and
(08:57):
they did it themselves and we said a great job.
Or they went to coaching coaching is we coach you
through X, Y and Z and the coaching program is
pretty cool. Or they say, hey, we know we don't
need the coaching. We just need a fractional one. We
need a CEO or a CEO, we need someone who
can come on in who have your experience and who
actually you can do it. You know, we got twenty
plus years experience of doing fractional Or we say that
(09:19):
we don't want to do anything, we'll hire you as
being a consultant and you can do it. You guys
can do it everything. Here's what you guys do. You
do everything for us, right, so we have three different
levels actually worked with us. And some people believe it
or not. They say they can do it themselves, which
is fine as well. But here's what you do. You
do need to figure out what is your low hanging fruit.
You need to know what your gaps is inside your business.
(09:41):
A lot of people say scale, scale, scale, scale, which
is great. Here's a thing about scaling, right, if you
have symptoms in your business like poor leadership, poor culture,
poor teamwork and Mattel's issues, your business won't grow. They
won't grow, they'll grow too level them to stop or else.
When you see these companies who have to always hire
(10:04):
and to hire managers and hiring this because to me,
it's just poor leadership, right, and effectively there's gonna fuel
the business to make the business go further faster. Right,
So here goes I'm gonna give you guys until on
this one. You guys can probably listen to this on Saturday, right,
So I give you guys until Monday, Monday by nine
(10:29):
o'clock Eastern time, six o'clock Pacific time. And what happens
he is here goes. Do you guys want to move forward?
You know? Email me. My email is John John at
doctor johnoda dot com. So it is John at d
R John o d A dot com. Email me there,
put it in profit. We'll get on the phone and
(10:50):
we'll go with the whole process. Right. But let me
explain to you, if you do this the right way,
your company will completely grow. Right And that's one of
the biggest thing about when you work with which I've
which I've did, when you work with some of the
best of the best, from from the Anthony Robbins, the
Chat Holmes to jay A Brahm, the Gary Vee. I mean,
you know, look on my website, I mean I work
(11:10):
with literally the greats write and you know, and and
I'm not bragging, but it's really an honor and the privilege. Right.
So again, though, guys, my phone number is nine four
nine age six eight nine one nine one four four
give me a call, love me, what's going on or
else my ema. My website is doctor Johnoda dot com
(11:32):
and that's fine as well. But listen to me in
the moon go it's few to go further faster until
next time. Thank you so much. Now, if you like this, guys,
guess what, give me five stars. Or if you guys
have a teenagers, we do have a parenting program that's
called the Doctor's Corner. And of course with me again,
we'll talk about a team issues from bullying to the
(11:53):
school work, from whatever takes place, the team's face, solutions,
strategies to hold on your ears all right as until
next time, take can always God bless life for now
Welcome to the twenty four hour Deadline by Doctor John Odan. Guys,
let's welcome to the doctor John Oda Method. Guys. I'm
excited today to be with you. Today. It's gonna be
a jazz day. So this is where nescience meet business mastery.
Of course, guys, my name is actor John Odo. I'm
(00:22):
an international bestseller author, a business growth strategist. In each episode,
I'm gonna give you a strategies from framework to break
through what's stopping you from getting those hidden news inside
your business. We're gonna focus on mastery, on breaking through
mental barriers. We're gonna do whatever takes to change the
(00:42):
quality of your life. So, guys, today, I'm pretty jazz today. Right.
So today I was with the client today and yesterday
was and five million dollar company and he thought he
had a problem in sales, and I knew it wasn't sales,
but you know what the truth was that he had
some leaks can bring us some weeks in this whole business.
So explain to him about that we do a six
(01:04):
R assessment and I explained to him what the six
R assessment was all about. And I explained to him,
with a six R assessment, we break apart the b
SSM model that's of course based in my book. And
of course the B stand for the business structure of
the business. You know, we're not the architecture. We're like
the civil engineering. We focus on the structure of the business.
(01:25):
We focus on your sales, on your cycle of the business,
of your just a startup company, terrible toos, teenagers, young adult,
maturity in the list goes on. Right, we figure out
where you're at so we can know how to serve
you in the best possible way. We can have a
guy that's fifty years old, you know, and you know
in this business and personally he's maturity level, but in
(01:46):
his business he's a terrible toos, so he's trying to
find his identity and everything else. So we have systems
and strategies of working with everybody. And then we focus
on the symptoms of the business. Right, the symptoms of
the businesses really hits. The business part is the culture,
the leadership, the team building, and we also focus on
the mental health part, mental health issues as well as addictions, burnout, stress,
(02:09):
you know, we go from stress to success, the whole
nine yards. Right. Then we do the s the systemized
sales process. And everyone thinks their sales, but the sales process,
time management and marketing. But we used educational marketing so
you guys can become the expert inside your field. Right,
and of course monetized. How do I make money now? Right?
So I took a client and and and and and
(02:32):
we went through the process and I explained to him
what's taking place on what's happening and everything else. Right.
So what I found him was about one point two
million dollars. You know, I found him in his business
a total. I'll tell you what exactly was the total
that I found in his business by just doing the
uh uh, the uh uh. The quick assessment was I
(02:55):
found him about between one point five million to four
point seven million dollars in his business. And we broke
apart every aspect of his business. And this was to
make sure that everything was fine, to make sure that
like you know, like you know, everything is like you know,
(03:15):
it's like on the right track from naturally when for
his business, right, because that's what takes place. So we
found in this potential, our ROI potential was one point
seventy five million to four point six two five million
dollars and hidden profits, we found about one point five
(03:37):
or about one to three million. On COGS. For savings,
we found about seven one hundred and fifty thousand to
about one point six And with the COGS, we have
a system that we all that we will our number
one outcome is to have your net profit be double
and triple. And what we do we take whatever that
you're spending and we we renegotiated for you and we
save between fifteen to thirty and three percent on the average. Right,
(04:00):
And that's your biggest goal to actually get your business moving.
And here's a sad thing about it. Sometimes these people
they'd be with the same vendors for ten fifteen years
and they haven't changed them. And what happened is these
vendors are charging them crazy amount of money. They think
that they're your friends, and they're not, as they're they're
charging four and five times as much money that she's
supposed to be paying. And you need to actually figure
(04:20):
out how to actually get some better friends. Right. So
what we're doing is, and this is my cool thing
about it, right, I decided to do a concept a
strategy to actually to actually go further faster, right, And
the way that we go further faster. I created this
(04:40):
car ud my BSS one business MRI. The MRI standing
for money revenue and in you innovation. Right, that's one
of our biggest goals that we want to have with
your business, right to have it grow into a way
that's going to grow. Right. And what we're doing right
now is I'm doing pretty much of a forty eight
hours offer. What I'm doing right now is with the
(05:03):
guy he pumped me up because I I mean, there's
a lot of money that we found from him. Right.
What I'm gonna do right now is the people who
comes right now, I'm gonna give half off whatever that
your company is going from you're making from half a
million dollars to one hundred million dollars to be half off.
And the reason why I want to show you a blueprint,
a map, a framework, how'd I actually take your business
from that next level? Right? Cause here goes If you
(05:24):
guys want to have to give me a call any
times nine for nine eight six eight nine one four
four again it's nine four nine eight six eight nine
to one four four. Right. So the biggest thing about
it is to structure, to structure your business to make
(05:44):
your business grow. So I have a question. It is
for you think about this, what type of business that
you have. And here's a cool thing about it. It
works with over one hundred and fifty industries, right, and
the cool thing about it is to get your business
going for a bit faster and to make some money
in your business. Right. What most people do, they work
(06:04):
in their business. They don't work on their business. Right,
make sa anybody working on your business is gonna grow
your business to that next level. You guys realize I
work with some of the greats from uh the great
chet Homes, Anthony Robbins, I chet Homes. I work with
a lot of people and all the people that I
work with, To be honest with you, I have with
the companies that I worked with, we had about a
(06:27):
twenty and eighty five percent increase in side of hidden
and hidden revenues. When you have that much in increasement
is huge, right. So you know, So what I what
my guarantees and then phone call that we have in
our six hour processes that we actually would do. I
would I would guarantee that you would get at least
(06:48):
a half million dollars in your business and not I'll
just give it to you for free. That's how I
that's the confidence of that I am with what of
you of with what I do. Right. So let me
give you a structure of what we actually focus on right.
We is we focus on profity, profit recovery, cost optimization.
(07:12):
That's between about fifteen percent. We do the assessment on
your leadership the three types of leader, effective, neutral, and destructive.
Everybody thinks they're effective leader until you know what's actually
taking place. We have an assessment based on that. We
do mental health we focus on if you have addictions, drugs, addiction, alcohol,
(07:33):
eden rightsman's health meaning that burnout, stress. We want you
to go from stress to success. And then we do
a life cycle alignment. We focus on we match the
business stages and with the owner personal stage and figure
out where you're at so we know how nice you
coach you to that next level. As I said even
(07:54):
in the book on limited business Growth, right, we had
this kid. We had this guy who's fifty years old,
you know, so mentally in his business he was a
teenager and then at fifty he was a teenager as
well and personally right, so the guy would blow off meetings, X,
Y and Z didn't really care care get you imnagined
a sixteen year old kid with a million dollars, Well,
(08:15):
imagine him was a fortune five hundred company was billions
of dollars exactly, you know, So that's how she actually
how if you work, we need to figure out that.
Then we focus on the growth rough with that, right,
and we'll focusing okay, ninety days of me on how
can we go and how can we get at least
(08:35):
you know, how we can get your cogs so we
can show your net profit and how can we dent
in that two million to five million dollars of hidden
revenues of that we found. And then what happens is
we'll give you a game planation every time that she
make that happen, right, And if our people use us
in the past, they either took these six hours and
(08:57):
they did it themselves and we said a great job.
Or they went to coaching coaching is we coach you
through X, Y and Z and the coaching program is
pretty cool. Or they say, hey, we know we don't
need the coaching. We just need a fractional one. We
need a CEO or a CEO, we need someone who
can come on in who have your experience and who
actually you can do it. You know, we got twenty
plus years experience of doing fractional Or we say that
(09:19):
we don't want to do anything, we'll hire you as
being a consultant and you can do it. You guys
can do it everything. Here's what you guys do. You
do everything for us, right, so we have three different
levels actually worked with us. And some people believe it
or not. They say they can do it themselves, which
is fine as well. But here's what you do. You
do need to figure out what is your low hanging fruit.
You need to know what your gaps is inside your business.
(09:41):
A lot of people say scale, scale, scale, scale, which
is great. Here's a thing about scaling, right, if you
have symptoms in your business like poor leadership, poor culture,
poor teamwork and Mattel's issues, your business won't grow. They
won't grow, they'll grow too level them to stop or else.
When you see these companies who have to always hire
(10:04):
and to hire managers and hiring this because to me,
it's just poor leadership, right, and effectively there's gonna fuel
the business to make the business go further faster. Right,
So here goes I'm gonna give you guys until on
this one. You guys can probably listen to this on Saturday, right,
So I give you guys until Monday, Monday by nine
(10:29):
o'clock Eastern time, six o'clock Pacific time. And what happens
he is here goes. Do you guys want to move forward?
You know? Email me. My email is John John at
doctor johnoda dot com. So it is John at d
R John o d A dot com. Email me there,
put it in profit. We'll get on the phone and
(10:50):
we'll go with the whole process. Right. But let me
explain to you, if you do this the right way,
your company will completely grow. Right And that's one of
the biggest thing about when you work with which I've
which I've did, when you work with some of the
best of the best, from from the Anthony Robbins, the
Chat Holmes to jay A Brahm, the Gary Vee. I mean,
you know, look on my website, I mean I work
(11:10):
with literally the greats write and you know, and and
I'm not bragging, but it's really an honor and the privilege. Right.
So again, though, guys, my phone number is nine four
nine age six eight nine one nine one four four
give me a call, love me, what's going on or
else my ema. My website is doctor Johnoda dot com
(11:32):
and that's fine as well. But listen to me in
the moon go it's few to go further faster until
next time. Thank you so much. Now, if you like this, guys,
guess what, give me five stars. Or if you guys
have a teenagers, we do have a parenting program that's
called the Doctor's Corner. And of course with me again,
we'll talk about a team issues from bullying to the
(11:53):
school work, from whatever takes place, the team's face, solutions,
strategies to hold on your ears all right as until
next time, take can always God bless life for now
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com