North Bay's Housing Situation: Justine Mallah on What the City is Doing to Help

Is North Bay doing enough to address its housing crisis? In this episode of Echo Essentials, City Councillor Justine Mallah opens up about the city's growing housing challenges—from affordability and zoning to the human impact on renters and first-time buyers.

She breaks down what City Hall is doing, the roadblocks in the way, and why transparency and collaboration are key to making progress.

00:00 – Intro
05:00 – The housing issue North Bay can’t ignore
10:00 – What the city is doing now
15:00 – Barriers to real progress: funding, zoning & red tape
20:00 – Council dynamics and political will
25:00 – Justine’s personal drive and values
30:00 – Community voices and public input
35:00 – Rental markets, development pressure, and downtown impacts
40:00 – What collaboration across sectors could look like
45:00 – Balancing urgent needs with long-term vision
50:00 – What Justine wishes more residents understood