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February 15, 2023 13 mins
¿Quién es el mayor fan de lo fácil, rápido y cómodo? Nuestro cerebro, y aunque esto nos permite ser muy instintivos y sobrevivir, también nos dificulta muchísimo tomar las decisiones que nos parecen complejas, por ejemplo, casi todas las cuestiones financieras.

Casi que podríamos decir que el lema favorito de nuestro cerebro es: “si puedo evitar decidirlo, voy a evitar decidirlo”. Y eso muchísimas veces termina jugándonos en contra. Por eso, aquí te enseñamos, con base en evidencia científica de la disciplina conocida como Economía conductual o Behavorial Economics, cómo puedes ayudar a que tu cerebro tome mejores decisiones, aunque no sean nada sencillas.
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