Eddie Murphy's The Pickup Premiere, Shrek 5 Reveal, and Robocourier Marketing Blitz

Eddie Murphy BioSnap a weekly updated Biography.

Eddie Murphy has been front and center in entertainment headlines this week, mainly thanks to the global premiere of his new action-comedy The Pickup, now streaming on Prime Video. On July 27, Murphy stepped out alongside co-stars Pete Davidson and Keke Palmer at the star-studded world premiere held at the Regal LA Live in Los Angeles. The carpet also saw the presence of Murphy’s wife, Paige Butcher, and other talents connected to the film. The Pickup, directed by Tim Story, features Murphy as a veteran armored car driver drawn into a wild heist scenario with Davidson, while Eva Longoria and Marshawn Lynch round out the supporting cast. While some critics found the movie’s plot a little far-fetched, noting that Murphy plays it with his signature understated confidence, reaction has emphasized the fun ensemble and comic chemistry, even if reviews are on the tepid side. The Pickup is the latest in Murphy’s string of streaming projects linked to his ongoing partnership with Amazon MGM Studios, following titles like Coming 2 America and Candy Cane Lane.

In a clever publicity move, Amazon and Omnicom launched an outlandish campaign using robocouriers wrapped in The Pickup branding driving around Los Angeles and even quoting the film’s dialogue. These robots were part of a month-long advertising blitz and were also featured in a custom heist-themed commercial heavily pushed on social media, with influencer activations including a smoothie delivery event in Las Vegas. The marketing push generated considerable buzz and impressions and was designed to merge entertainment with technology in a novel way.

On the social media front, Murphy’s name has trended with fans sharing premiere night sightings, behind-the-scenes glimpses, and their excitement over the film’s launch. Instagram was packed with posts about The Pickup, and several influencers and entertainment outlets highlighted Murphy’s iconic presence at the events.

Murphy’s continued impact as an industry trailblazer was evident in recent press, where he reflected on not needing to play mentor to his younger co-stars, observing that learning happens through watching seasoned pros at work. In a major development for long-term fans, Murphy used a platform at San Diego Comic-Con to confirm he is still recording voiceovers for Shrek 5, set to hit theaters in 2026, and revealed production on a Donkey spinoff film—where he’ll reprise the beloved role—is slated to kick off in September. That announcement, widely reported, points to Murphy’s enduring biographical significance as he continues to shape Hollywood’s cultural landscape into the next decade.

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Episode Transcript

Speaker 1 (00:00):
Eddie Murphy has been front and center in entertainment headlines
this week, mainly thanks to the global premiere of his
new action comedy To pick Up, now streaming on Prime Video.
On July twenty seventh. Murphy stepped out alongside co stars
Pete Davidson and Kei k A Palmer at the star
studded world premiere held at the Regal La Live in

(00:20):
Los Angeles. The carpet also saw the presence of Murphy's wife,
Page Butcher, and other talents connected to the film. The Pickup,
directed by Tim Story, features Murphy as a veteran armored
car driver drawn into a wild heist scenario with Davidson,
while Eva Longoria and Marshawn Lynch round out the supporting cast.

(00:41):
While some critics found the movie's plot a little far fetched,
noting that Murphy plays it with his signature understated confidence,
reaction has emphasized the fun ensemble and comic chemistry, even
if reviews are on the tepe side. The Pickup is
the latest in Murphy's string of streaming projects linked to
his ongoing part partnership with Amazon MGM Studios, following titles

(01:03):
like Coming to America and candy cane Lane. In a
clever publicity move, Amazon and Omnicom launched an outlandish campaign
using robo couriers wrapped in the pickup branding, driving around
Los Angeles and even quoting the film's dialogue. These robots
were part of a month long advertising blitz and were
also featured in a custom heist themed commercial heavily pushed

(01:26):
on social media with influencer activations, including a smoothie delivery
event in Las Vegas. The marketing push generated considerable buzz
and impressions and was designed to merge entertainment with technology
in a novel way. On the social media front, Murphy's
name has trended with fans sharing Premier Night sightings, behind
the scenes glimpses, and their excitement over the film's launch.

(01:49):
Instagram was packed with posts about the Pickup, and several
influencers and entertainment outlets highlighted Murphy's iconic presence at the events.
Murphy's continued impact as an industry trailblazer was evident in
recent press where he reflected on not needing to play
mentor to his younger co stars, observing that learning happens
through watching seasoned prose at work in a major development

(02:11):
for long term fans. Murphy used a platform at San
Diego Comic Con to confirm he is still recording voiceovers
for Shrek five, set to hit theaters in twenty twenty six,
and revealed production on a Donkey spinoff film where he'll
reprise the beloved role, is slated to kick off in September.
That announcement, widely reported, points to Murphy's enduring biographical significance

(02:33):
as he continues to shape Hollywood's cultural landscape into the
next decade. And that is it for today. Make sure
you hit the subscribe button and never miss an update
on Eddie Murphy. Thanks for listening. This has been a
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