But what does this mean for Labour? The party was founded in Wales and since devolution in 1999, they've run the government there. Are they now scared of Reform?
So in this extra episode of Electoral Dysfunction, Beth meets Wales's first female First Minister – Labour's Eluned Morgan. She's also been taking the temperature with a group of Welsh voters.
They talk about the "Farage surge" in Wales ahead of the Senedd elections next May as Baronness Morgan admits the threat from Reform is "very serious" and that Labour have got "a lot of work to do" to stay in power.
Also – the first minister attempts to swerve rating the Keir Starmer's first year... but Beth's not letting her get away with it.
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