Elevated Marketing DOT Podcast

Elevated Marketing DOT Podcast

The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.

Episodes

#176 Diversifying Your Lead Sources to Weather Market Volatility

May 7, 2025 • 13 mins
In today’s market, volatility isn’t just expected — it’s guaranteed. In this video, we break down why diversifying your lead sources is critical for sustainable growth. We cover real-world examples, the hidden risks of single-channel dependency, and how to build a marketing system that can survive platform shifts, economic swings, and changing buyer habits.

Whether you're stuck relying on one ad platform or just want to future-proof...
Mark as Played

#175 How We Are Different

April 30, 2025 • 15 mins
In this episode, we’re flipping the script and talking about us. We rarely take center stage—we’re usually deep in the trenches, building strategies and solving marketing puzzles for our clients.

But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn...
Mark as Played

#174 Marketing Campaigns vs. Continuous Marketing: Why You Need Both to Win

April 30, 2025 • 11 mins
In this episode of the Elevated Marketing DOT podcast — where the "DOT" stands for Data Over Time — Jennifer Denney and Brenna Jackson unpack the key differences between marketing campaigns and continuous marketing.

Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-t...
Mark as Played

EP #173 Guide to Using Different Parts of Marketing for Different Parts of the Funnel

April 23, 2025 • 14 mins
In this episode, we’re breaking down a topic we originally covered but knew we could do better: how to use different types of digital marketing for each stage of the funnel. Whether you’re a business owner trying to make your marketing budget stretch further or a marketing lead looking to align your content with buyer intent, this one’s for you.

We’re revisiting everything from SEO to social ads to email automation—giving you real s...
Mark as Played

EP #172 Creating Re Engagement Campaigns for Email Marketing

April 16, 2025 • 12 mins
In this show, we’re breaking down how to build a re-engagement email campaign that actually gets results. Whether your list has gone cold or you’re emailing people who just aren’t clicking, we’ll show you how to clean it up, segment it properly, and write messaging that brings people back — without hurting your deliverability or wasting budget.

Want to just read? https://elevatedmarketing.solutions/creating-re-engagement-campaigns-f...
Mark as Played

EP #171 Tactics for Keeping the Clients You Have: Customer Retention and Brand Loyalty

April 9, 2025 • 22 mins
Let’s be honest—most businesses are obsessed with chasing new leads. But here’s the truth: the real growth? It lives in your existing client base. In today’s episode, we’re unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.

We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and shari...
Mark as Played

EP #170 Taming the Marketing Storm: How to Create Calm in the Midst of Chaos

April 2, 2025 • 17 mins
Today we’re diving into something every marketer and business owner has experienced — chaos. Whether it’s shifting priorities, tech changes, or last-minute campaign curveballs, marketing can often feel like controlled chaos… or sometimes, not-so-controlled. But here’s the thing: chaos is part of the gig.

In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, and build calm into your marketing pr...
Mark as Played

EP #169 Top Reasons to Invest in Marketing When Your Revenue is Down

March 26, 2025 • 10 mins
When revenue starts dipping, many businesses instinctively cut marketing—but that’s one of the worst moves you can make. We’re breaking down why investing in marketing during tough times isn’t just a survival tactic—it’s a growth strategy. From staying visible and seizing market opportunities to keeping your sales pipeline full, we’ll explain why pulling back can cost you more in the long run. If you want to come out ahead while yo...
Mark as Played

EP #168 How often you need to market to your audience

March 18, 2025 • 12 mins
How often should you market to your audience? The truth? Probably more than you think—but with a strategic balance. In a world where people see 6,000 to 10,000 ads a day, getting noticed is one thing. Getting remembered? That’s the real challenge. We’re breaking down the frequency guidelines across social media, email, paid ads, and content marketing—plus, how to stay top-of-mind without overwhelming your audience. 
Mark as Played

EP #167 Fixing the Right Marketing Problems

March 12, 2025 • 18 mins
Marketing problems often stem from not knowing where customers get stuck in the funnel—whether it's low awareness, lack of engagement, poor conversions, or weak retention.

If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof, simplify your offer, and create ur...
Mark as Played

EP #166 How Much Should You Spend on Marketing?

March 5, 2025 • 12 mins
How much should your business spend on marketing? The short answer: more than you think. While the SBA recommends 7-8% of revenue, industry averages lean closer to 9%, and startups or high-growth companies often invest 20-50%.

But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can mean losing ground to competitors. I...
Mark as Played

EP #165 Lead generation - Story of Marketing, Sales, and Alignment

February 26, 2025 • 21 mins
Marketing and sales—two teams working toward the same goal, yet often at odds. Marketers focus on educating and nurturing prospects, while sales teams want qualified, ready-to-buy leads ASAP. And then there’s the C-Suite, watching from above, asking, “Where’s our revenue growth?”
In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurtu...
Mark as Played

EP #164 Aligning Marketing With Buying Cycles

February 19, 2025 • 26 mins
In this episode of the Elevated Marketing Podcast, we break down the importance of aligning your marketing efforts with the buying cycle—the natural journey customers take before making a decision. Too often, businesses push sales messages too soon or disappear when potential clients are ready to commit.

We discuss the four key stages—awareness, consideration, decision, and retention—explaining what type of content works best at eac...
Mark as Played

EP #163 The Blurred Lines Between Sales and Marketing & Why Marketing is Responsible for ROI

February 12, 2025 • 25 mins
Marketing and sales are no longer separate functions—they are intertwined in driving revenue and business growth. With modern buyers conducting extensive research before ever speaking to a salesperson, marketing now owns a larger share of the sales funnel, influencing purchasing decisions through content, data, and lead nurturing.

Meanwhile, sales teams rely on marketing insights to personalize outreach and close deals efficiently. ...
Mark as Played

EP #162 How to Create An Email Newsletter That Gets Opened

February 5, 2025 • 22 mins
One of the biggest challenges in email marketing after you have spent so much time building a list is how to get your emails opened. With inboxes overflowing—an average of 121 emails per day—standing out isn’t easy. We break down the key elements that influence open rates, from crafting compelling subject lines to delivering high-quality content that keeps subscribers engaged long-term. You’ll learn why gimmicks don’t work, how to ...
Mark as Played

EP #161 From Leads to Loyalty Effective Cross-Selling and Upselling Secrets for Your Business

January 29, 2025 • 19 mins
This episode focused on effective cross-selling and upselling strategies for service-based and lead-generation businesses, emphasizing the importance of delivering exceptional customer experiences as the foundation for success.

We explored tactics like leveraging customer data for personalized recommendations, conducting regular check-ins, and using segmented email campaigns to promote complementary or premium services. Additional s...
Mark as Played

EP #160 Balancing In-House and Outsourced Marketing Teams

January 22, 2025 • 15 mins
In this episode, we dive into the dynamics of balancing in-house and outsourced marketing teams to maximize business growth. We explore the unique strengths of in-house teams—like brand familiarity, direct collaboration, and loyalty—and weigh them against the specialized expertise, scalability, and fresh perspectives that agencies provide.

Sharing real-world examples, we highlight how a hybrid approach can bridge gaps, foster collab...
Mark as Played

EP #159 Marketing Metrics - KPI's You Need To Pay Attention To Right Now

January 15, 2025 • 20 mins
In this podcast episode of Elevated Marketing, we explored the current marketing metrics, focusing on key data points businesses need to prioritize. Emphasizing the interplay of data and creativity, we broke down the essential metrics that matter at each stage of the marketing funnel—from building awareness to driving conversions and fostering loyalty.

While marketing tools and trends continue to evolve rapidly, we stressed the impo...
Mark as Played

EP #158 marketing-strategies-for-how-local-businesses-can-attract-nearby-customers audio

January 8, 2025 • 21 mins
Looking to grow your local business and attract more nearby customers? In this episode of the Elevated Marketing Dot Podcast, we’re sharing practical tips and strategies to help you connect with your community. Whether it’s optimizing for “near me” searches, running location-specific promotions, or building trust through local partnerships and events, we cover the key tactics that drive real results. Want all the details? Head over...
Mark as Played

EP #157 The Evolution of Email Marketing Trends and Technologies to Watch in 2025

December 25, 2024 • 23 mins





Email marketing continues to be a powerhouse in digital strategies, evolving with AI-driven personalization, interactive designs, and seamless integration across marketing channels. In today’s episode, we’ll explore how AI is reshaping email campaigns, from dynamic content creation to predictive analytics, and discuss the rise of interactive emails, user-generated content, and voice integration.

We’ll also cover the growing importan...
Mark as Played

Popular Podcasts

    On Purpose with Jay Shetty

    On Purpose with Jay Shetty

    I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

    24/7 News: The Latest

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

    Crime Junkie

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    The Breakfast Club

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.