Elevated Marketing DOT Podcast
This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.
Episodes
December 3, 2025 • 10 mins
If your content isn’t converting, it’s probably not a volume problem it’s a focus problem. In this episode, we break down how to build real marketing authority using branded content clusters. You’ll learn how to become the go-to expert in your niche by creating content that both people and algorithms trust.
We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting s...
We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting s...
Mark as Played
November 26, 2025 • 13 mins
In this episode, we break down the difference between real-time optimizations and strategic shifts, and how often you should be making each one.
You’ll learn:
Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategy
When to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)
Why mixing ...
You’ll learn:
Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategy
When to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)
Why mixing ...
Mark as Played
November 19, 2025 • 12 mins
In this episode, we unpack the shift from typed search to voice-driven discovery and why it’s not just a tech trend, but a fundamental change in how your buyers make decisions. From smart speakers to AI chat tools, people are asking out loud and expecting direct, trustworthy answers.
We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “...
We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “...
Mark as Played
November 12, 2025 • 13 mins
In this episode, we dig into a question more marketers need to be asking: What happens when AI starts eating your website traffic? Spoiler.... it already is.
Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path...
Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path...
Mark as Played
November 5, 2025 • 16 mins
In this episode, we’re asking the question too few business leaders stop to consider: Is your marketing really strategic or just busy work dressed up in good design and clever copy? We break down the eight key traits that define truly strategic marketing, from curiosity and future thinking to pattern recognition and disciplined decision-making.
You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tac...
You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tac...
Mark as Played
October 29, 2025 • 14 mins
Your marketing looks great. Leads are coming in. But sales says they’re the wrong leads again. What gives? In this milestone episode, we break down one of the most expensive (and common) problems in business: the disconnect between marketing and sales.
We’re sharing hard-won lessons from the field, real client case studies, and three proven strategies we’ve used to turn tactical activity into measurable revenue. If you’re tired of f...
We’re sharing hard-won lessons from the field, real client case studies, and three proven strategies we’ve used to turn tactical activity into measurable revenue. If you’re tired of f...
Mark as Played
October 22, 2025 • 18 mins
With so many marketing tactics on the table email, paid ads, social, blogs, video, SEO/AEO it’s easy to feel like you’re doing a lot. But if your strategy is fragmented, all that effort could actually be working against you. In this episode, we dive into:
- Why siloed marketing is the real reason your campaigns fall flat
- What happens when each team or tactic runs in isolation
- How to shift toward one story, many paths with integrated...
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Everyone’s debating whether ChatGPT is replacing Google, but here’s what nobody’s talking about the real data gap shaping how we see AI, search, and marketing itself. The new blind spot isn’t just about missing numbers; it’s about who controls the story.
In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the ne...
In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the ne...
Mark as Played
October 8, 2025 • 20 mins
In this episode, we break down 10 simple questions to help you determine if email marketing belongs in your strategy. We cover: When trust matters before a sale What to do when leads convert slowly How email can reduce no-shows and boost retention
Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clie...
Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clie...
Mark as Played
September 24, 2025 • 25 mins
Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists.
We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimat...
We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimat...
Mark as Played
September 17, 2025 • 9 mins
Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority.
From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand sho...
From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand sho...
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September 10, 2025 • 8 mins
If your business isn’t showing up when local customers search, you’re already losing. In this episode, we break down the real strategy behind local SEO. We unpack everything from how Google determines local rankings, to why reviews, citations, and your website structure play a bigger role than you think. Whether you're a local healthcare clinic, event company, or service provider, this conversation is your no-fluff guide to dominat...
Mark as Played
September 3, 2025 • 14 mins
In this podcast, we’re breaking down the six questions that every smart marketing plan needs to answer and why skipping even one can tank your results.
We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes.
Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined aud...
We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes.
Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined aud...
Mark as Played
August 27, 2025 • 12 mins
Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy, automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis will always beat automation. If yo...
Mark as Played
August 20, 2025 • 19 mins
What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.
We’ll share practical examples from our own work like helping clients reduce ...
We’ll share practical examples from our own work like helping clients reduce ...
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August 13, 2025 • 11 mins
In this episode we tackle a topic we’ve seen frustrate way too many businesses: marketing packages. Those neat bundles of deliverables; full of social posts, blog counts, and templated tasks might feel safe, but actually hold your growth back. From the importance of strategy-first thinking to the dangers of one-size-fits-all execution, we unpack what really moves the needle and why packages aren’t it.
Tired of vague marketing advice...
Tired of vague marketing advice...
Mark as Played
August 6, 2025 • 10 mins
If your marketing isn’t working as hard as it should, your brand messaging might be the silent culprit. In this episode, we break down why brand messaging actually is not mission statements or buzzwords, but the strategic language that shapes how people perceive your business.
From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, conve...
From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, conve...
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July 30, 2025 • 11 mins
More traffic isn’t always the answer. In this episode, we show you how to get more out of the visitors you already have with smart Conversion Rate Optimization (CRO) strategies. We dive into what CRO actually means, why it's often overlooked, and how even small changes can make a big impact on your bottom line.
You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure you...
You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure you...
Mark as Played
July 23, 2025 • 10 mins
Most businesses are stuck chasing marketing tactics. One day it’s email, the next it’s TikTok or SEO, but nothing seems to move the needle. That’s because those tactics, by themselves, aren’t solutions. They’re just tools.
We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic m...
We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic m...
Mark as Played
July 16, 2025 • 17 mins
The real value of AI in marketing comes not from replacing people but from giving them space to focus on what humans do best. It’s about letting strategy, nuance, and emotional intelligence lead the way while AI takes care of repetitive tasks like audience segmentation, first drafts, campaign setup, and data analysis.
When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, revi...
When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, revi...
Mark as Played
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