Elevated Marketing DOT Podcast
This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.
Episodes
January 14, 2026 • 16 mins
Is SEO broken, or has search behavior just evolved beyond what you're measuring? In this episode, we dig into a problem many growth-driven marketing leaders are wrestling with: the drop in SEO performance, even when you’re doing everything “right.” Blogging regularly? Optimizing content? Still seeing traffic stall?
You’re not alone and you’re not imagining things. We break down why SEO isn’t dead, but different. Search has changed. ...
You’re not alone and you’re not imagining things. We break down why SEO isn’t dead, but different. Search has changed. ...
Mark as Played
December 31, 2025 • 19 mins
Your small business deserves more than random posts and wishful thinking.
Social media pros use strategy, consistency, and creativity to make sure your brand shows up and stays top of mind.
Here’s how they do it.
Want to watch or read? https://elevatedmarketing.solutions/how-would-a-social-media-marketing-company-boost-brand-awareness-for-small-businesses/
Tired of vague marketing advice? So are we. This podcast brings you real, in-the...
Social media pros use strategy, consistency, and creativity to make sure your brand shows up and stays top of mind.
Here’s how they do it.
Want to watch or read? https://elevatedmarketing.solutions/how-would-a-social-media-marketing-company-boost-brand-awareness-for-small-businesses/
Tired of vague marketing advice? So are we. This podcast brings you real, in-the...
Mark as Played
December 24, 2025 • 17 mins
Struggling to stay visible while competitors fight over price?
Strong brand positioning gives your audience a reason to choose you.
Here’s how to sharpen your edge when it matters most.
Want to watch or read?
https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success/
Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations abou...
Strong brand positioning gives your audience a reason to choose you.
Here’s how to sharpen your edge when it matters most.
Want to watch or read?
https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success/
Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations abou...
Mark as Played
December 17, 2025 • 18 mins
Feeling stuck with your social media? Posting consistently but still seeing crickets?
In this episode, we’re breaking down why handing your strategy over to a professional agency could be the turning point your business needs.
Want to watch or read? https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business/
Tired of vague marketing advice? So are we. This podcast brings...
In this episode, we’re breaking down why handing your strategy over to a professional agency could be the turning point your business needs.
Want to watch or read? https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business/
Tired of vague marketing advice? So are we. This podcast brings...
Mark as Played
December 10, 2025 • 9 mins
Ever wonder why your marketing looks good but still doesn’t convert? It might be because you’re making the same mistake most businesses do assuming you know what your audience wants.
In this video, we’ll show you how to find out what they actually care about. We’re walking through the exact methods we use with clients to uncover real audience insightlike customer interviews, sales team collaboration, and behavior-based analytics.
Wa...
In this video, we’ll show you how to find out what they actually care about. We’re walking through the exact methods we use with clients to uncover real audience insightlike customer interviews, sales team collaboration, and behavior-based analytics.
Wa...
Mark as Played
December 3, 2025 • 10 mins
If your content isn’t converting, it’s probably not a volume problem it’s a focus problem. In this episode, we break down how to build real marketing authority using branded content clusters. You’ll learn how to become the go-to expert in your niche by creating content that both people and algorithms trust.
We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting s...
We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting s...
Mark as Played
November 26, 2025 • 13 mins
In this episode, we break down the difference between real-time optimizations and strategic shifts, and how often you should be making each one.
You’ll learn:
Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategy
When to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)
Why mixing ...
You’ll learn:
Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategy
When to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)
Why mixing ...
Mark as Played
November 19, 2025 • 12 mins
In this episode, we unpack the shift from typed search to voice-driven discovery and why it’s not just a tech trend, but a fundamental change in how your buyers make decisions. From smart speakers to AI chat tools, people are asking out loud and expecting direct, trustworthy answers.
We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “...
We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “...
Mark as Played
November 12, 2025 • 13 mins
In this episode, we dig into a question more marketers need to be asking: What happens when AI starts eating your website traffic? Spoiler.... it already is.
Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path...
Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path...
Mark as Played
November 5, 2025 • 16 mins
In this episode, we’re asking the question too few business leaders stop to consider: Is your marketing really strategic or just busy work dressed up in good design and clever copy? We break down the eight key traits that define truly strategic marketing, from curiosity and future thinking to pattern recognition and disciplined decision-making.
You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tac...
You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tac...
Mark as Played
October 29, 2025 • 14 mins
Your marketing looks great. Leads are coming in. But sales says they’re the wrong leads again. What gives? In this milestone episode, we break down one of the most expensive (and common) problems in business: the disconnect between marketing and sales.
We’re sharing hard-won lessons from the field, real client case studies, and three proven strategies we’ve used to turn tactical activity into measurable revenue. If you’re tired of f...
We’re sharing hard-won lessons from the field, real client case studies, and three proven strategies we’ve used to turn tactical activity into measurable revenue. If you’re tired of f...
Mark as Played
October 22, 2025 • 18 mins
With so many marketing tactics on the table email, paid ads, social, blogs, video, SEO/AEO it’s easy to feel like you’re doing a lot. But if your strategy is fragmented, all that effort could actually be working against you. In this episode, we dive into:
- Why siloed marketing is the real reason your campaigns fall flat
- What happens when each team or tactic runs in isolation
- How to shift toward one story, many paths with integrated...
Mark as Played
Everyone’s debating whether ChatGPT is replacing Google, but here’s what nobody’s talking about the real data gap shaping how we see AI, search, and marketing itself. The new blind spot isn’t just about missing numbers; it’s about who controls the story.
In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the ne...
In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the ne...
Mark as Played
October 8, 2025 • 20 mins
In this episode, we break down 10 simple questions to help you determine if email marketing belongs in your strategy. We cover: When trust matters before a sale What to do when leads convert slowly How email can reduce no-shows and boost retention
Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clie...
Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clie...
Mark as Played
September 24, 2025 • 25 mins
Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists.
We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimat...
We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimat...
Mark as Played
September 17, 2025 • 9 mins
Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority.
From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand sho...
From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand sho...
Mark as Played
September 10, 2025 • 8 mins
If your business isn’t showing up when local customers search, you’re already losing. In this episode, we break down the real strategy behind local SEO. We unpack everything from how Google determines local rankings, to why reviews, citations, and your website structure play a bigger role than you think. Whether you're a local healthcare clinic, event company, or service provider, this conversation is your no-fluff guide to dominat...
Mark as Played
September 3, 2025 • 14 mins
In this podcast, we’re breaking down the six questions that every smart marketing plan needs to answer and why skipping even one can tank your results.
We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes.
Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined aud...
We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes.
Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined aud...
Mark as Played
August 27, 2025 • 12 mins
Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy, automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis will always beat automation. If yo...
Mark as Played
August 20, 2025 • 19 mins
What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.
We’ll share practical examples from our own work like helping clients reduce ...
We’ll share practical examples from our own work like helping clients reduce ...
Mark as Played
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