Elevated Marketing DOT Podcast
The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.
Episodes
July 2, 2025 • 9 mins
If you’ve ever stared down the pressure of constantly coming up with fresh social media content, this episode is for you. We’re sharing the strategy behind turning one blog post into 20 pieces of high-impact content that span everything from Instagram reels to LinkedIn posts. This is the same process we use at Elevated Marketing to help our clients get more mileage from every piece of content they create. You’ll learn how to struct...
Mark as Played
June 25, 2025 • 19 mins
If you’ve ever felt overwhelmed by where to show up online, today we’re breaking down what multichannel marketing really means. Now, before you roll your eyes and think, “Great, another buzzword,” stay with us. Multichannel isn’t about being everywhere just to check a box. It’s about being intentional showing up on the right platforms, at the right times, in the right ways to guide your audience from first touch to final decision.
I...
I...
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June 18, 2025 • 13 mins
You know that nagging feeling you’ve had about your marketing agency? The one that says, ‘Something’s not adding up’—but you haven’t done anything about it yet? This episode is for you. We’re unpacking the real reasons smart business leaders stay stuck with agencies that aren’t driving growth—and why it’s costing way more than just budget. From internal bandwidth issues to fear of starting over to that loyalty trap that’s quietly k...
Mark as Played
June 11, 2025 • 11 mins
In this episode, we’re digging into a question that every business owner and marketing leader needs to be able to answer—but most can’t: What makes your business stand out? We break down why “great customer service” or “free estimates” aren’t cutting it anymore, and how to figure out the real reason customers should choose you over the competition. From real-world brand examples to strategies we’ve used with clients, this conversat...
Mark as Played
June 4, 2025 • 20 mins
In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and how to measure real brand impact i...
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Ever wonder why people actually share content on social media? In this episode, we unpack the psychology of sharing with marketing strategist Jennifer Denny and Brenna, who brings her psychology degree to the table. From emotional connection to altruism and trend participation, we explore the real reasons behind every “share” button tap—and how your business can craft content people want to amplify. Let’s get into the strategies th...
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May 21, 2025 • 11 mins
In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsistent messaging, or client experience ...
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May 14, 2025 • 25 mins
In this episode, we break down why content isn’t just a piece of your marketing strategy—it is the strategy. From identifying your audience to building out multi-format content across the funnel, we walk through our proven process and share stories of how we’ve implemented it for real clients, including the mix of evergreen and trending content, how to repurpose assets, and what metrics actually matter.
Read on: https://elevatedmark...
Read on: https://elevatedmark...
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May 7, 2025 • 13 mins
In today’s market, volatility isn’t just expected — it’s guaranteed. In this video, we break down why diversifying your lead sources is critical for sustainable growth. We cover real-world examples, the hidden risks of single-channel dependency, and how to build a marketing system that can survive platform shifts, economic swings, and changing buyer habits.
Whether you're stuck relying on one ad platform or just want to future-proof...
Whether you're stuck relying on one ad platform or just want to future-proof...
Mark as Played
April 30, 2025 • 15 mins
In this episode, we’re flipping the script and talking about us. We rarely take center stage—we’re usually deep in the trenches, building strategies and solving marketing puzzles for our clients.
But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn...
But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn...
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April 30, 2025 • 11 mins
In this episode of the Elevated Marketing DOT podcast — where the "DOT" stands for Data Over Time — Jennifer Denney and Brenna Jackson unpack the key differences between marketing campaigns and continuous marketing.
Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-t...
Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-t...
Mark as Played
April 23, 2025 • 14 mins
In this episode, we’re breaking down a topic we originally covered but knew we could do better: how to use different types of digital marketing for each stage of the funnel. Whether you’re a business owner trying to make your marketing budget stretch further or a marketing lead looking to align your content with buyer intent, this one’s for you.
We’re revisiting everything from SEO to social ads to email automation—giving you real s...
We’re revisiting everything from SEO to social ads to email automation—giving you real s...
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April 16, 2025 • 12 mins
In this show, we’re breaking down how to build a re-engagement email campaign that actually gets results. Whether your list has gone cold or you’re emailing people who just aren’t clicking, we’ll show you how to clean it up, segment it properly, and write messaging that brings people back — without hurting your deliverability or wasting budget.
Want to just read? https://elevatedmarketing.solutions/creating-re-engagement-campaigns-f...
Want to just read? https://elevatedmarketing.solutions/creating-re-engagement-campaigns-f...
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April 9, 2025 • 22 mins
Let’s be honest—most businesses are obsessed with chasing new leads. But here’s the truth: the real growth? It lives in your existing client base. In today’s episode, we’re unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.
We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and shari...
We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and shari...
Mark as Played
April 2, 2025 • 17 mins
Today we’re diving into something every marketer and business owner has experienced — chaos. Whether it’s shifting priorities, tech changes, or last-minute campaign curveballs, marketing can often feel like controlled chaos… or sometimes, not-so-controlled. But here’s the thing: chaos is part of the gig.
In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, and build calm into your marketing pr...
In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, and build calm into your marketing pr...
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March 26, 2025 • 10 mins
When revenue starts dipping, many businesses instinctively cut marketing—but that’s one of the worst moves you can make. We’re breaking down why investing in marketing during tough times isn’t just a survival tactic—it’s a growth strategy. From staying visible and seizing market opportunities to keeping your sales pipeline full, we’ll explain why pulling back can cost you more in the long run. If you want to come out ahead while yo...
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March 18, 2025 • 12 mins
How often should you market to your audience? The truth? Probably more than you think—but with a strategic balance. In a world where people see 6,000 to 10,000 ads a day, getting noticed is one thing. Getting remembered? That’s the real challenge. We’re breaking down the frequency guidelines across social media, email, paid ads, and content marketing—plus, how to stay top-of-mind without overwhelming your audience.
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March 12, 2025 • 18 mins
Marketing problems often stem from not knowing where customers get stuck in the funnel—whether it's low awareness, lack of engagement, poor conversions, or weak retention.
If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof, simplify your offer, and create ur...
If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof, simplify your offer, and create ur...
Mark as Played
March 5, 2025 • 12 mins
How much should your business spend on marketing? The short answer: more than you think. While the SBA recommends 7-8% of revenue, industry averages lean closer to 9%, and startups or high-growth companies often invest 20-50%.
But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can mean losing ground to competitors. I...
But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can mean losing ground to competitors. I...
Mark as Played
February 26, 2025 • 21 mins
Marketing and sales—two teams working toward the same goal, yet often at odds. Marketers focus on educating and nurturing prospects, while sales teams want qualified, ready-to-buy leads ASAP. And then there’s the C-Suite, watching from above, asking, “Where’s our revenue growth?”
In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurtu...
In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurtu...
Mark as Played
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