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July 9, 2025 5 mins
Comic-Con 2025 is almost here. It starts July 24 and runs through July 27 and it’s shaping up to be one of the biggest yet. From major studio reveals to fan-favorite panels, immersive experiences, and surprise guests, we’re breaking down everything you need to know before the madness begins. KFI's Comic-Con whiz Heather Brooker has this exclusive interview with SDCC's David Glanzer with a deep dive on everything from cosplay to Con tips.

Don't forget to follow Heather on Instagram @theheatherbrooker and on TikTok at @heatherbrooker.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Right now, we're diving into one of the biggest pop
culture events of the year, San Diego Comic Con, and
whether you're a longtime attendee or just comic Con curious,
this year's convention promises to be bigger, bolder, and more
immersive than ever. Joining me now is Chief Communications and
Strategy Officer for SDCC, David glanzerd I am so excited

(00:23):
about Comic Con every year. It is one of my
favorite pop culture events, as I know it is for
many people, and I want to talk to you about
what is some of the big news ahead of Comic
Con This year. Looks like there were some panel announcements
this week. What can you tell me?

Speaker 2 (00:37):
Yeah, so we release our panels typically two weeks prior
to the show. But I'll tell you something. It's going
to be another great show, another fun show. And I
always tell my friends, we won't know what the big
news is out of the show until Monday, because it's
the fans who will cull us.

Speaker 1 (00:54):
So it's really the fans responding to what resonated the
most with them while they're there.

Speaker 2 (01:01):
Exactly. You know, the original organizers put this event together.
It really was a celebration of different forms of entertainment
that it felt had intrinsic artistic merit, and that has
evolved into the big show we see today, and it
is still fans. We're all fans here that we put

(01:21):
it on. We try to put on the type of
the show we want to just see.

Speaker 1 (01:24):
Well, I know, for me, like some of the highlights
when we go are like the Her Universe fashion show.
Ashley puts on an incredible show there. I love looking
at all the cosplay and the costumes that you know,
the fans spend so much time investing in. And of
course there is the cosplay costume contest or the cosplay contest.
I should say, what do you look more forward to

(01:45):
the most when you go to Comic Con.

Speaker 2 (01:47):
Well, you know it's gonna sound a little bit cheesy,
but it really is seeing friends I haven't seen for
a year. There are people who coming from all over
the world, some of who again I don't see for
once a year, and we pick up as if we'd
never been apart. And also seeing people have a really
good time. But with the fashion show, you're absolutely right.

(02:11):
I think one of the things that a lot of
people don't realize is when you see costumes and movies
or television or whatever. It's made to look very good
on television or movies or what have you. But you know,
with the fashion shows, those costumes actually have to be
worn for you know, hours on and sometimes they have
to be practical, they have to be look great. And

(02:33):
that's a great aspect of costumes that I've seen. People
don't realize. So a lot of cool things to Comic Con.

Speaker 1 (02:38):
Yeah, and I was reading about Disney Entertainment television previews
and activations that are coming. What kind of presence is
Disney going to have at the con this year?

Speaker 2 (02:47):
Well, you know, I can't really mentioned specific companies yet,
but I will tell you we have almost a thousand
exhibitors on the floor. That includes comics publishers, book publishers,
move studio, television networks. We have a lot of streaming
involvement in terms of programming. And also one of the
things that we've had to do in the last few

(03:07):
years is expand outside the convention center. We've run out
of room basically, so you'll see a lot of what
we call activations, you know, what's kind of considered the
Comic Con campus. So right around the back part of
the facility and across the street at area parks and
open space. Some of those companies will also have activations

(03:29):
that are free with the Badge member and they can
take part in. You know, have a good time. You've
been to see outside the building.

Speaker 1 (03:37):
I absolutely love all of this stuff that happens outside
the convention center as well. And it looks like this
year there's going to be an Abbot Elementary block party.
Some other properties are going to be there, King of
the Hill, Alien Earth. It's it's truly such a good time,
whether you're inside or outside of the convention center. And
let's talk really quickly. You know, one of the big

(03:58):
frustrations that people have and they go every year is hotels,
hotel prices and just getting access easily to the event.
So what changes have been made this year to make
it an easier process to stay in San Diego and
attend the con.

Speaker 2 (04:14):
Well, I will tell you, I wish it was great news.
I will tell you that there are some hotels that
work very closely with us, and for them we're very grateful.
But the truth is we're getting less and less rooms
from some properties to be able to offer room blocks,
which means hotel rates end up going up. That's a
scary thing for us. You know, again, we're a fan event.

(04:34):
If fans can't come, they'll go someplace else, and we
never want that. But I'll tell you for this year,
I think we're hanging in there. We're hoping the next
couple of years to get even more rooms, but that
really is up to the hotel owners and managers. We're
trying to at their disposal. Some of them have been
really great, giving us a great rooms, great rates and

(04:56):
space to have our programs. But it's still continuing process
of negotiations.

Speaker 1 (05:02):
Well, if there's one thing I know about Comic Con
fans is no matter what, they will find a way
to get to the con. So and it is always
very true. It's very true, and it is always well
worth it. I know we enjoyed as a family every year.
So David Glanzard, thank you so much for your time,
and we'll see you at the con.

Speaker 2 (05:21):
Absolutely, thank you so much.
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