Sales as a Superpower: John Mason-Smith on Finding 'Sticky Niches' and Building Strong Networks

In this conversation, John Mason-Smith, owner of HireWith, shares his entrepreneurial journey, emphasizing the importance of sales as a superpower. He discusses the unique approach of HireWith in talent acquisition within the payroll industry and the concept of 'sticky niches' to identify profitable opportunities. John reflects on his experiences with failures, the significance of curiosity in sales, and the value of building relationships with industry experts. The discussion highlights the challenges and rewards of entrepreneurship, providing insights for aspiring business owners.
Takeaways

• John Mason-Smith is a serial entrepreneur and owner of HireWith.
• HireWith focuses on talent acquisition in the payroll and PEO industry.
• Sales is a superpower that can lead to success in business.
• Building relationships is key to successful sales strategies.
• The concept of 'sticky niches' helps identify profitable opportunities.
• Failures can provide valuable lessons for future endeavors.
• Curiosity can open doors and foster connections in sales.
• Networking with industry experts can lead to new insights and opportunities.
• Understanding the market and its needs is crucial for success.
• Execution is more important than the idea itself.

Today's guest, John (JMS) Mason-Smith, can be found online at:Website: https://johnmason-smith.com/Website: https://hirewith.us/LinkedIn: https://www.linkedin.com/in/johnmason-smith/Instagram: https://www.instagram.com/jms.talks/
Your host, Scott Turman, can be found online at:BrightRay Publishing: ⁠https://brightray.com/⁠⁠⁠Entrepreneur Website: ⁠https://scottturman.com/⁠⁠⁠LinkedIn: ⁠https://www.linkedin.com/in/scottturman/⁠
Keywordsentrepreneurship, sales, HireWith, payroll, blockchain, business strategy, talent acquisition, mergers and acquisitions, sales coaching, networking