The Matchmaker of Startup Funding: Amber Gunst's Story

Join us in this compelling episode as Amber Gunst, co-founder and CEO of Fundlist, reveals the intricacies of the modern investment landscape, the hidden barriers women and minority founders face, and the innovative solutions reshaping the way investors and startups connect. Don't miss her expert insights on navigating market changes and making strategic connections that truly count.Amber Gunst, the co-founder and CEO of Fundlist in Austin, Texas, brings over 25 years of experience in business development and leadership to the table. Formerly at the helm of the Austin Technology Council, Amber has forged strong connections with venture capitalists (VCs) and understands the intricacies of the investment landscape. With her background steeped in the challenges faced by founders and investors, she now focuses on enhancing the investor-founder matchmaking process using AI technology. Amber's mission through Fundlist is to create a more efficient, inclusive, and targeted investment ecosystem.
Below are the key takeaways from this episode:

• Closed Investment Networks: Amber Gunst discusses how investment opportunities often stay within familiar networks, creating barriers for women and minority founders.
• Capital Access Issues: Gunst highlights the difficulties underrepresented founders face in accessing capital and dealing with unverified investors on popular platforms.
• Product Refinement: The episode covers the detailed development process of Amber's product, focusing on targeted feedback and user engagement to create an effective solution.
• Economic Impact on Investments: Market conditions and economic events, like interest rate hikes, significantly influence investor cautiousness and fundraising efforts.
• Fundlist's Mission: Fundlist aims to streamline the investment process with data-driven tools, helping investors support diverse founders and showcasing the profitability of inclusive investments.

Todays guest, Amber Gunst, can be found online at:Website: http://www.fundlyst.net/LinkedIn: https://www.linkedin.com/in/amber-gunst-26483516/
Your host, Scott Turman, can be found online at:BrightRay Publishing: https://brightray.com/Entrepreneur Website: https://scottturman.com/LinkedIn: https://www.linkedin.com/in/scottturman/