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February 22, 2023 22 mins
José Sócrates, Cavaco Silva e António Costa alcançaram vitórias eleitorais históricas. Ao seu lado, tiveram o consultor das maiorias absolutas, Luís Paixão Martins que, numa viagem aos bastidores da política portuguesa, pôs no papel as oito receitas para o desastre. Como perder uma eleição (Livros Zigurate) é o ponto de partida para esta conversa entre Luís Paixão Martins e o editor Carlos Vaz Marques sobre qual o papel do consultor de comunicação e as lições de comunicação eleitoral que se retiram da experiência de como se ganham eleições.
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