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April 19, 2022 31 mins
Nos últimos anos em Portugal, as empresas de sondagens foram acusadas de falhar com estrondo em várias eleições. O rigor das estatísticas eleitorais continua a ser defendido na comunicação social, mas cada vez com menor credibilidade pública. São vários os fatores que podem afetar estas previsões, mas é sobretudo a ‘leitura’ das sondagens que pode criar cenários diferentes.
Neste Episódio 1, Luís Paixão Martins e António Salvador conversam sobre a importância das sondagens e porque estas podem acabar como as grandes derrotadas das eleições.
As sondagens estão erradas e precisam urgentemente de mudar metodologias? Ou estão certas e nós é que precisamos de as aprender a ler?
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