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April 1, 2024 22 mins
Realiza tu aporte para nuestro próximo objetivo: https://sasuke.network Seminario en linea: Destaca en 2024 con un Podcast Profesional - https://robertsasuke.com/destaca Recomiendo escuchar este podcast en la app: https://fountain.fm Hoy en día, el podcasting presenta el desafío de la descubribilidad, ya que existen millones de podcasts publicados en internet. Las plataformas de podcasts suelen recomendar los podcasts más populares, lo que dificulta que otros podcasts sean descubiertos. La solución para mejorar la descubribilidad de tu podcast Para mejorar la descubribilidad de tu podcast, es importante implementar estrategias efectivas para promocionar tus episodios y retener a tus oyentes. Aquí te presento una secuencia que te ayudará a alcanzar este objetivo: Promociona un episodio específico en lugar de promocionar tu podcast en general. Dirige a tus oyentes a tu página web y ofrece un botón de suscripción que redirija a una lista de correos. Utiliza episodes.fm, una plataforma que facilita el acceso a tu podcast en todas las plataformas y mejora la experiencia del oyente. Quiero agradecer a todas las personas que apoyan a Sasuke Network y hacen posible la continuidad de nuestros proyectos. Si quieres hacer tu aporte, puedes hacerlo en sasuke.network. ¡Gracias por escucharnos! Comparte lo que piensas: Deja un comentario al final de esta sección, que con gusto lo contestaré. ¿Quieres proponer algún tema, conocer a nuevos amigos miembros de EEP? hazlo aquí. No olvides votar/valorar por este episodio y compartirlo en tus redes sociales.
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Do you want your podcast to be
easier to discover? Discoverability. Well, let's talk about
a new tool that is really great
regarding this.
Are you interested in creating a podcast or
just created one? Then you are in the
right place, because in this program

(00:23):
you will have keys, techniques, tools,
apps, and answers to take your podcast to the next level. And with you
your host, podcaster and solopreneur who
has made podcasting his best way to
live. The one with the Japanese surname but
Dominican to the core, Robert

(00:45):
Sasuki. Listen up because this
is about podcasting.
Hello, how are you? Welcome,
to this new episode of This
is Podcast 2.0. Today I don't have the mixer, right? For effects, of course not.
This is my voiceover. Well, I am

(01:08):
Robert Sasuki, you already know that, and I have
some information to give you before
we start today's topic. Look,
it's been 11 years since Jamie, my wife and I
decided to bring quality content through
a medium that was then
very little known in the Spanish-speaking world,
the podcast. Each year and every new

(01:29):
season has brought new listeners,
loyal listeners, close friends, and also
the opposite, why not say it, the
last few months have been difficult for
us. As you know, Jamie? Well, maybe you don't know, but I mentioned it on I
Invite You to a Coffee. My wife had surgery
last year and there are expenses from that
operation and treatment that we have not yet
covered. That's why we have

(01:52):
created a space to raise what
is owed with the support of our
listeners. Both of us have decided from
now on to discontinue the paid memberships of
Sasuke Network and leave it to the
discretion of each one what they can
contribute to support these projects.

(02:13):
Now what interests us most is to
raise the amount we have pending
to get this burden off us. We
ask you to go to sasuke.network and
make the contribution you consider. Each
contribution will be acknowledged, mentioned
in our programs, made transparent, and
every payment receipt will also be

(02:34):
sent to those who collaborate with this.
We trust we will achieve it with your
support and generosity. We have the Telegram
group, the Sazukes. Sazukes
is now public. If you want to join and
take advantage, wait to take advantage and
share experiences with the listeners of
Sasuke Network, you just have to search for us

(02:55):
on Telegram in the Telegram search bar.
Type @SasukeNetwork all together.
In this space, we are sharing
book summaries from the podcast, A Book for Living, experiences
and content from our personal development podcasts, news
and updates about podcasting 2.0, song of the day and also from that single

(03:19):
space we are doing live meetings regularly we
are thinking about doing live broadcasts of episodes of some of
our podcasts and if we think of doing
something more, we agree and do it. We are already about 50
members. It's about creating a single

(03:40):
space, a community of loyal listeners
from all over the world, from all
our podcasts. So we are waiting for you
there at @sasuke network. The online seminar stands out in 2024 with a professional podcast.
Discover why open podcasting is
the best medium to impact the lives of
people all over the world. It will be held

(04:01):
on Thursday, April 11, 2024, at 8 p.m., Central United States time. You can
register for free and
share the link with your friends
interested in creating a podcast so they
can also register at robersazuke.com
slash stand out rober sazuke.com slash

(04:23):
stand out do not forget that the best
modern podcast applications to listen to these podcasts 2.0
are fontain.fm in that same order of
importance fontain.fm because you can even earn
satoshis listening to us Podcast
Guru which is super simple and friendly,

(04:43):
Podverse and Castamatic. There are others,
you can go to podcastapps in plural
podcastapps.com and discover many
more. But well, I leave you in the notes
of this episode in the description the
link to everything I have mentioned

(05:04):
previously. Well, the topic of discovering
podcasts has always been a headache. Well, before it was a little less
because there were fewer podcasts. Today we have
a little more than 4 million podcasts
published. Still, 90% inactive, it

(05:24):
is true. That is, active podcasts
there are some 400,000. Perhaps we
do not reach 400,000 podcasts those of
us active in the whole world and in
all languages. In Spanish, I think we
do not exceed 50,000 active.
So, what is the big problem with
all this? Given the number of podcasts

(05:46):
we have today on the internet, published
on the internet, well, podcast platforms usually recommend on their
main pages and in their main categories the podcasts that have the most visits
in the country from where that platform is visited. That is, if you go to Apple

(06:07):
Podcasts right now, and you are in
Mexico, you will see featured podcasts
that are the most listened to in
Mexico. Right? And I think the total number of
podcasts that appear on the Apple Podcast homepage does not exceed 300. OK, and
what happened with the others? What about, I don't know, 20 thousand

(06:30):
or not? What happened with the other 300? 400 thousand
podcasts? Oh well, for that you have to
know the name, know the name and
search for it, or go to the search engine and type a
keyword of what interests you to
find it. That is a big problem that
we currently have on all
podcast platforms. Popular podcast platforms ebooks, apple

(06:55):
podcast, spotify and youtube music, all
are interested in making the most
popular visible because by attracting an audience to their
platform they can make money with
advertisers. But what about that

(07:16):
podcast that is listened to in 148 countries like
I invite you to a coffee that is not more popular
in one country than in another, but is listened to in many countries. Well, it will not
appear on those front pages. People will have to
recommend it by word of mouth or 0
make an investment in advertising on a

(07:38):
social network with a direct link to such
platform or to such a subscription page.
And that's the second problem. The second
problem is when it comes to sharing the
podcast. Which link to which platform
do I recommend so that people listen to that
new episode? Because promoting a

(08:00):
podcast, that is, for you to promote the
podcast, the most effective thing is not
to promote the podcast, it is to promote an
episode, because people will be attracted by the content of the podcast,
not because there is a podcast called
these podcast 2.0, Oh look at that podcast
is called nice it's about podcast. No, I

(08:21):
have to put the title of such episode
it doesn't matter if it's the last or the first
because if it's evergreen content I
can reuse any take any
episode of this podcast segment in a
paid advertisement or go to a group of
people who do podcasts and tell them look
the content of this episode is

(08:44):
available for you. The question is where
do I take people. Okay,
I will give you my answers. I have
two answers or two options for where
to take people. It has always been a
problem. The first place, yes or yes
you should take people to listen directly to that content they

(09:07):
saw on that platform or social network or
event whatever or group is to your website
is to the website and in the
description. Or in the layout of that
episode post on your website, there should be a subscription button and
my recommendation, because you will say well,

(09:28):
but we return to the problem, because if I
put the subscription button, they
have to choose the platform or if that
subscription button is going to take them to a
single platform. No, neither of the two.
The button you put or the link you
put for subscription to your podcast inside
the episode on your website, should

(09:52):
take to a an email list. Should
take to a link or a pop up, a
pop-up window for people to leave their
email. Why? Because by keeping
their email, you can communicate better with
that person. So, what I

(10:14):
recommend is, Ok, let's see, let's go in
this order. I have published a new episode
of this is podcast. Well, ok, I have
published it, it is on all platforms supposedly. That does not
mean that new people will come, because
if I do not appear in the first places
new people will not discover me, so
I have to push it in an

(10:35):
organic or paid way. Well, then
I'm going to a telegram group that is of
podcasters. Perfect. So I take the
link from my page of the publication
of that episode and put it in this group,
I motivate it, make a nice design,
look if you want to discover this, if
you want to achieve this with your podcast,
listen to this episode and put the link.

(11:00):
When a user enters the link, the
publication of the episode opens with the
player, but on that same page there is
a button or an option or a link that
says subscribe to this podcast. That
person listens to the episode, likes it, is
interested in staying and clicks on

(11:21):
subscribe. And by clicking on
subscribe, because it can also be a
field to leave your email directly, not
necessarily a button. Well, that
person leaves the email, clicks and leaves
the email. But that email needs a
confirmation that is sent to the inbox of

(11:42):
that user. So, that
person fills in with their email, goes to their
gmail inbox, sees the confirmation email,
looks to complete your
registration, click here, clicks and that
click redirects that person, that

(12:02):
user from Gmail to a page or
that I have designed or that I am using
with all the icons of all the
platforms where I suggest my
podcast be listened to, including the
link of the RSS feed so that the person

(12:24):
can copy it manually and put it
wherever they want. That is the sequence.
Attention here. Because sending people
directly, listen to us on Apple
Podcast, listen to us on Spotify, is
missing the opportunity to have their
email no no no subscribe in the same

(12:45):
publication Subscribe on the main
page of my podcast if you are already
listening to me in audio. And on the main
page of my podcast follow the same
sequence. I take your email, I send you
a confirmation to your inbox
and then a redirection to a page
prepared with the links of my podcast
on the platforms that interest me the

(13:07):
most. And the RSS included so that you
can copy it if you want. Ok, That is the
sequence I recommend. It has worked for me and I already have 4000 emails by
that sequence just from my podcasts.
Attention, I do not look for, I do not tell people subscribe to my podcast

(13:28):
directly, no, no listen to the content
if you liked it, subscribe, but if you
subscribe, let it be on
my page or in the post of my page. And it
is by leaving me the email. And then I
redirect you to the platforms because
I have a page prepared. Ok, I had
the page prepared. But now there is a
platform that has recently come out

(13:49):
that I am grateful has been created
because it takes away design work called episodes.fm episodes.episodes.fm
to make it nicer Episodes.fm is
a page that makes it easy to send people to a page of your podcast where the

(14:13):
description of your podcast will appear,
where people can listen to the
episodes, but where people have there
a list of all the podcast platforms,
where your podcast is
directly linked to your podcast and people clicking on. Oh look, I'm going to
listen to it on Apple Podcast. It

(14:35):
redirects to their Apple
Podcast application and listens to you there and also subscribes
in Apple Podcast. It has another great
advantage Episodes.fm and it is not only
gives me the link of each platform of my
podcast, but the episode that I am

(15:00):
listening to on episodes.fm has links to
any platform but directly to
that episode. Another great advantage that episodes.fm has is that I can quickly configure it
with a pass button that

(15:21):
it has below, that when I click,
whenever I click a link that goes
to that platform episodes.fm, it
automatically redirects me to listen
to that podcast or that episode on the
platform that I already indicated for the first
time. That is, if a person is
accustomed to clicking on Spotify within

(15:43):
episodes. Femme, be it a podcast or
an episode, every time they see a link
to this platform of any
podcast it will redirect
immediately to Spotify that improves
a lot the experience Because it
is always frequent that podcast listeners say, Where do I search for you? Where do I

(16:06):
listen to you? Where are you? So, the
answer to that question first is, the
main page of my podcast. Oh look,
see, in my case, in our case with
Sasuke Network, we do not have an
official page for each podcast, we have a
Network page. Oh look, see

(16:26):
Sasuke.network and on the homepage, You
see the photo of the cover of the podcast, right? And
also see the other podcasts. You
click, you click on the podcast and it will
take you to the subscription of that podcast,
to the email, to the email list and from the email list it

(16:54):
redirects you to episodes.fm of I Invite You to a Coffee. Do you see? But there is also a button that says
subscribe for free on Sasuke Network,
Sasuke.network. That if you click, a pop-up window opens where
you leave your email to subscribe to the

(17:14):
network And following the sequence I
mentioned, it redirects you to the list of
all episodes of all podcasts
on episodes.fm. So you are already
redirected to episodes.fm, you click
on this is podcast 2.0, the page
opens with all the platforms if you choose the
one you want. That is, it takes you

(17:37):
little by little. You just have to do two or
three clicks and that's it. Oh look, it's in in in
iVox. Well, I think iVox is not on
the list of applications. I will
suggest it to the creator because I know him from
the podcast index community. In fact,
I send him a greeting if he is listening,
because at some point I know he will

(18:00):
listen to me. He is called. Well, I don't have
the number here, but but he has
his account there. Well, then episodes.
Femme makes all this easier. It is
truly a
wonder. I recommend that you
use it. I will leave it in the link and

(18:22):
with that we greatly increase the
discoverability of the podcast, that it is
discovered, but that it is easy to get to
the platforms and that it is also easy to
retain the contacts of the people to
communicate for any notice we
want to give and because and because the people

(18:44):
subscribed in the podcast players,
those contacts we do not have, but those platforms keep
them for them to do what they want with
them. It is respected. That's their business.
Well, we can also do it
like them. So there you have it.
What do you think? See episodes. FM.

(19:06):
The first thing that will come out and the only
thing is a search engine. Type the name of your
podcast. Now if the name of your
podcast does not appear, if it does not appear, write to me
at @Robert Sasuke on Telegram or in my
email. Hello, @ Robert Sasuke dot
com. Write to me Robert. Look, it does not appear.
And I personally will communicate with

(19:26):
the development team with you
send me the RSS feed of your podcast and I send it to them so they add you. And in the case that there is any problem with your
podcast, because I tell you that my
podcasts, some had problems getting in there, tell you how to fix it. It
is best that you join the Telegram group
because so if we have to interact the
others will learn to correct those

(19:47):
mistakes and we all grow. There you have it.
I hope it has been very
useful to you and I have to thank at the
moment of the boost yes or yes.
It is time to acknowledge those who
help sustain this podcast. Without them

(20:10):
this would not be possible. It's time for the
boost.
I have to thank the people who
recurringly in Sasuke Network
make their contributions to sustain these
projects. Alexandra Diaz, Carlos
Fonseca, Angel Garcia, Mary Perez, Freda
Hunda, Samuel Sanchez, Eduard Marte,

(20:30):
Jairo Sanchez, Audio Dice Network, Felix
Montelara, Zahil Hernandez, Gerardo Ruiz,
Manuel Gonzalez, Ruben Osorno, Che and La
Japa. And also thank the people who made their first contributions to the
fundraising goal I mentioned at the
beginning of this episode Francisco Rivera
Maya with a contribution of 250 dollars and a

(20:52):
beautiful message that we thank from
here Francisco and Gerardo Ruiz from
Canada also made a contribution of 30
dollars. If you want to make your contribution,
return value directly you can
do it on Sazuke.network, either through
this fundraising fund, it can be

(21:13):
in Satoshi with Bitcoin, in the new
applications, also on the page we have the albi address so you can
do it and of course I invite you
to go to sasuke.network to see
the new homepage redesign so you can
verify the route that I told you is to say subscribing

(21:34):
leaving us your email so you can test the
sequence and so you can enjoy it and
you can emulate it too. Nothing more
wish you a happy day, may you do super
well, Do not forget that we are going to impact life
Look, I forgot the phrase all

(21:55):
the others. So to work and to hit it
hard with your podcast And long live
podcasting 2.0. We listen in the
next episode. Bye.
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