Episode Transcript
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(00:16):
Can you guess what tomorrow is?August twenty fourth? Do we have something
that I'm forgetting? Pumpkin spice lattesare officially back in Starbucks. Oh shit,
it's officially spooky season. I can'twait for my morning run. We're
(00:37):
gonna come up with a big oldcup of java. Excited. I know
I'm excited too. And the kidsare back in school and it's just everything's
feeling normal again and not summer chaos. I'm I'm glad that that's for you.
You you don't agree. I feellike I'm constantly in chaos. I
(00:59):
mean we do. You have sevenplanets or six planets in retrograde starting today
through September fifteen, So bring onthe chaos. You're kidding? No,
Oh my gosh, don't worry.I was texting our nail girl Kayla this
morning about it. So I'm mygreat, show me what, show me
what I'm missing that could really ruin? What? What are you trying to
(01:26):
really ruin my life? So essentiallyit's gonna be dumpster fires for the next
few weeks. You're telling me toavoid planning within that time period. Probably
you just really want to stay groundedand balanced. And EBB and flow with
the chaos. Why do I havemy shoes on right now? Then?
I don't know. I'll take yourshoes off and put your feet on the
ground. It's a lot of work. I gotta bend over. Well,
(01:49):
I'll leave you to that and letyou figure yourself out there. I mean
taking your shoes is taking my microphone. Sorry, I quite crossing my legs,
but yeah, we are excited tobe filming and filming, wow,
recording an episode. I don't Apparentlymy coffee hasn't hit me yet today,
(02:12):
Yeah, I feel that. Sobut with this episode, since we are
approaching less than two months heading toNew York for Bridle Fashion Week, Chicago
Market just happened. Some of ourdesigners also go to a Harrogate Bridle Market
which is in London. So there'sa lot of bridle markets happening right now,
and so with that, we willobviously do twenty twenty four trends here
(02:37):
shortly, we're kind of waiting formore trends to come out to kind of
do an overall assessment, and wewill recap New York Bridle Fashion Week after
we're done there. But I thoughtthis episode would be a good reminder of
talking about the elephant in the roomthat comes with dress shopping. What would
(02:58):
that be saying yes to your dress? That's too easy, I know,
but to a lot it is noteasy. It is probably the most overwhelming
question that they probably anticipate. Ohabsolutely, and we see it all the
time. So no, you arenot alone in feeling that fear of having
to commit to a gown. Ifeel and I've been on both ends,
(03:23):
and I know you have. Youjumped in your gown immediately, and a
lot of the times I feel likethese girls are terrified to make that big
jump. They are. And onething I've observed reading like different Facebook groups
online because people will put in questionsand people will answer. Even on Reddit,
(03:46):
there's a lot of, you know, threads of conversation. But somebody
always knows somebody who felt pressured intobuying a gown they didn't want, whether
that was pressure from a consultant ata store, or pressure from family,
or they've had just terrible experiences shopping, and so they always say go to
(04:06):
every store before you say yes,like try on everything before you commit,
and all of that is advice thatI completely understand from the person giving but
also that type of advice can causemore stress and anxiety. I would assume
shopping and for some time, forsome reason, I feel like brides are
(04:29):
like I have to go to everyshop and try on every gown or else
I'm missing I'm missing out and Ican't make that decision. It's true,
And I mean we hear that repeatedly, so the amount of times we hear
it, I can imagine others hearit just as many times. Oh,
so we are just here to kindof have an open ended conversation, give
(04:51):
you guys information from our perspective onhow to feel prepared for your bridle shopping
experience so that it is successful andyou do choose the gown that is right
for you so that you don't haveany what ifs, any reservations. And
hopefully this will ignite that excitement tostart dress shopping because engagement season is upon
(05:14):
us. Busy season is only isfour months away. That's weird, isn't
that insane? I don't know howwe got to this time of year,
but it is our favorite, sothat's so weird. It's all right,
We're gonna have so much fun thisfall with Oliver Brides and going into the
new year. Oh absolutely, AndI'm just excited to see everything in New
(05:38):
York. I'm just excited for fallas well. Yeah, fall is always
nice. So well, are youready to dive into the elephant in the
room? And I mean, Idon't want to like dive into an elephant
feel like an ace Ventura kind ofaspect right there, But that wasn't that
more of it still kind of matchesthe vibe. Yeah, So I will
(06:01):
say we probably hear the most whensomebody comes in is a if we are
the first appointment. They reassure usthat we are the first appointment and they're
just here to figure out what they'relooking for. Yeah, which I get
when you haven't tried anything on evenif you have an idea, sometimes you
go the opposite or two. Theytell us where we fall in the array
(06:23):
of appointment lineup, and then weare there to help solidify either that they
have figured out their style and ormaybe have already found their dress but they
just are too scared to commit orto the first places didn't meet the criteria
of what they were hoping for,and now it's our turn to kind of
come in and help fill the gapswith maybe things they didn't get to try
(06:46):
on, or styles that they're drawnto and didn't have enough to try on.
Yeah, I really struggle when rideslike try to reassure. I don't
know if reassures the right word,but try to tell me jere my first
store, and I'm really just tryingto figure out what I'm wanting. I
don't know what I want and Idon't like I've got so many shots and
(07:08):
I don't know if I'll be buyingtoday. I'm like, yeah, which
is why are like yeah? AndI feel in those responses it comes across
in a way that instead of doingresearch ahead of time, like on a
computer or on their cell phone,which is super easy to do, granted,
I know, visually researching versus physicallytrying on different things. Yeah,
(07:34):
but a lot of times I feellike those are the girls that haven't taken
time to know how much they canspend, what style they're interested in,
and they just kind of going blindly, which can add I think to the
overwhelming association. I get baffled whenI'm like, do you have any pictures
of gowns you've liked? And peopleare like, no, I don't I
(07:56):
don't have a pinterest, I don'thave guns, I've seen on Instagram,
nothing, And I'm like, yeah, what, And I mean I do
I do get because I feel ifyou are a person who's easily overwhelmed,
maybe doing those rabbit holes of searchingcan trigger in a sense of feeling like
(08:18):
how do I know what I'm gonnalike? Like maybe I like this,
but it just looks good on amodel. What if my body doesn't look
great in it or what have you. But I feel that for the most
part, having that mindsets going intoan appointment that you are communicating that this
is just for your personal benefit,which is totally valid, like you're allowed
to. But if you take timeto prepare that first appointment would potentially have
(08:43):
your dress because you know what youwant. And sometimes even if you feel
like you know what you want,you do go a different route. But
at least if you come in witha concept, we can help indulge you
in the different styles that could meetthat criteria. Like we have hundreds of
gowns in store. You can't justtell me I don't know what I like.
(09:05):
Let's just try them all. Ohyeah, god, no, excuse
me, where do I start Ineed something, Cass, and I will
get panicked in that moment because we'relike to grab Yeah, and and so
we we understand that you as ourcustomer, you know that our end goal
(09:26):
is to hopefully get a cell fromyou. And that's just the nature of
our business. It's how we keepour doors open, and how any bridal
shop will do that same thing,and everyone's dynamic is different and how they're
going to sell to you. Yeah. So if you definitely feel uncomfortable in
a situation, you know, standfirm in your like, you know what,
(09:46):
I really need time to think aboutthis. If it doesn't feel right,
then it doesn't feel right, andthat's totally fine. But if it
does feel right and it meets everylittle checkbox you have and you just feel
like the most beautiful person on planetEarth, it is okay to say yes.
Yeah, I am a person whoI get overwhelmed constantly try and clothes
(10:11):
on. I hate dressing. Sowhy would I overwhelm myself with six shops,
not even like only in one day, like over weeks. I can't.
Yeah, And I'm the same way. I mean even when I was
younger and like essentially assize nothing prechildren. Yea. Even then, like
(10:33):
I've was, I liked the conceptof shopping, but once I got into
a place that I had to likescour racks, I would mentally get so
like, uh, I don't knoweven know what I'm looking for. I
don't even know if I like anything. I don't know if I'm gonna like
any of this on my body.And now my arms are full of stuff
that I don't even know if Iwant to go in the dressing room to
(10:54):
try on, and I don't wantto just leave them somewhere and adhd and
like laziness, and I'm like,I am so shake of putting clothes on
after clothes, and then my motherwill constantly go grab other clothes when I'm
like, no, I'm done,I don't want to try any more on.
(11:16):
Yeah. Yeah, in high schoolI could be there for hours,
but as I became an adult,I've never been in that position went away
well, And I think I wouldgo shopping with friends and that's what made
it fun kind of a thing.But at least, I mean, I
will say I am a person thatI wouldn't much rather go in person to
shop for clothing and try it onthan just buy online just because sometimes you
(11:41):
invest that time online, it comesto your house, you try it on
and nothing works, and then yougot to now make effort to go return
it all where if I tried iton the first place. Exactly. So
now you're adding a whole new levelof shopping in a specialty you know,
category of attire yea. And thestakes are higher in that shopping because this
(12:03):
isn't just a well, I'm justgonna go browse if I like anything.
If not, not a big dealbecause you self serve. This is a
whole we are going to pamper youlike a princess kind of shopping. Yeah,
And she said self served guys,And we do get people thinking they
can self serve themselves. And weare always up for you guys browsing our
(12:26):
inventory with us. That is outon the floor. If it's in our
back room, that's our employees only, But out here on the floor you
are always more than welcome to browse. Yeah. We always caution check a
price tag before you, yourself orsomeone in the bridal party grabs a gown
because if it is outside of yourbudget and you try it on, yep,
your heart and your wallet can breakabsolutely so, but but I will
(12:48):
tell you ninety nine point nine percentof stores are not self served just because
this inventory is expensive. We alsoknow our inventory like the back of our
hand. So if there are certaintexture issues you have, that you've got
sensitive skin, if there's certain modestyrequirements you have, if you have a
(13:09):
very specific preference on material type,we know what we have, so we
know what to grab. Yeah.So you are always welcome during the appointment
to join us in the browsing ofgowns for you to try. But you
will always need either myself or castsor one of the other Flex consultants.
We have to be there with youto guide you through the process of trying
(13:31):
on, just so that you understandhow long that specific dress by a designer
will take to come in, whatcolor options, what patterning change options.
So there's a reason you'd get oneof us. Yes, And just know,
if we feel like we have shownyou exactly what you're asking for and
(13:52):
you're giving us all the cut squesof feeling really pretty, feeling like a
bride, you're getting emotional, wewill probably ask you is this your dress?
You know? So now we willask if it's if everything is lined
up for us to ask. Ifit is clear that you are not vibing
with any of our styles, we'renot going to ask you. We are
(14:16):
if we can tell that you're overwhelmed, Absolutely so, and we do get
bride to come and overwhelmed, andthen we're the ones that say, you
know what, why don't we takea minute to sit and relax decide how
we feel. Absolutely if you're notin a mental space for this, come
back another day, and that's totallyfine. Take a breather, look at
the photos that were taken. AbsolutelyAnd we know we've probably like repeated ourselves
(14:41):
a million times on this subject.But if you are about to be engaged
or you are newly engaged and readyto start the process of wedding planning,
dress shopping is usually one of thevery first things you do. Should be
as well as finding your venue.Those are real the top two things.
Once you're engaged, all it's mainlyall you need is a man or a
(15:03):
fiance. Yep. Fiance can beany person. Yeah, it's just coming
on my mouth. Fiance. Thenyou and dress yep. So, And
the reason for dress is because time. There is time associated with creating it,
since it isn't a department store wherewe've you can call multiple locations and
(15:24):
see who has the size and storeof the style you want. Things have
to be made to you and sothat adds time. So in your research,
Google is a great tool to kindof put in what is the average
cost of a wedding dress in yourarea, and it'll tell you all areas
are different because there's a lot offactors that go into it, But kind
(15:45):
of find out what the average spentis and decide if that average amount falls
within a budget you think you canpotentially afford, if you can go above,
if you need below. But that'sa good baseline to figure out how
much which you can spend because you'reunderstanding within your area, served how how
(16:07):
to expect the cost of the gownsto be when you walk in, because
if you walk in blindly, that'salso overwhelming. Honey, oh gosh,
it's so overwhelming. And don't evertell a consultant that you just want to
try styles on, forget about theprice tag, because if we do our
job and you find the dress youlove and then we tell you it's x
amount of thousands of dollars, andthen your heart sinks that's not a fun
(16:30):
place to be. And then torestart from going forward, Like we have
gowns in store, a few throughoutthe store that are anywhere from ten to
twelve thousand dollars. They're not justaddressed to try on for fun, and
if you end up falling in lovewith it and it's not a reality,
it's heartbreaking. And you can alwaysfind a dress you feel beautiful in in
(16:57):
your budget. It is a thousome percent possible. You may have to
be flexible on certain details certain stylesof dress, just because there are different
factors that can inflate cost. Soas long as you have an idea of
the like style you're hoping for,and you have a solid like, I
(17:19):
know how much I can spend onaddress, and I'm not going to cringe.
A really good consultant will find youall of the options that will fit
the two. But just know theremay be some things you have to cut
out depending on price point, andthat's totally fine because we can find other
ways to add elements to your dressto make you feel like you got everything
(17:40):
you asked for within staying in budget. So and you had said that,
just keeping an open mind on changingdetails a lot of the times. If
you have a shorter timeline, you'regoing to have to be even more flexible
because there's times where we get girlswho are very not indecisive, but very
(18:03):
they're very specific and they want veryspecific on what they want and constantly going
from store to store to store whenthey don't have time to even order the
gown, let alone, they're givinga steamstress like no time. So it's
you're gonna have to give up somedetails, like we can. And first,
I know, we get comments onlike I wouldn't choose that gown for
(18:26):
that Bokay all the time, weonly have so many gowns in store.
So when we say that we've shownyou all that we have that our budget
and your style, that's what we'vegot. And I feel like when we've
run into those problems, it's reallybecause some form of research hasn't happened.
(18:48):
Yeah, maybe they've researched designers theylove, but they didn't research an average
costs. Because whether it's on aBridle Shops page or even like in Google
again, you can put in whatis the cost of a tan your grade
wedding dress for example, you'll geta range of things. And even if
you find a gown on Pinterest andyou find the designer, look up their
stockist. If you can't find anaverage price, go ahead and call one
(19:12):
of them. Absolutely we love thosecalls because we are ready to give you
any information you need to make youfeel confident in where you choose to go
for your shopping experience. Absolutely,whether that's with us or someone else.
Yeah, and they'll give you.If there's even a specific gown, tell
(19:32):
them and they can even tell youthe specific price. Absolutely. So as
we reiterate all the time, thefirst priority for you is determine how much
money you are confident in spending.From there, whether you want to use
Google, Instagram, Pinterest, TikTok, whatever forum you like to visually research,
(19:56):
ye, go there and just Imean through hashtags in certain key terms.
You can find any style of weddingdress, any color of wedding dress,
any detail on a wedding dress,and just look at dresses and save
the photos, save the videos,like find those designers that you're drawn to,
whether it's directly on a designer page, maybe it's a Bridle shops page,
(20:17):
and you can see what other designersthat carry. But start gathering that
information so that you can do yourresearch and know, like, Okay,
this designer I love. Averages fromthis starting point to this endpoint, determine
where you fall within your budget.If your budget allots you to purchase that
type of designer, but if not, if you at least can give us
(20:40):
what you can afford. How longyou have until the day you need this
dress to be fully ready to wear, and you can say, here's all
the things I would love this dressto have. Girl, You're going to
find your dress at our store rightaway or whatever store you go to first,
because you've done everything you need.And always it's always great to have
(21:00):
advice from family and friends who havegone through the wedding planning. That's why
they're there. They are there foryou to lean on, ask questions,
all of that. But just becausemaybe they had a bad experience or felt
pressured to buy something doesn't necessarily meanyou, Well, it's good to keep
that in mind, but don't letit. Don't let that fear control you.
(21:21):
So then you essentially overdo and thenstress yourself out and follow down the
same path that maybe a family orfriended. Absolutely and a lot of people
say, well, they know mebest, but you are yourself. You
know yourself better. You may needthat reassurance one hundred percent of their opinion,
But honestly, it's your wedding.It's you're the one that has to
(21:47):
say yes to the young You doso, and I know a lot of
the times parents will be paying forthe gown and we'll hold that overhead of
a lot of people and they might. So if you know that's a dynamic,
in the best way for you andthat person, have that conversation ahead
of time to let them know theexpectation you have on kind of how you
(22:08):
want to feel, how you wantto look, and get the expectation from
them on what they can provide andwhat they expect, just so that you
come in as a unified team ratherthan against each other. Sometimes it's even
nice if you secretly do an appointment. Yeah, we've definitely done those a
(22:30):
time or two. The family doesn'thave to know at all. You can
come in try gowns if it canbe overwhelming. We find favorites and then
you bring the family back in.We act like we don't know you,
and then we really only pull yourtop favorite. Sometimes I like to pull
gowns that the family would hate andthrow you in them for fun, just
(22:52):
so that they are convinced that whatyou want is the right right choice.
Absolutely, we do the whole reversepsychology. Shit. Oh yeah, I
love it. It's so fun.So but just know, at least for
us in our dynamic, our goalis to not only find your wedding dress,
but to be your friend, beyour confidante, be a sister,
(23:15):
a mom. Whatever you need fromus, we are here to be that
for you, and we're here tosupport you through your entire journey from being
a fiance to a bride. Absolutely, and we really try to make it
easy for you to say yes.If we don't have it, we will
write down stores that will. Absolutelyyou don't just write down all the stores
(23:37):
in the Salt Lake Valley because there'sway too many. We do have a
lot, but we do pride ourselvesin understanding what surrounding stores carry, whether
it's designer based, esthetic base,so that if you come in and even
if you do your research ahead oftime, sometimes you won't find it at
the first store. Yeah, itdoes happen, not all the time,
(23:59):
but it definitely us. So ifyou have taken that time to prepare and
then unfortunately we just don't have exactlywhat you end up loving. We're going
to give you the best referrals sothat you feel good in your next steps,
to feel successful in finding your gown. Absolutely, there are way too
many steps in wedding planning. Weshould keep doing a bunch of wedding dress
(24:19):
appointments. It's true, so takethe cautionary tales you know, and just
with a grain of salt, don'ttake it to heart. If you know
you are easily influenced and easily filledwith stress and anxiety. If you have
any stress and anxiety about shopping,even if you don't live in our state
and coming to us a zero probability, call us yep, ask us questions,
(24:45):
shoot us an email. We alwayshave our email in our show notes.
Feel free to reach out to usand we will give you whatever tools
and resources you may need. Ifyou just need someone to reassure you that
your process is a good process,whatever you need. Cass and I are
(25:06):
here. Absolutely, and a lotof people think it will be just like
the TV show where you end upin tears. It's an exciting moment that
doesn't always happen. No, itdoes one hundred percent. You've seen it
at times. You may not bethat emotional. You may not. You
(25:26):
still can say yes, yes,absolutely, because I mean, like when
Sean proposed, I wasn't a blubberingmess. I was more in shock.
That was me, but like noemotion came out. Yeah, I was
like with you two and in thevideos we caught of her the yeah.
So like I didn't even cry inthat moment. Like later, once I
like process the emotions, the tearscame, but like immediately they did not.
(25:51):
I'll probably be a blobbering mess onmy wedding day. One hundred percent.
I did not cry when I foundmy dress. Granted I worked at
the store. I saw it hangingthere and I was like, that looks
like the dress up hart I workfor my wedding. I tried and I
was like, yeah, I reallylike this, And that was like all
the thought process I had. Yeah, So if if you easily cry over
everything, you may cry, oryou may not. Because I cry over
(26:15):
so cashowed me a video of whatwas the woman doing a woman us?
So it's the World Championships right nowbefore the Olympics. Woo, don't mind
me but a African American woman forthe US team just became the first woman
in history to be the world championin discus yep. And she showed me
(26:38):
the video and I cried. Itwas amazing. I cried, and like
those little things always make me cry, just because I love seeing people happy
and seeing their hard work like cometo fruition and like everything they've thrown at
it, it's finally that moment they'vedeserved for so long. Absolutely, So
just know I literally cry over everything, and I did not cry when I
(27:00):
found my dress. I didn't cryeither, and I cry over a lot
of stuff. Okay, but likeyou've tried your dress on twenty million times
since we've gotten it, so Ithink you're desensitized. Any of our listeners
can you guess which one? Sojust know those emotions may be there.
Mom may cry, Mom may notcry. Same with grandma's sister whomever.
(27:21):
If they don't cry and you are, it doesn't mean it's not the dress,
and vice versa. If they arecrying with you in a gown doesn't
mean it's your dress. It's justthe emotions and the moment are influencing.
Yeah, the tears and don't thinkthat because they're crying and you're not,
that you have to say yes tothis gown that you're unsure of. Absolutely,
(27:41):
and if you need that time tothink, we will always tell you
that's fine. Absolutely, No,we will follow up just to see how
you're feeling, if you want tocome back in and try it on,
if you've decided it's the one,we will check in, just because we
want to make sure that if youlove that gown, that we are getting
you in at the right amount oftime to get the dress measured for and
(28:04):
ordered, or right time for asteam stress if you're buying off the floor.
Yep. So there's a lot ofdriving factors for us in doing follow
ups, just to ensure that ifyou love something we have, we can
make sure that the timing is rightfor you to achieve that dress. Yeah
so, but yeah, I mean, we figured this episode would be shorter
(28:26):
than others, but we really justwanted to reassure you that if you are
getting ready to be proposed to beforethe year's out, during the holidays,
if you're recently engaged and you wantto start planning stuff before a wedding in
the next twelve to fifteen months,this is the first place to start.
Use Google, and I'll just reiterate, use Google. Find out average costs
(28:47):
of address in your area, decideif that aligns with the budget you have,
so that you know where to placeyour budget. Then start just doing
the visual research through whatever forum youprefer, and let that lead you to
a stockus that maybe carry the designingyou like or the aesthetic you like,
and book that appointment, and maybetwo appointments if you want more than one
(29:08):
option, just to reassure yourself.But two appointments are honestly sufficient where you're
not losing out on the probability offinding your dress. There should be no
what ifs in that scenario. Butit's giving you the opportunity to have a
full day of experiences if you wantthat whole day with your entourage and a
lot of people, if you likewithin the Salt Lake Valley, and I
(29:32):
know a lot of states are likethis as well. But if you do
your research, you'll realize a lotof the stores carry the exact same thing,
so if you don't need to hitthem all up exactly. So if
one store carries similar designers to others, but they just have more of the
personality you think you might vibe with, or maybe they've got different designers along
with the common ones you know,just book that appointment there. But I
(29:55):
think one thing I'll do for ourshow notes this week is I will add
a link where you can submit tous if you would like. It's like
a lead form, so essentially youfill it out and you get a link
to our lookbook, to our inventory. So if you are a bride who
whether you want to come visit us, or you're interested in a place to
start visually looking at price ranges anddresses, those will obviously more obtain to
(30:17):
us in our area rather than maybewhat's normal for you and yours, but
feel free to always fill that out. If you opt into the text message,
you will get that portal link thatis private for you that you can
browse everything, and that number youget the link from you can text,
so if you ever want to textcast and how you can ye, you'll
(30:37):
show up in our system if wefind out you are a bride out of
state who doesn't plan on traveling inbut you just need someone to talk to
let us know upfront. We'll makesure to complete any follow up tasks so
we're not harassing you to come inand be our vffs. If that's not
going to happen, it's fine,It's totally fine. We also do virtual
appointments too. We do so ifyou can't make it. Yeah, So
if you're interested in a designer thatwe carry and there isn't one in your
(31:00):
area, but traveling here may notbe super easy. We've done so many
virtual appointments and I feel like ninetimes out of ten they end up purchasing
from us. Yeah, which isreally fun, and it's it's just the
dynamic is so different and there's justso much excitement during the virtual that I
think that's why they don't have thein person like pressure. They're in their
comfort zone. They're just having fun. But the people who reach out have
(31:23):
done research. You mean, I'mnot just the greatest model that they want
to buy it. I mean youare. I'm just saying this isn't always
about you, Cas fine, so, but like I said, I will
make sure that link for our lookbookinventory is in the show notes if you
want to fill out the lead formand get that from us, And then,
(31:44):
like I said, just often totext so you can text Cass and
I as well as get that linkand feel free to DMUs on Instagram,
Facebook, TikTok with any questions thatyou have or shoot us an email at
everybody pod at bah Bridle dot com. But just now, we are your
Bridle besties and we want your shoppingexperience to be as successful and happiness teared,
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joy filled. That you want whateveryou want your appointment to be,
you deserve to have it that way, my dear. Absolutely, and just
to follow up, just your mindyourself that everybody is a Bridle body.
Bye guys and