Leading a successful business transformation is an art.
On today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, EVP and Chief Marketing Officer of Claire's, about how she took the company from ear piercing to world domination.
What Kristen Patrick, as EVP and CMO, has achieved is truly a masterpiece, and she credits the team's success on listening and understanding what their consumers really want.
In less than 18 months, Kristen and her team have transformed Claire’s global retail fleet of 2800 stores into a must-have brand for fans of all ages by focusing on self-expression. By listening to their fans and inviting consumers and creators into the business, they have launched shops at Galeries Lafayette, Macy's and Walmart created a Roblox Game ShimmerVille, that includes an accessories line from Roblox creator MeganPlays, and they even announced a partnership with Nicola Formichetti, the Japanese Italian designer known for his collaborations with Lady Gaga.
Join us as we explore the canvas of Claire's transformation, revealing the art and cultural savvy that has made Claire's a brand that is so much bigger than its doors.
#Claire’s #Creators #GenAlpha #GenZ #Millennial #Creatoreconomy #GenzMarketing #businesspodcast
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!