American footwear Designer, Ruthie Davis and Latest In Fashion News!

In this episode we are happy to have American footwear designer, Ruthie Davis. And we are joined by
Fashion Reverie associate editor Kristopher Fraser who will discuss his article “Silent But Deadly: Fashion Designers on the Rise”.

Episode Transcript

(00:19):
Welcome to Fashion Reverie. I'm TianaIbrahimovic and i am Cecily Daniels. Fashion
Reverie takes you from the front linesof fashion to the front row. All
of Fashion Reverie Talk segments are basedon published content found on Fashion reverie dot
com, so remember, if youwant more information on the segments, go

(00:41):
to Fashion reverie dot com. Inthis episode, we are so happy to
have American footwear designer Ruthie Davis andwe are joined by Fashion Reverie Associate editor
Christopher Fraser, who will discuss hisarticle Silent but Dudley Fashion Designers on the
Ride. But let's start with ourfashion news. All of our news segments

(01:03):
again are based on the Fashion NewsAlert found on Fashion referee dot com.
Okay, so let's jump into thecurrent events in fashion. I'm going to
start off with Mara Hoffman shutting downher fashion brand. She is known for
her sustainable fashion brand called Mara Hoffmanand she launched her namesake brand in two

(01:30):
thousand and four, so she focusedon sustainability and she's known for a lot
of celebrities wearing her clothes that includedBeyoncey Kim and Courtney Kardashian, Kendall Jenner,
Paris Hilton, and so many more, but after more than twenty years.

(01:51):
In a recent interview for Vogue,Hoffman expressed her gratitude to the fashion
industry and announced that she's of partingways with the industry at least for now.
You never know what happens, right, So to quote her, she
mentioned that she's deeply humble to havebeen given the gift to play a role

(02:13):
that allows me to create beauty andthen have it live in the world in
such a meaningful way. So sheexpressed her gratitude for working with so many
people and for all this support,and yeah, so we'll see. I
guess what's next for her, Well, definitely a contribution that was you know,

(02:34):
appreciated, and you know will atleast stand whatever is next to me.
Right in my news, I amtalking about Timothy Chalomey's new job.
So Chanelle has given chalome his firstcampaign with its Fragrance Religis Chanel as its
new brand ambassador. And obviously weknow of him as a big, enormous

(02:58):
movie star. And so Chanelle haschosen Martin Scorsese to direct a short film
that is going to follow Chala Maythrough the day and waking up in Soho.
And this is the short film thatis going to like correspond with this

(03:20):
campaign, and it didn't want theshort film to look like an AD.
So it's reflecting the actor's conflict withbeing a celebrity and also finding a way
to stay true to himself. Andhe felt that working with Scorsese was an
amazing opportunity for him to learn.And it is a Perfume AD, but
he said he looks at it asenormous education. So obviously he's a top

(03:43):
tier actor working with a top tierdirector. And you know it'll be probably
an interesting film, not just perfumead. And obviously for Timothy Chalamey fans
and Chanel fans, people might alsobe excited about the new Fragrance. I'm
excited to see it. I mean, I think that when an ad is

(04:05):
not an AD, when it's actuallylike a little mini movie. And I
don't know, for some reason,I'm expecting black and white romance like clips,
like curly Locks. If we geta little curly Locks, I think
a lot of people will be excited. Exactly. Well, continuing the fashion

(04:30):
news, so we all know Nordstromstores and North from Rack as well.
Unfortunately, Bruce Nordstrom air to oneof the largest American retail stores, has
died. He really helped transform thefamily business from a regional footwear store to
a large American retail empire. Andin the nineteen sixty three he began to

(04:58):
run the company his grandfather founded,and he made some significant changes, like
he would foster customer loyalty in afriendly environment, so he added live music
played on a baby grand piano insteadof the regular like elevator music in the
background. And he also made changingrooms larger and added more customer care.

(05:26):
So he did change the industry,especially when he took over. So let's
see where the company continues. Thecompany continues, but yeah, that's a
little bit of a sad, sadnews. But when he retired from the

(05:47):
department store, it had the Northfrom had eight point six billion in revenue
generated by full line stores and northsfrom Rack, which is the disc concept.
Mm hmmm hmm. Well, Imean, obviously that's also a tremendous
contribution to the world of fashion.And everyone knows Nordstrums and still they always

(06:11):
they have great brand selection, youknow, like it's it's such a it's
an important store for the fashion industry, and you know, we celebrate his
life and his contribution. Yes,and that I think is the end of
our fashion news alert for this week. But of course, if you want
to keep up to date on what'sgoing on in fashion, go to fashion

(06:33):
reverie dot com. So for anyonewho knows me, they know that I
love footwear. I love a fabulousshoe. I think that it can make
or break an outfit, but italso can imbue everyone wearing a fabulous shoe
with an amazing sense of confidence.I am so thrilled to be able to

(06:57):
introduce a fashion eye, a designerof footwear who really made her own path
in fashion and also is not afraidto bring bold, confident, sexy shoes
to women and people who want towear a heel or a fabulous shoe.
So I'm so excited to introduce RuthieDavis. Welcome, Ruthie. Hi,

(07:23):
so excited to be here. Ohmy gosh, such an honor. Look
at you, look at your backgroundalready stunning, Just already you look studying
your background look stunning. It's soit's such a pleasure to have you here.
You had such an interesting path tobecoming a designer, right, it

(07:46):
wasn't, I'd say, just youknow, the straightforward. You know,
you woke up and you were like, I'm going to design footwear, So
tell me, tell me a littlebit about it. I know that you
majored in English and visual arts incollege, but how did you have what
was your path you know, tochoose to work in fashion industry? Okay,
well, you know, it actuallyreally makes sense when you break it

(08:07):
down, because I've always, likeyou loved fashion and was always obsessed with
footwear. And I think I originallybecame obsessed with footwear because I was the
youngest of six children, and Iwas the shortest, smallest, and when
my sisters I'm old so in theseventies, they bought me a pair of

(08:28):
baby platforms and all of a sudden, I could see eye to eye.
I was like, oh my god, I'm never looking back. So really,
I realized that added height gave youthat power in taking up more space
in the room, which I love. And as far as like my studying,

(08:48):
so I always drew. I liketo draw things. I always did.
I have pictures from high school.I used to draw shoes, but
I had no idea. I didn'tconnect the dots I could be designer.
And then I went to Liberal ArtsCollege, which you know, you study
more the big picture fine arts,visual arts. So I did a lot

(09:09):
of watercolor and photography, both ofwhich I do now in my brand and
English. So I mean, learninghow to write, how to communicate is
obviously very helpful when you have abrand. So I really never came at
it from the angle of I wantto be a designer. It wasn't.
It was more like I ended upgetting an MBA and entrepreneurship because I knew

(09:31):
I wanted to run a small business, and so I from there it was
more I went in sort of theproduct side. My first job at Reebok,
I didn't come in as a designer. I came in as a product
associate, product manager and just sortof worked my way into being VP of
design, you know. My nextjob at Oggs, I was VP of

(09:54):
design and marketing, and then Tommyhillfigure I was always marketing and design because
I like where those two things cometogether. I'm not a designer sitting on
a river, you know, sketchinga beautiful shoe. Isn't this incredible,
like a Manolo Blonk, like they'reincredible. And I don't pretend to be

(10:16):
that. I'm more of a producta problem solver. I'm like, what
are the trends, what looks cool? What is she wearing? How do
I fix that problem? And Iput it together? And so it's more
like product line management and being creativewithin that space. So yeah, all
of my education tools come into playbecause I really feel like I'm more of

(10:41):
a brand person than a designer,if that makes sense, because I do.
We're marketing design collide and create anexplosion, Like that's what excites me.
Yeah, well I think. Imean, I'm sure in part that
has helped to spur your success becauseyou, like you said, you identify
the trends. You want to seewhat people are looking for, what need

(11:05):
you feel like you can fill.And I think that's really amazing about you
is you haven't just had one typeof footwear. You've had a lot,
you know, You've explored a lotof different types and then you kind of
kind of got into your zone thatyou feel like you know at least currently
what you say right, you know. And I think that having that kind

(11:26):
of business acumen is probably goes inline with your creativity to help bring both
of those elements together so successfully.So I think that's amazing. Now I
don't know why this is, becauseobviously I can't say that women buy the
most shoes, but we know thatfemale women and or people who are female
identifying are the biggest buyers. Let'ssay, of a heel of a high

(11:52):
heel, and yet when you lookat the designers, it's I don't know
what percentage of men, but it'sa lot of men and and very few
you know, sitting at the helmas the female designer. Can you talk
about that phenomenon and why you thinkthat is, and also just the idea
of sexy shoes designed by men?What do you think about that? And

(12:18):
you know, it's a really interestingtopic. First of all, first and
foremost, I don't design a shoeas a woman, designing for women who
wears the shoes. I never designa shoe to make a woman look sexy
for a man. First and foremost, I designed shoes to empower the wearer,
the female or the person identifying asfemale. I am empowering them to

(12:41):
feel good. You know, partof it is, you know, we
talk about all this stuff people dobotox, they do this, they do
that. Let's be honest, ifyou're a little taller, your clothes look
better. Who doesn't want to bea little taller. Like part of it
is it's just a functional like theymake you taller. You have more space
in the room because women historically,you know, are shorter than men.

(13:03):
Okay, if you had to doan average, so it's like you're going
to see eye to eye with theguys. It's more about empowerment than looking
sexy. But with that said,I think a lot of females that I
noticed, they don't They aren't comfortablewith doing super sexy stuff. And I
feel like, for some reason,men are more comfortable with that. And

(13:24):
I think the reason I'm comfortable withit is because I come at it from
a very wholesome, sporty way.Like I said, my roots were at
Reebok and ugs, and you know, I really I was an athlete,
huge at and I loved my sportsoutfit, my ski suits, my tennis
outfits, and my original love offootwear was like you know, the hookups

(13:46):
of like my tennis shoes and mytennis dress and the little ribbon in my
hair so fashion sport was my laneand I've always you know how like an
athlete, Like you see the Olympicrunner and there are like track runners and
they have like little they're basically wearingwhat Beyonce wears on stage. Yes,
yes, because of their field,wearing like a leotard and it's like super

(14:11):
hot and flashy and sexy, andyou know, so I come it's sexy
from the sporty way. So it'sa lot of them wholesome. It's kind
of like coming out and being likeI feel good about myself, like I'm
you know, a tennis player,I'm Venus, I'm Serena, you know,
like it's that aspect. So Ifeel like I'm comfortable with the sexy.

(14:35):
It's like, why not show yourselfand your full glory as a woman,
feel good about it, own itand love it, you know whatever
that looks like. And that's whereI always say, anybody who loves my
shoes is a friend of mine.You know. However, some people wear
them in a very sexy way.Some people wear them in a really like

(14:56):
high fashion way, some people wearthem in a press anyway. You know,
it's up to you. What Ilove is the element of fun.
And so you can choose a shoeit's from your collections, and you know,
choose a color if it's highlighted orif it's you know, even a
little subdued, like that little surpriseif you were wearing something longer and it

(15:18):
just popped out right, But thatwould let you know that the wearer had
that sense of fun and confidence andwas feeling bold. And I love what
you said just about empowerment. Thatit's not about that you're not designing so
that someone is looking good for someoneelse, but so that they are feeling
good in and of themselves right,feeling their own power. And I think

(15:39):
that's I think that's fantastic and somethingthat all wearers of heels can relate to.
Yeah, and you talked a littlebit about your inspiration, you know,
which is having this color, thesexy, this fun, and the
the your athletic side or you're knowyour background, you know what I mean,

(16:03):
what continues to inspire you in thatway, you know, keeping keeping
it fresh. Yeah, that's great. I luckily I'm like a kid in
a candy store. I still amsuper pumped up about I'm a consumer,
so I'm always trying new things myself. I love fashion myself, I love
branding. I love analyzing, youknow, and trying new things. So

(16:26):
it just just seeing people living inNew York City. I look at the
outfits on the street. I'm abig inspiration from the streets. Girl Like
I look at the girls on thestreet, the young girls you walk in
different neighborhoods. I'm like, I'mlike taking notes, you know what I'm
saying, Like, that's what inspiresme. And I think, you know
the other thing that always inspires me, especially in New York City, but

(16:49):
is I like skyscrapers. I've alwaysloved architecture. And it comes back to
the shoe because you know, Ithink of the shoe was becoming part of
the woman's body. It's part ofher architecture. She stands prouder and taller,
and there's you know, you seethese incredible modern, sleek buildings,

(17:11):
and that's always gives me. I'malways like I need to recreate that in
a shoe, you know. SoI think that's something that I'm always gonna
love. Mid Century modern architecture ismy favorite. Yeah. Now, you
had a collaboration with Disney that wenton for several years. Can you talk
a little bit about that collaboration andwhat you think were some of the highlights

(17:33):
from that work. It was sucha great collaboration, and I'm you know,
we ended up winning Collaboration of theYear at the American Image Awards.
If they loved it, I lovedit. It was a perfect fit.
It really came about through a connectionand I had made products for someone that,
you know, that recommended me tothem. And you know, the

(17:56):
people at Disney were like when theyheard my story, they were like,
oh my god, You're like,you're like a real live Disney princess going
after her dreams. You know,it could be a new princess, the
cobbler, you know, I couldbe the cobbler. Yeah, you know,
making little shoes. You know.So they were like, we love

(18:17):
this idea of like a like anAmerican princess making the princess shoes for us.
So it was a really great inspiringthing. And I also came at
it from the same angle of empowerment, you know, not seeing the Disney
princesses in the way of the oldendays, you know, much more modern
in my viewpoint of it. Sowe did a numerous collections. In fact,

(18:41):
just based on what you were justsaying. I gotta show you one
of the shoes behind me here.This is from the Cinderella collection. You
know, I did this amazing oleographically. The bottom is all like if you
can see it as gorgeous, sarky. But the message is what makes this

(19:06):
Cinderella slipper important. It says theshoe fits me. And my whole thought
behind this was I don't want todo with sila Cinderella slipper. That's for
this perfect little, you know,foot of Cinderella. This this image of
what Cinderella is. I'm gonna makea shoe that whoever wants to wear it.

(19:30):
You could be six feet tall,and I do you know, whatever
you are, whatever size, shape, color, we don't care. This
shoe is gonna fit you. Ilove that it send it, you know,
total inclusivity. And you know,so I did things like this that
were really inspiring and fun. Andthe whole idea is when you wear this

(19:53):
pump and you're sitting at a restaurant, you look down and you remind yourself,
God darn it, I'm pretty special. The shoe fits me. Yes,
yes, I love that. Thatis fantastic and it's so inspiring your
story. And then again, youknow just how you've branched out, how
you've had these various moments. Whatwould you say it's like being an independent

(20:17):
designer in twenty twenty four, becauseI know things you know change over the
years. But how would you describeit now? Oh, it's very different.
In fact, I have a lotto say on that subject. I'm
actually first time ever hearing it here. I'm working on a book. Yep,
really exciting stuff. I have areal history of speaking to young designers

(20:37):
and students. I'm very involved withdifferent colleges, both business schools and arts
schools, so I have a wholehistory of mentoring young designers or people trying
to make it as an independent designer. So I have a lot to say
on that subject. Now you startedthe show about Mara Hoffman. I also
read this morning that Dion Lee andVampire the Vampire's Wife are also both shuddering.

(21:08):
And there's a headline in Business ofFashion about, you know, the
existential threat to independent designers and itis really really hard in twenty twenty four
to be a small or you know, an independent fashion brand not part of
a big conglomerate, and so myfeeling. The reason I have staying power

(21:30):
I used to be, I've evaultd. I'm constantly changing. That's how I
stay relevant, how I stay excited. And I'm constantly restructuring my company.
So there were times I had acool office and employees, and I had
showrooms in Milan, in LA Ihad PR agents here and there. Now

(21:51):
I have a home studio. Icall it. It's not a home office.
It's an office home okay home.And I don't have any full time
employees. I only have freelance,so I I you know, I work
with other professionals and I I'm onlydirect to consumer, so I don't have

(22:11):
like in the article they talk abouthow the wholesale which is having issues now
the business in some of these placesis affecting these independent designers, so they're
you know, I don't have thatproblem. So I just sell on Ruthie
Davis dot com. You know,I keep it lean and mean, and
you know I focus, you know, focused product line. As you said

(22:33):
earlier. Yes, I used tohave more sneakers and different heel heights and
different things. Really now I havemy niche. It's like super high super
colorful, super sexy. That's wherethere's a hole in the market that I
fell, and so I keep itfocused, keep it clear, And I'm
excited because I like to do what'snew, whatever the new. You know,

(22:59):
I'm big on TikTok, I'm bigon all the platforms I have a
lot of. So I'm always tryingthe new thing, and that's how I
survive. You know, I'm scrappy. You know, I'm never going to
be that person who's like, ohlook at me, I'm so fabulous and
wealthy and successful. No, I'mgoing to be the scrappy, real one
that says, if you want tobe profitable and make it, you got

(23:22):
to cut all this out and yougot to do it yourself. You got
to get that iPhone and do yourown content. You know, there's you
know, you gotta work hard forsure. Yeah. So that's so I'm
excited. I think there's a lotof great opportunities and people can read about
how to do it in my upcomingbook, Ruffy. First of all,

(23:45):
we got this sneak preview viewers,which is so exciting. So we know
one of the things that's next.Is there anything else next that you want
to mention, you know before wefinish our wonderful interview about what's coming out
for you. Okay, I haveone more super juicy thing. Yes.
So you know a lot of peoplesay, oh my god, your shoes
are too high. I could neverwear them. You know, can you

(24:07):
do a lower heel? Can youdo a lower heel? And of course
I've done lower heels and they don'tsell. Okay, And those people that
tell me to do them, I'mlike, are you gonna buy a shoe?
And they don't buy the shoe.And anyway, so one of the
things I'm doing for the next collectionis I've decided, even though my shoes
are quite high, as you cansee behind me, I'm gonna go higher.

(24:30):
So I have a seven inch sheelcoming out. So if six inch
wasn't high enough, girl, yougot your seven inch you're coming okay,
okay, yours, we're getting theteam right here. We've just learned seven
inch heel up. Yep, I'mgoing higher, taking it up anunch.

(24:52):
I love it. Well. Thishas been amazing, wonderful, inspiring for
all of those us hiring designers.I hope that you were able to get
some information and knowledge I know thatI was, and it was just such
an honor to meet you and speakwith you. Thank you so much for
taking the time, Rufee, thankyou and I loved your questions and your

(25:12):
energy. So back at you.Let's keep it, keep it full.
Absolutely, we'll come back and seeus another time. I will chow oh,
Ruthie and Cicily. What a greatinterview that was. I love the
higher heel. It always makes youlook skinnier too. But now on to

(25:37):
the next topic and to our fashionexpert Christopher Frasier. He wrote an article
on Fashion Reverie about silent but deadlyfashion designers brands on the rise. So
between all the household names that weall know, there are young, independent
designers and brands that helped give theindustry a fresh and unexpected spirit. So

(26:03):
the new blood of designers might notbe the big names now, but we
are following their progress. And who'sthe best person to talk to about this?
Christopher? Hi, Christopher Atiana,good to see you. I love
the article here. Why you pickedthose that you featured in your article?

(26:29):
So let's touch upon just a fewto give the viewers a little bit of
a preview of your articles. Idiscussed We're Shaheen. It's a duo they
used to be at Roberto Cavali andI believe went on to start their own
very like glamorous evening and Cocktail cocktailwearline. It's a lot of embellishments,

(26:51):
a lot of jewels, a lotof dresses. Then there's a Tellier Killian,
which is a menswear brand. Thebrand recently dressed the gen Batisse for
one of his performances at Coachella.And Wiederhoff, which is considered demicatur,
big rising designer the New York market, very beloved by editors, stylists alike,

(27:12):
and also does Bridle as well.So he's coming at the fashion industry
from two very different segments, arguablyseveral because he has his custom design business.
He's more like hostemy demicator pieces heand the Bridle. And then there's
Sagaboy, which is a Caribbean inspiredbrand that's actually found a lot of grounds

(27:32):
in Milan. They recently showed itMilan Fashion Week and have been really finding
a customer base in Italy. Wellthat's great, So tell me how do
you select? How can you tellthat some of these designers are sort of
you know on the rise and peoplewill notice them. What I was curating
this list, what I was lookingfor was designers that have at least been

(27:56):
at some of the fashion weeks formore than several seasons. In addition to
designers I know that have formed astrong what I'd like to call a cult
following, Like even though they notbe they may not be household names,
they definitely have a customer base.There's definitely people looking at them. The
stylists are loving them, the editorsare loving them. They've got their own

(28:17):
niche of people following their brands thatwant the next best thing, that have
them in demand, and they're doingmore direct to consumer and custom right now,
which harkens back to the conversation thatCecily and Ruthie were having earlier about
what it takes to lass as anindependent designer in this business. And you
see these designers keeping their businesses morelean and mean, but finding ways to

(28:42):
really reach their audience or connecting withtheir audience, whether it's their runway shows
to impress their editors and stylists whokeep pulling their clothes to get their names
out there, or continue doing custompieces for their Some of these people don't
realize the power of custom designer,Like they're designers I know that are really

(29:02):
making it just off having strong customclientele bases. And so okay, because
they're new and I'm not super familiar, I will need help pronouncing these brands.
So out of each brand that youmentioned today, how would you describe
their style and what type of consumeror client or even celebrity do you see

(29:29):
them dress. They're definitely more luxuryfocused, which is really interesting in such
a challenging luxury market right now.But luxury seems one of the safer spaces
for designers if you're not trying todo the fast fashion thing, because to
be honest, right now, whatwe're seeing is it's a have or have

(29:52):
not situation when it comes to fashion. It's either the very inexpensive fast fashion
brands or people are going for withthe super luxury. You don't see a
lot of in the middle, sothat contemporary price point. It's those type
of designers are having a little bitmore of a struggle as we see how
brands like Maria Hoffman, Dion Leeunfortunately just went out of business. But

(30:15):
these designers at the higher end ofthings that have those four figure price tags
for their clothes. They're finding away to make their brand survive. And
those customers spending those really top dollaron garments, they're still shopping. Those
people will probably never stop shopping,and those are probably the kind of people
with money that will never run out. So some of these designers, some

(30:41):
are for men, some are forwomen. But we know that currently a
lot of fashion is kind of fluid. So if you can take me through
each of the four that you mentionedand tell me how do you see them
progress. Whocacelli Shaing is definitely moreof a traditional luxury brand in the sense

(31:07):
of women's evening wear and cocktail.Again, a lot of the gowns,
bedazzlements, embellishments very focus on thathigh end women's evening where customer. But
they also, funny enough, havea very strong base among America's drag weeds.
I have attended their New York FashionWeek show before and several of the

(31:30):
past season contestants from RuPaul's Drag Racewere in the front row and their dresses
oh wow yeah and then Iteliochillian's definitelymore traditional luxury men's wear. They have
a very strong men'swear customer base amongthose high dollar spenders, and you do
see celebrities like Jean Batists wearing them, and they focus more on you know,

(31:52):
like Aless celebrity clientele. Weederhoft isalso what their demicator. There's also
more or supposed to be traditional women'swear, but a lot of they're more
like demicitar pieces. You do seeon people that experiment more with gender fluid
fashion, and you do see dragqueens wearing their clothes as well. Soccer

(32:14):
Boys are very Caribbean inspired brand,so they aim for those like high dollar
Caribbean and African customers who want thecolorful clothes, the patterns that very like
resort meets Milan type street style aesthetic. How do you think a luxury changed
in fashion in the past couple ofyears or let's say post pandemic, Oh

(32:38):
Tiana, you want to open thatcan of worms. Let me be nice
and focus on the independent designers,but you don't see among the conglomerates.
There's not as much competition among designersfor who wants to outdo the best in

(32:59):
our sense anymore because a lot ofthose brands are owned by one of either
two companies. So when it comesto luxury for the independent designers, that's
where you see more of the pushfor these demicator pieces like Weederhop is doing
and challenging what luxury menswear means,like Attillier Killian's doing. So you see

(33:21):
that divide between the independent designers beingthe ones to push the boundaries a little
more in the luxury market versus alot of the big household name brands which
really seem to be more designing tojust sell clothes. And how important is
it for these designers, because someof them work for big fashion houses prior

(33:45):
to establishing their own brand, howimportant it is for them to have that
experience. Does it make it betteror or do you think that affects their
unique style. I'm sure if it'snecessarily as matter of it making them better,
but I think it is important tothere's an advantage to cutting your teeth

(34:07):
at those bigger fashion houses and seeinghow those gears turn and how to make
that type of machine work, evenif you're in an even if you're trying
to start your own brand, andobviously as an independent designer, you're going
to be doing that on a muchsmaller scale, trying to build your own

(34:30):
institution and get those gears turning andfiguring out what the clogs are. But
I don't think it's so much ofa necessity for them to do that.
Like I'm of the belief either youknow fashion or you don't, and you
can gain skills from the experience ofworking for a bigger house, but ultimately
you also need your own artistic eyeto be able to cultivate a brand that

(34:53):
people want and that can't be taught. That's a natural talent. Amazing well,
Christopher indeed knows fashion. So thankyou so much for you know,
kind of keeping an eye on upcomingdesigners that we should look out for.

(35:14):
And the rest of the article youcan read on Fashion reverie dot com.
Thank you, Christopher, Thanks Tianna. Well viewers. That's it for this
episode of Fashion Reverie Talks. Wewould like to thank our guests Ruthie Davies
and Fashion Reverie Associate editor Christopher Fraser. For information on these and other stories,

(35:37):
go to Fashion reverie dot com.Don't forget to hit the subscribe button.
Thanks so much for watching. We'llsee you next time. Still it as