October 1, 2024 • 19 mins
In this episode we are happy to have fashion designer Shane Ramnarine to talk about his fall 2024 and spring 2025 collections. We also have Fashion Reverie associate editor Kristopher Fraser who will discuss some of his favorite men’s fall 2024 campaign.
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Episode Transcript
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Speaker 1 (00:19):
Welcome to Fashion Reverie Talks. I am Cecily Daniels.
Speaker 2 (00:24):
I'm Tiana Ibrahimovich.
Speaker 1 (00:26):
Fashion Reverie takes you from the front lines of fashion
to the front row.
Speaker 3 (00:31):
And all the Fashion Reverie Talks segments are based on
published content found on Fashion reverie dot com.
Speaker 1 (00:38):
So remember, if you want more information on the segments,
go to fashion reverie dot com. And if you like
this episode, don't forget to like this episode of YouTube
and subscribe.
Speaker 3 (00:49):
In this episode, we are happy to have fashion designer
Shane Renmarine to talk about his collection, and we also
have Fashion Reverie Associated editor Christopher Frey, who will discuss
some of his favorite men's full twenty twenty four campaign.
But let's start with fashion news. All of our fashion
(01:09):
news segments are based on the fashion news alerts found
on Fashion reverie dot com.
Speaker 1 (01:15):
Okay, so let's jump into the current events in fashion.
Tiana is going to start us off with Alberta Ferretti's
departure from her name Sake fashion brand.
Speaker 3 (01:26):
So I'm a huge fan of Alberta Ferretti. I love
her creations, I love her style, the fabrics and it
fits me well. I'm kind of that shape that is
made for Alberta Ferretti Fence. So, unfortunately, after forty three years,
Alberta is stepping down as the creative director of her brand.
Speaker 2 (01:51):
However, she will maintain her role.
Speaker 3 (01:53):
As the vice president of IFI and her namesake fashion
brand is own owned.
Speaker 2 (02:00):
By the same company.
Speaker 4 (02:02):
So so far, no.
Speaker 3 (02:05):
Creative director's success successor has been named to replace her,
but we're all anxious to see who will they come
up with. And of course a new creative director always
brings in innovative style to the brand, so it's exciting
(02:25):
and let's see what happens.
Speaker 2 (02:28):
So she did share that she.
Speaker 3 (02:31):
Believes that at this point of her career, it is
a right and conscious choice to pave the way the
way for a new creative chapter for the brand she founded,
and the company will continue to carry her name.
Speaker 4 (02:48):
Well, that's fantastic.
Speaker 1 (02:49):
We wish her success on her next step and you know,
look forward to see who takes over. In my news
that I'm reporting, it is about Sierra and bb urnb singer.
Speaker 4 (03:01):
Sierra has a new job. She and Babe have teams.
Speaker 1 (03:05):
Up for a new capsule collection and Sierra is going
to serve as the creative director for this collection and
the face of the Fall twenty twenty four campaign. She
since really excited about this collaboration. The collection includes a
range of dresses, denims, sportswear, accessories, and eyewear, and the
(03:27):
palettes are including deep jewel tones, rich greens and blues.
And definitely I went by just to see what it
looks like online and there's definitely some like cute looks,
you know, for not the highest price point. So I
think that that is going to be fun for her
fans and fun for bb fans as well. And there
is a second drop of this capsule collection that is
(03:49):
scheduled in early October, and there will be additional offerings
for the holiday season.
Speaker 3 (03:57):
Well, from the little preview that we've just seen, and
it's exciting, it's.
Speaker 4 (04:02):
It's cute, it's cute. There's some cute things.
Speaker 1 (04:04):
I was like, you know, I need a new holiday
dresser for you know.
Speaker 3 (04:09):
Yes, so a little bit of a sad news. Actually
it's a big said news. So Richard or Randa totally
cool that we all know from fashion week that would
always h shout at the beginning of the show uncross
your legs. If you've ever been at any New York
(04:32):
fashion show, you must've cross paths with him.
Speaker 1 (04:37):
Uh.
Speaker 3 (04:37):
Unfortunately, he died after a two year battle with lung cancer.
He was well known in fashion industry. He was a
regular at the New York Bridal Week and sort of
you know, a well known face on the riser with
(04:58):
the photographers. He was the owner of Totally Cool and
an editor and a stylist. And he was seventy four
years old. And he'll definitely be missed by the community.
Speaker 4 (05:15):
That is the end of our fashion news alerts.
Speaker 1 (05:17):
So if anyone wants to keep up to date with
what's going on in fashion, you know where to go
fashion referee dot com. But I am so excited to
be introducing a fantastic up and cooming designer, fashion designer
Shane Ramnarine.
Speaker 4 (05:36):
And so Shane, welcome to the show. Thank you so much, guys,
glad to be here, of course. How are you doing today?
I'm pretty good, good, good good. I want to jump
right in.
Speaker 1 (05:49):
I want to well, first, I want to give our
viewers a little bit of background.
Speaker 4 (05:55):
How did you first get involved in fashion? Good question.
Speaker 5 (06:00):
I've always been a lover of fashion and always in
a creative at heart and about seven years ago. I
decided to delve into the world of Carnival costumes because
I'm originally from Trinidad and Tobago, so that's part of
our culture. And that allowed me to have a creative
(06:20):
outlet express, you know, my creativity. And then I moved
to Miami in twenty twenty, literally a week before the pandemic,
and then right as things started to open back up,
of course, you know, it's kind of slow. So I said, look,
I need to invest in myself and my creative juices.
(06:43):
So I decided to go and learn to sew and
pattern make. So I did that for a couple of years,
and yeah, that's essentially how I got started.
Speaker 1 (06:56):
That's wonderful And for any of our viewers that don't
know about, Carnival is a very extraordinary tradition throughout the Caribbean.
And the outfits that people wear, I would say they're
almost all couture.
Speaker 4 (07:13):
They're usually individually.
Speaker 1 (07:14):
Made, designed with very unique elements, and so that's a
really cool foray. I think that would bring you, you know,
that brings you to fashion.
Speaker 4 (07:25):
I think that's fantastic.
Speaker 1 (07:27):
Tell me what was the inspiration behind your Spring twenty
twenty five collection.
Speaker 4 (07:33):
The inspiration was twofold.
Speaker 5 (07:36):
First, as I said, I'm from Trinidad and the Caribbean,
and I am very much influenced by the Caribbean vibe,
the color, the ease of living, and the general style,
especially in Trinidad. My company's name is eleven Threads Aroma
because I've always been in love with everything Italian and
(07:59):
I believe very much in their classic style, their elegance,
and you know, I've been working with some people across
there since I got started. So it's a combination and
fusion of both elements. Because in Italy you have the
timeless style, sophistication, the silhouettes never gets old, so it's
(08:21):
a fusion of that versus where I'm from in the Caribbean,
So you have vibrant colors for example, you know, dresses.
Speaker 4 (08:30):
Mm hmmmm. So you talked a little bit about this.
We noticed that there are some sexy looks. So I
guess what is the inspiration.
Speaker 1 (08:39):
I guess maybe between the tropical and the Caribbean and
the Italian that you know that you feel like you're
bringing to the collection and maybe for what kind of
what kind of buyer are you see?
Speaker 5 (08:55):
But the belief in the brand is you know, femininity,
is that the heart of the brand, and you know,
I believe a woman needs to embrace that, you know,
so it's sexy, yes, without being overtly sex sexy. What
I love about the two influences because in the Caribbean,
(09:15):
you know, everybody it's it's quite warm, so everybody, you know,
it looks to dress very comfortably but also very chic
and you know, in more modest ways. And in the
Italian fashion it's it's almost the same because you have,
you know, these sexy outfits without being in your face, right.
(09:37):
So I took a lot of inspiration from that because
sexy doesn't not necessarily mean showing a lot of skin.
You know, a woman has to feel very comfortable in
what they're wearing and feel empowered. And me, that is
the heart of the brand.
Speaker 4 (09:52):
I love that.
Speaker 1 (09:53):
I think that that's something that a lot of women
can relate to because they want to feel sexy, but
they also want it to come from within versus something
you know that's always external. So you told me a
little bit about where you're from, and do you feel
like you're always trying to weave your background into your collections?
Speaker 5 (10:15):
I think It's a very important part of the brand voice.
You know, I am originally, as I said, from Trinidad,
and I will always be, you know, celebrating that and
part of the culture with our carnival, our festivals and
all of this. So for example, when I showed at
(10:37):
Miami Swim Week earlier this year, you know, I was
very adam, want to use music that reminded me of that.
So it's a you know, so it was really a
celebration of where I'm from, you know, incorporated into an
overall vision of the brand.
Speaker 2 (10:55):
I love that.
Speaker 1 (10:56):
So also there is a swim collection and which season
is that?
Speaker 4 (11:00):
Just for people to look out.
Speaker 5 (11:02):
Oh, that will be for summer twenty twenty five.
Speaker 1 (11:07):
Oh that's so exciting. Okay, and tell me what is
next for you?
Speaker 5 (11:13):
Oh well, right now, you know, this collection is out
and I'm working on capsule collections. You know, the brand
started off focusing on swimwear because again from my roots
in designing carnival costumes.
Speaker 4 (11:29):
But you know, my heart.
Speaker 5 (11:30):
Really lies in luxury fashion resort where you know, So
the idea is to take the brand to new heights.
You know, I'm working with developers in Europe that kind
of thing. I'm also you know, looking at we have
(11:50):
capsule collections coming soon, we have lifestyle you know brand,
so all of these things.
Speaker 4 (11:58):
That's amazing, Shane.
Speaker 1 (12:00):
I appreciate you so much for taking the time to
talk to me, and we will continue to follow your
upcoming collections and hopefully you will come back and talk
to us again at Fashion Reverie when you have your
next collection coming out.
Speaker 5 (12:16):
Absolutely I would love the opportunity.
Speaker 4 (12:19):
Thank you so much.
Speaker 6 (12:20):
Guys.
Speaker 3 (12:21):
Of course, so we put so much emphasis on women's campaigns. However,
this season there's some grateful campaigns. Therefore, we have our
associate editor Christopher Frasier with us that will sort of
share with us some of his favorites.
Speaker 2 (12:43):
I'm sorry we are limiting you only to few. I'm
sure there's more.
Speaker 3 (12:49):
Than three, but please share some that are your three
best picks.
Speaker 6 (12:55):
My top three for this season for the fall men's
work campaigns would be new era of Me and Louis Witon.
Speaker 3 (13:02):
Ah huh okay, well, some are we are very familiar with.
Others are maybe not so well known yet. So please,
why did you pick those three? And why did those
three stand out?
Speaker 6 (13:20):
Near has been around for god longer than either of
us have been alive put together Teana and this. You know,
they recently brought on Dowwi Chow as their creative director,
who some of us may know very well from when
he had public school, which you know was really hot
back in the day. They really had more than a
moment when he was with his design partner Maxwell Osborne,
(13:42):
and you know, they were c FDA Vogue Fashion Fund finalists,
and they had collaborations with Jay Crew, and they were
in a lot of the major department stores like Bloomingdale's
and some of the e commerce sides, like I think
they were on essence. So Dowy's next projects right now
is breathing some new life into New Era in their
(14:03):
hats and for this season, for the campaign, even though
you know he's there trying to do something new, it
was shot in black and white. It was playing a
lot on the nostalgia of what made new Eras so
great in the first place, Like it had origins in
streetwear culture, origins in sportswear culture, and it's like a
brand that's.
Speaker 4 (14:23):
Also so New York.
Speaker 6 (14:24):
You go to the Bronx of Brooklyn and you're gonna
see someone with a New Era cap and that goes
back literally decades and decades and decades. And for this campaign,
he also casts his son at it, who looks like
he's trying to start modeling now, I guess.
Speaker 2 (14:42):
And then immediately.
Speaker 4 (14:45):
Is a younger brand.
Speaker 6 (14:47):
It's only not I want to say, it's less than
ten years old, but it's Mike Amiria and the brand's
been really popping the last couple of years. They had
a big show in LA, they've shown it Paris. They
are definitely getting the traction they need to. They've been
a lot of celebrities like there. What are the probably
(15:09):
biggest up and coming luxury brands I can think of
in terms of men's wear right now, And for their campaign,
they're men's what they are primarily men' swear, but they
cast some upcoming actors Ashton Saunders and Seth Lee, And
they also cast K pop stars Sun Wu from The Boys,
(15:30):
And you know K pop is huge right now, and
with Korea being so big for the luxury market too,
that was a really smart choice on their part in
my opinion, to cast a K pop star, and you
see a lot of other that trend's not new. You've
seen a lot of major luxury brands un in over
the past couple of years, like Louis Routson, Tiffany and
(15:50):
Cole Gucci. They all hopped on the K pop star bandwagon,
and Louis zan under the creative directorship of for Back.
In their Fall twenty twenty for Paris Men's Fashion Week show,
they went very Western with their inspiration, a lot of wild,
wide West, a lot of Western elements, and they translated
(16:13):
that to their Fall twenty twenty four campaign, which I
find really interesting, how you know, beyond even just fashion,
people are trying to take Western esthetic and culture so
much more global now because it's something that's.
Speaker 4 (16:27):
Truly, truly, so deeply American.
Speaker 6 (16:30):
But Ralph Laurence always had some Western elements and a
lot of his collections for again decades now he's another
one of those long standing designers as well. But you know,
earlier this year, when you saw Beyonce do Cowboy Carter
and her being such an international pop star, like the
country genre and the Western aesthetic started to go way
(16:52):
beyond the United States, and I was seeing that translate
into fashion with Barrell in this collection and with this
ad campaign that's now global and everyone seeing those elements
of American and Western nature on an international scale, which
I don't think we've ever seen Western esthetic and culture
go quite this broad before.
Speaker 3 (17:15):
Yeah.
Speaker 2 (17:15):
Interesting, I'm trying to remember this summer.
Speaker 3 (17:20):
In which country there that was that A friend of
mine made a comment, why is everyone wearing cowboy boots?
I remember where that was, but it definitely wasn't in
the United States, So I guess it does prove your point,
because that's really rare to see anywhere else.
Speaker 6 (17:40):
Talking to a friend of mine who's a major country
music star stylist the other day and we were talking
about cowboy hats and she's like, you know, I remember
when there was only a couple brands doing cowboy hats
for my clients. And she's like, now everyone has a
trying to either do a cowboy hat collection or start
a cowboy hat line, and that was just not I
(18:01):
think you saw even like five years ago.
Speaker 3 (18:04):
Interesting. Do you think that's just this year or it's
going to stick around?
Speaker 6 (18:09):
No, I think it's still a little too early to determine.
It's very much TBD, but right now it's one hundred
percent of trend and all these brands are definitely hopping
on it. And people want that Western American aesthetic.
Speaker 3 (18:24):
I do think a lot of people are kind of
giving a side eye to that, but let's see what happens.
So for some of other Christopher's picks, please go to
Fashion reverie dot com and check out the rest of
his article on the best fall campaigns for men.
Speaker 2 (18:45):
Thank you Christopher, Thank you Sihanna.
Speaker 4 (18:51):
Well viewers.
Speaker 1 (18:52):
That's it for this episode of Fashion Revereree Talks.
Speaker 3 (18:56):
We would like to thank Shane rend Marine and our
Fashion Reverie associate editor Christopher Frasier.
Speaker 1 (19:02):
For information on these and other stories, go to Fashion
reverie dot com and don't forget to hit the like
and subscribe button.
Speaker 4 (19:10):
Thanks so much for watching. We'll see you next time.
Welcome to Fashion Reverie Talks. I am Cecily Daniels.
Speaker 2 (00:24):
I'm Tiana Ibrahimovich.
Speaker 1 (00:26):
Fashion Reverie takes you from the front lines of fashion
to the front row.
Speaker 3 (00:31):
And all the Fashion Reverie Talks segments are based on
published content found on Fashion reverie dot com.
Speaker 1 (00:38):
So remember, if you want more information on the segments,
go to fashion reverie dot com. And if you like
this episode, don't forget to like this episode of YouTube
and subscribe.
Speaker 3 (00:49):
In this episode, we are happy to have fashion designer
Shane Renmarine to talk about his collection, and we also
have Fashion Reverie Associated editor Christopher Frey, who will discuss
some of his favorite men's full twenty twenty four campaign.
But let's start with fashion news. All of our fashion
(01:09):
news segments are based on the fashion news alerts found
on Fashion reverie dot com.
Speaker 1 (01:15):
Okay, so let's jump into the current events in fashion.
Tiana is going to start us off with Alberta Ferretti's
departure from her name Sake fashion brand.
Speaker 3 (01:26):
So I'm a huge fan of Alberta Ferretti. I love
her creations, I love her style, the fabrics and it
fits me well. I'm kind of that shape that is
made for Alberta Ferretti Fence. So, unfortunately, after forty three years,
Alberta is stepping down as the creative director of her brand.
Speaker 2 (01:51):
However, she will maintain her role.
Speaker 3 (01:53):
As the vice president of IFI and her namesake fashion
brand is own owned.
Speaker 2 (02:00):
By the same company.
Speaker 4 (02:02):
So so far, no.
Speaker 3 (02:05):
Creative director's success successor has been named to replace her,
but we're all anxious to see who will they come
up with. And of course a new creative director always
brings in innovative style to the brand, so it's exciting
(02:25):
and let's see what happens.
Speaker 2 (02:28):
So she did share that she.
Speaker 3 (02:31):
Believes that at this point of her career, it is
a right and conscious choice to pave the way the
way for a new creative chapter for the brand she founded,
and the company will continue to carry her name.
Speaker 4 (02:48):
Well, that's fantastic.
Speaker 1 (02:49):
We wish her success on her next step and you know,
look forward to see who takes over. In my news
that I'm reporting, it is about Sierra and bb urnb singer.
Speaker 4 (03:01):
Sierra has a new job. She and Babe have teams.
Speaker 1 (03:05):
Up for a new capsule collection and Sierra is going
to serve as the creative director for this collection and
the face of the Fall twenty twenty four campaign. She
since really excited about this collaboration. The collection includes a
range of dresses, denims, sportswear, accessories, and eyewear, and the
(03:27):
palettes are including deep jewel tones, rich greens and blues.
And definitely I went by just to see what it
looks like online and there's definitely some like cute looks,
you know, for not the highest price point. So I
think that that is going to be fun for her
fans and fun for bb fans as well. And there
is a second drop of this capsule collection that is
(03:49):
scheduled in early October, and there will be additional offerings
for the holiday season.
Speaker 3 (03:57):
Well, from the little preview that we've just seen, and
it's exciting, it's.
Speaker 4 (04:02):
It's cute, it's cute. There's some cute things.
Speaker 1 (04:04):
I was like, you know, I need a new holiday
dresser for you know.
Speaker 3 (04:09):
Yes, so a little bit of a sad news. Actually
it's a big said news. So Richard or Randa totally
cool that we all know from fashion week that would
always h shout at the beginning of the show uncross
your legs. If you've ever been at any New York
(04:32):
fashion show, you must've cross paths with him.
Speaker 1 (04:37):
Uh.
Speaker 3 (04:37):
Unfortunately, he died after a two year battle with lung cancer.
He was well known in fashion industry. He was a
regular at the New York Bridal Week and sort of
you know, a well known face on the riser with
(04:58):
the photographers. He was the owner of Totally Cool and
an editor and a stylist. And he was seventy four
years old. And he'll definitely be missed by the community.
Speaker 4 (05:15):
That is the end of our fashion news alerts.
Speaker 1 (05:17):
So if anyone wants to keep up to date with
what's going on in fashion, you know where to go
fashion referee dot com. But I am so excited to
be introducing a fantastic up and cooming designer, fashion designer
Shane Ramnarine.
Speaker 4 (05:36):
And so Shane, welcome to the show. Thank you so much, guys,
glad to be here, of course. How are you doing today?
I'm pretty good, good, good good. I want to jump
right in.
Speaker 1 (05:49):
I want to well, first, I want to give our
viewers a little bit of background.
Speaker 4 (05:55):
How did you first get involved in fashion? Good question.
Speaker 5 (06:00):
I've always been a lover of fashion and always in
a creative at heart and about seven years ago. I
decided to delve into the world of Carnival costumes because
I'm originally from Trinidad and Tobago, so that's part of
our culture. And that allowed me to have a creative
(06:20):
outlet express, you know, my creativity. And then I moved
to Miami in twenty twenty, literally a week before the pandemic,
and then right as things started to open back up,
of course, you know, it's kind of slow. So I said, look,
I need to invest in myself and my creative juices.
(06:43):
So I decided to go and learn to sew and
pattern make. So I did that for a couple of years,
and yeah, that's essentially how I got started.
Speaker 1 (06:56):
That's wonderful And for any of our viewers that don't
know about, Carnival is a very extraordinary tradition throughout the Caribbean.
And the outfits that people wear, I would say they're
almost all couture.
Speaker 4 (07:13):
They're usually individually.
Speaker 1 (07:14):
Made, designed with very unique elements, and so that's a
really cool foray. I think that would bring you, you know,
that brings you to fashion.
Speaker 4 (07:25):
I think that's fantastic.
Speaker 1 (07:27):
Tell me what was the inspiration behind your Spring twenty
twenty five collection.
Speaker 4 (07:33):
The inspiration was twofold.
Speaker 5 (07:36):
First, as I said, I'm from Trinidad and the Caribbean,
and I am very much influenced by the Caribbean vibe,
the color, the ease of living, and the general style,
especially in Trinidad. My company's name is eleven Threads Aroma
because I've always been in love with everything Italian and
(07:59):
I believe very much in their classic style, their elegance,
and you know, I've been working with some people across
there since I got started. So it's a combination and
fusion of both elements. Because in Italy you have the
timeless style, sophistication, the silhouettes never gets old, so it's
(08:21):
a fusion of that versus where I'm from in the Caribbean,
So you have vibrant colors for example, you know, dresses.
Speaker 4 (08:30):
Mm hmmmm. So you talked a little bit about this.
We noticed that there are some sexy looks. So I
guess what is the inspiration.
Speaker 1 (08:39):
I guess maybe between the tropical and the Caribbean and
the Italian that you know that you feel like you're
bringing to the collection and maybe for what kind of
what kind of buyer are you see?
Speaker 5 (08:55):
But the belief in the brand is you know, femininity,
is that the heart of the brand, and you know,
I believe a woman needs to embrace that, you know,
so it's sexy, yes, without being overtly sex sexy. What
I love about the two influences because in the Caribbean,
(09:15):
you know, everybody it's it's quite warm, so everybody, you know,
it looks to dress very comfortably but also very chic
and you know, in more modest ways. And in the
Italian fashion it's it's almost the same because you have,
you know, these sexy outfits without being in your face, right.
(09:37):
So I took a lot of inspiration from that because
sexy doesn't not necessarily mean showing a lot of skin.
You know, a woman has to feel very comfortable in
what they're wearing and feel empowered. And me, that is
the heart of the brand.
Speaker 4 (09:52):
I love that.
Speaker 1 (09:53):
I think that that's something that a lot of women
can relate to because they want to feel sexy, but
they also want it to come from within versus something
you know that's always external. So you told me a
little bit about where you're from, and do you feel
like you're always trying to weave your background into your collections?
Speaker 5 (10:15):
I think It's a very important part of the brand voice.
You know, I am originally, as I said, from Trinidad,
and I will always be, you know, celebrating that and
part of the culture with our carnival, our festivals and
all of this. So for example, when I showed at
(10:37):
Miami Swim Week earlier this year, you know, I was
very adam, want to use music that reminded me of that.
So it's a you know, so it was really a
celebration of where I'm from, you know, incorporated into an
overall vision of the brand.
Speaker 2 (10:55):
I love that.
Speaker 1 (10:56):
So also there is a swim collection and which season
is that?
Speaker 4 (11:00):
Just for people to look out.
Speaker 5 (11:02):
Oh, that will be for summer twenty twenty five.
Speaker 1 (11:07):
Oh that's so exciting. Okay, and tell me what is
next for you?
Speaker 5 (11:13):
Oh well, right now, you know, this collection is out
and I'm working on capsule collections. You know, the brand
started off focusing on swimwear because again from my roots
in designing carnival costumes.
Speaker 4 (11:29):
But you know, my heart.
Speaker 5 (11:30):
Really lies in luxury fashion resort where you know, So
the idea is to take the brand to new heights.
You know, I'm working with developers in Europe that kind
of thing. I'm also you know, looking at we have
(11:50):
capsule collections coming soon, we have lifestyle you know brand,
so all of these things.
Speaker 4 (11:58):
That's amazing, Shane.
Speaker 1 (12:00):
I appreciate you so much for taking the time to
talk to me, and we will continue to follow your
upcoming collections and hopefully you will come back and talk
to us again at Fashion Reverie when you have your
next collection coming out.
Speaker 5 (12:16):
Absolutely I would love the opportunity.
Speaker 4 (12:19):
Thank you so much.
Speaker 6 (12:20):
Guys.
Speaker 3 (12:21):
Of course, so we put so much emphasis on women's campaigns. However,
this season there's some grateful campaigns. Therefore, we have our
associate editor Christopher Frasier with us that will sort of
share with us some of his favorites.
Speaker 2 (12:43):
I'm sorry we are limiting you only to few. I'm
sure there's more.
Speaker 3 (12:49):
Than three, but please share some that are your three
best picks.
Speaker 6 (12:55):
My top three for this season for the fall men's
work campaigns would be new era of Me and Louis Witon.
Speaker 3 (13:02):
Ah huh okay, well, some are we are very familiar with.
Others are maybe not so well known yet. So please,
why did you pick those three? And why did those
three stand out?
Speaker 6 (13:20):
Near has been around for god longer than either of
us have been alive put together Teana and this. You know,
they recently brought on Dowwi Chow as their creative director,
who some of us may know very well from when
he had public school, which you know was really hot
back in the day. They really had more than a
moment when he was with his design partner Maxwell Osborne,
(13:42):
and you know, they were c FDA Vogue Fashion Fund finalists,
and they had collaborations with Jay Crew, and they were
in a lot of the major department stores like Bloomingdale's
and some of the e commerce sides, like I think
they were on essence. So Dowy's next projects right now
is breathing some new life into New Era in their
(14:03):
hats and for this season, for the campaign, even though
you know he's there trying to do something new, it
was shot in black and white. It was playing a
lot on the nostalgia of what made new Eras so
great in the first place, Like it had origins in
streetwear culture, origins in sportswear culture, and it's like a
brand that's.
Speaker 4 (14:23):
Also so New York.
Speaker 6 (14:24):
You go to the Bronx of Brooklyn and you're gonna
see someone with a New Era cap and that goes
back literally decades and decades and decades. And for this campaign,
he also casts his son at it, who looks like
he's trying to start modeling now, I guess.
Speaker 2 (14:42):
And then immediately.
Speaker 4 (14:45):
Is a younger brand.
Speaker 6 (14:47):
It's only not I want to say, it's less than
ten years old, but it's Mike Amiria and the brand's
been really popping the last couple of years. They had
a big show in LA, they've shown it Paris. They
are definitely getting the traction they need to. They've been
a lot of celebrities like there. What are the probably
(15:09):
biggest up and coming luxury brands I can think of
in terms of men's wear right now, And for their campaign,
they're men's what they are primarily men' swear, but they
cast some upcoming actors Ashton Saunders and Seth Lee, And
they also cast K pop stars Sun Wu from The Boys,
(15:30):
And you know K pop is huge right now, and
with Korea being so big for the luxury market too,
that was a really smart choice on their part in
my opinion, to cast a K pop star, and you
see a lot of other that trend's not new. You've
seen a lot of major luxury brands un in over
the past couple of years, like Louis Routson, Tiffany and
(15:50):
Cole Gucci. They all hopped on the K pop star bandwagon,
and Louis zan under the creative directorship of for Back.
In their Fall twenty twenty for Paris Men's Fashion Week show,
they went very Western with their inspiration, a lot of wild,
wide West, a lot of Western elements, and they translated
(16:13):
that to their Fall twenty twenty four campaign, which I
find really interesting, how you know, beyond even just fashion,
people are trying to take Western esthetic and culture so
much more global now because it's something that's.
Speaker 4 (16:27):
Truly, truly, so deeply American.
Speaker 6 (16:30):
But Ralph Laurence always had some Western elements and a
lot of his collections for again decades now he's another
one of those long standing designers as well. But you know,
earlier this year, when you saw Beyonce do Cowboy Carter
and her being such an international pop star, like the
country genre and the Western aesthetic started to go way
(16:52):
beyond the United States, and I was seeing that translate
into fashion with Barrell in this collection and with this
ad campaign that's now global and everyone seeing those elements
of American and Western nature on an international scale, which
I don't think we've ever seen Western esthetic and culture
go quite this broad before.
Speaker 3 (17:15):
Yeah.
Speaker 2 (17:15):
Interesting, I'm trying to remember this summer.
Speaker 3 (17:20):
In which country there that was that A friend of
mine made a comment, why is everyone wearing cowboy boots?
I remember where that was, but it definitely wasn't in
the United States, So I guess it does prove your point,
because that's really rare to see anywhere else.
Speaker 6 (17:40):
Talking to a friend of mine who's a major country
music star stylist the other day and we were talking
about cowboy hats and she's like, you know, I remember
when there was only a couple brands doing cowboy hats
for my clients. And she's like, now everyone has a
trying to either do a cowboy hat collection or start
a cowboy hat line, and that was just not I
(18:01):
think you saw even like five years ago.
Speaker 3 (18:04):
Interesting. Do you think that's just this year or it's
going to stick around?
Speaker 6 (18:09):
No, I think it's still a little too early to determine.
It's very much TBD, but right now it's one hundred
percent of trend and all these brands are definitely hopping
on it. And people want that Western American aesthetic.
Speaker 3 (18:24):
I do think a lot of people are kind of
giving a side eye to that, but let's see what happens.
So for some of other Christopher's picks, please go to
Fashion reverie dot com and check out the rest of
his article on the best fall campaigns for men.
Speaker 2 (18:45):
Thank you Christopher, Thank you Sihanna.
Speaker 4 (18:51):
Well viewers.
Speaker 1 (18:52):
That's it for this episode of Fashion Revereree Talks.
Speaker 3 (18:56):
We would like to thank Shane rend Marine and our
Fashion Reverie associate editor Christopher Frasier.
Speaker 1 (19:02):
For information on these and other stories, go to Fashion
reverie dot com and don't forget to hit the like
and subscribe button.
Speaker 4 (19:10):
Thanks so much for watching. We'll see you next time.
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