February 18, 2025 • 22 mins
In this episode we are happy to have menswear designer Jack ivan and we Fashion Reverie Associate Editor Kristopher Fraser to talk about his article “Latinos and Hispanics: The Next Fashion Frontier.” But, let’s start with Fashion News. All of our news segments are based on the Fashion News Alerts found on fashionreverie.com.
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Episode Transcript
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Speaker 1 (00:19):
Welcome to Fashion Reverie Talks. I am Cicily Daniels.
Speaker 2 (00:23):
I'm Tiana Ibrahimovic.
Speaker 1 (00:25):
Fashion Reverie takes you from the front lines of fashion
to the front row.
Speaker 2 (00:30):
All the Fashion Reverie Talks segments are based on published
content found on Fashion reverie dot com.
Speaker 1 (00:36):
So remember, if you want more information on the segments,
go to Fashion reverie dot com. And if you like
this episode, don't forget to subscribe and hit the like
button of this episode on YouTube.
Speaker 2 (00:48):
We are happy to be back with our sixth season
of Fashion Reverie Talks. In this we are happy to
have menswear designer Jack Sivan and Fashion Reverie Associate editor
Christopher Frasier to talk about his article Latinos and Hispanics
the next Fashion Frontier. But let's start with fashion News.
(01:12):
All of our segments are based on the Fashion News
Alert found on Fashionabbery dot com.
Speaker 3 (01:18):
Okay, kick it off.
Speaker 1 (01:21):
Okay, Well, we're gonna get right in to talking about
the current events in fashion and I'm excited to start
with one of music and Fashion's it girls, Sabrina Carpenter,
having won two Emmys this year with her new album
Soft and Sweet, which featured the iconic Dolly parton Charting Well.
(01:44):
Carpenter is having like one of the best years ever
and her twenty twenty five accomplishments are just adding to
each other because she is on the March cover issue
of Vogue and she looks stunning. The cover is by
Stephen Measel and she's wearing custom dulchain and gabana and
she with this boosty and dress looking fantastic. And in
(02:06):
the issue she's starting to talk to her fans about Romance,
her album, probably you know, everything else that she's into.
Speaker 3 (02:13):
And you know she's a short gal. Have you seen.
I mean, she's so stunnying, but you know how tall
she is? Right, No, just barely hitting five.
Speaker 2 (02:21):
Feet oh wow, which I think is kind.
Speaker 3 (02:25):
Of so amazing.
Speaker 2 (02:26):
So she's such an old dress is fit?
Speaker 3 (02:29):
Yes, yes, well, they make sure she looks studying. She
looks gorgeous, so excited to read the article.
Speaker 2 (02:36):
Yeah, she's also been really doing well on the red
carpet because she always picks some great looks. Speaking of
fashion and New York Fashion Week, as we wrap up
New York Fashion Week, there are some changes in the
fashion week scheduling, so our Fashion Week used to be
(03:01):
eight days. Now it is six. However that might be
the eight days schedule might be back. We shall see. However,
the news is London Fashion Week will now take place
a week after New York Fashion Week, so their season
will start on February twentieth to twenty fourth, and Milan
(03:22):
Fashion Week starts February twenty fifth to March third, followed
by Paris Fashion Week from March third to eleventh. So
in September, New York Fashion Week will not start right
after Labor Day as it has traditionally always started. It
will take place from the eleventh to September twenty So
(03:47):
let's see how this new schedule works out. I don't
think it will be a big change, but.
Speaker 3 (03:53):
I mean you just have to plan your travel.
Speaker 1 (03:55):
Are we going to Milan and Paris and New York
in London this week this year?
Speaker 2 (04:01):
Yeah, let's ask William.
Speaker 1 (04:07):
Well, you know, set your calendars. Now, you heard it
here first. So my last bit of fashion news is
about Kate Winslet, who has.
Speaker 3 (04:16):
A new gig.
Speaker 1 (04:18):
Kate and along with some other celebrities, are starring in
a new Burberry campaign and it is the We're calling
it Kate's Weather Job. Because it's a continuation of the
theme it's always Burberry Weather, which centers on the strength
of the outerwear, and that Summer twenty twenty five version
focuses on the romantic comedy theme with the title London
(04:43):
in Love. So Burwbary is going to be releasing romantic
comedies from the nineties and early two thousands and that
speak to the romances of ordinary Londoners. And there's a
lot of other celebrities and models that are going to
be involved in the campaign. They say that the love story,
the Birdbery love story, comes to life through.
Speaker 3 (05:03):
The cinematic lens of this campaign and it does have.
Speaker 1 (05:06):
A lot of like a list stars, and I think
that it's going to be a great time for people,
especially maybe people of my generation.
Speaker 3 (05:16):
You know, I'm very very young, but who really might
have a lot of appreciation for.
Speaker 1 (05:21):
Those the nineties and the early two thousand time in
terms of you know, movies and celebrities.
Speaker 2 (05:30):
Sounds interesting. We look forward to checking it out.
Speaker 1 (05:33):
Yes, and that I think is our last bit of
fashion news. So if you want to stay up and
know what's going on, go to fashion Reverie dot com.
Speaker 2 (05:49):
Well, welcome back to yet another fabulous episode of Fashion
Reverie Talks. I'm here with Jack Sevan, a director of
Sevan Apparel. Welcome to Fashion every Talks.
Speaker 4 (06:03):
Thanks for having me.
Speaker 2 (06:05):
So I'm very curious to hear about your fashion journey.
How did you start your career as a fashion designer
and have you always had your own apparel?
Speaker 5 (06:20):
I got started fresh out of college. I went to
the Around School Design with the intention of studying apparel,
and then immediately after graduating started taking internships and roles
in the garment district in New York. I just sort
of started working right from there, learning everything I could.
(06:40):
There was definitely a goal early on to have my
own little brand, little operation. I don't think I had
like a reason, but it definitely comes from my first
interest in fashion came from traditional tailoring and my interest
always in like I love like, I loved haveing. The
(07:02):
idea of having a little shop, just having a little
something that I ran for myself.
Speaker 4 (07:09):
Unless so.
Speaker 5 (07:11):
It didn't come from like interest in like being part
of a really big brand. So the second I got
the chance to kind of do.
Speaker 4 (07:19):
My own little shop, it is your little shop. Oh
it's not open yet right now, it's just a workshop,
but we're based out of Brooklyn Amazing.
Speaker 2 (07:33):
So you do focus a lot on sustainability and functionality.
How come why why is that the focus? I mean,
obviously it's very important nowadays, so it makes your brand
very fitting for for this time of fashion.
Speaker 4 (07:55):
I think the answer is that it's it is important.
I think.
Speaker 5 (08:02):
It's important to me in the same way that clothes
fitting is important. I think it's a default base level,
like if it's not sustainable, it's not good, no matter
what it looks like. It's the same core concept and
all design when people talk about form following function or
as even basic as just like color theory, core concepts
(08:27):
on like what works and a piece of the eye.
If it's if what you're creating is going to spend
more of its time in the garbage than on a person,
then the main product that you created is garbage and
not clothing. That's I look at it as that basically, that's.
Speaker 2 (08:46):
One way of explaining it and for people really easily
understand it. So you do pay homage to traditional techniques,
but you do express your new innotive innovative to experience men'swear.
Could you elaborate on that, I.
Speaker 5 (09:07):
Think I like to think of men'swear as a set
of aesthetic principles.
Speaker 4 (09:14):
More than like a market category.
Speaker 5 (09:17):
So I think, like we definitely tie the idea of
men'swear to dressing men, but I think of it as
more as this general category of tailoring the concepts of
these codes that are established around, like settled men'swear traditions
and formality, and extracting that from just being for male
(09:40):
bodies I think already makes a difference to some people.
My business up to this point has been mostly custom
and even though I design as a menswear designer, my
clientele has not been mostly men. Yeah, I think I
think I view it as brought the appealing and the
(10:00):
result is the fit is a little bit different and
appeals to people in a little different way. That wasn't
like something that was set out to be done. It's
something that kind of grew over time. Aside from that,
I think there's like two approaches to traditional men's where
in modern clothing, one is to just throw it aside
(10:23):
as the past it's not interesting. Maybe you bring it
back in to be torn apart and put back together again,
or you're just trying to recreate it. And I think
there's less emphasis, And I'm not trying to take credit
as the only person trying to do this, because they're
brands that are trying to move it forward, but to
like take this story and this evolution of traditional men's
(10:46):
where into its next era, which is what I'm really
trying to be part of.
Speaker 2 (10:54):
So you also show it at New York Fashion Week
as your twenty twenty five Men Square collection. What was
this collection's point of view?
Speaker 5 (11:07):
All my collections are really just based on the clothing.
I kind of build the vibe and the ambiance as
I go along. The collection's theme was Hotel Cibon. I
wanted to put it in a setting because I prefer
to show clothing and some sort of context where you
can create characters, and this seemed like a very good
(11:28):
way to do that. So I built this fake hotel,
established all my models as different types of personas of
the type of people might be through a hotel, and
that allows me to style these looks around personality types.
And it was a good way to explore the range
of what I wanted to do with my line because
(11:49):
I could do really functional kind of daily uniform and
kind of clothing and show evening where looks all in
the same setting, with it making sense and with them interacting.
Speaker 4 (11:59):
With each other.
Speaker 2 (12:00):
That's great. So we did hear you have three lovely
guinea pigs. Do they work with you when you're creating
new collections?
Speaker 4 (12:14):
They watch sometimes, they're they're very cute. I don't know.
Speaker 5 (12:21):
They do love the fabric, which is a problem sometimes
for the fabric.
Speaker 2 (12:27):
But it probably makes your work easier and fun when
they're around. Huh.
Speaker 4 (12:33):
Definitely true.
Speaker 2 (12:34):
So what's next for you?
Speaker 5 (12:38):
The next stage, which is what I really got into
doing collections to do, is to bring this brand into stores.
Speaker 4 (12:47):
So, like I said, we've been customed for a while.
Speaker 5 (12:49):
We got this opportunity to show first off Calendar small
capsule collection and now three times on the Fashion Calendar,
which has done a lot to help us, like hone
our brand image and build a little bit of a reputation,
and now recently launching our wholesale ready Ready to Wear
(13:09):
a lion. The goal is to chop that around, to
take it to stores and hopefully build a base of
our brand around that.
Speaker 2 (13:18):
That's great. What would be like a goal store.
Speaker 5 (13:24):
Only sacks would be nice, that's for sure, But no,
there's a long list of boutiques that are at the
top of my list. I think I'm much more interested
in that kind of clientele. It's something that I understand
a little bit more having worked in custom and I
like the idea of trying to figure things out little
(13:45):
steps out of time and working with boutiques.
Speaker 4 (13:49):
Is really how it'd like to be.
Speaker 2 (13:51):
That's great. Thank you so much, Jack, and we wish
you all the success in.
Speaker 3 (13:56):
Thank you endeavors.
Speaker 4 (13:59):
Thank you talking to you nice, talking.
Speaker 3 (14:01):
To you too, Thank you.
Speaker 2 (14:03):
Thanks.
Speaker 1 (14:09):
I am so excited to welcome back one of our
favorites fashion Reverie dot com, Christopher Fraser, who has written
a amazing article on Latinos and Hispanics fashions. Next Frontier
Now Christopher, Welcome back.
Speaker 6 (14:27):
Hi, Cecilely. How are you this fine Saturday?
Speaker 3 (14:29):
I'm good, darling.
Speaker 1 (14:30):
How you there.
Speaker 6 (14:31):
I've been doing great, you know, just survived another season
of your fashion week. Hey, that circus is over.
Speaker 1 (14:40):
Well, I'm sure it was a circus, but I think
it probably helped you get more information because they're always
knowing about what's on the cutting edge of fashion and
who's on the cutting edge of fashion, and so talk
to me about just the idea with that you've been
talking to with industry professionals about Latinos and Hispanics and
(15:00):
fashion and like kind of what you're seeing as being next.
Speaker 6 (15:04):
Latinos and Hispanics are one of the largest growing demographics
in the United States and as a result, they're also
one of the becoming one of the largest consumers of
retail in the United States. So for brands looking to
expand grow and build within the US and even across
the entire Western hemisphere, Hispanic and Latinos are a very
key consumer market that up until recently has gone very ignored.
Speaker 1 (15:31):
And so obviously if you are trying to really have
a voice in fashion, it seems like a really smart
demographic to be paying attention to, period, right, if you
want to have those kind of sales. So tell me
a little bit about Hispanics, Latinos and the luxury market.
And we know that Black consumption makes up seventy two
(15:54):
percent of the luxury market, Asian consumption is about at
fifty four percent, and Hispanic consumption is around thirty four percent.
So can you elaborate on what you think those differences
are and what might change.
Speaker 6 (16:08):
Oh, yeah, more specifically, because those numbers add up to
more than one hundred. It's that those percentages are more
like Black consumers are seventy two percent more likely to
be luxury consumers, not that seventy two percent of them are.
Speaker 4 (16:22):
They make up seventy two percent, So it's more likely right, okay,
to consumers thirty.
Speaker 6 (16:26):
Four percent more likely to be luxury consumers.
Speaker 3 (16:30):
Gotcha.
Speaker 1 (16:30):
So what is happening right now with the Hispanic and
Latino community and what do you think is going to
change about that?
Speaker 6 (16:37):
I think as we see the continued expansion of Hispanic
Latino immigration in the United States, and particularly those demographics
who go on to college and go on to graduate
degrees and end up in fields and careers where they
have more higher and disposable income, they become key consumers
for these top luxury brands. Even internationally in cities like
(17:00):
Mexico City and Rio de Janeira and South Paolo, which
have very very high numbers of tourism. Luxury brands are
also catching on to that and opening stores there, knowing
that beyond just the wealthy residential consumers, they're also getting
large influxes of tourist consumers who are going to these
Latin American and Hispanic countries to shop. They want to shop,
(17:22):
they're looking to spend money, they're on vacation, they want
to buy, they want to be the big spenders. And
especially given that beyond just luxury fashion, these are key
markets for luxury players in general, whether it's hotels or
wines and spirits or experiential.
Speaker 4 (17:39):
Things, they know that those luxury consumers are there.
Speaker 1 (17:42):
Right, you're feeling that that totally makes sense. And you
were saying in an article that you feel like new
fashion hubs are even you know, becoming become because of this,
because of this focus on Latinos and Hispanics and their
kind of rise and income and all of the fashion.
So you feel like Mexico might be one of those
(18:03):
new kind of places.
Speaker 6 (18:05):
You see it already happening in Mexico City. A lot
of major luxury brands are opening retail stores there, and
Gabana opened a store there recently, Fendi opened a store
there recently. So a lot of the Italian brands are
trying to target Mexico City as their next retail markets.
And you know, of course those LVMH brands which lvmash
owns Louis Vuitton Dior Bendy, which just opened a store there,
(18:31):
and then you have Carrying which owns Gucci, McQueen, Botega,
Venetta Balenciaga. They're looking at Mexico City as their next
retail expansion hub as more luxury consumers are becoming more
prominent there in terms of numbers, and you see a
lot of even immigration to Mexico City from and people
buying real estate there or renting real estate there who
(18:52):
are higher income earners and people with disposable income from
outside of Mexico itself as well.
Speaker 1 (18:59):
Yeah, yeah, and you talking about Mexico City also makes me,
from your article think about Brazil, where I have always
wanted to go Number one, But it makes me think
for people who like to travel, people who also like
to be in these like luxury locations that it like,
is you know another reason why these places would become
(19:20):
like higher tourist destinations, you know, and people be really
excited to travel there because of the lifestyle, but also
because of the shopping and.
Speaker 3 (19:31):
You know what they're finding there.
Speaker 1 (19:32):
Tell me more about what do you think you see
happening in Brazil.
Speaker 6 (19:37):
Brazil has a huge tourist market and I's a lot
of investors are also looking at investing in malls. Mall
culture is when we talk about like, oh, mall culture
dying in the United States, it looks to be the
complete opposite. In Brazil. People love an in person shopping experience,
(19:58):
and you even see like independent shoe brands and things
that are higher and coming out of places like Brazil.
And then you see certain brands recruitings hot models like
Gizelle Bunchin who's Brazilian to be the face of their
campaigns in Brazil and really target targeting those consumers that
love those Brazilian consumers that love to shop.
Speaker 3 (20:17):
Yeah, yeah, shopping in person and having.
Speaker 4 (20:19):
Orsona will never die in Brazil.
Speaker 3 (20:22):
I love that.
Speaker 7 (20:24):
I haven't been yet, but I'm going to go all right, well,
this is actually very informative, so tell me the last
My last question would be like kind of like what
kind of trends do you think that this like because
of this like kind of influx and consumers and designers,
are there any like specific trends or like ideas that
you're seeing that are being generated, whether it's by the
(20:45):
designers or because of the fashion like what people are
calling for in the Latino community that you're seeing in fashion.
Speaker 6 (20:55):
We may have seen a lot of backlash against diversity,
equity and inclusion recently, but at the end of the day,
if these brands are smart, they know they want money, right,
they will do their due diligence and start representing Hispanics
and Latinos in their ad campaigns and marketing. Because what
do you see, The most universal color is green.
Speaker 1 (21:18):
Hey, and I know that it's going to get you
some green right right, So people are going to need
to be responsive to the trends and responsive to the
audience and try to give the audience.
Speaker 3 (21:30):
What they are looking for. Well, I think it's exciting.
Speaker 1 (21:33):
I think that's going to give me even more motivation
to do some more travel so that I can really
understand the luxury markets, especially what's happening in brazill But
this isn't a great conversation, Christopher, as always, thank you
so much for joining me.
Speaker 4 (21:50):
Thank you, Cecily.
Speaker 2 (21:54):
Well, viewers, that's it for this episode of Fashion Rabberie Talks.
Speaker 1 (21:58):
We would like to thank our guests A Sivon and
Fashion Reverie Associate editor Christopher Fraser.
Speaker 2 (22:04):
For information on these and other stories, go to Fashion
Reverie dot com and don't forget to hit the like
and subscribe button. Thanks for watching and we'll see you
next time.
Welcome to Fashion Reverie Talks. I am Cicily Daniels.
Speaker 2 (00:23):
I'm Tiana Ibrahimovic.
Speaker 1 (00:25):
Fashion Reverie takes you from the front lines of fashion
to the front row.
Speaker 2 (00:30):
All the Fashion Reverie Talks segments are based on published
content found on Fashion reverie dot com.
Speaker 1 (00:36):
So remember, if you want more information on the segments,
go to Fashion reverie dot com. And if you like
this episode, don't forget to subscribe and hit the like
button of this episode on YouTube.
Speaker 2 (00:48):
We are happy to be back with our sixth season
of Fashion Reverie Talks. In this we are happy to
have menswear designer Jack Sivan and Fashion Reverie Associate editor
Christopher Frasier to talk about his article Latinos and Hispanics
the next Fashion Frontier. But let's start with fashion News.
(01:12):
All of our segments are based on the Fashion News
Alert found on Fashionabbery dot com.
Speaker 3 (01:18):
Okay, kick it off.
Speaker 1 (01:21):
Okay, Well, we're gonna get right in to talking about
the current events in fashion and I'm excited to start
with one of music and Fashion's it girls, Sabrina Carpenter,
having won two Emmys this year with her new album
Soft and Sweet, which featured the iconic Dolly parton Charting Well.
(01:44):
Carpenter is having like one of the best years ever
and her twenty twenty five accomplishments are just adding to
each other because she is on the March cover issue
of Vogue and she looks stunning. The cover is by
Stephen Measel and she's wearing custom dulchain and gabana and
she with this boosty and dress looking fantastic. And in
(02:06):
the issue she's starting to talk to her fans about Romance,
her album, probably you know, everything else that she's into.
Speaker 3 (02:13):
And you know she's a short gal. Have you seen.
I mean, she's so stunnying, but you know how tall
she is? Right, No, just barely hitting five.
Speaker 2 (02:21):
Feet oh wow, which I think is kind.
Speaker 3 (02:25):
Of so amazing.
Speaker 2 (02:26):
So she's such an old dress is fit?
Speaker 3 (02:29):
Yes, yes, well, they make sure she looks studying. She
looks gorgeous, so excited to read the article.
Speaker 2 (02:36):
Yeah, she's also been really doing well on the red
carpet because she always picks some great looks. Speaking of
fashion and New York Fashion Week, as we wrap up
New York Fashion Week, there are some changes in the
fashion week scheduling, so our Fashion Week used to be
(03:01):
eight days. Now it is six. However that might be
the eight days schedule might be back. We shall see. However,
the news is London Fashion Week will now take place
a week after New York Fashion Week, so their season
will start on February twentieth to twenty fourth, and Milan
(03:22):
Fashion Week starts February twenty fifth to March third, followed
by Paris Fashion Week from March third to eleventh. So
in September, New York Fashion Week will not start right
after Labor Day as it has traditionally always started. It
will take place from the eleventh to September twenty So
(03:47):
let's see how this new schedule works out. I don't
think it will be a big change, but.
Speaker 3 (03:53):
I mean you just have to plan your travel.
Speaker 1 (03:55):
Are we going to Milan and Paris and New York
in London this week this year?
Speaker 2 (04:01):
Yeah, let's ask William.
Speaker 1 (04:07):
Well, you know, set your calendars. Now, you heard it
here first. So my last bit of fashion news is
about Kate Winslet, who has.
Speaker 3 (04:16):
A new gig.
Speaker 1 (04:18):
Kate and along with some other celebrities, are starring in
a new Burberry campaign and it is the We're calling
it Kate's Weather Job. Because it's a continuation of the
theme it's always Burberry Weather, which centers on the strength
of the outerwear, and that Summer twenty twenty five version
focuses on the romantic comedy theme with the title London
(04:43):
in Love. So Burwbary is going to be releasing romantic
comedies from the nineties and early two thousands and that
speak to the romances of ordinary Londoners. And there's a
lot of other celebrities and models that are going to
be involved in the campaign. They say that the love story,
the Birdbery love story, comes to life through.
Speaker 3 (05:03):
The cinematic lens of this campaign and it does have.
Speaker 1 (05:06):
A lot of like a list stars, and I think
that it's going to be a great time for people,
especially maybe people of my generation.
Speaker 3 (05:16):
You know, I'm very very young, but who really might
have a lot of appreciation for.
Speaker 1 (05:21):
Those the nineties and the early two thousand time in
terms of you know, movies and celebrities.
Speaker 2 (05:30):
Sounds interesting. We look forward to checking it out.
Speaker 1 (05:33):
Yes, and that I think is our last bit of
fashion news. So if you want to stay up and
know what's going on, go to fashion Reverie dot com.
Speaker 2 (05:49):
Well, welcome back to yet another fabulous episode of Fashion
Reverie Talks. I'm here with Jack Sevan, a director of
Sevan Apparel. Welcome to Fashion every Talks.
Speaker 4 (06:03):
Thanks for having me.
Speaker 2 (06:05):
So I'm very curious to hear about your fashion journey.
How did you start your career as a fashion designer
and have you always had your own apparel?
Speaker 5 (06:20):
I got started fresh out of college. I went to
the Around School Design with the intention of studying apparel,
and then immediately after graduating started taking internships and roles
in the garment district in New York. I just sort
of started working right from there, learning everything I could.
(06:40):
There was definitely a goal early on to have my
own little brand, little operation. I don't think I had
like a reason, but it definitely comes from my first
interest in fashion came from traditional tailoring and my interest
always in like I love like, I loved haveing. The
(07:02):
idea of having a little shop, just having a little
something that I ran for myself.
Speaker 4 (07:09):
Unless so.
Speaker 5 (07:11):
It didn't come from like interest in like being part
of a really big brand. So the second I got
the chance to kind of do.
Speaker 4 (07:19):
My own little shop, it is your little shop. Oh
it's not open yet right now, it's just a workshop,
but we're based out of Brooklyn Amazing.
Speaker 2 (07:33):
So you do focus a lot on sustainability and functionality.
How come why why is that the focus? I mean,
obviously it's very important nowadays, so it makes your brand
very fitting for for this time of fashion.
Speaker 4 (07:55):
I think the answer is that it's it is important.
I think.
Speaker 5 (08:02):
It's important to me in the same way that clothes
fitting is important. I think it's a default base level,
like if it's not sustainable, it's not good, no matter
what it looks like. It's the same core concept and
all design when people talk about form following function or
as even basic as just like color theory, core concepts
(08:27):
on like what works and a piece of the eye.
If it's if what you're creating is going to spend
more of its time in the garbage than on a person,
then the main product that you created is garbage and
not clothing. That's I look at it as that basically, that's.
Speaker 2 (08:46):
One way of explaining it and for people really easily
understand it. So you do pay homage to traditional techniques,
but you do express your new innotive innovative to experience men'swear.
Could you elaborate on that, I.
Speaker 5 (09:07):
Think I like to think of men'swear as a set
of aesthetic principles.
Speaker 4 (09:14):
More than like a market category.
Speaker 5 (09:17):
So I think, like we definitely tie the idea of
men'swear to dressing men, but I think of it as
more as this general category of tailoring the concepts of
these codes that are established around, like settled men'swear traditions
and formality, and extracting that from just being for male
(09:40):
bodies I think already makes a difference to some people.
My business up to this point has been mostly custom
and even though I design as a menswear designer, my
clientele has not been mostly men. Yeah, I think I
think I view it as brought the appealing and the
(10:00):
result is the fit is a little bit different and
appeals to people in a little different way. That wasn't
like something that was set out to be done. It's
something that kind of grew over time. Aside from that,
I think there's like two approaches to traditional men's where
in modern clothing, one is to just throw it aside
(10:23):
as the past it's not interesting. Maybe you bring it
back in to be torn apart and put back together again,
or you're just trying to recreate it. And I think
there's less emphasis, And I'm not trying to take credit
as the only person trying to do this, because they're
brands that are trying to move it forward, but to
like take this story and this evolution of traditional men's
(10:46):
where into its next era, which is what I'm really
trying to be part of.
Speaker 2 (10:54):
So you also show it at New York Fashion Week
as your twenty twenty five Men Square collection. What was
this collection's point of view?
Speaker 5 (11:07):
All my collections are really just based on the clothing.
I kind of build the vibe and the ambiance as
I go along. The collection's theme was Hotel Cibon. I
wanted to put it in a setting because I prefer
to show clothing and some sort of context where you
can create characters, and this seemed like a very good
(11:28):
way to do that. So I built this fake hotel,
established all my models as different types of personas of
the type of people might be through a hotel, and
that allows me to style these looks around personality types.
And it was a good way to explore the range
of what I wanted to do with my line because
(11:49):
I could do really functional kind of daily uniform and
kind of clothing and show evening where looks all in
the same setting, with it making sense and with them interacting.
Speaker 4 (11:59):
With each other.
Speaker 2 (12:00):
That's great. So we did hear you have three lovely
guinea pigs. Do they work with you when you're creating
new collections?
Speaker 4 (12:14):
They watch sometimes, they're they're very cute. I don't know.
Speaker 5 (12:21):
They do love the fabric, which is a problem sometimes
for the fabric.
Speaker 2 (12:27):
But it probably makes your work easier and fun when
they're around. Huh.
Speaker 4 (12:33):
Definitely true.
Speaker 2 (12:34):
So what's next for you?
Speaker 5 (12:38):
The next stage, which is what I really got into
doing collections to do, is to bring this brand into stores.
Speaker 4 (12:47):
So, like I said, we've been customed for a while.
Speaker 5 (12:49):
We got this opportunity to show first off Calendar small
capsule collection and now three times on the Fashion Calendar,
which has done a lot to help us, like hone
our brand image and build a little bit of a reputation,
and now recently launching our wholesale ready Ready to Wear
(13:09):
a lion. The goal is to chop that around, to
take it to stores and hopefully build a base of
our brand around that.
Speaker 2 (13:18):
That's great. What would be like a goal store.
Speaker 5 (13:24):
Only sacks would be nice, that's for sure, But no,
there's a long list of boutiques that are at the
top of my list. I think I'm much more interested
in that kind of clientele. It's something that I understand
a little bit more having worked in custom and I
like the idea of trying to figure things out little
(13:45):
steps out of time and working with boutiques.
Speaker 4 (13:49):
Is really how it'd like to be.
Speaker 2 (13:51):
That's great. Thank you so much, Jack, and we wish
you all the success in.
Speaker 3 (13:56):
Thank you endeavors.
Speaker 4 (13:59):
Thank you talking to you nice, talking.
Speaker 3 (14:01):
To you too, Thank you.
Speaker 2 (14:03):
Thanks.
Speaker 1 (14:09):
I am so excited to welcome back one of our
favorites fashion Reverie dot com, Christopher Fraser, who has written
a amazing article on Latinos and Hispanics fashions. Next Frontier
Now Christopher, Welcome back.
Speaker 6 (14:27):
Hi, Cecilely. How are you this fine Saturday?
Speaker 3 (14:29):
I'm good, darling.
Speaker 1 (14:30):
How you there.
Speaker 6 (14:31):
I've been doing great, you know, just survived another season
of your fashion week. Hey, that circus is over.
Speaker 1 (14:40):
Well, I'm sure it was a circus, but I think
it probably helped you get more information because they're always
knowing about what's on the cutting edge of fashion and
who's on the cutting edge of fashion, and so talk
to me about just the idea with that you've been
talking to with industry professionals about Latinos and Hispanics and
(15:00):
fashion and like kind of what you're seeing as being next.
Speaker 6 (15:04):
Latinos and Hispanics are one of the largest growing demographics
in the United States and as a result, they're also
one of the becoming one of the largest consumers of
retail in the United States. So for brands looking to
expand grow and build within the US and even across
the entire Western hemisphere, Hispanic and Latinos are a very
key consumer market that up until recently has gone very ignored.
Speaker 1 (15:31):
And so obviously if you are trying to really have
a voice in fashion, it seems like a really smart
demographic to be paying attention to, period, right, if you
want to have those kind of sales. So tell me
a little bit about Hispanics, Latinos and the luxury market.
And we know that Black consumption makes up seventy two
(15:54):
percent of the luxury market, Asian consumption is about at
fifty four percent, and Hispanic consumption is around thirty four percent.
So can you elaborate on what you think those differences
are and what might change.
Speaker 6 (16:08):
Oh, yeah, more specifically, because those numbers add up to
more than one hundred. It's that those percentages are more
like Black consumers are seventy two percent more likely to
be luxury consumers, not that seventy two percent of them are.
Speaker 4 (16:22):
They make up seventy two percent, So it's more likely right, okay,
to consumers thirty.
Speaker 6 (16:26):
Four percent more likely to be luxury consumers.
Speaker 3 (16:30):
Gotcha.
Speaker 1 (16:30):
So what is happening right now with the Hispanic and
Latino community and what do you think is going to
change about that?
Speaker 6 (16:37):
I think as we see the continued expansion of Hispanic
Latino immigration in the United States, and particularly those demographics
who go on to college and go on to graduate
degrees and end up in fields and careers where they
have more higher and disposable income, they become key consumers
for these top luxury brands. Even internationally in cities like
(17:00):
Mexico City and Rio de Janeira and South Paolo, which
have very very high numbers of tourism. Luxury brands are
also catching on to that and opening stores there, knowing
that beyond just the wealthy residential consumers, they're also getting
large influxes of tourist consumers who are going to these
Latin American and Hispanic countries to shop. They want to shop,
(17:22):
they're looking to spend money, they're on vacation, they want
to buy, they want to be the big spenders. And
especially given that beyond just luxury fashion, these are key
markets for luxury players in general, whether it's hotels or
wines and spirits or experiential.
Speaker 4 (17:39):
Things, they know that those luxury consumers are there.
Speaker 1 (17:42):
Right, you're feeling that that totally makes sense. And you
were saying in an article that you feel like new
fashion hubs are even you know, becoming become because of this,
because of this focus on Latinos and Hispanics and their
kind of rise and income and all of the fashion.
So you feel like Mexico might be one of those
(18:03):
new kind of places.
Speaker 6 (18:05):
You see it already happening in Mexico City. A lot
of major luxury brands are opening retail stores there, and
Gabana opened a store there recently, Fendi opened a store
there recently. So a lot of the Italian brands are
trying to target Mexico City as their next retail markets.
And you know, of course those LVMH brands which lvmash
owns Louis Vuitton Dior Bendy, which just opened a store there,
(18:31):
and then you have Carrying which owns Gucci, McQueen, Botega,
Venetta Balenciaga. They're looking at Mexico City as their next
retail expansion hub as more luxury consumers are becoming more
prominent there in terms of numbers, and you see a
lot of even immigration to Mexico City from and people
buying real estate there or renting real estate there who
(18:52):
are higher income earners and people with disposable income from
outside of Mexico itself as well.
Speaker 1 (18:59):
Yeah, yeah, and you talking about Mexico City also makes me,
from your article think about Brazil, where I have always
wanted to go Number one, But it makes me think
for people who like to travel, people who also like
to be in these like luxury locations that it like,
is you know another reason why these places would become
(19:20):
like higher tourist destinations, you know, and people be really
excited to travel there because of the lifestyle, but also
because of the shopping and.
Speaker 3 (19:31):
You know what they're finding there.
Speaker 1 (19:32):
Tell me more about what do you think you see
happening in Brazil.
Speaker 6 (19:37):
Brazil has a huge tourist market and I's a lot
of investors are also looking at investing in malls. Mall
culture is when we talk about like, oh, mall culture
dying in the United States, it looks to be the
complete opposite. In Brazil. People love an in person shopping experience,
(19:58):
and you even see like independent shoe brands and things
that are higher and coming out of places like Brazil.
And then you see certain brands recruitings hot models like
Gizelle Bunchin who's Brazilian to be the face of their
campaigns in Brazil and really target targeting those consumers that
love those Brazilian consumers that love to shop.
Speaker 3 (20:17):
Yeah, yeah, shopping in person and having.
Speaker 4 (20:19):
Orsona will never die in Brazil.
Speaker 3 (20:22):
I love that.
Speaker 7 (20:24):
I haven't been yet, but I'm going to go all right, well,
this is actually very informative, so tell me the last
My last question would be like kind of like what
kind of trends do you think that this like because
of this like kind of influx and consumers and designers,
are there any like specific trends or like ideas that
you're seeing that are being generated, whether it's by the
(20:45):
designers or because of the fashion like what people are
calling for in the Latino community that you're seeing in fashion.
Speaker 6 (20:55):
We may have seen a lot of backlash against diversity,
equity and inclusion recently, but at the end of the day,
if these brands are smart, they know they want money, right,
they will do their due diligence and start representing Hispanics
and Latinos in their ad campaigns and marketing. Because what
do you see, The most universal color is green.
Speaker 1 (21:18):
Hey, and I know that it's going to get you
some green right right, So people are going to need
to be responsive to the trends and responsive to the
audience and try to give the audience.
Speaker 3 (21:30):
What they are looking for. Well, I think it's exciting.
Speaker 1 (21:33):
I think that's going to give me even more motivation
to do some more travel so that I can really
understand the luxury markets, especially what's happening in brazill But
this isn't a great conversation, Christopher, as always, thank you
so much for joining me.
Speaker 4 (21:50):
Thank you, Cecily.
Speaker 2 (21:54):
Well, viewers, that's it for this episode of Fashion Rabberie Talks.
Speaker 1 (21:58):
We would like to thank our guests A Sivon and
Fashion Reverie Associate editor Christopher Fraser.
Speaker 2 (22:04):
For information on these and other stories, go to Fashion
Reverie dot com and don't forget to hit the like
and subscribe button. Thanks for watching and we'll see you
next time.
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