November 24, 2025 • 19 mins
In this episode, we are happy to have emerging streetwear designer Joe Millman of Chamberlin
and fashionreverie.com associate editor Sydney Yeager to chat about fall 2025 ladies’ fragrances. Let’s start with Fashion News.
and fashionreverie.com associate editor Sydney Yeager to chat about fall 2025 ladies’ fragrances. Let’s start with Fashion News.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:25):
Welcome to Fashion Reverie Talks. I'm Tiana Ibrahimovic.
Speaker 2 (00:29):
And I'm Christopher Fraser filling in for Miss Sisily Daniels.
Speaker 1 (00:33):
Fashion Reverie it takes you from the front lines of
fashion to the front row.
Speaker 2 (00:38):
All of Fashion reveree Talks segments are based on published
content found on Fashion revery dot com.
Speaker 1 (00:44):
So remember, if you want more information on the segments,
go to Fashion Reverie dot com. And if you like
this episode, don't forget to subscribe and hit the like
button of this episode on YouTube.
Speaker 2 (00:57):
In this episode, we're happy to have emerging streetwear designer
Joe Melman of Chamberlain and Fashion referee dot com Associate
editor Sidney Yeager to chat about twenty twenty five ladies fragrances.
Let's start with Fashion News and remember all of her
new segments are based on the Fashion News alerts found
on Fashion referee dot com.
Speaker 1 (01:19):
So Fashion News Bahman has a new creative director and
after Olivia left, this post has been quickly filled. So
Antonin Tron has been appointed the new creative director of
Baumont and he comes to this position after having founded
a line with which he won First Collection Prize in
(01:44):
twenty eighteen and he has been pretty well recognized. So
he attended the Royal Academy of Fine Arts and he
began his career designing menswear at Louis Bouton and before
moving onto Jivanshi and Balenciaga. So quite a good resume.
(02:06):
And he shared that he is deeply honored to join
Beaumont and grateful to mister Rashid and Mattel for intrusting
him with this extraordinary Mazon. So we will see what
he brings to this iconic brand and what his new
(02:28):
approach to design will be. I think everyone is excited
to see his first collection in March next year for
the fall of twenty twenty six. So I think a
lot of us have been used to Olivier's style, so
(02:51):
let's see what Antonine brings as a change.
Speaker 2 (02:56):
Yeah, I'm really curious to see how this is gonna look, Tiana,
because Olivia Roosting was bomb on. He brought the brand
so much into this century.
Speaker 1 (03:06):
True, true, but I think it was more that he
wanted to do something else.
Speaker 2 (03:11):
So let's been there fifteen years. But honey, let's see
who's even shopping because by the looks of it, guys
if you were hoping for great Black Friday deals also
inter fashion news alerts, don't get your hopes up. Brands
are cutting back on their Black Friday discounts due to
(03:32):
Donald Trump's tariffs because they're already losing money from the
increase in tariff costs, so they don't think having steep
discounts this season is going to make a lot of sense.
So if you're hoping for those any of those big
seventy percent off sales, think again, because sorry, thanks Donald.
Speaker 1 (03:55):
Well, you know, maybe we'll save some money without shopping
for Black Friday. But speaking of another our last segment
of the news, Sketchers has hired Sofia Vergara as a
new brand ambassador for the brand, and she's the first
(04:18):
Colombian artist to be a brand ambassador for the footwear brand.
And she shared that she doesn't do anything she doesn't
believe in, and she really believes in Sketchers. She's been
wearing Sketchers for about a year now and she loves it.
I have to say, my mom loves Sketchers, she wears them.
Speaker 2 (04:42):
At once, So I think Skechers too.
Speaker 1 (04:46):
I mean, I guess there is something about the brand
that you know makes it comfortable. I might have to
just listen to our mothers and Sofia and try sketchers out.
Speaker 2 (05:00):
So I love Sophia Bagard. She always looks great. So
there's a good person to take some fashion tips from.
Speaker 1 (05:06):
I agree. I agree. So she will be a front
of their global campaign and you know, she will be
featured as the brands a new ambassador for the hands
free slip ins and glide Steps silouettes, something we can
(05:26):
shop for on Black Friday.
Speaker 2 (05:28):
Perhaps hopefully there's more than a ten or fifteen percent discount.
Speaker 1 (05:35):
Well, that would be it for our fashion news alert.
We have another special guest at Fashion Reverie Talks today.
We will be speaking to Joe Millman of Chamberlain and
welcome Joe, our very young talented designer taking over New
(06:00):
York by storm.
Speaker 3 (06:02):
How's it going? Thanks for having me.
Speaker 1 (06:05):
It's a pleasure to talk to you about your fashion journey.
So tell me a little bit about your brand and
how did you start it?
Speaker 3 (06:16):
Yeah, so I started my brand back when I was
a sophomore in college. It was actually during COVID, like
during twenty twenty. I actually started January of twenty twenty one.
Speaker 4 (06:29):
And yeah, The way I got into fashion, honestly was
my mom was a fashion designer back in like the
eighties and nineties, so I always yeah, yeah, I grew
up always you know, interested in choosing my outfits for
school and things of that nature. But then I think
what really changed like my taste and really affected how
(06:53):
I designed for the brand is I grew up always
coming to New York City to visit my cousin and
my family, and you know, I grew up with a
love for like New York Brooklyn streetwear, but then also
going to a prep.
Speaker 3 (07:08):
High school, like a very preppy high school with a
dress code.
Speaker 4 (07:11):
So I had to balance like the two, you know,
having to be in a dress code but dressing in
a streetwear way. And I realized when I started designing
for my brand that I subconsciously was designing within the
dress code, even though when I was in high school,
like I hated, you know, I'm gonna wear button downs
and khakis and.
Speaker 3 (07:31):
Stuff like that.
Speaker 1 (07:32):
But tell me this c uniform was it sweaters? Because
you're you're known for your sweaters.
Speaker 3 (07:41):
Yeah, So it's actually funny.
Speaker 4 (07:42):
Before I started the brand, I never had worn a
sweater or a cardigan in my life. I mean maybe
when I was a baby, but I don't remember, you know, Like,
you know, I did my first sample of a cardigan
and yeah, people, I loved it. People loved it, and
we kind of kept building from there. And now I
(08:04):
definitely have a passion for sweaters because you know, one,
we live in New York where it it's chilly half
the time, and you get to really do a lot
with the designs that you can't do with cutting so stuff.
Speaker 1 (08:19):
So so who would you say your customer is or
who are you sort of designing for?
Speaker 3 (08:29):
Yeah, it's funny. Actually I'm lucky where my brand.
Speaker 4 (08:33):
I definitely almost look into myself and into what I
would want in my closet and then designed from there.
Speaker 3 (08:42):
I try not to.
Speaker 4 (08:45):
Focus too much on like what does my customer want,
but you know, definitely overall, like you know, I like
people who are active, like you know, they're going to
like doing social things out with friends. And recently I've
actually been running into a lot of like customers and
(09:05):
people who know the brand. Like when I'm out, when
I'm going out hanging out with friends, people are like, oh,
like are you Joe from Chamberlain, or like they're like
wearing their products, which is really a really really like
humbling experience when that happens.
Speaker 1 (09:20):
So yeah, I had a pleasure of sitting next to
you during New York Fashion Week. Do you usually get
inspired by watching other trends or or just simply by
walking the streets of New York.
Speaker 4 (09:38):
That's a great question. I think would everything You kind
of pick up everything that's going on around you and
you kind of like create your own version of that.
So you know, definitely, you know, seeing what's going on
and then seeing like what I like or don't like,
(09:59):
and then kind of creating my own. But definitely recently,
I've been getting a lot more into like seventies and
eighties fashion. It's definitely, you know, very cool with like
the fits like that, you know, they had everything fitted
like cropped and boxy and uh, you know, just a cool,
a cool vibe like I'm shooting all my campaigns now
(10:21):
on a camera from the nineteen seventies to try to
you know, continue that vibe.
Speaker 3 (10:28):
So yeah.
Speaker 5 (10:29):
Nice.
Speaker 1 (10:30):
So you opened your Namesake store a recently. Congratulations, Tell
me where is it? Tell me about the store concept.
Speaker 4 (10:44):
Yeah, so the store, it's not a standalone store, I
have a permanent location in the Chelsea market artists have fleas,
which is really exciting. So it's at eighty eight tenth.
And the concept that I went for, you know, so
basically I'm in a marketplace. I have like a double
(11:06):
wide booth, so I tried to make it my own.
And basically the concept was an Ivy League like dorm room,
right of like the coolest kid on campus from like.
Speaker 3 (11:19):
The eighties, so like we have Yeah, I went on
Facebook marketplace.
Speaker 4 (11:24):
I got a bunch of furniture from like the eighteen hundreds,
so there's a lot of really ornate wood pieces in there.
But then we have, you know, a radio from like
the seventies and a vintage TV that will play our
logo animation.
Speaker 3 (11:40):
Of our logo.
Speaker 4 (11:41):
So try to make it, you know, I put down
like a fake parquet floor, like wood floor and stuff,
so I try to make it a vibe within like
a boutique style within the marketplace.
Speaker 1 (11:54):
So wow, that's such an experience. I love it that
you sort of you're walking into an eighteen hundreds living room.
Speaker 3 (12:04):
Yeah, yeah, it's cool.
Speaker 4 (12:05):
And you know, I'm using that as the jump off
point to get my namesake store. And like to open
up my flagship location hopefully like you know, a no
Leader or something like that as a goal. But this
is definitely you know, I've been working for this since
my soph Amerria college, so having a permanent location where
I can keep all my inventory is awesome. But now
(12:25):
you know, I'm already looking ahead to trying to open
you know, a store hopefully by next year.
Speaker 1 (12:31):
So that's sort of your next goal, to open a
permanent store. And are you going to have any other
campaigns shows we can go to?
Speaker 4 (12:46):
Yeah, so definitely with the store opening is definitely my
next major goal.
Speaker 3 (12:54):
But also it's more than just having a store.
Speaker 4 (12:57):
I really, I know, like every very cliche in every
brand says like, oh I want to build a community,
but I feel like actually having a brick and mortar
store you can really build a community of like, you know,
people that they can they have a space to come
and hang out. You know, I had a friends and
family event the other day, and you know there's people,
(13:20):
you know, repeating customers that now are definitely like acquaintances
and some I would actually consider friends, you know that
we come catch up, hang out.
Speaker 3 (13:29):
So yeah, that's definitely the next goal.
Speaker 4 (13:30):
Is like solidifying that community and continuing to grow like
a the you know, small base that we have.
Speaker 1 (13:38):
But uh, any any specials for the holidays?
Speaker 3 (13:43):
Yeah, so really excited.
Speaker 4 (13:45):
We have denim coming, so you know we usually do sweaters,
we have you know, we're having a big restock and
all sweaters that are sold out, new color ways, some
new designs. But then the thing I'm really excited about
and I've been working on for a very long time
is the actual like we have genes for men's and
we have our first six specific women's genes as well,
(14:09):
So I've never done like you know, our brand is unisex.
Half of our customers are women, but now we finally
have our first like women's specific piece, which I'm excited about.
Speaker 1 (14:19):
Amazing. Congratulations on all your success and thank you for
stopping by Fashion Reverie Talks.
Speaker 3 (14:28):
Yeah, thanks for having me.
Speaker 2 (14:35):
Okay, Sue, you all know among the pillars as of
my life are you need to shower every day and
you should always for your fragrance song. Today, I'm joined
by Fashion Referee Associate editor Sidney Yeger to discuss some
ladies fragrances for fall twenty twenty five.
Speaker 3 (14:49):
Hi, Sydney.
Speaker 5 (14:50):
Hi, Chris, how are you doing?
Speaker 2 (14:52):
I'm doing great, honey, how are you? I'm so let's
talk about your fragrance article. Well, can you start by
telling me about a cupoo au depa foam. It's a
fragrance that will take us from fall into winter, a
nice trea fragrance.
Speaker 5 (15:11):
Yes, as you mentioned, this is the perfect transitional fragrance.
You're going to get a hint of fall with a
few notes of fern, vanilla and musk in it. But
if you're not ready to let go of summer quite yet,
you're also going to notice a few more summary notes
such as coconut, oak, moss, and amber in the perfume.
Speaker 2 (15:30):
You know, I think summer's a little overrated and we
were just conditioned to like it as children because we
had school off. But you know I love winter because
of fireplaces. And one of your fragrances that you mentioned
in your article was Mason margell Is, buy the Fireplace.
Can you tell us about that one?
Speaker 5 (15:49):
Yes, this is arguably the quit essential fall fragrance. It
wraps you up in a scent of crackling logs and
sweet indulgence. As I mentioned in our perfume round up
on Fashion Reverie. It's very much reminiscent of sitting by
a fireside, hence the name, and you kind of have
like that hint of a cinnamon roll in your hand.
(16:09):
You're going to get notes of chestnut, vanilla, clove oil,
and it's all combined to create this very warm, sweet,
smoky set fragrance that's just going to linger throughout the day.
Speaker 3 (16:21):
I love a good Witsley scent now.
Speaker 2 (16:24):
So one of the most interesting fragrances in your round
up for me that you included was the Seven Virtues
buttercream hazelnut. You described this fragrances because it sounds like
something I'd order at the cake shop.
Speaker 5 (16:39):
No, it really does feel like something you would order
at a bakery, and it's not an everyday perfume. It's
something more for special occasions. If you want to smell
very sweet. It definitely feels almost good enough to eat.
I would note that it is a hypoallergenic fragrance. It's
long wearing and it's larable, so I would recommend layering it.
Speaker 3 (16:56):
With other things.
Speaker 5 (16:58):
But this scent is super fun. It's lightweight, it's sweet,
it's going to feature notes of buttercream, icing, maple, caramel,
and tonka bean. So if you mix that in with
something that's a little bit more gormal under spicy, you're
going to get just a lovely center on the day.
Speaker 2 (17:13):
Yeah that really sounds like I like cake baking instructions,
but I love it all right, Sidney, Well, thank you
for joining us today.
Speaker 5 (17:23):
Thank you for having me.
Speaker 2 (17:27):
And spray your fragrances on guys.
Speaker 1 (17:31):
Well viewers, that's it for this episode of the season
of Fashion Reverie Talks.
Speaker 2 (17:36):
We would like to thanks streetwear designer Joe Chamberlain and
Fashion refee dot com associate editor Sidney Yeager for joining
us on this episode of Fashion Referee Talks.
Speaker 1 (17:46):
For information on these and other stories, go to Fashion
reverie dot com and don't forget to hit the like button.
Speaker 2 (17:56):
Thanks for watching. We'll see you next time.
Speaker 1 (18:00):
Oh I missed.
Speaker 6 (18:01):
Okay, you guys, we need to do that again. Christopher,
it is Joe. It's probably a mistake in the script.
It's Joe Milman of Chamberlain. Oh oh sorry, yeah, so
let's do that again. Joe Millman of Chamberlain. Okay two.
Speaker 1 (18:19):
Bottom. I also didn't see the bottom page, so I'll
close it out properly. Yea.
Speaker 2 (18:24):
I try to just get that for you, Tiatus that
we could close, but since we got to do this over.
Speaker 3 (18:28):
You got it?
Speaker 2 (18:30):
Okay, you tell me when you're ready for three two
well viewers.
Speaker 1 (18:35):
That's it for this episode of the season of Fashion
Reverie Talks.
Speaker 2 (18:39):
We would like to thank streetwear designer Joe Millman of
Chamberlain and Fashion reverie dot com Associate editor Sidney Yeger
for appearing on this episode of Fashion Referee Talks.
Speaker 1 (18:49):
For information on these and other stories, go to Fashion
reverie dot com. Don't forget to hit the like and
subscribe button. Thanks for watching and we'll see you next time.
Speaker 4 (19:17):
Is still it as Radius, Still still It as Radium?
Speaker 2 (19:24):
Still still it ass
Welcome to Fashion Reverie Talks. I'm Tiana Ibrahimovic.
Speaker 2 (00:29):
And I'm Christopher Fraser filling in for Miss Sisily Daniels.
Speaker 1 (00:33):
Fashion Reverie it takes you from the front lines of
fashion to the front row.
Speaker 2 (00:38):
All of Fashion reveree Talks segments are based on published
content found on Fashion revery dot com.
Speaker 1 (00:44):
So remember, if you want more information on the segments,
go to Fashion Reverie dot com. And if you like
this episode, don't forget to subscribe and hit the like
button of this episode on YouTube.
Speaker 2 (00:57):
In this episode, we're happy to have emerging streetwear designer
Joe Melman of Chamberlain and Fashion referee dot com Associate
editor Sidney Yeager to chat about twenty twenty five ladies fragrances.
Let's start with Fashion News and remember all of her
new segments are based on the Fashion News alerts found
on Fashion referee dot com.
Speaker 1 (01:19):
So Fashion News Bahman has a new creative director and
after Olivia left, this post has been quickly filled. So
Antonin Tron has been appointed the new creative director of
Baumont and he comes to this position after having founded
a line with which he won First Collection Prize in
(01:44):
twenty eighteen and he has been pretty well recognized. So
he attended the Royal Academy of Fine Arts and he
began his career designing menswear at Louis Bouton and before
moving onto Jivanshi and Balenciaga. So quite a good resume.
(02:06):
And he shared that he is deeply honored to join
Beaumont and grateful to mister Rashid and Mattel for intrusting
him with this extraordinary Mazon. So we will see what
he brings to this iconic brand and what his new
(02:28):
approach to design will be. I think everyone is excited
to see his first collection in March next year for
the fall of twenty twenty six. So I think a
lot of us have been used to Olivier's style, so
(02:51):
let's see what Antonine brings as a change.
Speaker 2 (02:56):
Yeah, I'm really curious to see how this is gonna look, Tiana,
because Olivia Roosting was bomb on. He brought the brand
so much into this century.
Speaker 1 (03:06):
True, true, but I think it was more that he
wanted to do something else.
Speaker 2 (03:11):
So let's been there fifteen years. But honey, let's see
who's even shopping because by the looks of it, guys
if you were hoping for great Black Friday deals also
inter fashion news alerts, don't get your hopes up. Brands
are cutting back on their Black Friday discounts due to
(03:32):
Donald Trump's tariffs because they're already losing money from the
increase in tariff costs, so they don't think having steep
discounts this season is going to make a lot of sense.
So if you're hoping for those any of those big
seventy percent off sales, think again, because sorry, thanks Donald.
Speaker 1 (03:55):
Well, you know, maybe we'll save some money without shopping
for Black Friday. But speaking of another our last segment
of the news, Sketchers has hired Sofia Vergara as a
new brand ambassador for the brand, and she's the first
(04:18):
Colombian artist to be a brand ambassador for the footwear brand.
And she shared that she doesn't do anything she doesn't
believe in, and she really believes in Sketchers. She's been
wearing Sketchers for about a year now and she loves it.
I have to say, my mom loves Sketchers, she wears them.
Speaker 2 (04:42):
At once, So I think Skechers too.
Speaker 1 (04:46):
I mean, I guess there is something about the brand
that you know makes it comfortable. I might have to
just listen to our mothers and Sofia and try sketchers out.
Speaker 2 (05:00):
So I love Sophia Bagard. She always looks great. So
there's a good person to take some fashion tips from.
Speaker 1 (05:06):
I agree. I agree. So she will be a front
of their global campaign and you know, she will be
featured as the brands a new ambassador for the hands
free slip ins and glide Steps silouettes, something we can
(05:26):
shop for on Black Friday.
Speaker 2 (05:28):
Perhaps hopefully there's more than a ten or fifteen percent discount.
Speaker 1 (05:35):
Well, that would be it for our fashion news alert.
We have another special guest at Fashion Reverie Talks today.
We will be speaking to Joe Millman of Chamberlain and
welcome Joe, our very young talented designer taking over New
(06:00):
York by storm.
Speaker 3 (06:02):
How's it going? Thanks for having me.
Speaker 1 (06:05):
It's a pleasure to talk to you about your fashion journey.
So tell me a little bit about your brand and
how did you start it?
Speaker 3 (06:16):
Yeah, so I started my brand back when I was
a sophomore in college. It was actually during COVID, like
during twenty twenty. I actually started January of twenty twenty one.
Speaker 4 (06:29):
And yeah, The way I got into fashion, honestly was
my mom was a fashion designer back in like the
eighties and nineties, so I always yeah, yeah, I grew
up always you know, interested in choosing my outfits for
school and things of that nature. But then I think
what really changed like my taste and really affected how
(06:53):
I designed for the brand is I grew up always
coming to New York City to visit my cousin and
my family, and you know, I grew up with a
love for like New York Brooklyn streetwear, but then also
going to a prep.
Speaker 3 (07:08):
High school, like a very preppy high school with a
dress code.
Speaker 4 (07:11):
So I had to balance like the two, you know,
having to be in a dress code but dressing in
a streetwear way. And I realized when I started designing
for my brand that I subconsciously was designing within the
dress code, even though when I was in high school,
like I hated, you know, I'm gonna wear button downs
and khakis and.
Speaker 3 (07:31):
Stuff like that.
Speaker 1 (07:32):
But tell me this c uniform was it sweaters? Because
you're you're known for your sweaters.
Speaker 3 (07:41):
Yeah, So it's actually funny.
Speaker 4 (07:42):
Before I started the brand, I never had worn a
sweater or a cardigan in my life. I mean maybe
when I was a baby, but I don't remember, you know, Like,
you know, I did my first sample of a cardigan
and yeah, people, I loved it. People loved it, and
we kind of kept building from there. And now I
(08:04):
definitely have a passion for sweaters because you know, one,
we live in New York where it it's chilly half
the time, and you get to really do a lot
with the designs that you can't do with cutting so stuff.
Speaker 1 (08:19):
So so who would you say your customer is or
who are you sort of designing for?
Speaker 3 (08:29):
Yeah, it's funny. Actually I'm lucky where my brand.
Speaker 4 (08:33):
I definitely almost look into myself and into what I
would want in my closet and then designed from there.
Speaker 3 (08:42):
I try not to.
Speaker 4 (08:45):
Focus too much on like what does my customer want,
but you know, definitely overall, like you know, I like
people who are active, like you know, they're going to
like doing social things out with friends. And recently I've
actually been running into a lot of like customers and
(09:05):
people who know the brand. Like when I'm out, when
I'm going out hanging out with friends, people are like, oh,
like are you Joe from Chamberlain, or like they're like
wearing their products, which is really a really really like
humbling experience when that happens.
Speaker 1 (09:20):
So yeah, I had a pleasure of sitting next to
you during New York Fashion Week. Do you usually get
inspired by watching other trends or or just simply by
walking the streets of New York.
Speaker 4 (09:38):
That's a great question. I think would everything You kind
of pick up everything that's going on around you and
you kind of like create your own version of that.
So you know, definitely, you know, seeing what's going on
and then seeing like what I like or don't like,
(09:59):
and then kind of creating my own. But definitely recently,
I've been getting a lot more into like seventies and
eighties fashion. It's definitely, you know, very cool with like
the fits like that, you know, they had everything fitted
like cropped and boxy and uh, you know, just a cool,
a cool vibe like I'm shooting all my campaigns now
(10:21):
on a camera from the nineteen seventies to try to
you know, continue that vibe.
Speaker 3 (10:28):
So yeah.
Speaker 5 (10:29):
Nice.
Speaker 1 (10:30):
So you opened your Namesake store a recently. Congratulations, Tell
me where is it? Tell me about the store concept.
Speaker 4 (10:44):
Yeah, so the store, it's not a standalone store, I
have a permanent location in the Chelsea market artists have fleas,
which is really exciting. So it's at eighty eight tenth.
And the concept that I went for, you know, so
basically I'm in a marketplace. I have like a double
(11:06):
wide booth, so I tried to make it my own.
And basically the concept was an Ivy League like dorm room,
right of like the coolest kid on campus from like.
Speaker 3 (11:19):
The eighties, so like we have Yeah, I went on
Facebook marketplace.
Speaker 4 (11:24):
I got a bunch of furniture from like the eighteen hundreds,
so there's a lot of really ornate wood pieces in there.
But then we have, you know, a radio from like
the seventies and a vintage TV that will play our
logo animation.
Speaker 3 (11:40):
Of our logo.
Speaker 4 (11:41):
So try to make it, you know, I put down
like a fake parquet floor, like wood floor and stuff,
so I try to make it a vibe within like
a boutique style within the marketplace.
Speaker 1 (11:54):
So wow, that's such an experience. I love it that
you sort of you're walking into an eighteen hundreds living room.
Speaker 3 (12:04):
Yeah, yeah, it's cool.
Speaker 4 (12:05):
And you know, I'm using that as the jump off
point to get my namesake store. And like to open
up my flagship location hopefully like you know, a no
Leader or something like that as a goal. But this
is definitely you know, I've been working for this since
my soph Amerria college, so having a permanent location where
I can keep all my inventory is awesome. But now
(12:25):
you know, I'm already looking ahead to trying to open
you know, a store hopefully by next year.
Speaker 1 (12:31):
So that's sort of your next goal, to open a
permanent store. And are you going to have any other
campaigns shows we can go to?
Speaker 4 (12:46):
Yeah, so definitely with the store opening is definitely my
next major goal.
Speaker 3 (12:54):
But also it's more than just having a store.
Speaker 4 (12:57):
I really, I know, like every very cliche in every
brand says like, oh I want to build a community,
but I feel like actually having a brick and mortar
store you can really build a community of like, you know,
people that they can they have a space to come
and hang out. You know, I had a friends and
family event the other day, and you know there's people,
(13:20):
you know, repeating customers that now are definitely like acquaintances
and some I would actually consider friends, you know that
we come catch up, hang out.
Speaker 3 (13:29):
So yeah, that's definitely the next goal.
Speaker 4 (13:30):
Is like solidifying that community and continuing to grow like
a the you know, small base that we have.
Speaker 1 (13:38):
But uh, any any specials for the holidays?
Speaker 3 (13:43):
Yeah, so really excited.
Speaker 4 (13:45):
We have denim coming, so you know we usually do sweaters,
we have you know, we're having a big restock and
all sweaters that are sold out, new color ways, some
new designs. But then the thing I'm really excited about
and I've been working on for a very long time
is the actual like we have genes for men's and
we have our first six specific women's genes as well,
(14:09):
So I've never done like you know, our brand is unisex.
Half of our customers are women, but now we finally
have our first like women's specific piece, which I'm excited about.
Speaker 1 (14:19):
Amazing. Congratulations on all your success and thank you for
stopping by Fashion Reverie Talks.
Speaker 3 (14:28):
Yeah, thanks for having me.
Speaker 2 (14:35):
Okay, Sue, you all know among the pillars as of
my life are you need to shower every day and
you should always for your fragrance song. Today, I'm joined
by Fashion Referee Associate editor Sidney Yeger to discuss some
ladies fragrances for fall twenty twenty five.
Speaker 3 (14:49):
Hi, Sydney.
Speaker 5 (14:50):
Hi, Chris, how are you doing?
Speaker 2 (14:52):
I'm doing great, honey, how are you? I'm so let's
talk about your fragrance article. Well, can you start by
telling me about a cupoo au depa foam. It's a
fragrance that will take us from fall into winter, a
nice trea fragrance.
Speaker 5 (15:11):
Yes, as you mentioned, this is the perfect transitional fragrance.
You're going to get a hint of fall with a
few notes of fern, vanilla and musk in it. But
if you're not ready to let go of summer quite yet,
you're also going to notice a few more summary notes
such as coconut, oak, moss, and amber in the perfume.
Speaker 2 (15:30):
You know, I think summer's a little overrated and we
were just conditioned to like it as children because we
had school off. But you know I love winter because
of fireplaces. And one of your fragrances that you mentioned
in your article was Mason margell Is, buy the Fireplace.
Can you tell us about that one?
Speaker 5 (15:49):
Yes, this is arguably the quit essential fall fragrance. It
wraps you up in a scent of crackling logs and
sweet indulgence. As I mentioned in our perfume round up
on Fashion Reverie. It's very much reminiscent of sitting by
a fireside, hence the name, and you kind of have
like that hint of a cinnamon roll in your hand.
(16:09):
You're going to get notes of chestnut, vanilla, clove oil,
and it's all combined to create this very warm, sweet,
smoky set fragrance that's just going to linger throughout the day.
Speaker 3 (16:21):
I love a good Witsley scent now.
Speaker 2 (16:24):
So one of the most interesting fragrances in your round
up for me that you included was the Seven Virtues
buttercream hazelnut. You described this fragrances because it sounds like
something I'd order at the cake shop.
Speaker 5 (16:39):
No, it really does feel like something you would order
at a bakery, and it's not an everyday perfume. It's
something more for special occasions. If you want to smell
very sweet. It definitely feels almost good enough to eat.
I would note that it is a hypoallergenic fragrance. It's
long wearing and it's larable, so I would recommend layering it.
Speaker 3 (16:56):
With other things.
Speaker 5 (16:58):
But this scent is super fun. It's lightweight, it's sweet,
it's going to feature notes of buttercream, icing, maple, caramel,
and tonka bean. So if you mix that in with
something that's a little bit more gormal under spicy, you're
going to get just a lovely center on the day.
Speaker 2 (17:13):
Yeah that really sounds like I like cake baking instructions,
but I love it all right, Sidney, Well, thank you
for joining us today.
Speaker 5 (17:23):
Thank you for having me.
Speaker 2 (17:27):
And spray your fragrances on guys.
Speaker 1 (17:31):
Well viewers, that's it for this episode of the season
of Fashion Reverie Talks.
Speaker 2 (17:36):
We would like to thanks streetwear designer Joe Chamberlain and
Fashion refee dot com associate editor Sidney Yeager for joining
us on this episode of Fashion Referee Talks.
Speaker 1 (17:46):
For information on these and other stories, go to Fashion
reverie dot com and don't forget to hit the like button.
Speaker 2 (17:56):
Thanks for watching. We'll see you next time.
Speaker 1 (18:00):
Oh I missed.
Speaker 6 (18:01):
Okay, you guys, we need to do that again. Christopher,
it is Joe. It's probably a mistake in the script.
It's Joe Milman of Chamberlain. Oh oh sorry, yeah, so
let's do that again. Joe Millman of Chamberlain. Okay two.
Speaker 1 (18:19):
Bottom. I also didn't see the bottom page, so I'll
close it out properly. Yea.
Speaker 2 (18:24):
I try to just get that for you, Tiatus that
we could close, but since we got to do this over.
Speaker 3 (18:28):
You got it?
Speaker 2 (18:30):
Okay, you tell me when you're ready for three two
well viewers.
Speaker 1 (18:35):
That's it for this episode of the season of Fashion
Reverie Talks.
Speaker 2 (18:39):
We would like to thank streetwear designer Joe Millman of
Chamberlain and Fashion reverie dot com Associate editor Sidney Yeger
for appearing on this episode of Fashion Referee Talks.
Speaker 1 (18:49):
For information on these and other stories, go to Fashion
reverie dot com. Don't forget to hit the like and
subscribe button. Thanks for watching and we'll see you next time.
Speaker 4 (19:17):
Is still it as Radius, Still still It as Radium?
Speaker 2 (19:24):
Still still it ass
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