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November 8, 2025 30 mins
Most proposals sound the same in the federal market.

Great ones stand out because of clear Win Themes.

A Win Theme ensures all of your activity leads to differentiating your company in a way buyers will value.

In this training, you'll learn:

• What are Win Themes

• How Win Themes strengthen proposals sent to federal buyers

• Simple framework you can follow to create your own Win Theme
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