Unleashing Leadership and Brand Potential with Sunny Bonnell

In this episode of Fire Your Hiring Habits, John sits down with Sunny Bonnell, co-founder of Motto and co-author of Rare Breed, to explore the transformative power of branding and leadership in shaping thriving organizations. Sunny shares her journey from moonlighting as a graphic designer to helping iconic brands like Google, Microsoft, and Virgin build unified visions that inspire both teams and audiences. Listeners will learn practical strategies for fostering creative collisions in the workplace, embracing healthy conflict, and ensuring values aren't just words on the wall but actionable principles driving behavior. Sunny also discusses how storytelling can be a catalyst for aligning team culture with a brand's purpose, navigating uncertainty, and creating environments where innovation thrives. Packed with insights on leadership, team dynamics, and the art of the "big idea worth rallying around," this episode is a must-listen for anyone looking to elevate their organizational impact. Tune in for actionable tips and inspirational stories that will help you reimagine the way you lead and build your team!