Episode Transcript
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Speaker 1 (00:00):
The story of Ford begins not simply with the birth
of an automaker, but with a singular vision to reshape
mobility itself. In the closing years of the nineteenth century,
a time when most Americans either walked or relied on
the horse drawn carriage, a young mechanic from Michigan geared
to dream of a world where automobiles were not the
toys of the rich, but a practical tool for everyone.
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That visionary was Henry Ford. From his earliest days, Ford
was neither content with prevailing limitations nor deterred by failure.
He had already faced setbacks with previous ventures like the
Detroit Automobile Company, but these did not dampen his resolve.
Ford's goal was clear to make motorized travel and accessible
reality for ordinary people. With a combination of mechanical ingenuity
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and entrepreneurial courage, he gathered a group of like minded investors,
including John S. Gray and the Dodge Brothers, and officially
launched Ford Motor Company in June nineteen o three and
dearborn Michigan. At this moment, Henry Ford invested in Nons
not only his money but his unwavering belief that a
vehicle could transform society by making movement both affordable and reliable.
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It was not nearly an engineering project, but a visionary
attempt to grant people new freedom and opportunity. Ford's ideas
quickly found fertile ground as innovation after innovation captured the
world's attention and changed the course of industry. The very
first vehicle, the Model A, was a modest two cylinder
car sold for eight hundred and fifty dollars. Ford and
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his team painstakingly assembled cars by hand, a few at
a time in a tiny factory on mac Avenue in Detroit,
but this early stage was just a prolog. In nineteen
o eight, Ford introduced the Model T, which would become
his indelible legacy. Unlike its predecessors, the Model T was simple, robust,
and affordable. Its dependable engineering and ease of use set
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it apart from anything else on the road. But it
was not simply the car that sparked a revolution. It
was the way Ford made it. By devising the moving
assembly line in nineteen thirteen, Ford reduced manufacturing time for
a car from twelve hours to just ninety three minutes.
This not only allowed for mass production but made the
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model TEA even more affordable, putting car ownership within reach
of millions. According to the Henry Ford Heritage Association, this
was more than an economic milestone. It was a profound
change in social structure, as mobility, previously the preserve of
the wealthy, became a democratic right. Ford's impact extended beyond
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the physical realm of cars. The company was the first
major manufacturer in America to double workers wages to five
dollars a day in nineteen fourteen, a ground breaking act
which made assembly line work more attractive, incentivized employee loyalty,
and permitted workers themselves to buy the products they made.
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Ford continually invested in research and development, guided by a
conviction that innovation should improve lives and not just profits.
The brand managed to weather the economic storms of the
Great Depression, pivot to military production during both World Wars,
and break new ground by expanding internationally. By the time
the twentieth century reached its midpoint, Ford had pioneered advances
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such as vaid engines, safety glass, and automatic transmission, always
keeping the aim fixed on making movement easier, safer, and
more empowering for all. At its core, the Ford brand
has always stood for more than transportation, It has been
synonymous with progress, purpose, c and community. Ford's core values
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today are built on people first principles, integrity, and a
ceaseless curiosity that drives the company to challenge convention and
rethink the future of mobility. Putting customers first was not
just a slogan, it was a core truth at Ford,
as seen in the brand's continued efforts to designed vehicles
for every need and every market, and in investments in
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safety protocols and employee development. Ford champions doing the right thing,
operating with honesty, and fostering inclusive environments so every employee
can reach their full potential. The value of curiosity powers
Forward's relentless innovation, encouraging teams to experiment, boldly, learn from setbacks,
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and always imagine a more connected tomorrow. Underlying everything is
the idea of One Ford, a belief in working together
across borders, markets and disciplines, united by a shared commitment
to serve people and communities. Community is deeply woven into
Ford's philosophy, As the company mission states, Ford exists to
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drive human progress through freedom of movement, a promise that
runs through not only their products, but their social investments.
Ford has continually support ard educational initiatives, contributed to disaster relief,
and invested in programs to enhance well being in the
neighborhoods where it operates. The Ford Fund, for example, has
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invested over two billion dollars in community strengthening efforts worldwide
since its inception over seventy years ago, underscoring the brand's
responsibility to do good in times of need and to
help build a better world. As voiced by past president
Jim Vella. Looking forward, Ford's vision zero's in on becoming
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the world's most trusted company designing smart vehicles for a
smart world. This is an ambitious undertaking, requiring the company
to balance its storied legacy while embracing the innovations that
will define tomorrow's mobility landscape. As the transportation sector faces
sweeping challenges climate change, urban congestion, digital disruption. Ford has
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committed to electrification, sustainable manufacturing, and technology. Billions have been
allocated to the development of electric vehicles and connected systems
with the aim of achieving carbon neutrality and zero tailpipe
emissions globally by twenty fifty. Ford is not simply planning
for a fleet of electric cars, but for a fully
connected future where vehicles cooperate with one another in their
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environment to move people more efficiently and responsibly. This journey
is more than a gapting to new technology. It is
about reimagining what freedom of movement can mean in a
world where resources must be used wisely. Throughout its long history,
Ford has proven to be more than a car manufacturer.
It is a living story of ambition, resilience, and social responsibility.
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From Henry Ford's first quadricycle to today's pursuit of clean
and intelligent mobility, every chapter of Ford's biography has been
shaped by a desire to move people physically and socially
toward a better tomorrow. Thank you for tuning in to
hear the Ford story today. Make sure to come back
each week for new updates on what has been happening
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at Ford, and do not forget to subscribe. This has
been a Quiet Please production. For more information, check out
Quiet Please Dot A I. Thanks for listening.