Frankly Speaking

Frankly Speaking

Frankly Speaking is the official podcast of B2Beyond, hosted by principal, Frank Borovsky. Each episode dives into the challenges and opportunities facing B2B manufacturing and commercial services companies, with a focus on driving profitable growth through digital transformation, customer feedback, and operational excellence. Drawing on insights from B2Beyond’s proven frameworks and real-world experience, Frank tackles topics like ERP, CRM. PLM and CPQ implementation, revenue forecasting, strategic planning, marketing, sales and the evolving role of AI in industrial markets. If you're a business leader looking to turn complexity into competitive advantage, Frankly Speaking delivers candid conversations and actionable takeaways you won’t want to miss.

Episodes

May 19, 2025 6 mins
In this episode of Frankly Speaking, host Frank Borovsky discusses the significance of customer analytics and understanding individual customer needs in B2B marketing. He highlights the importance of tailored messaging, understanding specific challenges, and strategic partnerships within complex industries such as manufacturing and commercial services. The discussion centres around the concept that broad industry codes, while helpf...
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