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February 5, 2025 45 mins
In this episode of the FreeMind Network Podcast, we dive into the incredible journey of Shanti Grossman, founder of A Brighter Year, an adult coloring book brand that skyrocketed to a seven-figure business in just nine months. Shanti shares her entrepreneurial journey, the challenges of launching during the COVID-19 pandemic, and how she leveraged TikTok Shop, Amazon, and social media to scale her business. She also talks about the lessons learned from running a hands-on party decoration business, selling it in a way that aligns with her values, and how she cracked the TikTok algorithm to go viral overnight. If you are an aspiring entrepreneur, business owner, or creator, this episode is packed with insights on social media marketing, persistence, and scaling a business efficiently. Subscribe for more inspiring interviews with successful entrepreneurs. Timestamps: 00:00 – Introduction to Shanti Grossman 05:32 – Launching a business during the pandemic 12:45 – Managing multiple businesses while raising kids 18:30 – Scaling strategies for a hands-off business model 25:10 – The viral TikTok strategy that changed everything 33:00 – Selling a business with a social impact approach 41:50 – Final thoughts and business advice Like, comment, and share this episode with someone who needs business inspiration.
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