Offentlige kampagner forsøger at ændre vores adfærd: Spis sundere, spar på strømmen, brug cykelhjelm, sortér dit affald. Men virker det egentlig? Og hvad skal der til for, at en offentlig kampagne ikke bare bliver støj, men faktisk flytter holdninger – og handlinger?
I denne episode zoomer vi ind på fremtidens offentlige kampagner. Hvad virker – og hvad virker bestemt ikke? Sammen med Timme Munk Bisgaard, redaktør og medstifter af Copenhagen Review of Communication, og Dorte Schiøler, lektor på DMJX, taler vi om, hvordan man designer offentlige kampagner med gennemslagskraft.
Vi stiller skarpt på de afgørende spørgsmål: Hvem har autoritet til at ændre adfærd i dag? Kan man stadig nudge folk uden at skabe modstand? Og står vi over for en ny æra, hvor fællesskab og kollektivt ansvar bliver nøglen til forandring?
Gæster: Timme Bisgaard Munk og Dorte Schiøler
Vært: Mette Mørk
Tilrettelæggelse og produktion: Rebekka Nørum
Lyddesign: Nina Liv Bendstrup
Grafik: Ulla Risager
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