Fuori Brief, il podcast originale di Flatmates Agency in cui Marcello Ascani e Michele Pagani chiacchierano con alcune delle piรน importanti figure del Marketing italiano e internazionale (e un giorno, forse, anche con quelle del multiverso ๐).
Oggi abbiamo intervistato Michele Laterza, Global Corporate Communication Director di MUTTI ๐ . In questa puntata, Michele ci racconta la sua storia e la sua professione, partendo dalla sua formazione alla 24ORE Business School, la sua esperienza in Bayer Italia, Luxottica e Avio Aero, fino all'entrata in MUTTI e le loro strategie aziendali!
Vieni a conoscere anche Francesco Mutti ๐ https://youtu.be/519dCZDYYg0?feature=shared
Ascoltaci anche sulle piattaforme d'ascolto: https://linktr.ee/fuoribrief
00:00 - Introduzione
00:22 - Chi รจ Michele Laterza
01:25 - Gli inizi del suo percorso
03:55 - Il ruolo del Communication Director
09:07 - L'importanza della multidisciplinarietร
11:40 - Comunicare MUTTI
14:46 - Agricoltura e Azienda
16:33 - Media e Strategie
21:26 - Gestire le controversie
24:47 - Il Pomodorino d'Oro
25:43 - Export
26:45 - Gioco: "Preferiresti ... ?"
30:37 - Domande personali
I link di Flatmates:
- Sito webbe ๐ https://www.flatmatesagency.com/
- Instagram ๐ https://www.instagram.com/flatmatesagency/
- LinkedIn ๐ https://www.linkedin.com/company/flatmatesagency/
- Tik Tok ๐ https://www.tiktok.com/@flatmatesagency?lang=it-IT
๐ Proposte commerciali info@flatmatesagency.com
Per partecipare ai prossimi episodi invia la tua proposta di candidatura a fuoribrief@flatmatesagency.com
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