Member Attention, Digital Transactions and Credit Unions

This discussion highlights a significant shift in the landscape of financial transactions, particularly noting a decline in checks and growth in digital payment methods like ACH, debit, and credit cards in the U.S. It draws a stark contrast with China, where internet companies dominate mobile payments, achieving 80% market share through platforms like Alipay and WeChat Pay, while U.S. transactions primarily flow through traditional financial institutions. A similar shift in the U.S. maylead to lost revenue, data, and crucial member attention for credit unions, potentially enabling competitors. Therefore, this podcast emphasizes the critical need for credit unions to focus not only on "wallet share" but also "mind share" by becoming comprehensive digital financial hubs to retain member engagement and secure future business, such as auto loans.