#227 - Steve Powell & The New Era of Outbound: Why Proactive Customer Contact Is the Future of CX

🎙 In episode #227, Martin is joined by Steve Powell of Alvaria CX to explore why proactive customer engagement is having a major comeback—and what it means for your contact centre.

Learn how Alvaria’s Outreach IQ framework is transforming outbound strategy by combining intelligence, integration, and compliance. This episode is packed with insight on how to move from reactive support to strategic outreach—and why customers are asking for it.

Key takeaways:

• Why reactive CX is broken

• What “Outreach IQ” really means

• The truth about outbound compliance and trust

• How top-tier companies are doing it right (but not shouting about it)

If you're rethinking your approach to outbound or want to deliver better customer experiences, this episode is essential.

🎧 Listen now or watch the full interview.