April 10, 2023 • 30 mins
Efunsade Osundara is a creative at her core.
She is a woman-owned award-winning design company whose mission is to create JOY through our art + creativity of handmade cards, journals, mixed media art, stationery + invitations, and all things made with beautiful and funky paper.
This company was started to honor my oldest sister, Iya Ayotola Bolade, who transitioned in 2019. Ayotala was an early childhood educator who struggled with mental health issues, yet she decided to live her life full of joy and laughter. She loved being around family and friends and meeting strangers who became life-long friends. Her infectious laugh helped others forget about their problems while bringing them light, love, and happiness during their darkest moments.
Open your mailbox to joy.
Find out more about Efunsade at https://www.ayodara.com.
She is a woman-owned award-winning design company whose mission is to create JOY through our art + creativity of handmade cards, journals, mixed media art, stationery + invitations, and all things made with beautiful and funky paper.
This company was started to honor my oldest sister, Iya Ayotola Bolade, who transitioned in 2019. Ayotala was an early childhood educator who struggled with mental health issues, yet she decided to live her life full of joy and laughter. She loved being around family and friends and meeting strangers who became life-long friends. Her infectious laugh helped others forget about their problems while bringing them light, love, and happiness during their darkest moments.
Open your mailbox to joy.
Find out more about Efunsade at https://www.ayodara.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Thank you so much for listening to Give It to
the People Live. We appreciate every one of our listeners.
We want to make sure that you continue to love
this show, so feel free to send us suggestions to
Give It to the People dot com and also give
us a five star rating. We love those. Yes, everybody,
we are back back back for another episode of Give
(00:28):
It to the People Live. And today, just like every week,
we have a great guest that's going to be on
here today. So let me just tell you who I
am and what Give It to the People Live is. So,
I'm Cheesah Pennox Brown, the chief curator over at Give
It to the People, and we are a mental wealth
company that is based in Greensboro, North Carolina. We help
people to get their mind right and their money right.
We do curated conferences, We do our Wonderful podcast which
(00:50):
highlights BIPOC and women owned businesses that you know, we
just really want to shine a light on those people
because there are so many great people out here and
oftentimes you don't know about them, and our job is
to make sure that you know about these businesses so
that we can create more of a community. One thing
that we love to focus on specifically is definitely black business.
And so we have another great black woman owned business.
(01:12):
And I've known this lady for I don't know, maybe
four or five years, and you know how you come
across people and they have these great ideas, and I'm
going to tell you she is actually one of the
things that I want to say is kind of like
an inspirational story because I think that you know where
you want to go and sometimes it's going to take
(01:33):
you just a little bit of time to create that thing.
And you know, this is one of those stories. So
I definitely want to bring on Fosa Iday. Hey girl,
Hey how are you today? I am so marvelous and
I want you to tell them because I know we
did some counseling. I know, you know, we've done some
things as far as even me being able to meet
(01:55):
your sister and not even realizing it was your sister.
So it's just so crazy because I was like, well,
I know somebody, and she was like that's my sister,
and I was like, oh, this way, okay, all the
connection tell me because I don't remember if I met
your sister first or if I met you, but give
us a little bit of background. You met my sister first.
(02:19):
You're actually in a photo somewhere. Yeah, I've in the
Worldwide Web. You met her first, and I kind of
met her through you. And so, like I said, you,
we've done some counsel and we've taught some business stuff.
I've been you know, I've been doing this for a minute,
so it's probably say it's been probably about four or
five years. That's what I'm aout. Okay, that we've been connected.
(02:39):
So it's been great. Yes, yes, because you're a sister.
And so for anybody who doesn't know, we had a
which we still have. We're just getting ready to do
some revamping to a nonprofit that we started called Real
Blow Getters, and so that organization was meant to help
women start staying slam business. And when COVID came, we
had to focus on the business business. So we kind
(03:00):
of like let that go to the wayside a little bit,
and then we said, okay, we're going to do some
things later on, you know, to bring you know, I
guess a different version of that back for people, because
people have definitely been asking me and I'm just like, okay,
all right, all right, But we got to get into
the first quarter of the year because you know, we
stay focused and you you know, just tell them a
little bit of background about you and how you got started. Okay,
(03:23):
my backgrounds. I've always been a creative person in twenty
twenty because I've always done paper, and in twenty twenty,
I just kind of was focusing on the paper part,
researching papers and doing other stuff, and then in twenty
twenty two I went way deep into the paper But
this is something I've always loved to do. I've always
been creative, and then this year we have really gone
(03:45):
deep into the paper business. But I've been doing this
probably for I'll say four years or longer, because I
can go back when I was in high school. I
was creating journals and creating little cards and stuff back
in high school and elementary school. So I think this
is something that and then my dad always played in paper,
(04:07):
and now my grandchildren are playing in paper. So I
think this is a family thing where we just love
to play in paper. So it's something that I love
to do and something I love to be creative with.
So I call it paper art. Yeah, part of paper.
So it's me taking all this stuff because I remember
going to the grocery store and seending the Parira's brand
where they had like it was really explosive. It wasn't anything,
(04:28):
it was three d ish. So I really loved that.
So that was my That was my inspiration, was to
take what they'd done and to create it, but for
something where it represented us. Okay. And you know when
she sang paper, I want you guys to understand, she
means when you're taking paper as crafts, right, So you're
taking paper and you're actually making things with them. And
(04:48):
for anybody who doesn't know, I love the craft, I'm
I'm I'm a I have been a little craft addict
in the past. And my husband was like, you this
too many things. You need to it's one thing because
you got stuff all over the place, and so you
know the thing is paper can be messy. It can
definitely get all over the place. And so when you
(05:10):
start to think about crafting. You know, one of the
things that I said that I thought was interesting, you
know about your story is really taking the time to
me create. It's a retreat for you, right, So it's
something that you enjoy doing and you know, being able
to teach other people how to do things, but also
making stuff for people, So tell me what you think
about because I think sometimes things are a lost art,
(05:32):
like literally right and making something in paper means I'm
gonna physically give it to you, right, Like I'm thinking
about you. I'm thinking about what you like. And you
do a lot of stuff that's customed. So can you
give people some idea of like what goes into making
a card? What is some of the things that people
should consider, because one thing is people always think, oh, well,
(05:53):
why am I paying so much for that? You know,
but handcrafted work does take time and energy and the
materials I think people really should consider, like what is
it Like? I went to a craft air this weekend,
really a vendor show over at a church, and a
lady wanted a piece of art that she was trying
to give to her group, and I was like, Okay,
what size are you looking for? You need a frame
(06:14):
or you need it not framed. What colors are you
looking for? You're looking for a Pacific color. So it's
just like in any business, it's like I'm asking the
questions because my background has been in a virtual it's
been an executive assistant. So as an executive assistant, I
bring those skills over it, and I ask like all
the minute questions, what do you need this? And I'm
gonna pop up, you know something here in a few minutes.
(06:36):
But it's the small stuff. It's really for me. It's
the smallest questions of the smallest thing. But oh, I
didn't think about that. But you know, even in my
creating of this piece, like this piece is like it's
they call it paper piecing. And so we took all
of this and everything. This probably took me maybe a
couple of hours because I had to sit and think
(06:57):
about it, like her hair is this? And I painted
at first. So if someone wants a piece like this,
it's really art. I'm creating a commission piece of art.
It's just me just going out there and just pulling
something off the shelf and saying, Okay, here's your product.
It's no I have to sit down and strategically think about,
like what is it that I need to do. So
when someone comes to me and says, hey, I need
(07:19):
a card, so you know, people at work come to
me all THI, Hey I need a car for my grandson.
I said, okay, tell me something about your grandson that
that that you that he oh, he wears glasses. He
has swoopy hair. So so I'll go and I'll be like, Okay,
what's his favorite color? And then I'll go and I'll
just start to because I'm inspired by I say, the
Holy Spirit, because I get the ideas, but for me,
(07:40):
it comes from it comes from a higher power. And
so I'll start to go in and I'm creating. It's
in my head, like I see the image in my head,
and I'll start to create all those parts and pieces.
And then when I give it to the person, and again,
because this is inspired by someone other than me, they'll say, oh,
the card was amazing or this piece you created it
was amazing. I'm like, okay, stot, what did I create? Like, oh, yeah,
(08:03):
that was so fun. I had so much fun doing that.
So every time I do something it's a work of art.
It brings me joy. It's just like I can talk
about it all day, but yeah, it is so fun,
so amazing. Even when I went to the craft show
on Dallas this weekend and people was like, oh my goodness,
like you created all of this, and I was like, yeah,
like this is what I do. I bring joy to
(08:24):
people like I love to do it. So and you
know what to be able to do that and be
successful at it. Is also the effort that you put
into it, because there are a lot of people that
make things, but they don't actually turn it into a business.
And I think that you know, you finding the type
of people that are interested in handcrafted items. And that's
what I say artists in handcrafted beast spoke items. You're
(08:46):
speaking to a person that is understanding that this is
a keepsake, that this is special, this is intricate, this
is for this person, and they can see the extra
effort that goes into it. I mean, I think that
that's something that you're not going to get everywhere, not
like you can go to Hallmark and get that, you know,
and so when you look at the work that goes
into it, you know, even for a small piece, I
(09:07):
don't think sometimes people realize that thought process that you
just told us. But what I do want to know
about is, you know, when you're doing this and along
the way, I'm sure you've had some failure, right And
that's how we even got together. She was like, help
me fix the DA and I'm just like, okay. My
first thing, especially with people who handcraft items, the first
(09:30):
thing is always how much are you spending, because then
we need to figure out how much you're making. And
that was that what we got to say, ma'am, you
are spending too much money on this head to bring
it down or we need you to raise your prices. Right,
So tell me what was one of your biggest failures.
I think one of my biggest failures was probably I
(09:51):
was spending a lot of money and I think that's
a failure. And then I wasn't seeing a return on
the investment, right, But it was like I wanted to
do this, So I think for me, at one point,
I just wanted to be like, you know what, I
don't want to do this anymore because it takes too
much time. So so I think the failure for me,
and I don't know if I counted as a failure,
but it's I think it was the giving up, Like
(10:14):
I felt like giving up. For me, I felt like
giving up and I was like, but this is what
you love to do. Yeah, I love to do it,
but it's do I love it enough to keep going?
So I think for me that was that was a failure.
And I think one day, you know something happening and
it just clicked, and I was like, you know what,
I'm going to keep trudging. I'm going to keep doing this.
I don't care what anybody says. I'm just gonna keep
doing it. Yeah, I know I'm spending way more because
(10:37):
even this year, if I told you how much I
spent on crafts applause, I'm like, Okay, you gotta figure
out how to make that money back. Like, yeah, figure
out how to make that money back. And so actually,
for me, I'm I'm getting ready to bounce into a
mastermind where the lady is going to brought me through
a year's process and in the year I will be
way ahead of the game as to where I'm at now.
So so coming out of that failure, it's like, no,
(10:57):
you can. You can. You can do a creator business.
You can do all this stuff and you can make
it a business and you can still do it and
still love what you do and not be bunked down
into the business part and the creative side of it.
You can do this. So I think failure for me
was you know, just just giving up. It was there's
I can't keep doing this. I just can't, you know.
(11:21):
It's you know, I think also for me, it was like, cause,
I even I just recently stopped this because I used
to give out free birthday cards and I was just
randomly and I had to think about it. I was like,
hold up, And again I did raise my prices because
my prices were very low on I think they were
like five dollars a car, and I was like, oh, no,
these cars got to be ten dollars. I am creating
and they probably need to be more than that with
(11:42):
some of the ones I do. And so I was like, no,
I'm stopping this program because this program I'm sending cards
to people. If I'm sending a ten a month, that's
one hundred dollars and at the end of the year
that's twelve hundred dollars a year. Like nobody like, I'm
not spending two hundred dollars a year. That's my merchant.
That's products I can be purchasing for something else, or
I can be doing this, or I can be doing that.
(12:03):
So it's looking at that failure has caused me to
relook at everything and the way I do it to
be like do you want to give up or do
you want to keep going? Like yeah, we'll see you
have here, but I like the fact that you've recognized that.
And so when we can learn from our mistakes, you know,
that's the biggest thing in business. It's usually look and
(12:24):
see where you need to cut back. And once you
can figure that out, then you can say, okay, well
I can do without this. I might want that. And
I think you also said that something that was important
to me. You have to decide on if you just
want to do it because you want to do it,
you know, And so like I remember, this is a
quick story. My husband I wanted to do a party.
(12:44):
Now the party came out really good, and he said, okay,
so if you lose money, then you need to stop,
because that's the that's the sign. And so he said
to me one day, he was like, well, you know
this is the thing. We lost money that one time.
And he said, so are you going to keep doing
this just because you want to do it or are
you going to stop because we already had a plan.
(13:04):
And he's just like, listen, if you do it just
because you enjoy it, then that's fine, but we're not
out here to be losing money and you are not
a party promoter. And I said, you know what, You're
right that's not my area of expertise. But I like
to go to a party. I like the type of
parties we do. And he was just like, Okay, well,
you're gonna have to figure something else out. And so
I think sometimes that's stopping. It may direct you somewhere else, right,
(13:27):
and then you put your energy there or you say, listen,
I like what I'm doing, but I just need to
reevaluate how I'm doing it in order to make it
make sense, specifically financially. Now, if you could go back
and talk to your fifteen year old self, right, all right,
now we're going to take it back. You can go
to your fifteen years listen now, no, there's only five
years ago, right, If you go back to five years
(13:48):
old here, what would you tell you, a fifteen year
old self, about this person that you have become? And
would you say, give yourself permission to be creative? I
can do this, Like, what would you say to yourself? Well,
I think I've always been creative. I think the thing
I would say is to ignore the Ignore the naysayers,
(14:09):
ignore the people who were like, girl, look you don't
know what Look, you don't even know what you want
to do. You're fifteen, like, no, but I do know
what I want to do. I know because I think
I was born with it. I was born into a
creative family. I believe if you look across all my siblings,
you look at my parents, and then I look at
my children, I look at my grandchildren. If that's four
generations of people, I can't go before that. I've always
(14:33):
had the creative But I think for me it would
be ignore the hate sayers, don't listen to anybody. You know.
Recently I read I was listening to the Alchemists, and
you know he was on his journey. It's like, it's
your journey. Don't care about what other people say. That
was what I would tell my fifteen year old self
is girl, you got this, you can do it. Yeah.
I love that. Now some people honestly just really don't
(14:53):
know who they are at that age. But I think
that when you cultivate the energy to allow a person
and to express themselves, allow them to fail, allow them
to try something new, and you know, that's the kind
of thing where this person can make decisions on if
they want to do it or not right. And a
lot of times when people are always telling you you
can't do something. There are plenty of people who will
(15:14):
listen to that voice and who will not do it,
you know. So I want to know something because I
want people to know where did the name Iodara come from?
For the company, the name Iodara came because I had
a completely different name. Of course, the name Iodara. I
was initiated into the europe tradition. And when you're initiated
and you go through your process of white, you're given
(15:36):
a name. So the name Iyo came from my oldest
sister whose name was Iotola, which means joy isn'tenough. Well,
for me, what I do is all about joy. And
then the Dara part, as you can see on screen,
came from the second part of the middle name that
I was given when I came out of the process,
so from the old sun Dar. But when I did
(15:56):
the research on Dara uber dition, I think it's like God,
God covers you or something like that. But in the
Hebrew tradition it means wisdom. So for me, it's joy
and wisdom. So when I put those two together, which
which it did not come from me, it came from
Holy Spirit. Again, all my stuff comes from there. It
was Iodar and that was what the name was, was
(16:17):
the name that stuck, that was the name that most
people remember. And I was just like I thought, it, Okay,
I don't have that name. That's what the name I want,
But that's where I came from. It It was in spirit.
But it means joy and wisdom because I again, as
you can see, I have a ton of gray hair
and joy. Joy is what I live by every day.
(16:38):
And so no, I get that totally, but I always
want to know, like when people have names that are
way more unique, you know, like what made you even
come up with that? And I love when it has
a meaning behind it, and also when that meaning actually
expresses what you do. You know, and I definitely feel
like with you being creative and making the cards that
you do and being able to expel that it definitely
(17:00):
helps people. So if people are looking and they say, Okay,
what kind of stuff can you make me? What's been
like the most outlandish or maybe even the most detailed
thing that you had to do? Well? Recently a lady
asked me to do a car for for a cruise
her she was seting and her mother in law and
her family, they were all going on a cruise so
she did make a card and I was like, okay, fine,
(17:21):
let me think about that. Like so I kind of
asked her a few questions and she was like, here's
what you know. I don't care what you do it,
but most people just give me the authority to be like,
do whatever. So I had to come up with a
scene for a cruise and so that was probably the
most outlandish thing I've done for For some for a card,
I'm like, Okay, how would I do this? So but
(17:43):
again experienced Okay, here's how you do it. Here's here's
the scene. And so I go in and I try
to create, and every time I do something that he
hasn't given me, I have to restart over. And I said,
you don't like it? Look, I was like, you know,
I like it, Like did I tell you to do that? No?
I didn't. So I think for me it was probably
the cruise the cruise card. And then this past year,
(18:05):
which I started getting up in July, I actually did
a set of Christmas cards. I was like, Okay, let
me see how I can do this. So I did
a set up Christmas cards for a lady. She wanted
about fifteen cards. She didn't want a whole lot. But
her family was like, okay, you can never ever do
any of the cars. You can't go to Hallmark and
get Christmas cards anymore. So for me it was Christmas card.
(18:27):
That was another big project that I had to do,
and I had to come up with the thene of
a Christmas card and like what she wanted, and she
again she gave me full cart bloc on how to
do the Christmas cards, like, do whatever you want, I
know what I'm like. So so yeah, okay, So when
you're doing that right, and you're creating the cards and
you're coming up with this, if Haallmark were to ring
(18:50):
your line, if they were to send you an email,
let's say, listen, we want you to create a line
or something for us, would you do it? Like that's okay,
I want to cars, because what I would do is
there's this again. I'm again stuff has been happening. There's
this line I'm creating called io Angels, okay, which is
in honor of my sister. So if they call me yes,
(19:13):
I would definitely be because I've also bounced into a group.
And this is the thing I think when you're trying
to go beyond and say, this is more than the business.
You have to start investing in yourself, right. So I
have invested into this group where they actually teach you
how to do licenses, how to do different things and
part of your creative business. To put you out there.
(19:34):
They've given you the I call it the drip letters
to say, hey, here's the let it's how you write
this letter to these people over here. That's how you
like this homemark to be able to get into that
space because a lot of people are in that space,
but I'm out there in that space. What it does
is it opens up other doors for you. So I
really love the fact that you said I'm investing in
(19:57):
myself because there are parts that I don't know. And
because I don't know those parts, then I need to
take the time to spend to get into that. And
when you're talking about getting into a Mastermind group and
those kind of things, and what's so interested about that
is people have asked us. They asked me in January
they were like, well, look, are you going to do
a cohort of some type? And I was just like, well,
(20:18):
I've been talking about it, I've been thinking about it,
but and they were like, yeah, we need more of you,
and I was just like a bit more. But you
know what it is. And I'm gonna tell you this
is the secret scarcity because being online for so long
and I think people want to be in person and
I think they want individual advice that's for them and
(20:41):
things that are very specific that's not startup stuff. It
does make a difference. And I'm so glad that you
said that about investing in yourself. Now, I do have
a question in regards to when you actually are in
the creative process, and I would think that and I
don't know if this is how you work, this is
how I work. I need to know my colors first,
because the colors give you a feeling. And then I
(21:04):
feel like once I get the color palette down, then
I can go ahead and I can kind of design
like I need colors, fonts, tell me that type of
stuff and then I can you know, let you know,
and it can evoke a feeling. Right, So you use
like your favorite color? What is your favorite color? Do
you start with the colors? How do you do it?
I typically start with the theme is it a birthday card?
(21:26):
Is this a sympathy card? Like? What are we who?
What are we creating for and who is who is
the audience? Is it your is it a mother? Is
it a father? Is it a man? Is it or
is it a man? Is it a female? Or male
or female? And then they may or they may throw
out a color. But typically I don't really look at
color because I have paints, I have other things I
can go in in color. So I tend to think
(21:47):
at more of a theme based versus a colt base, okay,
or fonts, because I really don't use fonts per se.
I have letters I can cut out, but I don't
only per se use fonts. I mean as a graphic designer,
where I one I pulled that part in then yes,
or as an interior designer or fashions and then I'll
pull that color part in verse. But from a card standpoint,
(22:07):
it's more about what's the theme, because we do our
card stuff based on because probably March first, I'm going
to start taking orders for Mother's Day and Father's Day
and Eastern cards. So for me, it's more theme based
because it's like, Okay, what's coming up next? Yes, what's
the next thing? What's the next thing coming up in
the calendar? So we look at it from that standpoint,
because that's what Hallmark is not worried about colors, are you.
(22:29):
We look at the bigger greeting card companies, they're not
worried about colors. They're worried about, Okay, what's the next
what's the next holiday that's coming up? And I like that,
and we just it's coming from a different standpoint because
I just need to feel it, you know what I'm saying, Like,
what's it going to feel like? So I understand what yours?
You're like, listen, we need to make cards around this
theme and so then we can. You know, the colors
are secondary or even tertiary when it comes to something
(22:50):
like that. But what is your favorite color? Minus yellow?
Mine is yellow too? Yes? That all right? So why
do you like yellow? That yellow? Yellow is joy? Yellow,
it's love. Yellow is yellow is the It's the third chakra.
It's not the sacral. It's I can't remember. I can't
(23:12):
remember which chakra is. It's in my hair right here,
but I can't think of it. But it's the chakra.
It's more the core chakra. It's yellow. It's the core
because sacral sits beneath it, and then there's a root chakra.
But yellow to me just just exues energy. Yellow to
me just screings hagarl I'm living in I'm living my
life like it's golden. It's a huge thing, like you know,
(23:34):
because I just created a piece that I painted and
took it with me. It was called living my life
like this golden. The girl has on this really bright
gold yellow top that you know. Yeah, So I love
the color yellow. Have always loved the toe yellow growing up.
So if I could have a yellow room, it would
be yellow, so I could. I can see that, And
you know, I think yellow just is one of those
(23:54):
things where it can be a lot, but then at
the same time, if you got the wrong color yellow,
it's like a different feeling, you know, like we don't
want John Thish yellow, you know, But I mean yellow
is just that exciting feeling to me. And so that's why,
you know, I use it and I've always used it
in a lot of the stuff that we do in
the logo and stuff because I love and energy is
(24:17):
the thing that I definitely get from it. So you know,
just understanding that, I think that you know, it makes
complete sense when you say what you do and then
how that comes out in your work. So when you're
looking and you're saying, listen, I would love for you
to be a client of mine. What type of people
need to come to you to say listen, you know,
(24:38):
I want you to make something for me. What are
the people that usually come to you if they're thinking, look,
I want to get something customed? What do they need
to know? They just need to know what they want,
because I mean I can help them and gap them
through that process. But you know, I have clients who
come to me and I create custom thank you cards
for them, whether it's with their brand, whether it's for
(24:59):
their family. But most people, I think the clients I'm
looking for would be the ones who are like, I
know what I want, I know the thing that I
need and they and again if they don't know, you know,
we'll work through it. We'll work through that process. It
will just cost you a little bit more because there's
a whole different process to do that, you know, because
(25:19):
everybody can't be your client. You know that that's the truth,
that's the true statement. But it's just people who are excited,
who are excited about life. It's what's coming to my head.
Are you those who are excited about life, who who
love who love art and your art lovers, your your
(25:41):
your creatives, or people who just have this vision in
their head of something that they want, like I see
it here, this is what I'm looking for. But I
would say it again it comes back to do you
know what you're looking for? If you're creating your artistic
but just full of life, just you just coming and
it's just let's just bring it, let's just create together.
(26:03):
Let's just do this thing together. Yeah. And I could
definitely see that being something awesome for you know, a
company that wants to thank somebody. I could see it
being grateful a realtor if people just bought a house,
you know. I mean because for me just listening to you,
it's the little touches, you know, And you say that
the little the details, it's the little touches, like if
(26:24):
you're buying it for somebody else, And do you see
that a lot of people will like frame your cards
like I think you do frame my cards. When people
buy my cards, it's like, oh, I want to get
in to my friend, but I want to keep it
for myself. Can you make me another one? Ye? The
answer I'd be like, oh, I want to keep this
for myself, like, oh, I want to keep this, but
(26:44):
I know I need to sell it to somebody. But
I'd be like, oh, I don't want to give this
one up. This one looks so cute. So yeah, So
that happens like all the time. And then I've given
something people like, oh man, I gave those away. Now
I wish I would have kept them for myself, but
I'm like, yeah, but but the point is to do
want us to give joy. So that's why I say,
open your mailbox and heart the joy. It's like you
just send it to somebody. You know, I can recreate
(27:06):
it because I tell people, no one will ever have
these cars. You when I see these in the story,
they will be only on my shelf. Because that's just
how I create and everything I create, every single card
is different. No cards arelike unless I'm doing duplicates, and
then those aren't even alike because there may be a
slight change one yes, and because we're actually going to
(27:26):
start Sacred Joy is our new component of IODAR, which
is where we go out and teach classes. Hold on
you know love that bring the Greensborough. You know we
got space. It's going to be on the road. I
just went down to Dallas. There's some stuff they want
me to do. I talked to the head lady at
Duncanville School System and there was a few other people.
(27:47):
I've already started here in Oklahoma where I live. I
went to a first grade classroom. They were so excited.
So I'm going to do a monthly project with that
first grader. I want to be six years old again.
So Sacred Joy is you know, it's the thing that
I'm getting ready to, which is what this mastermind is
also going to help me do. She's going to help
me figure all that out, how to copy goes and
(28:08):
push it out into the world. So yeah, no, I
love it here. It is here here for the teaching
because you know, I mean, it's art is not the
same as it was in all of the schools. Everybody
doesn't have access to it, and I mean even for
adults like that is a thing that for us when
we talk about mental wealth, that it can help with
your mental wealth when you're just sitting in because you're
focused on what you're doing and not on what's going
(28:29):
on in the world. You know, So tell people how
can they find you if they want to get their
custom cards and if they want to do a class.
You can find me online at Iodar, which is a
Y A D A r A dot com. You can
find me on I G, Facebook, Pinterests, and LinkedIn at
Iodar Company all together. I haven't floated over to TikTok yet,
(28:56):
but you can find me all. I can see that.
I can see those cards floating on TikTok. I go
to see those little people just dancing and doing stuff.
Oh YouTube youtuoe. Yeah, I'm on YouTube, LinkedIn, Instagram, Facebook,
and Pinterest, all at iodar dot Iodar Company. It's all
one word, so all those particular ones I'm on, but
(29:18):
I would definitely say hit me on my website. Everything
is there, all my links are there. How to connect
with me is there. But yeah, I love what I do.
I don't love it, and I just love the fact
that you are bringing. So we're leaving out of Black
History Month and going into Women's History Month, and so
anybody that's listening, continue to be creative, continue to invest
(29:39):
in yourself, and just continue to keep watching and give
it to the people like that's really what you need
to do. Right. So I want to thank you so
much for being on today and everybody. If you're watching
on the replay, feel free to still leave comments and
feel free to share it. And if you were watching
us live, thank you so much for watching today. We
definitely appreciate you. And at the end, we like to
tell you make sure that you all show up and
(30:00):
show out and you continue to give It to the People.
Have a great day. Thank you so much for tuning
in to another episode of Give It to the People Live.
We're here to help you with your mental wealth and
if you're looking for future events, you're looking for past
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we are back back back for another episode of Give
(00:28):
It to the People Live. And today, just like every week,
we have a great guest that's going to be on
here today. So let me just tell you who I
am and what Give It to the People Live is. So,
I'm Cheesah Pennox Brown, the chief curator over at Give
It to the People, and we are a mental wealth
company that is based in Greensboro, North Carolina. We help
people to get their mind right and their money right.
We do curated conferences, We do our Wonderful podcast which
(00:50):
highlights BIPOC and women owned businesses that you know, we
just really want to shine a light on those people
because there are so many great people out here and
oftentimes you don't know about them, and our job is
to make sure that you know about these businesses so
that we can create more of a community. One thing
that we love to focus on specifically is definitely black business.
And so we have another great black woman owned business.
(01:12):
And I've known this lady for I don't know, maybe
four or five years, and you know how you come
across people and they have these great ideas, and I'm
going to tell you she is actually one of the
things that I want to say is kind of like
an inspirational story because I think that you know where
you want to go and sometimes it's going to take
(01:33):
you just a little bit of time to create that thing.
And you know, this is one of those stories. So
I definitely want to bring on Fosa Iday. Hey girl,
Hey how are you today? I am so marvelous and
I want you to tell them because I know we
did some counseling. I know, you know, we've done some
things as far as even me being able to meet
(01:55):
your sister and not even realizing it was your sister.
So it's just so crazy because I was like, well,
I know somebody, and she was like that's my sister,
and I was like, oh, this way, okay, all the
connection tell me because I don't remember if I met
your sister first or if I met you, but give
us a little bit of background. You met my sister first.
(02:19):
You're actually in a photo somewhere. Yeah, I've in the
Worldwide Web. You met her first, and I kind of
met her through you. And so, like I said, you,
we've done some counsel and we've taught some business stuff.
I've been you know, I've been doing this for a minute,
so it's probably say it's been probably about four or
five years. That's what I'm aout. Okay, that we've been connected.
(02:39):
So it's been great. Yes, yes, because you're a sister.
And so for anybody who doesn't know, we had a
which we still have. We're just getting ready to do
some revamping to a nonprofit that we started called Real
Blow Getters, and so that organization was meant to help
women start staying slam business. And when COVID came, we
had to focus on the business business. So we kind
(03:00):
of like let that go to the wayside a little bit,
and then we said, okay, we're going to do some
things later on, you know, to bring you know, I
guess a different version of that back for people, because
people have definitely been asking me and I'm just like, okay,
all right, all right, But we got to get into
the first quarter of the year because you know, we
stay focused and you you know, just tell them a
little bit of background about you and how you got started. Okay,
(03:23):
my backgrounds. I've always been a creative person in twenty
twenty because I've always done paper, and in twenty twenty,
I just kind of was focusing on the paper part,
researching papers and doing other stuff, and then in twenty
twenty two I went way deep into the paper But
this is something I've always loved to do. I've always
been creative, and then this year we have really gone
(03:45):
deep into the paper business. But I've been doing this
probably for I'll say four years or longer, because I
can go back when I was in high school. I
was creating journals and creating little cards and stuff back
in high school and elementary school. So I think this
is something that and then my dad always played in paper,
(04:07):
and now my grandchildren are playing in paper. So I
think this is a family thing where we just love
to play in paper. So it's something that I love
to do and something I love to be creative with.
So I call it paper art. Yeah, part of paper.
So it's me taking all this stuff because I remember
going to the grocery store and seending the Parira's brand
where they had like it was really explosive. It wasn't anything,
(04:28):
it was three d ish. So I really loved that.
So that was my That was my inspiration, was to
take what they'd done and to create it, but for
something where it represented us. Okay. And you know when
she sang paper, I want you guys to understand, she
means when you're taking paper as crafts, right, So you're
taking paper and you're actually making things with them. And
(04:48):
for anybody who doesn't know, I love the craft, I'm
I'm I'm a I have been a little craft addict
in the past. And my husband was like, you this
too many things. You need to it's one thing because
you got stuff all over the place, and so you
know the thing is paper can be messy. It can
definitely get all over the place. And so when you
(05:10):
start to think about crafting. You know, one of the
things that I said that I thought was interesting, you
know about your story is really taking the time to
me create. It's a retreat for you, right, So it's
something that you enjoy doing and you know, being able
to teach other people how to do things, but also
making stuff for people, So tell me what you think
about because I think sometimes things are a lost art,
(05:32):
like literally right and making something in paper means I'm
gonna physically give it to you, right, Like I'm thinking
about you. I'm thinking about what you like. And you
do a lot of stuff that's customed. So can you
give people some idea of like what goes into making
a card? What is some of the things that people
should consider, because one thing is people always think, oh, well,
(05:53):
why am I paying so much for that? You know,
but handcrafted work does take time and energy and the
materials I think people really should consider, like what is
it Like? I went to a craft air this weekend,
really a vendor show over at a church, and a
lady wanted a piece of art that she was trying
to give to her group, and I was like, Okay,
what size are you looking for? You need a frame
(06:14):
or you need it not framed. What colors are you
looking for? You're looking for a Pacific color. So it's
just like in any business, it's like I'm asking the
questions because my background has been in a virtual it's
been an executive assistant. So as an executive assistant, I
bring those skills over it, and I ask like all
the minute questions, what do you need this? And I'm
gonna pop up, you know something here in a few minutes.
(06:36):
But it's the small stuff. It's really for me. It's
the smallest questions of the smallest thing. But oh, I
didn't think about that. But you know, even in my
creating of this piece, like this piece is like it's
they call it paper piecing. And so we took all
of this and everything. This probably took me maybe a
couple of hours because I had to sit and think
(06:57):
about it, like her hair is this? And I painted
at first. So if someone wants a piece like this,
it's really art. I'm creating a commission piece of art.
It's just me just going out there and just pulling
something off the shelf and saying, Okay, here's your product.
It's no I have to sit down and strategically think about,
like what is it that I need to do. So
when someone comes to me and says, hey, I need
(07:19):
a card, so you know, people at work come to
me all THI, Hey I need a car for my grandson.
I said, okay, tell me something about your grandson that
that that you that he oh, he wears glasses. He
has swoopy hair. So so I'll go and I'll be like, Okay,
what's his favorite color? And then I'll go and I'll
just start to because I'm inspired by I say, the
Holy Spirit, because I get the ideas, but for me,
(07:40):
it comes from it comes from a higher power. And
so I'll start to go in and I'm creating. It's
in my head, like I see the image in my head,
and I'll start to create all those parts and pieces.
And then when I give it to the person, and again,
because this is inspired by someone other than me, they'll say, oh,
the card was amazing or this piece you created it
was amazing. I'm like, okay, stot, what did I create? Like, oh, yeah,
(08:03):
that was so fun. I had so much fun doing that.
So every time I do something it's a work of art.
It brings me joy. It's just like I can talk
about it all day, but yeah, it is so fun,
so amazing. Even when I went to the craft show
on Dallas this weekend and people was like, oh my goodness,
like you created all of this, and I was like, yeah,
like this is what I do. I bring joy to
(08:24):
people like I love to do it. So and you
know what to be able to do that and be
successful at it. Is also the effort that you put
into it, because there are a lot of people that
make things, but they don't actually turn it into a business.
And I think that you know, you finding the type
of people that are interested in handcrafted items. And that's
what I say artists in handcrafted beast spoke items. You're
(08:46):
speaking to a person that is understanding that this is
a keepsake, that this is special, this is intricate, this
is for this person, and they can see the extra
effort that goes into it. I mean, I think that
that's something that you're not going to get everywhere, not
like you can go to Hallmark and get that, you know,
and so when you look at the work that goes
into it, you know, even for a small piece, I
(09:07):
don't think sometimes people realize that thought process that you
just told us. But what I do want to know
about is, you know, when you're doing this and along
the way, I'm sure you've had some failure, right And
that's how we even got together. She was like, help
me fix the DA and I'm just like, okay. My
first thing, especially with people who handcraft items, the first
(09:30):
thing is always how much are you spending, because then
we need to figure out how much you're making. And
that was that what we got to say, ma'am, you
are spending too much money on this head to bring
it down or we need you to raise your prices. Right,
So tell me what was one of your biggest failures.
I think one of my biggest failures was probably I
(09:51):
was spending a lot of money and I think that's
a failure. And then I wasn't seeing a return on
the investment, right, But it was like I wanted to
do this, So I think for me, at one point,
I just wanted to be like, you know what, I
don't want to do this anymore because it takes too
much time. So so I think the failure for me,
and I don't know if I counted as a failure,
but it's I think it was the giving up, Like
(10:14):
I felt like giving up. For me, I felt like
giving up and I was like, but this is what
you love to do. Yeah, I love to do it,
but it's do I love it enough to keep going?
So I think for me that was that was a failure.
And I think one day, you know something happening and
it just clicked, and I was like, you know what,
I'm going to keep trudging. I'm going to keep doing this.
I don't care what anybody says. I'm just gonna keep
doing it. Yeah, I know I'm spending way more because
(10:37):
even this year, if I told you how much I
spent on crafts applause, I'm like, Okay, you gotta figure
out how to make that money back. Like, yeah, figure
out how to make that money back. And so actually,
for me, I'm I'm getting ready to bounce into a
mastermind where the lady is going to brought me through
a year's process and in the year I will be
way ahead of the game as to where I'm at now.
So so coming out of that failure, it's like, no,
(10:57):
you can. You can. You can do a creator business.
You can do all this stuff and you can make
it a business and you can still do it and
still love what you do and not be bunked down
into the business part and the creative side of it.
You can do this. So I think failure for me
was you know, just just giving up. It was there's
I can't keep doing this. I just can't, you know.
(11:21):
It's you know, I think also for me, it was like, cause,
I even I just recently stopped this because I used
to give out free birthday cards and I was just
randomly and I had to think about it. I was like,
hold up, And again I did raise my prices because
my prices were very low on I think they were
like five dollars a car, and I was like, oh, no,
these cars got to be ten dollars. I am creating
and they probably need to be more than that with
(11:42):
some of the ones I do. And so I was like, no,
I'm stopping this program because this program I'm sending cards
to people. If I'm sending a ten a month, that's
one hundred dollars and at the end of the year
that's twelve hundred dollars a year. Like nobody like, I'm
not spending two hundred dollars a year. That's my merchant.
That's products I can be purchasing for something else, or
I can be doing this, or I can be doing that.
(12:03):
So it's looking at that failure has caused me to
relook at everything and the way I do it to
be like do you want to give up or do
you want to keep going? Like yeah, we'll see you
have here, but I like the fact that you've recognized that.
And so when we can learn from our mistakes, you know,
that's the biggest thing in business. It's usually look and
(12:24):
see where you need to cut back. And once you
can figure that out, then you can say, okay, well
I can do without this. I might want that. And
I think you also said that something that was important
to me. You have to decide on if you just
want to do it because you want to do it,
you know, And so like I remember, this is a
quick story. My husband I wanted to do a party.
(12:44):
Now the party came out really good, and he said, okay,
so if you lose money, then you need to stop,
because that's the that's the sign. And so he said
to me one day, he was like, well, you know
this is the thing. We lost money that one time.
And he said, so are you going to keep doing
this just because you want to do it or are
you going to stop because we already had a plan.
(13:04):
And he's just like, listen, if you do it just
because you enjoy it, then that's fine, but we're not
out here to be losing money and you are not
a party promoter. And I said, you know what, You're
right that's not my area of expertise. But I like
to go to a party. I like the type of
parties we do. And he was just like, Okay, well,
you're gonna have to figure something else out. And so
I think sometimes that's stopping. It may direct you somewhere else, right,
(13:27):
and then you put your energy there or you say, listen,
I like what I'm doing, but I just need to
reevaluate how I'm doing it in order to make it
make sense, specifically financially. Now, if you could go back
and talk to your fifteen year old self, right, all right,
now we're going to take it back. You can go
to your fifteen years listen now, no, there's only five
years ago, right, If you go back to five years
(13:48):
old here, what would you tell you, a fifteen year
old self, about this person that you have become? And
would you say, give yourself permission to be creative? I
can do this, Like, what would you say to yourself? Well,
I think I've always been creative. I think the thing
I would say is to ignore the Ignore the naysayers,
(14:09):
ignore the people who were like, girl, look you don't
know what Look, you don't even know what you want
to do. You're fifteen, like, no, but I do know
what I want to do. I know because I think
I was born with it. I was born into a
creative family. I believe if you look across all my siblings,
you look at my parents, and then I look at
my children, I look at my grandchildren. If that's four
generations of people, I can't go before that. I've always
(14:33):
had the creative But I think for me it would
be ignore the hate sayers, don't listen to anybody. You know.
Recently I read I was listening to the Alchemists, and
you know he was on his journey. It's like, it's
your journey. Don't care about what other people say. That
was what I would tell my fifteen year old self
is girl, you got this, you can do it. Yeah.
I love that. Now some people honestly just really don't
(14:53):
know who they are at that age. But I think
that when you cultivate the energy to allow a person
and to express themselves, allow them to fail, allow them
to try something new, and you know, that's the kind
of thing where this person can make decisions on if
they want to do it or not right. And a
lot of times when people are always telling you you
can't do something. There are plenty of people who will
(15:14):
listen to that voice and who will not do it,
you know. So I want to know something because I
want people to know where did the name Iodara come from?
For the company, the name Iodara came because I had
a completely different name. Of course, the name Iodara. I
was initiated into the europe tradition. And when you're initiated
and you go through your process of white, you're given
(15:36):
a name. So the name Iyo came from my oldest
sister whose name was Iotola, which means joy isn'tenough. Well,
for me, what I do is all about joy. And
then the Dara part, as you can see on screen,
came from the second part of the middle name that
I was given when I came out of the process,
so from the old sun Dar. But when I did
(15:56):
the research on Dara uber dition, I think it's like God,
God covers you or something like that. But in the
Hebrew tradition it means wisdom. So for me, it's joy
and wisdom. So when I put those two together, which
which it did not come from me, it came from
Holy Spirit. Again, all my stuff comes from there. It
was Iodar and that was what the name was, was
(16:17):
the name that stuck, that was the name that most
people remember. And I was just like I thought, it, Okay,
I don't have that name. That's what the name I want,
But that's where I came from. It It was in spirit.
But it means joy and wisdom because I again, as
you can see, I have a ton of gray hair
and joy. Joy is what I live by every day.
(16:38):
And so no, I get that totally, but I always
want to know, like when people have names that are
way more unique, you know, like what made you even
come up with that? And I love when it has
a meaning behind it, and also when that meaning actually
expresses what you do. You know, and I definitely feel
like with you being creative and making the cards that
you do and being able to expel that it definitely
(17:00):
helps people. So if people are looking and they say, Okay,
what kind of stuff can you make me? What's been
like the most outlandish or maybe even the most detailed
thing that you had to do? Well? Recently a lady
asked me to do a car for for a cruise
her she was seting and her mother in law and
her family, they were all going on a cruise so
she did make a card and I was like, okay, fine,
(17:21):
let me think about that. Like so I kind of
asked her a few questions and she was like, here's
what you know. I don't care what you do it,
but most people just give me the authority to be like,
do whatever. So I had to come up with a
scene for a cruise and so that was probably the
most outlandish thing I've done for For some for a card,
I'm like, Okay, how would I do this? So but
(17:43):
again experienced Okay, here's how you do it. Here's here's
the scene. And so I go in and I try
to create, and every time I do something that he
hasn't given me, I have to restart over. And I said,
you don't like it? Look, I was like, you know,
I like it, Like did I tell you to do that? No?
I didn't. So I think for me it was probably
the cruise the cruise card. And then this past year,
(18:05):
which I started getting up in July, I actually did
a set of Christmas cards. I was like, Okay, let
me see how I can do this. So I did
a set up Christmas cards for a lady. She wanted
about fifteen cards. She didn't want a whole lot. But
her family was like, okay, you can never ever do
any of the cars. You can't go to Hallmark and
get Christmas cards anymore. So for me it was Christmas card.
(18:27):
That was another big project that I had to do,
and I had to come up with the thene of
a Christmas card and like what she wanted, and she
again she gave me full cart bloc on how to
do the Christmas cards, like, do whatever you want, I
know what I'm like. So so yeah, okay, So when
you're doing that right, and you're creating the cards and
you're coming up with this, if Haallmark were to ring
(18:50):
your line, if they were to send you an email,
let's say, listen, we want you to create a line
or something for us, would you do it? Like that's okay,
I want to cars, because what I would do is
there's this again. I'm again stuff has been happening. There's
this line I'm creating called io Angels, okay, which is
in honor of my sister. So if they call me yes,
(19:13):
I would definitely be because I've also bounced into a group.
And this is the thing I think when you're trying
to go beyond and say, this is more than the business.
You have to start investing in yourself, right. So I
have invested into this group where they actually teach you
how to do licenses, how to do different things and
part of your creative business. To put you out there.
(19:34):
They've given you the I call it the drip letters
to say, hey, here's the let it's how you write
this letter to these people over here. That's how you
like this homemark to be able to get into that
space because a lot of people are in that space,
but I'm out there in that space. What it does
is it opens up other doors for you. So I
really love the fact that you said I'm investing in
(19:57):
myself because there are parts that I don't know. And
because I don't know those parts, then I need to
take the time to spend to get into that. And
when you're talking about getting into a Mastermind group and
those kind of things, and what's so interested about that
is people have asked us. They asked me in January
they were like, well, look, are you going to do
a cohort of some type? And I was just like, well,
(20:18):
I've been talking about it, I've been thinking about it,
but and they were like, yeah, we need more of you,
and I was just like a bit more. But you
know what it is. And I'm gonna tell you this
is the secret scarcity because being online for so long
and I think people want to be in person and
I think they want individual advice that's for them and
(20:41):
things that are very specific that's not startup stuff. It
does make a difference. And I'm so glad that you
said that about investing in yourself. Now, I do have
a question in regards to when you actually are in
the creative process, and I would think that and I
don't know if this is how you work, this is
how I work. I need to know my colors first,
because the colors give you a feeling. And then I
(21:04):
feel like once I get the color palette down, then
I can go ahead and I can kind of design
like I need colors, fonts, tell me that type of
stuff and then I can you know, let you know,
and it can evoke a feeling. Right, So you use
like your favorite color? What is your favorite color? Do
you start with the colors? How do you do it?
I typically start with the theme is it a birthday card?
(21:26):
Is this a sympathy card? Like? What are we who?
What are we creating for and who is who is
the audience? Is it your is it a mother? Is
it a father? Is it a man? Is it or
is it a man? Is it a female? Or male
or female? And then they may or they may throw
out a color. But typically I don't really look at
color because I have paints, I have other things I
can go in in color. So I tend to think
(21:47):
at more of a theme based versus a colt base, okay,
or fonts, because I really don't use fonts per se.
I have letters I can cut out, but I don't
only per se use fonts. I mean as a graphic designer,
where I one I pulled that part in then yes,
or as an interior designer or fashions and then I'll
pull that color part in verse. But from a card standpoint,
(22:07):
it's more about what's the theme, because we do our
card stuff based on because probably March first, I'm going
to start taking orders for Mother's Day and Father's Day
and Eastern cards. So for me, it's more theme based
because it's like, Okay, what's coming up next? Yes, what's
the next thing? What's the next thing coming up in
the calendar? So we look at it from that standpoint,
because that's what Hallmark is not worried about colors, are you.
(22:29):
We look at the bigger greeting card companies, they're not
worried about colors. They're worried about, Okay, what's the next
what's the next holiday that's coming up? And I like that,
and we just it's coming from a different standpoint because
I just need to feel it, you know what I'm saying, Like,
what's it going to feel like? So I understand what yours?
You're like, listen, we need to make cards around this
theme and so then we can. You know, the colors
are secondary or even tertiary when it comes to something
(22:50):
like that. But what is your favorite color? Minus yellow?
Mine is yellow too? Yes? That all right? So why
do you like yellow? That yellow? Yellow is joy? Yellow,
it's love. Yellow is yellow is the It's the third chakra.
It's not the sacral. It's I can't remember. I can't
(23:12):
remember which chakra is. It's in my hair right here,
but I can't think of it. But it's the chakra.
It's more the core chakra. It's yellow. It's the core
because sacral sits beneath it, and then there's a root chakra.
But yellow to me just just exues energy. Yellow to
me just screings hagarl I'm living in I'm living my
life like it's golden. It's a huge thing, like you know,
(23:34):
because I just created a piece that I painted and
took it with me. It was called living my life
like this golden. The girl has on this really bright
gold yellow top that you know. Yeah, So I love
the color yellow. Have always loved the toe yellow growing up.
So if I could have a yellow room, it would
be yellow, so I could. I can see that, And
you know, I think yellow just is one of those
(23:54):
things where it can be a lot, but then at
the same time, if you got the wrong color yellow,
it's like a different feeling, you know, like we don't
want John Thish yellow, you know, But I mean yellow
is just that exciting feeling to me. And so that's why,
you know, I use it and I've always used it
in a lot of the stuff that we do in
the logo and stuff because I love and energy is
(24:17):
the thing that I definitely get from it. So you know,
just understanding that, I think that you know, it makes
complete sense when you say what you do and then
how that comes out in your work. So when you're
looking and you're saying, listen, I would love for you
to be a client of mine. What type of people
need to come to you to say listen, you know,
(24:38):
I want you to make something for me. What are
the people that usually come to you if they're thinking, look,
I want to get something customed? What do they need
to know? They just need to know what they want,
because I mean I can help them and gap them
through that process. But you know, I have clients who
come to me and I create custom thank you cards
for them, whether it's with their brand, whether it's for
(24:59):
their family. But most people, I think the clients I'm
looking for would be the ones who are like, I
know what I want, I know the thing that I
need and they and again if they don't know, you know,
we'll work through it. We'll work through that process. It
will just cost you a little bit more because there's
a whole different process to do that, you know, because
(25:19):
everybody can't be your client. You know that that's the truth,
that's the true statement. But it's just people who are excited,
who are excited about life. It's what's coming to my head.
Are you those who are excited about life, who who
love who love art and your art lovers, your your
(25:41):
your creatives, or people who just have this vision in
their head of something that they want, like I see
it here, this is what I'm looking for. But I
would say it again it comes back to do you
know what you're looking for? If you're creating your artistic
but just full of life, just you just coming and
it's just let's just bring it, let's just create together.
(26:03):
Let's just do this thing together. Yeah. And I could
definitely see that being something awesome for you know, a
company that wants to thank somebody. I could see it
being grateful a realtor if people just bought a house,
you know. I mean because for me just listening to you,
it's the little touches, you know, And you say that
the little the details, it's the little touches, like if
(26:24):
you're buying it for somebody else, And do you see
that a lot of people will like frame your cards
like I think you do frame my cards. When people
buy my cards, it's like, oh, I want to get
in to my friend, but I want to keep it
for myself. Can you make me another one? Ye? The
answer I'd be like, oh, I want to keep this
for myself, like, oh, I want to keep this, but
(26:44):
I know I need to sell it to somebody. But
I'd be like, oh, I don't want to give this
one up. This one looks so cute. So yeah, So
that happens like all the time. And then I've given
something people like, oh man, I gave those away. Now
I wish I would have kept them for myself, but
I'm like, yeah, but but the point is to do
want us to give joy. So that's why I say,
open your mailbox and heart the joy. It's like you
just send it to somebody. You know, I can recreate
(27:06):
it because I tell people, no one will ever have
these cars. You when I see these in the story,
they will be only on my shelf. Because that's just
how I create and everything I create, every single card
is different. No cards arelike unless I'm doing duplicates, and
then those aren't even alike because there may be a
slight change one yes, and because we're actually going to
(27:26):
start Sacred Joy is our new component of IODAR, which
is where we go out and teach classes. Hold on
you know love that bring the Greensborough. You know we
got space. It's going to be on the road. I
just went down to Dallas. There's some stuff they want
me to do. I talked to the head lady at
Duncanville School System and there was a few other people.
(27:47):
I've already started here in Oklahoma where I live. I
went to a first grade classroom. They were so excited.
So I'm going to do a monthly project with that
first grader. I want to be six years old again.
So Sacred Joy is you know, it's the thing that
I'm getting ready to, which is what this mastermind is
also going to help me do. She's going to help
me figure all that out, how to copy goes and
(28:08):
push it out into the world. So yeah, no, I
love it here. It is here here for the teaching
because you know, I mean, it's art is not the
same as it was in all of the schools. Everybody
doesn't have access to it, and I mean even for
adults like that is a thing that for us when
we talk about mental wealth, that it can help with
your mental wealth when you're just sitting in because you're
focused on what you're doing and not on what's going
(28:29):
on in the world. You know, So tell people how
can they find you if they want to get their
custom cards and if they want to do a class.
You can find me online at Iodar, which is a
Y A D A r A dot com. You can
find me on I G, Facebook, Pinterests, and LinkedIn at
Iodar Company all together. I haven't floated over to TikTok yet,
(28:56):
but you can find me all. I can see that.
I can see those cards floating on TikTok. I go
to see those little people just dancing and doing stuff.
Oh YouTube youtuoe. Yeah, I'm on YouTube, LinkedIn, Instagram, Facebook,
and Pinterest, all at iodar dot Iodar Company. It's all
one word, so all those particular ones I'm on, but
(29:18):
I would definitely say hit me on my website. Everything
is there, all my links are there. How to connect
with me is there. But yeah, I love what I do.
I don't love it, and I just love the fact
that you are bringing. So we're leaving out of Black
History Month and going into Women's History Month, and so
anybody that's listening, continue to be creative, continue to invest
(29:39):
in yourself, and just continue to keep watching and give
it to the people like that's really what you need
to do. Right. So I want to thank you so
much for being on today and everybody. If you're watching
on the replay, feel free to still leave comments and
feel free to share it. And if you were watching
us live, thank you so much for watching today. We
definitely appreciate you. And at the end, we like to
tell you make sure that you all show up and
(30:00):
show out and you continue to give It to the People.
Have a great day. Thank you so much for tuning
in to another episode of Give It to the People Live.
We're here to help you with your mental wealth and
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