August 15, 2023 • 30 mins
LaShon Harley, the Lead Igniter of LAH Company shares how she received the title. She helps individuals find their unique value proposition and leads them towards their goals.
The conversation focuses on the power of intentional words and leaving a mark on the world. The podcast aims to provide resources and interviews to support the community and promote mental wealth.
The conversation focuses on the power of intentional words and leaving a mark on the world. The podcast aims to provide resources and interviews to support the community and promote mental wealth.
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Episode Transcript
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Speaker 1 (00:05):
Thank you so much for listening to Give It to
the People Live. We appreciate every one of our listeners.
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Give It to the People dot com and also give
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Speaker 2 (00:21):
We love those. Hello, Hi, welcome back.
Speaker 1 (00:27):
So it's another great week that's out here to be
on these good internet streets with you, and we are
bringing you another episode of Give It to the People Live.
Speaker 2 (00:37):
Now.
Speaker 1 (00:37):
I'm going to go ahead and turn our little background
music now, but I want to introduce myself to anybody
who may not know me.
Speaker 2 (00:43):
I am Chiesa Pennis Brown.
Speaker 1 (00:44):
I'm the chief curator of Giving to the People, which
is a mental wealth company. We're based in Greensboro, North Carolina.
We help you to get your mind right and your
money right. And we started this podcast a couple of
years ago actually to highlight black owned businesses, bipop businesses,
and women owned businesses and then people that support those businesses.
So this is our way to just really shine a
(01:04):
light on those people, to let people know about what's
going on, to provide resources for you in the community.
Speaker 2 (01:10):
And we interview somebody awesome every week.
Speaker 1 (01:12):
So this week, oh my god, this person right here,
love love, love her to death.
Speaker 2 (01:16):
Okay, and so you will see why.
Speaker 1 (01:19):
But we are really kind of rounding out our Black
History Month and then we are transitioning into Women's History Month.
And with this particular episode, no matter when you listen
to it, it's still going to be timely because we
like to make sure that when we talk about the
mind right and the money right, that you really understand that.
So I'm going to bring on our guest today, which
(01:41):
is Lashawn Harley. So, Lashan, Hello, how how are you?
Speaker 3 (01:46):
I am wonderful?
Speaker 2 (01:47):
Okay.
Speaker 1 (01:48):
She is the lead igniter and so I just want
you to tell them when you know you get that
title as far as being the lead igniter at your company,
I want you to just tell people, you know, what
is that really mean to be the lead igniter? And
then how you help people?
Speaker 3 (02:03):
Yes, so just full disclosure. I use the Lean Model
canvas and hello everybody, and the Lean Model canadby Entreprenuryal
talks about talking about your unique value proposition and three
to seven words. So I was always about trying to
describe myself in three to seven words. Well I went
to a job, excuse me, a John Maxwell training and
(02:25):
he said, can you describe yourself in one word?
Speaker 4 (02:28):
I was like whoa one word?
Speaker 3 (02:31):
So I went around and asked other people what do
I do for you?
Speaker 4 (02:35):
How do you see me? And people kept saying, you.
Speaker 3 (02:38):
Spark things, you fire people up, you fire up. I said,
like igniting. They're like, yes, that's exactly what you do.
I said, so I'm like an igniter. They said yes,
And that's how the name came about. So I didn't
put it on myself. I actually got it from people
who I worked with, people who are colleagues with people
(02:58):
who see me volunteer, and they said that I fire
people up and things I'll say, well, I can't fire up.
So my mind, as a as an entrepreneur and a counselor,
I started thinking about, well, how do you solve that problem.
Speaker 4 (03:11):
Of describing that? And that's how the word came up.
Speaker 3 (03:14):
And I'm the lead ignited because I am the primary
person that people meet with, and I can also lead
you to the ignition. And I have no problem with
you're going to somebody else to finish the process. I
don't have to walk with you all the way through
as long as I lead you to the illumination. The
elevation is my words. As we illuminate what it is,
(03:35):
it helps to elevate it and the becoming.
Speaker 2 (03:38):
Yes, and I love that.
Speaker 1 (03:39):
And so you, like myself, are very intentional with the
words that you use. And I always tell people, I'm
just like, listen, if this was on your epithath and
you know, this is what's going to be written, you know,
forever about you and somebody just walks up they see
that gravestone. I mean, should you choose to get buried?
You know, what are the words that you want people
(04:00):
to know about you? Like what would you want them
to know? Like what did you leave as a mark
on this earth? And I feel like that's an important thing,
which is then probably why you transition the company into
being and becoming.
Speaker 2 (04:12):
And so you're talking about igniting them starting.
Speaker 1 (04:14):
It, but letting them then go on their own way
to kind of figure out what they want to do.
And just for anybody, you know, if you're just joining it,
we're talking about like the business coach inside of things,
like getting people to a point and then saying listen, Okay,
well now you're good.
Speaker 2 (04:27):
So you can keep on going.
Speaker 1 (04:29):
But can you give us a little background on being
in becoming and what made you even create this company?
Speaker 4 (04:35):
So yeah, So I'm in some form of business.
Speaker 3 (04:38):
I call it A to T because I haven't gone
past the T and a alphabet yet. Writing is coming up.
So I've been an advisor, a coach, a counselor consultant
in a structure, a teacher, a mentor, a presenter, a speaker,
a trainer. I've done all of those different things, and
I've done them under some form of LAH, which is
my name, my initial, my name. So in talking and
(05:04):
figuring out who I want my customers and clients to
be and what I want them to get.
Speaker 4 (05:08):
I said, is that sufficient?
Speaker 3 (05:11):
So I still have the LH. And now it's companies
as aboudy overarching And people are like, well you got plural,
but you're just one. I said, Bigger things are coming.
I don't set things up for today. I work on
today to get me to the future. I'm shooting for
the moon, but I got to go up my steps
to get there. So I'm talking about where I'm going,
(05:31):
which is that part where you talk about words. I'm
doing legacy making, destiny, fulfilling. So that's where I was
looking at. So I was calling in to be even
though I was working for people when I was doing it,
because my first business consulting position was to a nonprofit organization. Well,
I had all these different names, and I talked about
(05:52):
all the things I was going to do with folks,
nonprofit for profit and actually the name first came about
with a web andar I was going to be doing that.
I'm actually I was a small business and a director
at Durham Tech, which I did for now on nine
and a half years. The other law, yes, folks, there's
some more laws out here.
Speaker 4 (06:13):
People confuse us.
Speaker 3 (06:14):
And she does a wonderful presentation of talking about being
ready and becoming fundable and I had already had being
in mind, and I was like, ooh, being and becoming
And then it fits one of my favorite quotes by
William Shakespeare, really the only one you'll hear me say,
the most to be or not to be? That is
the question.
Speaker 2 (06:34):
I said.
Speaker 3 (06:34):
That's two b's B E B E being and becoming.
That's how I started that process. I was like, is
this story really what my business is about? So I
went on and did that, got the logo and everything,
and it keeps evolving. The more I talk about it,
the more I get further and closer to who I wanted.
And I said, you know what I heard someone say
(06:54):
starting over. I'm like, but we shouldn't start over because
starting over me you may do the same things the
same way. And then Albert Ainsist said, that's that's insanity
to do the same thing the same in expect different results.
We should be better than we were before. And also
(07:16):
I took from TDJ, so he said.
Speaker 2 (07:18):
Be ready to be ready.
Speaker 3 (07:19):
Now I heard the sermon of it when he said,
I save that wrong. You gotta get ready because if
you're not ready when the opportunities come, then you're.
Speaker 4 (07:27):
Gonna lose out on that opportunity.
Speaker 3 (07:29):
So that's why being stuck and becoming so for and
I said, ooh, I can change this in so many
different ways. It fits. And right now I'm focusing on
being better and becoming your best. So notice I took
the same thing I talked about with Latasha being in
becoming and that's her baby. I'm not in that lane.
(07:51):
So that's why I don't have any problems with that.
But Mina is being blank and becoming blank. So your
vision is gonna be in LOM so it can become
elevated into existence. So that's why it's just short being
and becoming. But depending on who I'm talking to and
what I'm doing, I put words after it. So right
now my thing is being better and becoming your best.
Speaker 2 (08:16):
I love that.
Speaker 1 (08:18):
Now when you look at this, you know, our topic
for today was focusing on broken to better and building
your vision. And when you say that, I know that
a lot of people they may interpret it a whole
lot of different ways, right, And so when I look
at it, I kind of look at it from a
business standpoint of like, listen, something just didn't work, you know,
(08:40):
and so now let's just see what we can do.
And I always say, you know, the vision is the
you know, the vision's the same, but how you get
there could be totally completely different. You know, Like I
had this vision for something that I wanted and I
didn't get it the way that I wanted it.
Speaker 2 (08:56):
But I'm still here, right.
Speaker 1 (08:57):
So when you say broken to better, building your vision,
what does that mean for you and the people that
you want to attract.
Speaker 3 (09:05):
So the people who I definitely want to track are
the people who feel as they're going to other vision.
They feel isolated, this understood and misguided that I've really
honed in in fact that this is within the last
month I've honed in to those group of people because
of who I was starting to have interaction with more. Uh.
(09:26):
And because it's broken because people told you it can't
be done. Oh, people told you it shouldn't be done.
You gotta understand when a vision is given to you,
you're the only one.
Speaker 4 (09:37):
That sees that vision. So the thing about it is.
Speaker 3 (09:41):
That it's not about can it be done, It's about
how it should be done, where it should be done, with.
Speaker 4 (09:48):
Whom I should do it for, and with whom I
should do it with.
Speaker 3 (09:53):
That's just the key there. So people break people down,
break down their ideas. So that's the negative side of
the broken. It's the fact that you can build your vision,
it's somebody who has to get into it. Now, am
I gonna take you on the far stream side? And
just because your vision is way out there? A lot
of times people have ideas they call their vision, but
(10:13):
that's not their vision. It's called that Starting with why
with Simon Sinek made famous, But for me, I started
with why with doctor Miles Monroe the late doctor milesman
Row where he says, you gotta understand your purpose because see,
there's power in knowing your purpose. Nobody else may know
it or do your purpose. But with the power where
you know your purpose, you got power because then you
(10:34):
can say they don't understand. I'm gonna show them.
Speaker 4 (10:37):
I'm gonna be like the state of Missouri to show
me state.
Speaker 3 (10:40):
I'm gonna show you better than I can tell you,
because actually speak louder than words.
Speaker 4 (10:45):
So my thing is, let's build your vision.
Speaker 3 (10:48):
But even though it's broken. Then the other side is
some people are sow and I'm so glad you said
what you said about vision. So many people buy into
the idea of what they're gonna do rather than the vision.
And yes, I'm name dropping because I don't take credit
for anything I hear somebody else say. If I can't remember,
I'll say that. But I'm going to give names, not
(11:09):
for you to follow them, but to let you know
those are not my words. I'm not taking their words.
Speaker 4 (11:13):
So TD Jakes was.
Speaker 3 (11:14):
At back to that Maxwell Leadership conference and he said,
too many people marry their idea. If you don't marry anything,
marry the vision, but be flexible on what the ideas
may be to get to that vision, and be flexible
even about your vision, because as you go there, you
may realize what you were told at the beginning that
(11:36):
was only part of the story. Actually, you weren't ready
to handle the ultimate vision of what it is that
you're supposed to be doing. They had to give it
to you like a little piece. So that's why I
say broke it, because sometimes we got to break down
what we already have in mind so that we can
see how to get there from where we are. I'm
a firm believer of you come backwards, you go that's
(12:00):
my vision. Now let me come back to where I am.
So many people take people from where they are to
the vision. No, because where you are is already smaller
than your vision. It's not with the big vision and
then moved backwards. Yet how I start.
Speaker 4 (12:14):
Small, but not how I'm going to be small.
Speaker 3 (12:17):
That's being and becoming.
Speaker 4 (12:19):
It's not about you being small, it's about you starting small.
Speaker 3 (12:22):
So that's why it's about broken from the negative side,
where people told you it can't be down and shouldn't
be done and wouldn't be done, and then the people
in the middle you tried it and it didn't happen.
So now you're broken because you may have lost everything
you may have. You may have been shattered everything you
thought should have happened. And COVID shook up the whole
(12:44):
industry with that. Yes, the problem is that you're broken.
The better an egg is better once the shell is broken.
An egg can't do anything for me when it's got
the egg on itself or being a nice little thing
on the shelf as an ornament.
Speaker 2 (13:00):
That's it.
Speaker 3 (13:01):
I gotta break it. Either I gotta break it when
it's not cooked so I can scramble it into the
bed or becoming a better or what I.
Speaker 4 (13:08):
Use it for.
Speaker 3 (13:09):
Or I gotta break it when it's been hard boiled
so that I can eat it. It's of no use
to you, bey'all looking pretty. That's what happens with a
lot of people. They said on I gotta dream you
this is what I want to do. But what are
you breaking in order to make it happen? So I've
given you all the different analogies of how you thought
that was just one little thought, one word, but it.
Speaker 4 (13:30):
Has so many different layers.
Speaker 2 (13:32):
Yes, yes it does.
Speaker 1 (13:34):
And you know what what you are giving me Right now,
I feel like affirmation coming on from what you say.
I'm gonna have to write some stuff down there, you know,
because you know, I think the thing is like when
you say the igniter.
Speaker 2 (13:44):
Like I'm listening to it, and you know, I hear you.
Speaker 3 (13:48):
I've been the classes.
Speaker 2 (13:49):
You know, we talk, you know, and had you speak
at certain things.
Speaker 1 (13:53):
You've had me speak at things, and I always feel
like there is still a lesson, right And so no
matter how how much you've heard somebody talk, there's always
a lesson in it. And like I had a person
come to class last week. I did a beginning Instagram class.
This person did not need to be in the beginning
of Instagram class, but she came and she was like, well,
look I saw it, so I figured I could learn something.
(14:14):
So then she's sending stuff and she's like, oh my god,
I learned some more stuff like I've been using it,
but I didn't know this. And what I want to
say to that is in relation to what you're saying
is things do change. So what was in a certain
way and how you used to do things may not
necessarily be what you need to do now. And so
(14:34):
in that transition, of kind of finding out. Listen, I
am broken. I recognize that, and I do need some help.
You know, what is it that you would say is
kind of and I don't necessarily think it's like a
secret sauce, but some steps to getting a person once
they recognize it, for them to really take the step
to see, Okay, well I need to do something different,
Like I need to approach this differently. And one of
(14:56):
the things that I think that you're great at is
i' gonna give you two, three, four or five six ideas.
Speaker 2 (15:01):
Like you came with one.
Speaker 1 (15:02):
Thing, you had one thing in mind, and then when
you leave Lashan Hennie, you like, oh my god, it's.
Speaker 3 (15:10):
So many things.
Speaker 2 (15:11):
So like I'll be like, listen, okay.
Speaker 1 (15:14):
So I might not be able to do that right now,
but I'm going to put that in the in the
back burner, like this is the idea, and so the
extra ideas. So the person's coming to you, they know
they need help. How do you then come up with
all of these different strategies to be able to take
them to that you know, that next thing, so that
they can get into a position to be able to
make it work for them.
Speaker 3 (15:35):
I listen, that's the first thing, Ye, listening is different
than hearing, and I teach you on this. Also, hearing
me something we do automatically, the words come in. We
get definition of things of that nature. Listening is getting
that person's perspective and understanding and what they want to
have they wanted, and then providing that information to them.
(15:57):
So what I do is I listen. I listen for
what they say and what they don't say, and then
I ask some questions why and why not. I'm like
a little kid. I want you to feed me the
information because I need you to get me on your pathway,
not my interpretation of your pathway. And sometimes, like one lady,
(16:18):
I take some people to when they were three years old,
going back and then.
Speaker 4 (16:22):
Progressing to where they are today, because as usually, we
don't change our purpose.
Speaker 3 (16:27):
Who we are is ingrained in us from the moment
we were created, and.
Speaker 4 (16:32):
You start seeing it and how it cultivates.
Speaker 3 (16:35):
So then I listen to them, and then I start
throwing ideas, and I tell people I'm going to come
from the far left and the far right. You're somewhere
in the middle of that, so I'm going to give
you different ideas and then you're figuring out. It's not
gonna hurt my feelings if you don't do my ideas.
My thing is again is to break that box that
you in a lot of times, we take our vision
(16:56):
and we put in the box. And let me apologize
to everybody out there, for those of us, because yes,
I'm in it. Who's been a business consultant, business coach, business.
Speaker 4 (17:06):
Advisor, trainer, educator.
Speaker 3 (17:08):
We say, start a small business, start your business small.
What we've done is we've told people to start.
Speaker 4 (17:14):
A small business.
Speaker 3 (17:14):
We didn't say, let's take your vision and start a
small version or portion of your vision.
Speaker 4 (17:20):
That's what I do.
Speaker 3 (17:21):
I said, what are all the different boxes we could
put in the vision? Now put the vision in the box.
Come on, I said, okay, let's look at all these
different things. And to give your folks an example case,
people are like, this is stile over my head. I'm
not getting it. I just finished teaching a class for
someone at a university where the students are in that
fourth year, and I said, I want to start a business.
Speaker 4 (17:45):
In fact, I want a doggy daycare.
Speaker 3 (17:47):
I just happen to have money in my pocket that
day because my spiritual mother wanted me to go grocery
shopping for so I actually had one hundred and dollars
and ten cents. I said, help me start a doggy daycare.
It's one hundred and fifty thousand dollar to start. And
they were like, you need a business plass time. I said,
who's gonna give me money with a business plan? And
I have to get them to start thinking starting small.
(18:09):
And how I come up with the ideas is why
do people want a doggy daycare? Some people want their
dogs to socialize while the dogs. Isn't there a park
free near your house? Can't you do something when people
can come with the dogs together. You can walk dogs.
There're people who do exercises like mommy and me exercises.
They do doggy and me exercise. Some people, dude, you
(18:31):
can babysit. That's all you're doing is babysitting the daycare.
Speaker 4 (18:34):
It's a doggy daycare.
Speaker 3 (18:36):
So what are you doing to daycare? You mind a dog?
You can have people bring the dogs to you.
Speaker 4 (18:39):
How much does that cost? And better yet, my favorite
one is going to their house.
Speaker 3 (18:44):
I use every electricity, I use their water, I use
their food. I don't have to have anything but my
body and get there and I can still scale that.
Then I had a young lady and said, well, I
do massages, maybe doggy massages, and there are fuss like
doggy massages. But there were folks like, ooh, that's a
great idea.
Speaker 2 (19:03):
Yeah, I've seen it online.
Speaker 3 (19:07):
And then they are doggy ubers. There are people who
are the drivers for you. I'll take your dog any
appointment they need to go. I'll go pick them up
from the house and take them wherever they need to go.
Speaker 4 (19:17):
They're just a doggy uber or doggy lifts.
Speaker 3 (19:20):
They go in and get the dog, make sure they're situated.
Who are these people customers? These are people who treat
their dogs.
Speaker 2 (19:27):
Like a humans, their baby.
Speaker 3 (19:31):
Some people will just like a mother. They go without
food for their baby. That's what these people will do.
People think it's about money. No, it's about that psychographic
So that's where I throw ideas out because people tend
to put their.
Speaker 4 (19:43):
Vision in a box of what they know.
Speaker 3 (19:45):
They don't know what they don't know, and people like
to say this irks me. All they had to do
was ask, and I forgive if I didn't know how
I'm going to ask you a question I don't know.
Speaker 4 (19:56):
I don't know it, So how am I going to
ask you a question?
Speaker 3 (19:58):
My goal is to throw things out there, and even
you may go explore and get some other information. So
that's how I ignite and get those ideas going. And
I don't even know where my ideas are going to
be until I say it. Sometimes I say ooh, that's good.
And sometimes and I do full disclosures. So just like
I am a business owner, I can sell people with businesses.
I let them know and I do it through organizations. Also,
(20:20):
I'm contracted to do it as a third party to
do that services I did for disclosure people. I said, look,
I'm a business coach. I don't call myself a mentor.
Other people call themselves a mentor, me a mentor. I
do all this stuff, but my goal is I need
to let you know we got some similarities, and I
tell them upfront.
Speaker 4 (20:41):
So is that thing?
Speaker 3 (20:42):
And when people get you, when you understand them and
they understand that you're understanding where they're coming from.
Speaker 4 (20:48):
I don't see their full vision. That's when they give
you more.
Speaker 3 (20:51):
You can give them more.
Speaker 1 (20:53):
Well, I think the idea generation portion, we don't put
enough emphasis into that, and it's kind of like when
you do the link canvas right and you get to
the part where it says revenue streams, and to me,
you know, of course, solving the problem, the problem the solution, right,
(21:14):
who's the customers, all of that, the metrics, you know
how you're going to pay for it. But the revenue
streams are always the thing that I think is one
of the most important parts of that, because you can
have one business and figure out how to tend twenty
different ways how to make money from that one business.
And so I think if more people wouldn't be so
just stuck in a way where this is the only
(21:38):
way that we can do something and they can figure
out another way to do it, it would make life easier.
So when you're counseling people and they come to you,
you want the people that are a little bit stuck.
You want the people that have had some failures, because
then they understand that they do still want to be successful.
And you know, when you're working with people or people
(22:00):
are saying, well, look, I'm thinking about coming to you, Lashawan,
you know, what do you want them to get from you?
Speaker 2 (22:06):
Like, what is the thing that you know?
Speaker 1 (22:08):
You feel like it's kind of like when they say
on their your unique value proposition, the thing that they're
not going to get from somebody else.
Speaker 3 (22:16):
So this is the teacher side of me coming out.
So just for those who say, well, what's the lean canvas?
If you go the lean stack L E A N
S T A c K dot com, you'll see a
lot of the information about by ash Moruya, who created it.
So I didn't want to leave anybody out from it.
And it's nine just it's nine blocks that are there.
And one of the blocks is the revenue streams. Now
(22:36):
I'm gonna come off the teacher boat, so the revenue
streams a lot of times I go back to that
problems and the existing alternatives because they said how are
people addressing it and what are they're doing and how
you can look at it? Then I look at the purpose.
So I alter my lean camvus. I put purpose at
the top. I got that from the social lane canvas.
(22:56):
So I always said, well, what purpose? How can we
get the different aspects of your purpose? And then I
also take people back to where you were in those
people's shoes, especially if people a lot of times people
are doing where they're coming from.
Speaker 4 (23:10):
I go, if somebody came to you with that, would
you pay? They go, you know what now?
Speaker 3 (23:19):
And I said, if you said it that way, would
you have used them when you were back there? And
they go, oh okay, And what are some other things
you wish were around that could have helped you? But
if they had this, I said, okay, those are all categories. Yeah,
Now we bring into what may be available today that
wasn't available. TikTok hasn't always been around, no understanding, the
(23:41):
value of YouTube has not been around. LinkedIn has gone
to another level. We are, but we don't go just
to every social media. Anybody who tells me everybody is
that client. Were gonna stop right there. We accept money
from everybody, but everybody doesn't want you. Everybody's not willing
to pay you. And those are willing to pay you,
not everybody's willing to pay you what you're earth and
the value you add? So what are the different things
(24:03):
that you can have value? And it's getting back to that,
how what can you do with you by yourself?
Speaker 4 (24:09):
If you can't hire employees yet, what can you do
by yourself without draining yourself?
Speaker 2 (24:16):
That?
Speaker 4 (24:16):
Also, what are some things that we call sleep money?
Speaker 3 (24:19):
And so y'all kind of change say, because you know
I have really do a lot of stuff with the
digital products. That's one of my go to people for that.
What can you do is sleep money? That's having you
to make money? Yes, who can you collaborate with? And
collaboration we only think of collaboration for one time. No,
who has the people you're looking for? How can you
all collaborate? How can you revenue generate? I got is
(24:41):
marketing dollars. People, I'm giving them my money. That's your
marketing dollars. They're marketing you to other people they already
got as their trusted folks. So that's the different revenue
streams that you can look at is how do I
get to my people? What do my people need? And
then being open and hearing it because one of the
things you you talked about, Cheessa, about the ideas, and
(25:02):
then we get stuck on one thing. Our problem is
we're now a subject matter expert. We think what everybody
should want in my way. If you do it your way,
we're gonna call you a hobby as you not listening
to your customers. The thing is and Chiefs and I
both have gotten training in this at different times is
that opportunity discovery.
Speaker 4 (25:20):
It's not about having a great idea.
Speaker 3 (25:22):
It's about finding seeing an opportunity and taking advantage of it.
Speaker 4 (25:26):
Taking advantage of it is me giving people.
Speaker 3 (25:28):
What they want, when they want, how they wanted that.
They're willing to give you what you want, the way
you want it and how you want it. That's the
exchange of value. Our problem is this is the way
I want to do it. And then the last thing
I want to put out here that we've come across
is people leed money on the tape. Who I mean
that is you want to give.
Speaker 4 (25:46):
People your a game for sea price.
Speaker 3 (25:49):
They would have been happy with your sea level at
seat price and thought you were the best things in
sliced bread. But you want to add that's why those
are premiums. You add on to that, and there's a
cost for you doing that. Stop giving people all of
your stuff. Been they're done that. I can talk about
it all day long. Then they're done that. Where I
(26:10):
gave folks, oh, I would give them my a game,
but they were paying me see prices, and some of
them weren't paying me at all because somebody else was
paying me for them. So in their mindset. I was free.
Speaker 4 (26:23):
So that's one of the things that even some.
Speaker 3 (26:25):
Of us, even though we go through groups of organizations,
people don't see that we're paid. They just think we're free. No,
you already paid for you just getting it free at
this time. Nothing about us is cheapen and lowered. Don't
think just because we might do something at a discount,
we're not gonna give you quality.
Speaker 4 (26:43):
Just like Jesus giving you all this.
Speaker 3 (26:45):
I'm hoping and praying that you all think you're getting
quality from this free for you to get it. But
it's quality of getting baby, No.
Speaker 2 (26:52):
It's definitely quality they already know.
Speaker 1 (26:54):
And so you know, the biggest thing that I would say,
you know what this conversation is. I think the belief, right,
like we've been talking about, kind of believing in yourself
and just understanding, Look, I have some shortcomings, but I
know that I need to get better. So believing in
the power that you have to get better in some way,
shape or form. So if you want to leave people
(27:16):
with like one final thought, you know, if they said, listen,
I'm interested in becoming a client, or I really love
what you had to say, what would that final thought
be to maybe empower or motivate somebody to kind of
get up off of the fence and make that jump
over to say I really do need some help.
Speaker 3 (27:33):
What would that be for them? First thing is I'm
going to say, if you've got the vision, that means
it's doable, and if you keep getting the vision that
means it should be done. Sometimes it's timing season reason,
and sometimes some people who are with you shouldn't be
going with you. They're not bad people, they're just not
there to go. You just need to get somebody who's
on your team that's willing to listen to you, to
(27:55):
ask you those questions, to really get to the heart
of the matter, to make sure you're also not set
up for what you know what you see to make your.
Speaker 4 (28:03):
Vision of reality, and then it's willing to give you.
Speaker 3 (28:06):
Steps and guidelines of things to look at and what
to do to get there. It's about illuminating, getting that
light when you're at a fork in the road.
Speaker 4 (28:14):
Let's light the pathway that's the best pathway.
Speaker 3 (28:17):
For you, not for me, not from the best pathway
for you. And then you know why, when you know
your light of pathway, you'll first stop putting a hazidant step.
Then when you start seeing that light and showing you
where to go, you'll start walking. Then as you start walking,
you're gonna say, oh, oh, I can run this, and
all of a sudden, you're gonna be running like a
marathon runner. And then you're gonna start spreating to the end.
(28:41):
And when those obstacles come, you gonna say, oh, that's
just a hurdle.
Speaker 2 (28:44):
Jump hurdle, right over it.
Speaker 3 (28:45):
And you say, oh no, I got a pause for
a moment, back up, and I'm gonna do the long
jump over you. Because it's all about track and field. Baby,
you started at the start line, but it's all about
getting to the finish line, and we're gonna get you.
Speaker 1 (28:57):
There all right now, listen, That's that's how you ended.
Now you see like this, this is what I'm talking about.
So this is why we bring on some fabulous, amazing
guests and Lashan, you have definitely given people a lot
to think about. And I hope that as this year
and every year that people watch and listen as it progresses,
(29:18):
that people really just do understand. And I always say
that they can do it, you know, And so whatever
the thing is is that they believe in themselves they
can do it, but you also might need some help
along that way, and that's exactly some of the things
that you're providing. So I want to thank you so
much for being on today giving us all this good
inspiration and wonderful energy because you know, we always need that.
(29:38):
It gives me a smile on a good Monday when
we record these episodes, and so anybody else, if you
need anything from Lashan, her contact information will be listed
below the video. If you're watching this on the replay,
you're more than welcome to leave a comment because I
will screenshot those comments. I share them with our our
guests that are on, and you know, we just want
to make sure that people continue to get a light
(30:01):
shine on the great work that they're doing out here.
So again, thank you so much for being on. Everybody else,
you know what you gotta do. You always have to
make sure that you show up and show out and
continue to give it to the people, and then we'll
see you for another episode next week.
Speaker 3 (30:14):
All right, bye, guys.
Speaker 1 (30:17):
Thank you so much for tuning in to another episode
of Give It to the People Live. We're here to
help you with your mental wealth and if you're looking
for future events, you're looking for past podcast episodes, you're
looking for our webinars or anything that can help you
grow your business acumen. Make sure that you visit give
it to the people dot com
Thank you so much for listening to Give It to
the People Live. We appreciate every one of our listeners.
We want to make sure that you continue to love
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Give It to the People dot com and also give
us a five star rating.
Speaker 2 (00:21):
We love those. Hello, Hi, welcome back.
Speaker 1 (00:27):
So it's another great week that's out here to be
on these good internet streets with you, and we are
bringing you another episode of Give It to the People Live.
Speaker 2 (00:37):
Now.
Speaker 1 (00:37):
I'm going to go ahead and turn our little background
music now, but I want to introduce myself to anybody
who may not know me.
Speaker 2 (00:43):
I am Chiesa Pennis Brown.
Speaker 1 (00:44):
I'm the chief curator of Giving to the People, which
is a mental wealth company. We're based in Greensboro, North Carolina.
We help you to get your mind right and your
money right. And we started this podcast a couple of
years ago actually to highlight black owned businesses, bipop businesses,
and women owned businesses and then people that support those businesses.
So this is our way to just really shine a
(01:04):
light on those people, to let people know about what's
going on, to provide resources for you in the community.
Speaker 2 (01:10):
And we interview somebody awesome every week.
Speaker 1 (01:12):
So this week, oh my god, this person right here,
love love, love her to death.
Speaker 2 (01:16):
Okay, and so you will see why.
Speaker 1 (01:19):
But we are really kind of rounding out our Black
History Month and then we are transitioning into Women's History Month.
And with this particular episode, no matter when you listen
to it, it's still going to be timely because we
like to make sure that when we talk about the
mind right and the money right, that you really understand that.
So I'm going to bring on our guest today, which
(01:41):
is Lashawn Harley. So, Lashan, Hello, how how are you?
Speaker 3 (01:46):
I am wonderful?
Speaker 2 (01:47):
Okay.
Speaker 1 (01:48):
She is the lead igniter and so I just want
you to tell them when you know you get that
title as far as being the lead igniter at your company,
I want you to just tell people, you know, what
is that really mean to be the lead igniter? And
then how you help people?
Speaker 3 (02:03):
Yes, so just full disclosure. I use the Lean Model
canvas and hello everybody, and the Lean Model canadby Entreprenuryal
talks about talking about your unique value proposition and three
to seven words. So I was always about trying to
describe myself in three to seven words. Well I went
to a job, excuse me, a John Maxwell training and
(02:25):
he said, can you describe yourself in one word?
Speaker 4 (02:28):
I was like whoa one word?
Speaker 3 (02:31):
So I went around and asked other people what do
I do for you?
Speaker 4 (02:35):
How do you see me? And people kept saying, you.
Speaker 3 (02:38):
Spark things, you fire people up, you fire up. I said,
like igniting. They're like, yes, that's exactly what you do.
I said, so I'm like an igniter. They said yes,
And that's how the name came about. So I didn't
put it on myself. I actually got it from people
who I worked with, people who are colleagues with people
(02:58):
who see me volunteer, and they said that I fire
people up and things I'll say, well, I can't fire up.
So my mind, as a as an entrepreneur and a counselor,
I started thinking about, well, how do you solve that problem.
Speaker 4 (03:11):
Of describing that? And that's how the word came up.
Speaker 3 (03:14):
And I'm the lead ignited because I am the primary
person that people meet with, and I can also lead
you to the ignition. And I have no problem with
you're going to somebody else to finish the process. I
don't have to walk with you all the way through
as long as I lead you to the illumination. The
elevation is my words. As we illuminate what it is,
(03:35):
it helps to elevate it and the becoming.
Speaker 2 (03:38):
Yes, and I love that.
Speaker 1 (03:39):
And so you, like myself, are very intentional with the
words that you use. And I always tell people, I'm
just like, listen, if this was on your epithath and
you know, this is what's going to be written, you know,
forever about you and somebody just walks up they see
that gravestone. I mean, should you choose to get buried?
You know, what are the words that you want people
(04:00):
to know about you? Like what would you want them
to know? Like what did you leave as a mark
on this earth? And I feel like that's an important thing,
which is then probably why you transition the company into
being and becoming.
Speaker 2 (04:12):
And so you're talking about igniting them starting.
Speaker 1 (04:14):
It, but letting them then go on their own way
to kind of figure out what they want to do.
And just for anybody, you know, if you're just joining it,
we're talking about like the business coach inside of things,
like getting people to a point and then saying listen, Okay,
well now you're good.
Speaker 2 (04:27):
So you can keep on going.
Speaker 1 (04:29):
But can you give us a little background on being
in becoming and what made you even create this company?
Speaker 4 (04:35):
So yeah, So I'm in some form of business.
Speaker 3 (04:38):
I call it A to T because I haven't gone
past the T and a alphabet yet. Writing is coming up.
So I've been an advisor, a coach, a counselor consultant
in a structure, a teacher, a mentor, a presenter, a speaker,
a trainer. I've done all of those different things, and
I've done them under some form of LAH, which is
my name, my initial, my name. So in talking and
(05:04):
figuring out who I want my customers and clients to
be and what I want them to get.
Speaker 4 (05:08):
I said, is that sufficient?
Speaker 3 (05:11):
So I still have the LH. And now it's companies
as aboudy overarching And people are like, well you got plural,
but you're just one. I said, Bigger things are coming.
I don't set things up for today. I work on
today to get me to the future. I'm shooting for
the moon, but I got to go up my steps
to get there. So I'm talking about where I'm going,
(05:31):
which is that part where you talk about words. I'm
doing legacy making, destiny, fulfilling. So that's where I was
looking at. So I was calling in to be even
though I was working for people when I was doing it,
because my first business consulting position was to a nonprofit organization. Well,
I had all these different names, and I talked about
(05:52):
all the things I was going to do with folks,
nonprofit for profit and actually the name first came about
with a web andar I was going to be doing that.
I'm actually I was a small business and a director
at Durham Tech, which I did for now on nine
and a half years. The other law, yes, folks, there's
some more laws out here.
Speaker 4 (06:13):
People confuse us.
Speaker 3 (06:14):
And she does a wonderful presentation of talking about being
ready and becoming fundable and I had already had being
in mind, and I was like, ooh, being and becoming
And then it fits one of my favorite quotes by
William Shakespeare, really the only one you'll hear me say,
the most to be or not to be? That is
the question.
Speaker 2 (06:34):
I said.
Speaker 3 (06:34):
That's two b's B E B E being and becoming.
That's how I started that process. I was like, is
this story really what my business is about? So I
went on and did that, got the logo and everything,
and it keeps evolving. The more I talk about it,
the more I get further and closer to who I wanted.
And I said, you know what I heard someone say
(06:54):
starting over. I'm like, but we shouldn't start over because
starting over me you may do the same things the
same way. And then Albert Ainsist said, that's that's insanity
to do the same thing the same in expect different results.
We should be better than we were before. And also
(07:16):
I took from TDJ, so he said.
Speaker 2 (07:18):
Be ready to be ready.
Speaker 3 (07:19):
Now I heard the sermon of it when he said,
I save that wrong. You gotta get ready because if
you're not ready when the opportunities come, then you're.
Speaker 4 (07:27):
Gonna lose out on that opportunity.
Speaker 3 (07:29):
So that's why being stuck and becoming so for and
I said, ooh, I can change this in so many
different ways. It fits. And right now I'm focusing on
being better and becoming your best. So notice I took
the same thing I talked about with Latasha being in
becoming and that's her baby. I'm not in that lane.
(07:51):
So that's why I don't have any problems with that.
But Mina is being blank and becoming blank. So your
vision is gonna be in LOM so it can become
elevated into existence. So that's why it's just short being
and becoming. But depending on who I'm talking to and
what I'm doing, I put words after it. So right
now my thing is being better and becoming your best.
Speaker 2 (08:16):
I love that.
Speaker 1 (08:18):
Now when you look at this, you know, our topic
for today was focusing on broken to better and building
your vision. And when you say that, I know that
a lot of people they may interpret it a whole
lot of different ways, right, And so when I look
at it, I kind of look at it from a
business standpoint of like, listen, something just didn't work, you know,
(08:40):
and so now let's just see what we can do.
And I always say, you know, the vision is the
you know, the vision's the same, but how you get
there could be totally completely different. You know, Like I
had this vision for something that I wanted and I
didn't get it the way that I wanted it.
Speaker 2 (08:56):
But I'm still here, right.
Speaker 1 (08:57):
So when you say broken to better, building your vision,
what does that mean for you and the people that
you want to attract.
Speaker 3 (09:05):
So the people who I definitely want to track are
the people who feel as they're going to other vision.
They feel isolated, this understood and misguided that I've really
honed in in fact that this is within the last
month I've honed in to those group of people because
of who I was starting to have interaction with more. Uh.
(09:26):
And because it's broken because people told you it can't
be done. Oh, people told you it shouldn't be done.
You gotta understand when a vision is given to you,
you're the only one.
Speaker 4 (09:37):
That sees that vision. So the thing about it is.
Speaker 3 (09:41):
That it's not about can it be done, It's about
how it should be done, where it should be done, with.
Speaker 4 (09:48):
Whom I should do it for, and with whom I
should do it with.
Speaker 3 (09:53):
That's just the key there. So people break people down,
break down their ideas. So that's the negative side of
the broken. It's the fact that you can build your vision,
it's somebody who has to get into it. Now, am
I gonna take you on the far stream side? And
just because your vision is way out there? A lot
of times people have ideas they call their vision, but
(10:13):
that's not their vision. It's called that Starting with why
with Simon Sinek made famous, But for me, I started
with why with doctor Miles Monroe the late doctor milesman
Row where he says, you gotta understand your purpose because see,
there's power in knowing your purpose. Nobody else may know
it or do your purpose. But with the power where
you know your purpose, you got power because then you
(10:34):
can say they don't understand. I'm gonna show them.
Speaker 4 (10:37):
I'm gonna be like the state of Missouri to show
me state.
Speaker 3 (10:40):
I'm gonna show you better than I can tell you,
because actually speak louder than words.
Speaker 4 (10:45):
So my thing is, let's build your vision.
Speaker 3 (10:48):
But even though it's broken. Then the other side is
some people are sow and I'm so glad you said
what you said about vision. So many people buy into
the idea of what they're gonna do rather than the vision.
And yes, I'm name dropping because I don't take credit
for anything I hear somebody else say. If I can't remember,
I'll say that. But I'm going to give names, not
(11:09):
for you to follow them, but to let you know
those are not my words. I'm not taking their words.
Speaker 4 (11:13):
So TD Jakes was.
Speaker 3 (11:14):
At back to that Maxwell Leadership conference and he said,
too many people marry their idea. If you don't marry anything,
marry the vision, but be flexible on what the ideas
may be to get to that vision, and be flexible
even about your vision, because as you go there, you
may realize what you were told at the beginning that
(11:36):
was only part of the story. Actually, you weren't ready
to handle the ultimate vision of what it is that
you're supposed to be doing. They had to give it
to you like a little piece. So that's why I
say broke it, because sometimes we got to break down
what we already have in mind so that we can
see how to get there from where we are. I'm
a firm believer of you come backwards, you go that's
(12:00):
my vision. Now let me come back to where I am.
So many people take people from where they are to
the vision. No, because where you are is already smaller
than your vision. It's not with the big vision and
then moved backwards. Yet how I start.
Speaker 4 (12:14):
Small, but not how I'm going to be small.
Speaker 3 (12:17):
That's being and becoming.
Speaker 4 (12:19):
It's not about you being small, it's about you starting small.
Speaker 3 (12:22):
So that's why it's about broken from the negative side,
where people told you it can't be down and shouldn't
be done and wouldn't be done, and then the people
in the middle you tried it and it didn't happen.
So now you're broken because you may have lost everything
you may have. You may have been shattered everything you
thought should have happened. And COVID shook up the whole
(12:44):
industry with that. Yes, the problem is that you're broken.
The better an egg is better once the shell is broken.
An egg can't do anything for me when it's got
the egg on itself or being a nice little thing
on the shelf as an ornament.
Speaker 2 (13:00):
That's it.
Speaker 3 (13:01):
I gotta break it. Either I gotta break it when
it's not cooked so I can scramble it into the
bed or becoming a better or what I.
Speaker 4 (13:08):
Use it for.
Speaker 3 (13:09):
Or I gotta break it when it's been hard boiled
so that I can eat it. It's of no use
to you, bey'all looking pretty. That's what happens with a
lot of people. They said on I gotta dream you
this is what I want to do. But what are
you breaking in order to make it happen? So I've
given you all the different analogies of how you thought
that was just one little thought, one word, but it.
Speaker 4 (13:30):
Has so many different layers.
Speaker 2 (13:32):
Yes, yes it does.
Speaker 1 (13:34):
And you know what what you are giving me Right now,
I feel like affirmation coming on from what you say.
I'm gonna have to write some stuff down there, you know,
because you know, I think the thing is like when
you say the igniter.
Speaker 2 (13:44):
Like I'm listening to it, and you know, I hear you.
Speaker 3 (13:48):
I've been the classes.
Speaker 2 (13:49):
You know, we talk, you know, and had you speak
at certain things.
Speaker 1 (13:53):
You've had me speak at things, and I always feel
like there is still a lesson, right And so no
matter how how much you've heard somebody talk, there's always
a lesson in it. And like I had a person
come to class last week. I did a beginning Instagram class.
This person did not need to be in the beginning
of Instagram class, but she came and she was like, well,
look I saw it, so I figured I could learn something.
(14:14):
So then she's sending stuff and she's like, oh my god,
I learned some more stuff like I've been using it,
but I didn't know this. And what I want to
say to that is in relation to what you're saying
is things do change. So what was in a certain
way and how you used to do things may not
necessarily be what you need to do now. And so
(14:34):
in that transition, of kind of finding out. Listen, I
am broken. I recognize that, and I do need some help.
You know, what is it that you would say is
kind of and I don't necessarily think it's like a
secret sauce, but some steps to getting a person once
they recognize it, for them to really take the step
to see, Okay, well I need to do something different,
Like I need to approach this differently. And one of
(14:56):
the things that I think that you're great at is
i' gonna give you two, three, four or five six ideas.
Speaker 2 (15:01):
Like you came with one.
Speaker 1 (15:02):
Thing, you had one thing in mind, and then when
you leave Lashan Hennie, you like, oh my god, it's.
Speaker 3 (15:10):
So many things.
Speaker 2 (15:11):
So like I'll be like, listen, okay.
Speaker 1 (15:14):
So I might not be able to do that right now,
but I'm going to put that in the in the
back burner, like this is the idea, and so the
extra ideas. So the person's coming to you, they know
they need help. How do you then come up with
all of these different strategies to be able to take
them to that you know, that next thing, so that
they can get into a position to be able to
make it work for them.
Speaker 3 (15:35):
I listen, that's the first thing, Ye, listening is different
than hearing, and I teach you on this. Also, hearing
me something we do automatically, the words come in. We
get definition of things of that nature. Listening is getting
that person's perspective and understanding and what they want to
have they wanted, and then providing that information to them.
(15:57):
So what I do is I listen. I listen for
what they say and what they don't say, and then
I ask some questions why and why not. I'm like
a little kid. I want you to feed me the
information because I need you to get me on your pathway,
not my interpretation of your pathway. And sometimes, like one lady,
(16:18):
I take some people to when they were three years old,
going back and then.
Speaker 4 (16:22):
Progressing to where they are today, because as usually, we
don't change our purpose.
Speaker 3 (16:27):
Who we are is ingrained in us from the moment
we were created, and.
Speaker 4 (16:32):
You start seeing it and how it cultivates.
Speaker 3 (16:35):
So then I listen to them, and then I start
throwing ideas, and I tell people I'm going to come
from the far left and the far right. You're somewhere
in the middle of that, so I'm going to give
you different ideas and then you're figuring out. It's not
gonna hurt my feelings if you don't do my ideas.
My thing is again is to break that box that
you in a lot of times, we take our vision
(16:56):
and we put in the box. And let me apologize
to everybody out there, for those of us, because yes,
I'm in it. Who's been a business consultant, business coach, business.
Speaker 4 (17:06):
Advisor, trainer, educator.
Speaker 3 (17:08):
We say, start a small business, start your business small.
What we've done is we've told people to start.
Speaker 4 (17:14):
A small business.
Speaker 3 (17:14):
We didn't say, let's take your vision and start a
small version or portion of your vision.
Speaker 4 (17:20):
That's what I do.
Speaker 3 (17:21):
I said, what are all the different boxes we could
put in the vision? Now put the vision in the box.
Come on, I said, okay, let's look at all these
different things. And to give your folks an example case,
people are like, this is stile over my head. I'm
not getting it. I just finished teaching a class for
someone at a university where the students are in that
fourth year, and I said, I want to start a business.
Speaker 4 (17:45):
In fact, I want a doggy daycare.
Speaker 3 (17:47):
I just happen to have money in my pocket that
day because my spiritual mother wanted me to go grocery
shopping for so I actually had one hundred and dollars
and ten cents. I said, help me start a doggy daycare.
It's one hundred and fifty thousand dollar to start. And
they were like, you need a business plass time. I said,
who's gonna give me money with a business plan? And
I have to get them to start thinking starting small.
(18:09):
And how I come up with the ideas is why
do people want a doggy daycare? Some people want their
dogs to socialize while the dogs. Isn't there a park
free near your house? Can't you do something when people
can come with the dogs together. You can walk dogs.
There're people who do exercises like mommy and me exercises.
They do doggy and me exercise. Some people, dude, you
(18:31):
can babysit. That's all you're doing is babysitting the daycare.
Speaker 4 (18:34):
It's a doggy daycare.
Speaker 3 (18:36):
So what are you doing to daycare? You mind a dog?
You can have people bring the dogs to you.
Speaker 4 (18:39):
How much does that cost? And better yet, my favorite
one is going to their house.
Speaker 3 (18:44):
I use every electricity, I use their water, I use
their food. I don't have to have anything but my
body and get there and I can still scale that.
Then I had a young lady and said, well, I
do massages, maybe doggy massages, and there are fuss like
doggy massages. But there were folks like, ooh, that's a
great idea.
Speaker 2 (19:03):
Yeah, I've seen it online.
Speaker 3 (19:07):
And then they are doggy ubers. There are people who
are the drivers for you. I'll take your dog any
appointment they need to go. I'll go pick them up
from the house and take them wherever they need to go.
Speaker 4 (19:17):
They're just a doggy uber or doggy lifts.
Speaker 3 (19:20):
They go in and get the dog, make sure they're situated.
Who are these people customers? These are people who treat
their dogs.
Speaker 2 (19:27):
Like a humans, their baby.
Speaker 3 (19:31):
Some people will just like a mother. They go without
food for their baby. That's what these people will do.
People think it's about money. No, it's about that psychographic
So that's where I throw ideas out because people tend
to put their.
Speaker 4 (19:43):
Vision in a box of what they know.
Speaker 3 (19:45):
They don't know what they don't know, and people like
to say this irks me. All they had to do
was ask, and I forgive if I didn't know how
I'm going to ask you a question I don't know.
Speaker 4 (19:56):
I don't know it, So how am I going to
ask you a question?
Speaker 3 (19:58):
My goal is to throw things out there, and even
you may go explore and get some other information. So
that's how I ignite and get those ideas going. And
I don't even know where my ideas are going to
be until I say it. Sometimes I say ooh, that's good.
And sometimes and I do full disclosures. So just like
I am a business owner, I can sell people with businesses.
I let them know and I do it through organizations. Also,
(20:20):
I'm contracted to do it as a third party to
do that services I did for disclosure people. I said, look,
I'm a business coach. I don't call myself a mentor.
Other people call themselves a mentor, me a mentor. I
do all this stuff, but my goal is I need
to let you know we got some similarities, and I
tell them upfront.
Speaker 4 (20:41):
So is that thing?
Speaker 3 (20:42):
And when people get you, when you understand them and
they understand that you're understanding where they're coming from.
Speaker 4 (20:48):
I don't see their full vision. That's when they give
you more.
Speaker 3 (20:51):
You can give them more.
Speaker 1 (20:53):
Well, I think the idea generation portion, we don't put
enough emphasis into that, and it's kind of like when
you do the link canvas right and you get to
the part where it says revenue streams, and to me,
you know, of course, solving the problem, the problem the solution, right,
(21:14):
who's the customers, all of that, the metrics, you know
how you're going to pay for it. But the revenue
streams are always the thing that I think is one
of the most important parts of that, because you can
have one business and figure out how to tend twenty
different ways how to make money from that one business.
And so I think if more people wouldn't be so
just stuck in a way where this is the only
(21:38):
way that we can do something and they can figure
out another way to do it, it would make life easier.
So when you're counseling people and they come to you,
you want the people that are a little bit stuck.
You want the people that have had some failures, because
then they understand that they do still want to be successful.
And you know, when you're working with people or people
(22:00):
are saying, well, look, I'm thinking about coming to you, Lashawan,
you know, what do you want them to get from you?
Speaker 2 (22:06):
Like, what is the thing that you know?
Speaker 1 (22:08):
You feel like it's kind of like when they say
on their your unique value proposition, the thing that they're
not going to get from somebody else.
Speaker 3 (22:16):
So this is the teacher side of me coming out.
So just for those who say, well, what's the lean canvas?
If you go the lean stack L E A N
S T A c K dot com, you'll see a
lot of the information about by ash Moruya, who created it.
So I didn't want to leave anybody out from it.
And it's nine just it's nine blocks that are there.
And one of the blocks is the revenue streams. Now
(22:36):
I'm gonna come off the teacher boat, so the revenue
streams a lot of times I go back to that
problems and the existing alternatives because they said how are
people addressing it and what are they're doing and how
you can look at it? Then I look at the purpose.
So I alter my lean camvus. I put purpose at
the top. I got that from the social lane canvas.
(22:56):
So I always said, well, what purpose? How can we
get the different aspects of your purpose? And then I
also take people back to where you were in those
people's shoes, especially if people a lot of times people
are doing where they're coming from.
Speaker 4 (23:10):
I go, if somebody came to you with that, would
you pay? They go, you know what now?
Speaker 3 (23:19):
And I said, if you said it that way, would
you have used them when you were back there? And
they go, oh okay, And what are some other things
you wish were around that could have helped you? But
if they had this, I said, okay, those are all categories. Yeah,
Now we bring into what may be available today that
wasn't available. TikTok hasn't always been around, no understanding, the
(23:41):
value of YouTube has not been around. LinkedIn has gone
to another level. We are, but we don't go just
to every social media. Anybody who tells me everybody is
that client. Were gonna stop right there. We accept money
from everybody, but everybody doesn't want you. Everybody's not willing
to pay you. And those are willing to pay you,
not everybody's willing to pay you what you're earth and
the value you add? So what are the different things
(24:03):
that you can have value? And it's getting back to that,
how what can you do with you by yourself?
Speaker 4 (24:09):
If you can't hire employees yet, what can you do
by yourself without draining yourself?
Speaker 2 (24:16):
That?
Speaker 4 (24:16):
Also, what are some things that we call sleep money?
Speaker 3 (24:19):
And so y'all kind of change say, because you know
I have really do a lot of stuff with the
digital products. That's one of my go to people for that.
What can you do is sleep money? That's having you
to make money? Yes, who can you collaborate with? And
collaboration we only think of collaboration for one time. No,
who has the people you're looking for? How can you
all collaborate? How can you revenue generate? I got is
(24:41):
marketing dollars. People, I'm giving them my money. That's your
marketing dollars. They're marketing you to other people they already
got as their trusted folks. So that's the different revenue
streams that you can look at is how do I
get to my people? What do my people need? And
then being open and hearing it because one of the
things you you talked about, Cheessa, about the ideas, and
(25:02):
then we get stuck on one thing. Our problem is
we're now a subject matter expert. We think what everybody
should want in my way. If you do it your way,
we're gonna call you a hobby as you not listening
to your customers. The thing is and Chiefs and I
both have gotten training in this at different times is
that opportunity discovery.
Speaker 4 (25:20):
It's not about having a great idea.
Speaker 3 (25:22):
It's about finding seeing an opportunity and taking advantage of it.
Speaker 4 (25:26):
Taking advantage of it is me giving people.
Speaker 3 (25:28):
What they want, when they want, how they wanted that.
They're willing to give you what you want, the way
you want it and how you want it. That's the
exchange of value. Our problem is this is the way
I want to do it. And then the last thing
I want to put out here that we've come across
is people leed money on the tape. Who I mean
that is you want to give.
Speaker 4 (25:46):
People your a game for sea price.
Speaker 3 (25:49):
They would have been happy with your sea level at
seat price and thought you were the best things in
sliced bread. But you want to add that's why those
are premiums. You add on to that, and there's a
cost for you doing that. Stop giving people all of
your stuff. Been they're done that. I can talk about
it all day long. Then they're done that. Where I
(26:10):
gave folks, oh, I would give them my a game,
but they were paying me see prices, and some of
them weren't paying me at all because somebody else was
paying me for them. So in their mindset. I was free.
Speaker 4 (26:23):
So that's one of the things that even some.
Speaker 3 (26:25):
Of us, even though we go through groups of organizations,
people don't see that we're paid. They just think we're free. No,
you already paid for you just getting it free at
this time. Nothing about us is cheapen and lowered. Don't
think just because we might do something at a discount,
we're not gonna give you quality.
Speaker 4 (26:43):
Just like Jesus giving you all this.
Speaker 3 (26:45):
I'm hoping and praying that you all think you're getting
quality from this free for you to get it. But
it's quality of getting baby, No.
Speaker 2 (26:52):
It's definitely quality they already know.
Speaker 1 (26:54):
And so you know, the biggest thing that I would say,
you know what this conversation is. I think the belief, right,
like we've been talking about, kind of believing in yourself
and just understanding, Look, I have some shortcomings, but I
know that I need to get better. So believing in
the power that you have to get better in some way,
shape or form. So if you want to leave people
(27:16):
with like one final thought, you know, if they said, listen,
I'm interested in becoming a client, or I really love
what you had to say, what would that final thought
be to maybe empower or motivate somebody to kind of
get up off of the fence and make that jump
over to say I really do need some help.
Speaker 3 (27:33):
What would that be for them? First thing is I'm
going to say, if you've got the vision, that means
it's doable, and if you keep getting the vision that
means it should be done. Sometimes it's timing season reason,
and sometimes some people who are with you shouldn't be
going with you. They're not bad people, they're just not
there to go. You just need to get somebody who's
on your team that's willing to listen to you, to
(27:55):
ask you those questions, to really get to the heart
of the matter, to make sure you're also not set
up for what you know what you see to make your.
Speaker 4 (28:03):
Vision of reality, and then it's willing to give you.
Speaker 3 (28:06):
Steps and guidelines of things to look at and what
to do to get there. It's about illuminating, getting that
light when you're at a fork in the road.
Speaker 4 (28:14):
Let's light the pathway that's the best pathway.
Speaker 3 (28:17):
For you, not for me, not from the best pathway
for you. And then you know why, when you know
your light of pathway, you'll first stop putting a hazidant step.
Then when you start seeing that light and showing you
where to go, you'll start walking. Then as you start walking,
you're gonna say, oh, oh, I can run this, and
all of a sudden, you're gonna be running like a
marathon runner. And then you're gonna start spreating to the end.
(28:41):
And when those obstacles come, you gonna say, oh, that's
just a hurdle.
Speaker 2 (28:44):
Jump hurdle, right over it.
Speaker 3 (28:45):
And you say, oh no, I got a pause for
a moment, back up, and I'm gonna do the long
jump over you. Because it's all about track and field. Baby,
you started at the start line, but it's all about
getting to the finish line, and we're gonna get you.
Speaker 1 (28:57):
There all right now, listen, That's that's how you ended.
Now you see like this, this is what I'm talking about.
So this is why we bring on some fabulous, amazing
guests and Lashan, you have definitely given people a lot
to think about. And I hope that as this year
and every year that people watch and listen as it progresses,
(29:18):
that people really just do understand. And I always say
that they can do it, you know, And so whatever
the thing is is that they believe in themselves they
can do it, but you also might need some help
along that way, and that's exactly some of the things
that you're providing. So I want to thank you so
much for being on today giving us all this good
inspiration and wonderful energy because you know, we always need that.
(29:38):
It gives me a smile on a good Monday when
we record these episodes, and so anybody else, if you
need anything from Lashan, her contact information will be listed
below the video. If you're watching this on the replay,
you're more than welcome to leave a comment because I
will screenshot those comments. I share them with our our
guests that are on, and you know, we just want
to make sure that people continue to get a light
(30:01):
shine on the great work that they're doing out here.
So again, thank you so much for being on. Everybody else,
you know what you gotta do. You always have to
make sure that you show up and show out and
continue to give it to the people, and then we'll
see you for another episode next week.
Speaker 3 (30:14):
All right, bye, guys.
Speaker 1 (30:17):
Thank you so much for tuning in to another episode
of Give It to the People Live. We're here to
help you with your mental wealth and if you're looking
for future events, you're looking for past podcast episodes, you're
looking for our webinars or anything that can help you
grow your business acumen. Make sure that you visit give
it to the people dot com
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