Grateful Dead are rolling into July with more energy and fresh celebration than ever as their 60th anniversary prompts both tributes and unique collaborations. In the biggest headline of the week, Dogfish Head Craft Brewery, under Boston Beer Company, just launched a limited-edition 19.2oz Grateful Dead Juicy Pale Ale can featuring the band’s 60th anniversary logo. The beer itself remains their year-round 5.3 percent ABV brew, but these cans are pure collector bait and will be available through Dogfish Head’s Delaware locations and select San Francisco accounts during Dead and Company’s August gigs in Golden Gate Park. Later this month, Dogfish Head is also releasing a co-branded T-shirt and a coaster, all celebrating the anniversary. Brewery founder Sam Calagione described the release as a “way to officially say happy birthday to the Grateful Dead while raising a can to Dogfish Head’s biggest beer launch in our 30-year history,” according to a statement published July 9 by Globe Newswire and echoed by Morningstar.
On the performance front, Dead music continues to pulse through live and tribute shows. Seattle’s Hidden Hall featured Deal: Tribute to Grateful Dead performing Brown-Eyed Women on July 3rd, a clear sign the grassroots Dead scene is thriving. In Chandler, Arizona, SanTan Gardens is hosting a Grateful Day of the Dead event with Touch of Dead on July 19th, while New York’s Industry City gears up for “Minglewood Plays Grateful Dead” on July 13th, promising deeply improvisational versions of classic Dead tunes.
The band’s official website, Dead.net, is keeping fans engaged with exclusive limited-edition releases and community updates. David Lemieux’s weekly Tapers’ Section just highlighted pristine soundboard recordings from 1977, 1980, and 1993—evidence that the Dead’s vault is far from empty. Meanwhile, every Friday brings a new “Jam of the Week” feature, with last week spotlighting a wild 40-minute jam from Des Moines, 1980.
On public radio, KBOO’s “Grateful Dead and Friends” aired its latest show July 5th, spinning both Dead and Dead-adjacent acts for the fan faithful. Social media continues to buzz with user-generated content, including multiple livestreams and themed “Grateful Dead Monday” YouTube sessions, the latest clocking in on July 7th.
So while none of the surviving members have made a high-profile public appearance in the past few days, the Grateful Dead’s brand, music, and legend are only gathering steam, with their 60th anniversary attracting new business tie-ins, non-stop tribute concerts, and a thriving online presence. No major unconfirmed reports or rumors have surfaced, just an enduring love affair with one of America’s most iconic bands.
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