Berkowits unplugged: Inside Arpit Goel’s brand-building mindset

What began as a modest clinic founded by his parents is now a 17+ location strong brand built on trust, tech, and tenacity. In this episode, Arpit Goel, CEO of Berkowits Hair & Skin Clinic, shares the inside story of the brand’s evolution—from its humble roots to becoming a go-to name in India’s fast-growing aesthetic market.Arpit discusses how he introduced newer treatments, invested in technology to streamline operations, and built a team focused on performance and empathy. He also opens up about franchise expansion, consumer trust in clinical results, and the future of AI in personalized skincare.