November 27, 2023 • 53 mins
In this invigorating episode of Growth Talks, we dive into the story of Enrico Tartarotti, a seasoned product manager with an impressive track record at Maze and Amazon, who has brilliantly pivoted to become a sought-after content creator.
Enrico's YouTube channel is a treasure trove of insights, where he delves into the technological world and unveils the psychological intricacies and hidden facets of the everyday products we use.
During our interview, Enrico opens up about his YouTube journey, sharing the initial hurdles, the mishaps he encountered, and the invaluable lessons learned along the way. He gives us a peek behind the curtain, revealing the strategies that skyrocketed his channel's growth in record time.
Make sure to listen to the very end for some exclusive takeaways that you won't want to miss!
📚 Suggested book:
https://amzn.to/3Gj36tq
https://amzn.to/49QnoIr
https://amzn.to/3GhHrC4
https://amzn.to/3T0GwgO
🛠 Suggested tool:
https://arc.net/
https://ticktick.com/
https://www.notion.so/
👍 Follow our guest here:
https://www.youtube.com/@enricotartarotti
https://www.linkedin.com/in/enricotartarotti/
https://enricotartarotti.com/
🧲 Watch my free lead generation course:
https://gaito.link/skillshare
🤖 Watch my free ChatGPT course:
https://skl.sh/3ZKHFcV
🙏 Subscribe to the channel:
https://gaito.link/subscribe
📚 Download the Reading List:
https://gaito.link/gtbooks
Enrico's YouTube channel is a treasure trove of insights, where he delves into the technological world and unveils the psychological intricacies and hidden facets of the everyday products we use.
During our interview, Enrico opens up about his YouTube journey, sharing the initial hurdles, the mishaps he encountered, and the invaluable lessons learned along the way. He gives us a peek behind the curtain, revealing the strategies that skyrocketed his channel's growth in record time.
Make sure to listen to the very end for some exclusive takeaways that you won't want to miss!
📚 Suggested book:
https://amzn.to/3Gj36tq
https://amzn.to/49QnoIr
https://amzn.to/3GhHrC4
https://amzn.to/3T0GwgO
🛠 Suggested tool:
https://arc.net/
https://ticktick.com/
https://www.notion.so/
👍 Follow our guest here:
https://www.youtube.com/@enricotartarotti
https://www.linkedin.com/in/enricotartarotti/
https://enricotartarotti.com/
🧲 Watch my free lead generation course:
https://gaito.link/skillshare
🤖 Watch my free ChatGPT course:
https://skl.sh/3ZKHFcV
🙏 Subscribe to the channel:
https://gaito.link/subscribe
📚 Download the Reading List:
https://gaito.link/gtbooks
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Show everyone, and welcome back toGrowth Talks. I'm rough your host,
and my guest today is Enrico.Hi Enrico, everyone, I'm good,
I'm good. Thank you, superexcited for for for this one. I'm
loving the what you're doing on youryour YouTube channel, so I really want
(00:21):
to have a chance to talk withyou about your experience and all the nice
things that you are doing on YouTuberight now. But before doing that,
we usually start this conversation here withwith a siple question. So who's Enrico.
Let's talk a little bit about you. What's your story? That's a
good question. So who's Enrico?I would say, uh, tech a
(00:48):
guy. If I have to sumit up, very very very very much.
But basically, I work in techand I have a YouTube channel as
a product manager, and I havea YouTube channel where I talk about technology
and behind the scenes of tech andpsychology, design and basically anything that I
find interesting in the world of tech. I tried to bring to bring it
to a fairly mainstream audience. Soin simple terms, with kind of a
(01:14):
different spin and a different take onthings, I try to bring stuff that
is not in the narrative of whatI see personally online and where I think
I can bring some interesting viewpoints.So yeah, there's there's that I can
give you more I from my backgroundif you want. Yeah, yeah,
(01:34):
I've I've been living in London forone year now. Before I was in
Italy, an Italian I studied engineeringat Polytechnic to the Milano and Milan.
I was living in Milan as well, before I was working at Amazon.
And I've done all sorts of thingsthroughout my the last ten years, from
working in all sorts of jobs,restaurants, whatever, also of side households,
(02:00):
and now my thing outside my mainjob is YouTube, which I'm very
excited to talk about today and sharea bit more about my experience in the
world of YouTube and content creation andanything that comes with it. When did
you start on YouTube? When?And also why did you start making videos?
(02:25):
So this is actually there's two timeswhere I started. Once was in
two thousand and nine. Oh,my YouTube channel is like what's fifteen sixteen
years old now. Basically I wasmaking videos about like Minecraft gameplays and Call
of Duty game plays and stuff likethat. In Italian I had like I
(02:46):
was in high school, I hadlike two hundred subscribers. Some reviews of
games, and then I kind ofstopped. It was like a very you
know, teenage periods, so justyeah, just randomly making videos. Then
I kind of stopped, and thenI restarted in twenty twenty, late twenty
twenty, we making videos in Italianas well. At the beginning it was
(03:07):
really anything. My first videos wasabout my first solo trip that I did
in friends and then all sorts ofthings. Second video was about social media.
Third video was about synthetic meat.Really anything. Then after a year
of that, I kind of decidedto I still had like eight hundred subscribers,
so pretty small. I kind ofmade the big switch to English.
(03:30):
So I decided, Okay, I'mgonna focus on tech. I'm gonna I'm
gonna switch to English. You canlive more into your language if you're not
a native English peaker versus injoying stuffin English. But because I know you
do a lot of Italian versus Englishcontent as well. But I took that
switch, and now it's been twoyears. Yeah, let's say two yeah,
(03:50):
two years and a half, Iguess two each years where I'm making
content about mostly technology and various facetsof it. This year has been going
pretty well, it's the typical youknow, hockey stick exponential growth. So
this year was the year of that. So really happy for that. And
(04:14):
yeah, I'm just keep making videosand let's talk about it more. Yeah,
yeah, yeah, I mean Iwant to go back to the why
and focus on the last time youstarted. So you said that you actually
started three times, so let's focuson the last one, So the one
in twenty twenty one when you decideto make content in English, and also
(04:39):
to focus on the whole you knowtech wark, social media technology, yeah,
and and everything else. I wantto go back to the why.
So why did you why do youstart? I mean you had a job,
let's say, a normal job.What was the reason, the main
reason that brought you to you know, content creation and the idea of sharing
(05:00):
with others, you know, withpeople that you know that topics of technology
and everything behind it. Mm hmm. Yeah, it's a good it's a
good point. Actually, I mentionedI started two times, but you're right
I started three times because I wouldconsider restarting again, you know, switching
to English and finding a focus there. But yeah, so I feel like
(05:24):
at first I was always a bigconsumer of YouTube. I feel like you
really need to be a consumer ofthe platform that you want to create content
and or at least be passionate aboutit. I don't feel like, hey,
just gonna start a YouTube channel andI never watched you two before,
or hey, I'm going to juststart TikTok, or hey I'm going to
start a podcast and I don't listento podcasts. It's pretty It's not a
(05:45):
great recipe for success in my opinion, unless you then decide to hire experts,
and it's always something you can do, but for most people it starts
with being a consumer of the thingand then and then you switch to being
a a creator. So the whyit so. I had a few people,
a few friends of mine that hadYouTube channels about photography, agriculture,
(06:11):
and they were just making videos ingeneral in that space with moderate like thecent
success, like a couple tens ofthousands of subscribers in Italy. And yeah,
I was always a big consumer ofYouTube, and as I said,
I did a first year where Idid a bunch of videos about really anything.
So when you start, my suggestionwould actually be just try out different
(06:34):
things, not really for understanding whatthe audience likes, because your audience will
most likely be Miniskele and not reallyan indication of, you know, what's
the future of the channel or whatevertheir accounts, whatever that is, it's
going to be. It's more foryou, like it's something that you should
do for yourself. Try out differentthings, try out different formats, different
(06:55):
types of videos, to find outwhat is the thing that I would actually
like to do for a long timeand be happy to do for a long
time and actually spend a lot oftime. And it's the thing that I
would be excited to do even thoughit's hard and it's not working right.
So I did a couple of trialvideos, and I like travel, I
(07:15):
like making videos when I'm around andtaking photos and things like that. I
then realized, okay, maybe Idid one or two, but it was
nice, but that's not my thing. The thing that I always that then
I reflected on I was always passionateabout. So it was a kid basically,
it's tech technology, So and Ifeel like I could sit here with
(07:39):
you or with a friend of mine, or with whoever and just have a
random conversation for a couple of hoursabout what's happening in tech, and it's
just very natural for me because it'sa topic that I'm passionate about. So
I'm like, yeah, this iswhat I'm going to talk about when it
comes to the why why should yousit in front of a camera and spend
hours every night and every week canmaking videos? And also you know,
(08:03):
be subject to the judgment judgment ofothers, which is a big thing,
especially as you're starting out. I'mnot yet over uh, feeling of being
judged when I'm when I'm putting outcontent or where somebody like the worst thing
for me is when somebody like asmart t V or whatever in some living
room watches my channel at full volume. It's like the worst thing ever.
(08:24):
So still i haven't got it pastthat. But yeah, to me,
it's not only there's a kind ofan external reason, like practically good reasons
why you should do it. Itbrought me a lot of career opportunities.
It allowed me to get, youknow, on a very straightforward sense,
(08:46):
financial benefits and an extra income.It allowed me to meet amazing people,
and that's something like I'm at youthrough like YouTube and you found me because
of my videos and we met afew times. So it has a lot
of kind of side benefits and thoseare more external in a way. But
(09:09):
I realized it right from the start. So when I started, one of
my goals was I want to meetinteresting people. I want to use this
as a way to, you know, being very honest, have an extra
source of income and potentially give meextra opportunities and create more opportunities for me.
And then there's sharing. What isyour viewpoint like having a way to
(09:35):
kind of share what you believe in, share what you're passionate about, and
in a way that's hopefully useful andinteresting for others. Right, So,
I am a big believer in technologyas a net positive thing for humanity,
and I'm saying that's positive, notjust positive. So there are definitely some
sites to consider. But and I'veseen a lot of negativity on line about
(10:01):
tech and the impact of tech,and it seems like that is the main
narrative. So on my channel,I want to bring a more optimistic and
solution driven not just hey is thereproblems about tech approach to what I'm seeing,
also leveraging on my experience, right, so I've my experience of a
product manager, I've I've tabbled inthe field of tech for a long time.
(10:24):
So yeah, it's a it's amix of both, right, So
an internal willingness to share what whatis your viewpoint? What is uh some
thoughts and some ideas that I mightbe speaking with friends at the bar.
Now I can just explain them ina also in different ways, and it
allows me to to use, touse and improve with storytelling. But and
(10:48):
also on a on an external motivationfront, there's many benefits like meeting incredible
people, getting to do incredible experiences, and yeah, building an inco and
like it really tenexts the number ofopportunities that I'm getting in all sorts of
fronts of life. I totally agreeon both of them. And I think
(11:11):
the the external one is I thinkmaybe it's the hardest one to understand.
I mean, if you don't dothat, if you're not a creator.
But actually there is like a Idon't know how to call it, but
there is like an exposure effect thatis so powerful. The moment you put
your voice out there, you haveso many opportunities and this is this is
(11:35):
incredible. You said something really interestingwhen you said that you wanted to tell
your point of view, and yousaid that twice at the beginning you said
that you wanted to say something thatwas not, you know, in the
mainstream narrative, And now you justsaid, I like to bring my point
(11:58):
of view about tech. Why doyou think that's important and what do you
mean by you know, this isnot in the mainstream narrative about tech.
So I feel like we are allvery influenced by the type of media we
consume. Right, So, especiallyif I'm not so deep into a topic,
(12:24):
like let's stop. Let's take asan example, something that I'm mildly
interested in, like watches. Ilike watches, I have a like mechanical
watches. I'm not an expert.I'm not super into it at work in
the industry, So I rely onwhat I hear about the world of watches
to kind of guide my taste,my ideas, my opinions on certain brands
(12:46):
or you know, or what's goingon in this space. And the media
consume as a you know. AsI cannot have an opinion on my own
because I'm not so deep into thetopic, these other people that are in
that space, or there are creatorsin that space, or that are sharing
(13:09):
information, videos, whatever that isabout that space kind of drive my view
about the world of watches and what'shappening in watches, right. So what
I noticed about the tech world isthat whenever I was talking with somebody that
is not in the tech space,and if you are in the tech space,
I really hope that you know you'reoptimistic about the tech space. Does
(13:31):
it would make sense to work inan industry where you're like, this is
all evil? Right? So mostof people that are not in the tech
space, whenever I started a conversation, they were like, oh, but
it's all about addiction and AI isgoing to kill us. Oh. And
I notice also online especially on YouTube, given the negativity bias, this is
very very common, very true,right, And it's a narrative that at
(13:56):
the same time and time again,there are entire channels that are dedicated to
spreading how this app is evil orthis is going to enslave us all and
all that. And I have noticedthat And for many people, since they're
not into the tech world, thisis the viewpoint that they're going to get,
right. So if this is themain narrative and this is the only
(14:20):
thing that will be exposed to,so whenever they're going to talk to their
family and friends about tech that's it, right, that that's the the the
the the thing that the opinion thatis shaped around the whole world of tech
or new products or AI or whatever. That is so and I do believe
(14:41):
that there's much more than that,and there's and to me again, technology
and the digital space as well isa net positive on humanity and I really
wanted to share that. So soif you notice on my videos, I
(15:01):
also try to play on this.I try to play on this negativity bias.
A lot of my videos start witha negative maybe packaging or outlook,
because that's what's kind of I wantto draw these people in that are attracted
to this negativity. But then doingthe video, if you notice, I
always try to end either with asolution, so not with a problem,
(15:22):
but with a solution to it,and or just give a different viewpoint,
give a different perspective, and bringit not only to the negative, but
okay, if there's a problem,how do we solve this problem? So
this is what I'm what I'm tryingto do. And I'm still, you
know, here trying different things withevery video, and I haven't you know,
(15:45):
I haven't, I don't have itfigured out. So but but this
is one one important thing that's drivingwhat I'm what I'm doing. And I
noticed as well that you know,it's not just about talking about technology,
but now I when I start talkingmore about even my journey, because I
(16:06):
feel like there's a lot of peopleto now ask me or DM me for
just advice on how do you geta job and this or that, or
should I start a YouTube channel orare working on a project and working on
a startup and getting some guidance onthat. And I feel like the more
we, at least for me,the more we advance in life, the
more we kind of downplay the experiencethat we got. Like I'm twenty eight
(16:27):
years old now and I have someexperience. So for right now, I'm
like, oh, yeah, okay, I have so much to learn.
But then for a you know,twenty year old me that is watching that,
that might be at a completely differentstage in life. I have so
much to teach. And I've startedto realize just in the last months how
(16:48):
much I can share and that Ithought I I thought, I didn't you
need to have to be like youknow, the day mask of sorts to
just share things and be the mostthe foremost subject matter as expert on whatever
to teach something, but in realityyou don't. Maybe I can give value
to the to the person that isthree or five or ten years behind me,
(17:11):
like time wise in the journey.And so I want us to start
doing more of that as well.And I'm gonna start doing it. And
I've done a few videos about aboutthis and like offering what I've learned throughout
my journey, and I'm gonna dothat more as well, So not just
talking about what was going to happeningin the world of tech, but also
bringing more of my experience into theinto the channel and to what's happening.
(17:36):
I think this is a very powerfulidea and I love the you know.
The main takeaway of that so thatwhen we create content, there is always
someone with less experience than us,you know, someone that is kind of
behind us, and we have tothink about them every time we I mean,
for people that don't create content,most of the time, they are
(18:00):
like super scared of you know,what experts are going to think about me.
But you're not creating content for experts. You're creating content for you know,
people that are still learning about it, and there's always someone that can
you know, get something useful fromfrom that, and I think this is
very very powerful idea. Your channelkind of exploded. Uh do you do
(18:26):
you think there was like a videoor maybe a few videos that you know,
where the the main cause of theexponential growth you told us before.
I do not think there's one cause. I feel like it's an accumulation of
quality over time. That's how Ilike to frame it. Maybe I'm wrong
(18:49):
right and just trying to analyze backwardswhat happened. So to me, so
there was there there was a video, the one about Chida Microsoft that did
really well and that got like eighthundred thousand views when my channel was very
small, like a few thousand subscribers. And then from that one, a
(19:10):
lot of people discovered another old videoof mind one of our Google search which
now is actually the most viewed one, like two point three million or something.
So one could not could say,hey, like he made those two
videos and that's you know, thosegood videos made the big growth happen.
I don't think that's really the casebecause this and if anything serialized doesn't happen
(19:32):
in a vacuum. It's not likeI woke up one day. So if
I didn't make anything before that point, and I woke up one day I
couldn't make those videos from starting fromnothing, right, So it's it's it's
the journey that brings you to thatpoint. So I start, if I
watch back on my first if Ilook back on my first video, it's
(19:52):
shit, it's so bad. Andso every time it's like, Okay,
let's make it five for cyb personbetter, let's focus on the editing,
let's try it from angle, onthe sub, on the topic, and
and the family, and and thenyou come to a point where, uh,
these things all add up, andI feel like for the in order
(20:15):
to really grow, you need tohave the quality beforehand. You don't.
You need to have a back loveof quality stuff that you have put out.
Eventually, the algorithm or whatever isthe desire. Usually the algorithm will
pick up and uh, and andand and things will happen. But there
will be a point in time whereyou have put out stuff that it's high
(20:38):
quality, that is deserving of onehundred thousand, a million, whatever the
benchmark is, views or impressions,and and it will not be recognized and
it will have one hundred one thousand, but it's there. It has the
potential to do one hundred k ora million, or it has it has,
it deserves that. And once youput out one, two, three,
(21:03):
four, five, so many ofthese, they will come a time
where they will spike out of thenoise and the algorithm will pick it up
and the audience will realize it.And that's what's gonna create what's going to
create the growth. Also, likevery scientifically speaking, if you are under
it under say I don't know onYouTube, especially a thousand subscriber, and
(21:26):
you get like a couple hundred viewsper video for every algorithm, it will
be very hard even if you havequality stuff to identify it because the data
points are so low. So ifyou imagine I am an algorithm and I
have this video that is amazing andpeople are watching it, are clicking on
it because the tumblil is insane,and they're watching it till the end because
(21:49):
it's just such an amazing video.But it's still at one hundred views per
month. So it's gonna take likethe for example, the click through rate
data point is going to jump somuch up and down because there's just today
I show you to one person andmaybe it clicks. Okay, if it
clicks, it's one hundred percent.So tomorrow I show you to two and
(22:11):
then one person clicks for a persondoesn't, so fifty percent. So we
kind of jumps all around, andthere's a lot of just noise. There's
just so much content that is atthat lower pool of like say, under
one thousand views, and with suchlow amounts of data, it's very hard
for an algorithm to detect actual qualityeven what quality is there, right,
(22:33):
So I can imagine so now ifI if I make a video and in
the first because I have a userbase now as a subscriber base, it
gets shown to ten thousand people inthe first I don't know, twenty four
hours, then it has a muchhigher chance of actually growing to the point
(22:53):
where it deserves in a way,because now the algorithm has much more data
points to compare my videos. Sofor mister Ba's video, it's extreme opposite,
right, So I feel like that'sthose are the two aspects. So
you have to deserve the level ofsuccess, like your content has to deserve
(23:14):
the level of success that it reaches, and there will be a point in
time where you put out content thatdeserves a million and gets one hundred or
a thousand. But if you dothat enough times, then it will eventually
be recognized because there's this noise.Eventually, at some point it will come
out of the noise. And alsoyour back loove of catalog of quality stuff
(23:37):
will now get recognized as well,and it kind of starts this chain reaction
that that makes things, makes thingsgrowth. There are always exceptions, but
this is kind of how I seeit in retrospect. It's kind of like
buying lottery tickets, so you don'tknow which one is going to be,
you know, a winner, butif you buy enough tickets, you know
(24:02):
that you have you know, somuch more you know, probability to win
something. And maybe with videos isthe same. So if I put out
just one video in a year andthere is someone else that is making I
don't know, ten videos or fiftyvideos, they have so many chances to
be recognized from the algorithm. Sothe question is how do we find the
(24:27):
balance between quality and quantity? Becauseyou said that quality is important, but
you also have to work on it, you know, and put out videos.
How do you find the balance?How did you find the balance your
I mean your experience if you areenjoying this episode, please check out my
(24:47):
lead generation course. You can watchit for free on Guido, dot link,
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(25:10):
link slash skill Share g a It Oh. You'll find the link in
the description. I feel like youneed to find what worked for you.
So usually what I see is twotypes of approaches. One is I have
to make video a week and thatthe constraint is on time. So a
video week, it's gonna come out, and it kind of motivates people to
show up and release and do whatever. Maybe it's a blog, it's YouTube
(25:33):
channel TikTok. I have no idea, but there's kind of this timely component
on YouTube. There's a lot offocus on that, like the new video
out every Thursday at seven or whatever. For medis doesn't work. I tried
it when I had my channel inItalian and I ended up making videos that
I was not proud of that Ilooking back there were not qualities quality videos
(25:59):
at the beginning. It helps becauseit kind of keeps you in check and
the first stuff you do is goingto be shit anyways most likely, so
it kind of helps to get yourfood those I don't know, first ten
videos or twenty. Then what workedfor me is like, okay, this
is I don't want to put outstuff that I'm not proud of that in
a few years I'm going to hidefrom the channel because I'm just ashamed of
(26:22):
it. So I would much rathertake my time and have the quality be
the thing that I keep fixed andhopefully very high. And then the time
it takes is the thing that varies. So if I'm able to create a
quality video in three days, amazing. If it needs three weeks, cool
fine. Now downside of this isof course that you need to be more
(26:48):
disciplined, because you know, youcould say, oh, I'm going to
take a year to make the nextone, and that's not the right approach
as well. But that's what workedfor me, But it's not the only
way. Like if you look atcase in Iestat, it's been one of
the most famous examples of the opposite. Like you show up, you do
a daily blog and it also dependson the meta of the platform at the
(27:12):
time. Like YouTube in twenty seventeeneighteen, the meta was the daily blogs
and you gotta pload constantly and yougotta put out a lot of content every
day, so that was also kindof a big trend on the platform.
So it's just something to keep inmind today. I think quality and really
(27:34):
making the banger video every frame.If you look at you know, the
mister Bis of sorts or the macrobers that make a video year and it's
a crazy wild thing. So thatthat seems to be more more the case.
Everything is sickly Also, I guesssomeday we're gonna come back to probably
something that is more on the linesof daily blogging. Not sure where it's
(27:59):
going to be, but yeah,it's more about what works for you.
There's no right or wrong in myopinion, Like there's a lot of people,
especially with short form content, it'seasier to do stuff that you know,
it doesn't take three weeks to do, but maybe you can be the
guy that takes three weeks to doa sixty second shorts and blows everyone out
of the water. Right, Soit's it's still about try, I would
(28:22):
sug just try both at the beginning. Maybe try to get you know,
the some kind of time constrained sothat you just try it out and then
see if it works for you.If you're happy with the content that you're
putting out and you have a timeconstrained, that find fantastic. If not,
like like it happened for me,and just focus on quality. And
(28:47):
I would say the thing you needto be to make sure obviously have systems
that keep you in check, thatkeep you accountable, and that keep you
working on things again. Again,I could spend a year on next video.
It's probably not going to be beneficialthough, And how how do you
do that with yourself? How doyou? I don't know. Do you
use like a framework? I don'tknow, timetracker to the least, how
(29:12):
do you do that? I trieda lot of things, Like I tried
for a period to do kind ofhalf an hour blocks and each week I
was going to do I don't know, to any half an hour blocks,
and this is my YouTube time,and I have to spread it throughout my
week after work or on the weekendsor the night or whatever. And then
I would do that didn't work forme, but maybe we'll work as someone
(29:36):
else. For now, it's justI don't have a specific system that I
would love to tell you there's atracker and there's a perfect setup that I
use and I share it for freeon my newsletter or whatever. Turns out
there's not. I just I'm nowI've not gotten used to you having YouTube
(30:02):
out as the other thing outside work, so I know I will dedicate time
to make a video, and Iam motivated by I'm motivated now, for
example, by getting my channel toa more stable place because views are kind
of all over the place. Therehave been millions of views. Now it's
(30:25):
a bit lower, So that's mygoal. In the past, my goal
was to grow out of the thousandsubscriber three hundred views phase, right,
So that's kind of my motivation.And there's that, and on a more
practice like that's why. Also,you're why is important, and having a
topic that you're passionate about is important. I'm also lucky that in tech stuff
(30:48):
happens all the time. There's newreleases all the time, so it's not
like that there's always something new happening. So I have new ideas for videos
and I want to create more thingson a more practical notes. I would
say having a good note taking systemand like to de lists organization system really
helps for me. So because Ihave to do like to do some actions
(31:11):
for work, for personal life andfor YouTube. So what I usually end
up doing is I kind of planahead. I have I use tick tick
mostly. I have it so thatit's literally one tap with a widget and
Android to add a new notes ora new to do and so I need
to do can be I don't know, write the packaging and the hook for
(31:33):
the next video. Cook So that'sone, and then I try to put
I'm not super rigid on days,so like I need to do it today
or I need to do it tomorrow. I just try to try to add
so if I if I if I'mlike, okay, this is the next
video that's going to happen, andjust write a few to do for it,
so like write the packaging, writethe intro, and I'm going to
write the whole thing and then recordit and then edit the first piece.
(31:56):
So those are like five to dos. And I know when I opened my
I need to do app with youevery day. I have my work stuff,
I have my personal stuff. AndI have those stuff that is in
there, so I just know thatit exists and it needs to happen.
But it's not religious, like it'snot if it doesn't happen today, I'm
gonna I'm gonna die, right So, and sometimes it's it's a challenge in
the other way around. So timeit's a challenge to or actually relax and
(32:17):
not do YouTube or work on avideo. And I actually bought a Nintendo's
which just for the purpose of forcingme to not work some nights or not.
I have a rule that I needto spend a day a week just
not doing just relaxing or just playingguitar or just just going out for a
(32:39):
run or whatever that is trying toto to relax. And yeah, it
can also be it can definitely takeyou in the other in the other direction,
I feel like it's good to havesome balance, like not necessarily live
the nine to five life. AndI have a big believer that you should
have something going on, especially ifyou have a kind of a scholitan normal
(33:02):
job, something going on as well, unless that job is like your ultimately
or you've achieved your dream and likeheads off to you. But yeah,
I'm a big delivery in that andsometimes you can actually take you in the
opposite direction. So too much focused, too much. Yeah, I totally
agree on that. Be careful withforemre Erica. You said that you tried,
(33:30):
especially at the beginning, you havetried, you know, different topics,
different approaches, different kinds of videos. What would you say, what
are the like, the biggest mistakethat you have made in this whole YouTube
experience, and what did you learnfrom that not starting earlier? Probably my
(33:59):
I mean, yeah, I don'tlike, you know, I don't like
regret, so and this is definitelypotentially regret. Like if I started,
I don't know five years earlier,what could I have done? But I
don't think it's Also I don't thinkit's a productive thought to have. Like
(34:19):
it is what it is now.Now you're here, so now you can
just work with what you have.So I mean, if if, if
we exclude starting earlier, which isalready done, I would say probably yeah,
(34:39):
not doubling down on quality earlier,like I did try to jump around
and do a lot of videos withlike that were like just okay, yeah,
okay, let's put out a video. It's just fine. I would
have rather said, Okay, youknow what, let's spend double the time
(35:01):
on this and I make it veryhigh quality, very well researched, or
spend a lot of time into findingdifferent connections between different ideas and topics to
create something more unique. I feellike that would have would have been would
have been useful and also something thatI need to that I actually i'm struggling
(35:22):
right now is kind of structuring thingsand getting rid of perfectionism and actually being
able to delegate stuff. I've nowworking with an editor, and it's very
hard. I wish I had startedworking with other people and not be kind
of a lone wolf mentality earlier inmy in my journey, because I mean,
(35:46):
I'm a big believer in the DIYapproach, and you know, if
I am, if I'm doing YouTube, I start by doing all the things,
and I'm kind of able to doall the things, and then I
deally you kind of give editing away. You give I don't know, negotiating
Dales away. You know, yougive a newsletter away. But probably so,
(36:13):
I'm a big believer in doing thething yourself, even though you're not
the best at it, and youcannot be the best at seventeen different things.
But at the same time it leadsto a lot of work where not
only you don't like it, butyou're not also good at it, Like,
for example, if I have tothink about I don't know, for
(36:37):
example, if we take editing,which is both a creative endeavor, Like
there's some pieces where like, oh, I'm gonna do this cool thing and
do the school storytelling, So that'sthe stuff that I appreciate it. Here
we're gonna do this animation. Andthen there's the other half of it,
which is like spending two hours draggingand dropping sound effects from one place to
(36:57):
another. That's not stuff that Ienjoy doing. That's some stuff where I
can add any value and my timeis better spent in other ways. So
yeah, I wish I had startedgetting other people involved earlier, especially on
the editing front. But still Ido recommend people to start doing the thing
(37:23):
on their own unless you're I don'tknow, successful entrepreneur. When I open
YouTube channel and they actually take itas a business and you have the financial
means to hire somebody from the start, I would say doing the thing on
yourself first also gives you a betteridea of how to work with a person
like. A good example is Idon't. In my job as a product
(37:45):
manager, I work with a teamof developers, and I'm not a software
engineer by trade, but I knowhow to code. I've done some coding
in the past, so I havesome idea of what it is to build
some build a feature, or howan API works, or of idea of
how complex things are. Does thatmean that I'm the best engineer on the
(38:07):
planet. Hell no, But nowhaving done the thing with my own hands
helps me now deal with the peoplethat do the thing better than me.
Let's stay on that for a moment. Do you have any more, you
know, tips and tricks for peoplethat want to start a YouTube channel,
so they're starting from scratch. Oneis something that you just said, so
(38:30):
at the beginning you have to dobasically everything else, So the thumbnails and
the editing, and you know,and the and the and the the content
itself. What else? Do youhave any tips and tricks, any cool
suggestions for people that want to starta channel and they are just waiting or
procrastinating. I would say, juststart. I mean everybody says that,
(38:59):
but it's true, Like you canspend your time and listen to five hundred
podcasts like this one and buy threecourses and you know, do the master
class. But you know, youcan take a lot of master classes in
football, but if you don't playfootball, it's just not gonna be good,
right, So just start doing makingvideos, start creating, start and
(39:23):
just accept that it's gonna take along time. And the first it's not
necessarily about time, really, it'sit's it's it's about repetition, like it's
gonna take a lot of repetitions toactually get good. And it's not even
necessarily about a number of videos toget good, because it's if I if
(39:46):
I do a daily blog, maybeit takes five hundred daily vlogs. So
actually make some that are consistent andgood enough so that I kind of,
let's say, explode. Or ifi'm making if I'm tomorrow, I'm going
to leave my job and I'm gonnado one hundred I'm going to make it
one hundred percent of my time toa new channel about something. Maybe it's
(40:06):
going to take five high quality videosto then get recently good. And I
feel like you have to have inmind the number, like not only the
number of views that a video has, but also the number of views or
whatever. The success metric is thatsomething you make deserves right, So,
and it's true with anything. It'strue for a YouTube video, it's true
(40:29):
for a startup that you're building.It's true for an app like that that
you're coding. So if I'm makinga video and I look back at like
my first videos, I'm like,now I have the eyes to say,
Okay, this deserves one thousand views, three hundred views. It has three
hundred views. It makes sense.And then along the way you will find,
(40:53):
for example, some of the videosthat I made that I'm like,
oh, actually, this is avery good one, and I feel like
it has the potential to do muchbetter than this. So, for example,
those are the ones that I'm goingto spend a lot of time working
on the fumbnail or title of thoseand trying different things. Another trip that
(41:14):
I would say that I would giveis definitely packaging. So especially on YouTube
where there's this idea of thumbnail andfumbnail entitle, the packaging of how you
how you frame things completely changes thenarrative. And give you a concrete example,
(41:34):
there's this guy called Cash Jordan.He does New York City apartmentors.
So it shows off like this laftor this whatever and has the views of
imparted building cool nice so that thelike taking stripping away everything else. The
basic thing it shows you is anapartment. So the packaging can be tour
of two bedroom apartments seventy five squaremeters near Central Park with a photo of
(42:01):
the living room like probably with someIkia couch in there. Boring, right,
So, so and what he does, for example, he is he
one of his uh, he hasthese very creative titles, like one of
the one of his titles is,for example, something along the lines of
(42:21):
this is the best in New YorkCity apartments, but nobody wants it.
And so you framed the same thing, like you're gonna show off this apartment,
but you framed it in a waythat makes it interesting, it makes
it different. And that is becauseanyone, I mean not really anyone,
but a lot of other people inreal estate could just do apartment tours.
(42:45):
So what makes this special? Sowhat's the way I can package this boring
information in a non boring way.And that's the same thing that I'm trying
to do with tech. So,like, to be honest, a lot
of the stuff I talk about isboring as fuck, Like this company acquired
that company, this thing came out, and it's slightly better than the last
one, you know. So I'mjust trying to find a packaging that makes
(43:09):
things interesting and you can actually narratethem in an interesting way and creates tension
and creates curiosity. It is veryimportant. I will actually, like when
I think about the last videos Imake, I probably spend thirty or forty
percent of the time actually thinking abouthow to package stuff, which for me
means titled fan, nail and hook. So the first lange of the video
(43:31):
and kind of the structure of howyou structure it. Of course I need
to be coherent, and then therest actually writing the content of the video.
That's how important it is, andthat's why. And it's not just
YouTube, like if you take anykind of media, So let's take any
(43:52):
science channel, any science publication likea TV program. This is all package
because the real science is the realscience is in scientific papers published by university
with some abstract and some charts,and they're probably unreadable by nineteen nine nine
percent of people. So there's awhole industry that is built around you know,
(44:15):
taking science and making it interesting ormaking it approachable, or telling it
in a different way, because thecontent is basically the same, right,
So it's just about how you frameit, how you put it. Sometimes
I've heard people saying that, oh, I'm not making content because my area
is boring, my industry is boring, the topic I like is boring,
(44:40):
But actually it's not. It dependshow you frame it. And this is
this is the case. It's agood thing. If your area is boring,
you're sitting on an opportunity to makeit not boring. Like if I
take I don't know, like everybodywants to cover exciting stuff or like you
know, I'm not a big sportsguy, but it is exciting for a
(45:00):
lot of people. So and sinceit is exciting, a lot of people
are gonna make content about it.And I mean, there's been channels on
TV that I've been doing at forlike one fifty years, so that's going
to have more computation. But ifI'm my passion is I don't know,
model trains or like now there's forexample, a lot of I'm seeing a
(45:22):
lot of content about coffee and peoplethat are like sharing their expresso set up
and all that I'm not really particularlyinto coffee, but I end up watching
that. I don't know why,but that is something that is potentially boring,
like you need to grind these twodaysand like eighteen rams of coffee and
for these ex rams express so andthere are people that have that make make
(45:45):
it actually interesting. Actually, thething that I like the most about YouTube
is that it makes me discover thingsand kind of niches that are just boring,
but given that they are told bypeople in interesting ways, I end
up getting passionate about it. Likeone of the things was mechanical keyboards.
At first, I was like,is this really a thing? Like people
(46:06):
buying and like building keyboards with partsand like louping the switches, and it
just seems so stupid and it isboring, like you need to get the
case that fits, and but Iended up watching so much content about it
that now I built, I spentan godly amount of money on a keyboard,
and I now got my flatmates toget one as well. So in
(46:28):
reality, most things are boring.And actually, if you take something that
is very niche and you're very passionateabout and you just find a way to
make it not boring. That's whenyou I would I would say it's actually
easier and better to be to likesomething and want to create content about something
(46:49):
boring than something exciting. You haveless competition. So friends, it's not
about the topic, it's about howyou frame it. Look Enrico, we
usually and these conversations here with twoquick questions about one about tools, one
about books. So do you haveany books that you want to share with
(47:10):
us, something that you are readingnow or something that you really loved I
don't know in the last couple ofyears, or I don't know a book
that was inspiring for you. Sowhen it comes to books, I really
enjoyed the biography of Arnold Schwarzenegger,to me, is always one of the
people that inspire me a lot.So he has a new book that just
(47:32):
came out. It is good,but I feel like his first one,
called Total Rico, is like hislife story. It's it's better. I
really like biographies and hearing about thelife of people. I'm now reading the
book about Elo Musk I just started, so I'll tell you how I what
I think about it. But nowI let me think if there's anything else
(47:57):
that's interesting, especially for content creators. There is a book called Show Your
Work by Austin Kleon that's very muchfocused on the idea of yeah, just
showing your work and the importance ofsharing what you do, not just doing
(48:17):
things behind the scenes. It's avery small book. I don't have it
here, I have it by CommingItaly, but it's it's a very small
book, very short, but veryvery powerful, I would say. Another
one that comes to mind is I'ma big I really like sci fi books,
(48:42):
so the Foundation series is one ofmy favorite ones by Asimov. Actually
listened to the audiobook version while Iwas on my on a road trip,
so it's like twenty hours of alldifferent audiobooks and all different chapters of the
book. But that's a story that'sspread across a thousand years, and it
(49:05):
basically tells you different moments across thesethousand years that kind of all connect together
into one big story. So it'sit's it's a fiction book, but it's
and usually I'm not a big fanof like eighty percent non Fictionney Cerace fiction,
but that's one that I really reallyenjoyed as a sci fi nerd.
And you guys will find all thelinks in the description below, what about
(49:28):
tools? Do you have any toolsthat you want to share with us,
Something that you may be use inyour you know, your day to day
job, something that is very usefulor important for you. So I actually
shared this in a video as well. I I like to use to me,
(49:50):
it's not really about the tools,but having a way to quickly capture
stuff wherever you are. So Iuse ticktic for that. I have a
I have set it up on androids, so I I have like I'm on
one tap and I can just writeanything and click and just I don't have
to find and organize and find thefolder and find the nose. I just
write stuff and it goes in kindof my inbox of things. And so
from there usually once a day whenI'm on my laptop when I have more
(50:13):
time, I don't kind of youknow, direct things different ways. So
if this is a note from abook like this is a cool thought,
I have a kind of a pillsarchive of pills of interesting stuff that I
read or hear or listen. Ifit's to do, I put it in
my nose. If it's a noteabout whatever, I put it in my
nose in notion and then yeah,having a system to kind of have more
structured stuff, I use Notion forthat, so take tic. Notion is
(50:37):
my setup at the moment. Butyeah, for example, I I like,
I'm able to now capture a lotmore things because I don't have to
think about, oh I need toplace it in this set up, in
this folder. So it's just veryquick and easy, and especially for video
ideas that come maybe when you're likeon the bike and it's training and you
need to just you know, quicklyput it on the phone. So that's
(51:00):
that's my kind of notes taking informationcapturing set up. I'm using ARC as
a browser that I really recommend.It's Mac only unfortunately, but coming to
Windows. I make the last video, the second last video I made,
it's about ARC. I feel it'sone of the best pieces of software that
I've used recently. Then yeah,so this I would say, are tools
(51:27):
that I recommend. Let me thinkif there anything else, especially look at
my tech taskbar. Yeah, Isaw the video about ARC, so now
I want to try. Yeah,so those are the ones I recommend.
Again, the tool is important,but it's more about how you use it
(51:47):
and how it plays with everything else. Like for example, like you could
very well use Apple notes or someother It's just about how you organize your
life. I'm really like craft indigital products, so I really like those
that are very well polished and verywell thought out. But you can also
(52:08):
do really well with basic Apple notesor it's just about finding your your system
and just a nerd for good design. Yeah, I totally agree, Erico.
Where they can find you, followyou, what you do? You
want to share any links with us? YouTube? Eric, I have a
(52:29):
newsletter called the Email Club where sometimesI share exclusive videos in there. You
can find it on my website,dot com, Instagram. I just share
some personal life, not really usingit for sharing content that much. Now
maybe we'll change the future, whoknows. But if you want to follow
me, if you want to followme there as well, you can see
more of my daily life. Coolcool, And all the links are going
(52:52):
to be in the description below.Erica, thank you so much for your
time. It was great a pleasure. It's been a pleasure to think you're a fellow
Show everyone, and welcome back toGrowth Talks. I'm rough your host,
and my guest today is Enrico.Hi Enrico, everyone, I'm good,
I'm good. Thank you, superexcited for for for this one. I'm
loving the what you're doing on youryour YouTube channel, so I really want
(00:21):
to have a chance to talk withyou about your experience and all the nice
things that you are doing on YouTuberight now. But before doing that,
we usually start this conversation here withwith a siple question. So who's Enrico.
Let's talk a little bit about you. What's your story? That's a
good question. So who's Enrico?I would say, uh, tech a
(00:48):
guy. If I have to sumit up, very very very very much.
But basically, I work in techand I have a YouTube channel as
a product manager, and I havea YouTube channel where I talk about technology
and behind the scenes of tech andpsychology, design and basically anything that I
find interesting in the world of tech. I tried to bring to bring it
to a fairly mainstream audience. Soin simple terms, with kind of a
(01:14):
different spin and a different take onthings, I try to bring stuff that
is not in the narrative of whatI see personally online and where I think
I can bring some interesting viewpoints.So yeah, there's there's that I can
give you more I from my backgroundif you want. Yeah, yeah,
(01:34):
I've I've been living in London forone year now. Before I was in
Italy, an Italian I studied engineeringat Polytechnic to the Milano and Milan.
I was living in Milan as well, before I was working at Amazon.
And I've done all sorts of thingsthroughout my the last ten years, from
working in all sorts of jobs,restaurants, whatever, also of side households,
(02:00):
and now my thing outside my mainjob is YouTube, which I'm very
excited to talk about today and sharea bit more about my experience in the
world of YouTube and content creation andanything that comes with it. When did
you start on YouTube? When?And also why did you start making videos?
(02:25):
So this is actually there's two timeswhere I started. Once was in
two thousand and nine. Oh,my YouTube channel is like what's fifteen sixteen
years old now. Basically I wasmaking videos about like Minecraft gameplays and Call
of Duty game plays and stuff likethat. In Italian I had like I
(02:46):
was in high school, I hadlike two hundred subscribers. Some reviews of
games, and then I kind ofstopped. It was like a very you
know, teenage periods, so justyeah, just randomly making videos. Then
I kind of stopped, and thenI restarted in twenty twenty, late twenty
twenty, we making videos in Italianas well. At the beginning it was
(03:07):
really anything. My first videos wasabout my first solo trip that I did
in friends and then all sorts ofthings. Second video was about social media.
Third video was about synthetic meat.Really anything. Then after a year
of that, I kind of decidedto I still had like eight hundred subscribers,
so pretty small. I kind ofmade the big switch to English.
(03:30):
So I decided, Okay, I'mgonna focus on tech. I'm gonna I'm
gonna switch to English. You canlive more into your language if you're not
a native English peaker versus injoying stuffin English. But because I know you
do a lot of Italian versus Englishcontent as well. But I took that
switch, and now it's been twoyears. Yeah, let's say two yeah,
(03:50):
two years and a half, Iguess two each years where I'm making
content about mostly technology and various facetsof it. This year has been going
pretty well, it's the typical youknow, hockey stick exponential growth. So
this year was the year of that. So really happy for that. And
(04:14):
yeah, I'm just keep making videosand let's talk about it more. Yeah,
yeah, yeah, I mean Iwant to go back to the why
and focus on the last time youstarted. So you said that you actually
started three times, so let's focuson the last one, So the one
in twenty twenty one when you decideto make content in English, and also
(04:39):
to focus on the whole you knowtech wark, social media technology, yeah,
and and everything else. I wantto go back to the why.
So why did you why do youstart? I mean you had a job,
let's say, a normal job.What was the reason, the main
reason that brought you to you know, content creation and the idea of sharing
(05:00):
with others, you know, withpeople that you know that topics of technology
and everything behind it. Mm hmm. Yeah, it's a good it's a
good point. Actually, I mentionedI started two times, but you're right
I started three times because I wouldconsider restarting again, you know, switching
to English and finding a focus there. But yeah, so I feel like
(05:24):
at first I was always a bigconsumer of YouTube. I feel like you
really need to be a consumer ofthe platform that you want to create content
and or at least be passionate aboutit. I don't feel like, hey,
just gonna start a YouTube channel andI never watched you two before,
or hey, I'm going to juststart TikTok, or hey I'm going to
start a podcast and I don't listento podcasts. It's pretty It's not a
(05:45):
great recipe for success in my opinion, unless you then decide to hire experts,
and it's always something you can do, but for most people it starts
with being a consumer of the thingand then and then you switch to being
a a creator. So the whyit so. I had a few people,
a few friends of mine that hadYouTube channels about photography, agriculture,
(06:11):
and they were just making videos ingeneral in that space with moderate like thecent
success, like a couple tens ofthousands of subscribers in Italy. And yeah,
I was always a big consumer ofYouTube, and as I said,
I did a first year where Idid a bunch of videos about really anything.
So when you start, my suggestionwould actually be just try out different
(06:34):
things, not really for understanding whatthe audience likes, because your audience will
most likely be Miniskele and not reallyan indication of, you know, what's
the future of the channel or whatevertheir accounts, whatever that is, it's
going to be. It's more foryou, like it's something that you should
do for yourself. Try out differentthings, try out different formats, different
(06:55):
types of videos, to find outwhat is the thing that I would actually
like to do for a long timeand be happy to do for a long
time and actually spend a lot oftime. And it's the thing that I
would be excited to do even thoughit's hard and it's not working right.
So I did a couple of trialvideos, and I like travel, I
(07:15):
like making videos when I'm around andtaking photos and things like that. I
then realized, okay, maybe Idid one or two, but it was
nice, but that's not my thing. The thing that I always that then
I reflected on I was always passionateabout. So it was a kid basically,
it's tech technology, So and Ifeel like I could sit here with
(07:39):
you or with a friend of mine, or with whoever and just have a
random conversation for a couple of hoursabout what's happening in tech, and it's
just very natural for me because it'sa topic that I'm passionate about. So
I'm like, yeah, this iswhat I'm going to talk about when it
comes to the why why should yousit in front of a camera and spend
hours every night and every week canmaking videos? And also you know,
(08:03):
be subject to the judgment judgment ofothers, which is a big thing,
especially as you're starting out. I'mnot yet over uh, feeling of being
judged when I'm when I'm putting outcontent or where somebody like the worst thing
for me is when somebody like asmart t V or whatever in some living
room watches my channel at full volume. It's like the worst thing ever.
(08:24):
So still i haven't got it pastthat. But yeah, to me,
it's not only there's a kind ofan external reason, like practically good reasons
why you should do it. Itbrought me a lot of career opportunities.
It allowed me to get, youknow, on a very straightforward sense,
(08:46):
financial benefits and an extra income.It allowed me to meet amazing people,
and that's something like I'm at youthrough like YouTube and you found me because
of my videos and we met afew times. So it has a lot
of kind of side benefits and thoseare more external in a way. But
(09:09):
I realized it right from the start. So when I started, one of
my goals was I want to meetinteresting people. I want to use this
as a way to, you know, being very honest, have an extra
source of income and potentially give meextra opportunities and create more opportunities for me.
And then there's sharing. What isyour viewpoint like having a way to
(09:35):
kind of share what you believe in, share what you're passionate about, and
in a way that's hopefully useful andinteresting for others. Right, So,
I am a big believer in technologyas a net positive thing for humanity,
and I'm saying that's positive, notjust positive. So there are definitely some
sites to consider. But and I'veseen a lot of negativity on line about
(10:01):
tech and the impact of tech,and it seems like that is the main
narrative. So on my channel,I want to bring a more optimistic and
solution driven not just hey is thereproblems about tech approach to what I'm seeing,
also leveraging on my experience, right, so I've my experience of a
product manager, I've I've tabbled inthe field of tech for a long time.
(10:24):
So yeah, it's a it's amix of both, right, So
an internal willingness to share what whatis your viewpoint? What is uh some
thoughts and some ideas that I mightbe speaking with friends at the bar.
Now I can just explain them ina also in different ways, and it
allows me to to use, touse and improve with storytelling. But and
(10:48):
also on a on an external motivationfront, there's many benefits like meeting incredible
people, getting to do incredible experiences, and yeah, building an inco and
like it really tenexts the number ofopportunities that I'm getting in all sorts of
fronts of life. I totally agreeon both of them. And I think
(11:11):
the the external one is I thinkmaybe it's the hardest one to understand.
I mean, if you don't dothat, if you're not a creator.
But actually there is like a Idon't know how to call it, but
there is like an exposure effect thatis so powerful. The moment you put
your voice out there, you haveso many opportunities and this is this is
(11:35):
incredible. You said something really interestingwhen you said that you wanted to tell
your point of view, and yousaid that twice at the beginning you said
that you wanted to say something thatwas not, you know, in the
mainstream narrative, And now you justsaid, I like to bring my point
(11:58):
of view about tech. Why doyou think that's important and what do you
mean by you know, this isnot in the mainstream narrative about tech.
So I feel like we are allvery influenced by the type of media we
consume. Right, So, especiallyif I'm not so deep into a topic,
(12:24):
like let's stop. Let's take asan example, something that I'm mildly
interested in, like watches. Ilike watches, I have a like mechanical
watches. I'm not an expert.I'm not super into it at work in
the industry, So I rely onwhat I hear about the world of watches
to kind of guide my taste,my ideas, my opinions on certain brands
(12:46):
or you know, or what's goingon in this space. And the media
consume as a you know. AsI cannot have an opinion on my own
because I'm not so deep into thetopic, these other people that are in
that space, or there are creatorsin that space, or that are sharing
(13:09):
information, videos, whatever that isabout that space kind of drive my view
about the world of watches and what'shappening in watches, right. So what
I noticed about the tech world isthat whenever I was talking with somebody that
is not in the tech space,and if you are in the tech space,
I really hope that you know you'reoptimistic about the tech space. Does
(13:31):
it would make sense to work inan industry where you're like, this is
all evil? Right? So mostof people that are not in the tech
space, whenever I started a conversation, they were like, oh, but
it's all about addiction and AI isgoing to kill us. Oh. And
I notice also online especially on YouTube, given the negativity bias, this is
very very common, very true,right, And it's a narrative that at
(13:56):
the same time and time again,there are entire channels that are dedicated to
spreading how this app is evil orthis is going to enslave us all and
all that. And I have noticedthat And for many people, since they're
not into the tech world, thisis the viewpoint that they're going to get,
right. So if this is themain narrative and this is the only
(14:20):
thing that will be exposed to,so whenever they're going to talk to their
family and friends about tech that's it, right, that that's the the the
the the thing that the opinion thatis shaped around the whole world of tech
or new products or AI or whatever. That is so and I do believe
(14:41):
that there's much more than that,and there's and to me again, technology
and the digital space as well isa net positive on humanity and I really
wanted to share that. So soif you notice on my videos, I
(15:01):
also try to play on this.I try to play on this negativity bias.
A lot of my videos start witha negative maybe packaging or outlook,
because that's what's kind of I wantto draw these people in that are attracted
to this negativity. But then doingthe video, if you notice, I
always try to end either with asolution, so not with a problem,
(15:22):
but with a solution to it,and or just give a different viewpoint,
give a different perspective, and bringit not only to the negative, but
okay, if there's a problem,how do we solve this problem? So
this is what I'm what I'm tryingto do. And I'm still, you
know, here trying different things withevery video, and I haven't you know,
(15:45):
I haven't, I don't have itfigured out. So but but this
is one one important thing that's drivingwhat I'm what I'm doing. And I
noticed as well that you know,it's not just about talking about technology,
but now I when I start talkingmore about even my journey, because I
(16:06):
feel like there's a lot of peopleto now ask me or DM me for
just advice on how do you geta job and this or that, or
should I start a YouTube channel orare working on a project and working on
a startup and getting some guidance onthat. And I feel like the more
we, at least for me,the more we advance in life, the
more we kind of downplay the experiencethat we got. Like I'm twenty eight
(16:27):
years old now and I have someexperience. So for right now, I'm
like, oh, yeah, okay, I have so much to learn.
But then for a you know,twenty year old me that is watching that,
that might be at a completely differentstage in life. I have so
much to teach. And I've startedto realize just in the last months how
(16:48):
much I can share and that Ithought I I thought, I didn't you
need to have to be like youknow, the day mask of sorts to
just share things and be the mostthe foremost subject matter as expert on whatever
to teach something, but in realityyou don't. Maybe I can give value
to the to the person that isthree or five or ten years behind me,
(17:11):
like time wise in the journey.And so I want us to start
doing more of that as well.And I'm gonna start doing it. And
I've done a few videos about aboutthis and like offering what I've learned throughout
my journey, and I'm gonna dothat more as well, So not just
talking about what was going to happeningin the world of tech, but also
bringing more of my experience into theinto the channel and to what's happening.
(17:36):
I think this is a very powerfulidea and I love the you know.
The main takeaway of that so thatwhen we create content, there is always
someone with less experience than us,you know, someone that is kind of
behind us, and we have tothink about them every time we I mean,
for people that don't create content,most of the time, they are
(18:00):
like super scared of you know,what experts are going to think about me.
But you're not creating content for experts. You're creating content for you know,
people that are still learning about it, and there's always someone that can
you know, get something useful fromfrom that, and I think this is
very very powerful idea. Your channelkind of exploded. Uh do you do
(18:26):
you think there was like a videoor maybe a few videos that you know,
where the the main cause of theexponential growth you told us before.
I do not think there's one cause. I feel like it's an accumulation of
quality over time. That's how Ilike to frame it. Maybe I'm wrong
(18:49):
right and just trying to analyze backwardswhat happened. So to me, so
there was there there was a video, the one about Chida Microsoft that did
really well and that got like eighthundred thousand views when my channel was very
small, like a few thousand subscribers. And then from that one, a
(19:10):
lot of people discovered another old videoof mind one of our Google search which
now is actually the most viewed one, like two point three million or something.
So one could not could say,hey, like he made those two
videos and that's you know, thosegood videos made the big growth happen.
I don't think that's really the casebecause this and if anything serialized doesn't happen
(19:32):
in a vacuum. It's not likeI woke up one day. So if
I didn't make anything before that point, and I woke up one day I
couldn't make those videos from starting fromnothing, right, So it's it's it's
the journey that brings you to thatpoint. So I start, if I
watch back on my first if Ilook back on my first video, it's
(19:52):
shit, it's so bad. Andso every time it's like, Okay,
let's make it five for cyb personbetter, let's focus on the editing,
let's try it from angle, onthe sub, on the topic, and
and the family, and and thenyou come to a point where, uh,
these things all add up, andI feel like for the in order
(20:15):
to really grow, you need tohave the quality beforehand. You don't.
You need to have a back loveof quality stuff that you have put out.
Eventually, the algorithm or whatever isthe desire. Usually the algorithm will
pick up and uh, and andand and things will happen. But there
will be a point in time whereyou have put out stuff that it's high
(20:38):
quality, that is deserving of onehundred thousand, a million, whatever the
benchmark is, views or impressions,and and it will not be recognized and
it will have one hundred one thousand, but it's there. It has the
potential to do one hundred k ora million, or it has it has,
it deserves that. And once youput out one, two, three,
(21:03):
four, five, so many ofthese, they will come a time
where they will spike out of thenoise and the algorithm will pick it up
and the audience will realize it.And that's what's gonna create what's going to
create the growth. Also, likevery scientifically speaking, if you are under
it under say I don't know onYouTube, especially a thousand subscriber, and
(21:26):
you get like a couple hundred viewsper video for every algorithm, it will
be very hard even if you havequality stuff to identify it because the data
points are so low. So ifyou imagine I am an algorithm and I
have this video that is amazing andpeople are watching it, are clicking on
it because the tumblil is insane,and they're watching it till the end because
(21:49):
it's just such an amazing video.But it's still at one hundred views per
month. So it's gonna take likethe for example, the click through rate
data point is going to jump somuch up and down because there's just today
I show you to one person andmaybe it clicks. Okay, if it
clicks, it's one hundred percent.So tomorrow I show you to two and
(22:11):
then one person clicks for a persondoesn't, so fifty percent. So we
kind of jumps all around, andthere's a lot of just noise. There's
just so much content that is atthat lower pool of like say, under
one thousand views, and with suchlow amounts of data, it's very hard
for an algorithm to detect actual qualityeven what quality is there, right,
(22:33):
So I can imagine so now ifI if I make a video and in
the first because I have a userbase now as a subscriber base, it
gets shown to ten thousand people inthe first I don't know, twenty four
hours, then it has a muchhigher chance of actually growing to the point
(22:53):
where it deserves in a way,because now the algorithm has much more data
points to compare my videos. Sofor mister Ba's video, it's extreme opposite,
right, So I feel like that'sthose are the two aspects. So
you have to deserve the level ofsuccess, like your content has to deserve
(23:14):
the level of success that it reaches, and there will be a point in
time where you put out content thatdeserves a million and gets one hundred or
a thousand. But if you dothat enough times, then it will eventually
be recognized because there's this noise.Eventually, at some point it will come
out of the noise. And alsoyour back loove of catalog of quality stuff
(23:37):
will now get recognized as well,and it kind of starts this chain reaction
that that makes things, makes thingsgrowth. There are always exceptions, but
this is kind of how I seeit in retrospect. It's kind of like
buying lottery tickets, so you don'tknow which one is going to be,
you know, a winner, butif you buy enough tickets, you know
(24:02):
that you have you know, somuch more you know, probability to win
something. And maybe with videos isthe same. So if I put out
just one video in a year andthere is someone else that is making I
don't know, ten videos or fiftyvideos, they have so many chances to
be recognized from the algorithm. Sothe question is how do we find the
(24:27):
balance between quality and quantity? Becauseyou said that quality is important, but
you also have to work on it, you know, and put out videos.
How do you find the balance?How did you find the balance your
I mean your experience if you areenjoying this episode, please check out my
(24:47):
lead generation course. You can watchit for free on Guido, dot link,
slash skill Shore. Gai t.As an entrepreneur, marketer or business
owner, you know how crucial legionis. In this course, I'll be
sharing with you twenty proven tactics forlead generation in both B two B and
B two C markets. You canwatch it for free on Guide, dot
(25:10):
link slash skill Share g a It Oh. You'll find the link in
the description. I feel like youneed to find what worked for you.
So usually what I see is twotypes of approaches. One is I have
to make video a week and thatthe constraint is on time. So a
video week, it's gonna come out, and it kind of motivates people to
show up and release and do whatever. Maybe it's a blog, it's YouTube
(25:33):
channel TikTok. I have no idea, but there's kind of this timely component
on YouTube. There's a lot offocus on that, like the new video
out every Thursday at seven or whatever. For medis doesn't work. I tried
it when I had my channel inItalian and I ended up making videos that
I was not proud of that Ilooking back there were not qualities quality videos
(25:59):
at the beginning. It helps becauseit kind of keeps you in check and
the first stuff you do is goingto be shit anyways most likely, so
it kind of helps to get yourfood those I don't know, first ten
videos or twenty. Then what workedfor me is like, okay, this
is I don't want to put outstuff that I'm not proud of that in
a few years I'm going to hidefrom the channel because I'm just ashamed of
(26:22):
it. So I would much rathertake my time and have the quality be
the thing that I keep fixed andhopefully very high. And then the time
it takes is the thing that varies. So if I'm able to create a
quality video in three days, amazing. If it needs three weeks, cool
fine. Now downside of this isof course that you need to be more
(26:48):
disciplined, because you know, youcould say, oh, I'm going to
take a year to make the nextone, and that's not the right approach
as well. But that's what workedfor me, But it's not the only
way. Like if you look atcase in Iestat, it's been one of
the most famous examples of the opposite. Like you show up, you do
a daily blog and it also dependson the meta of the platform at the
(27:12):
time. Like YouTube in twenty seventeeneighteen, the meta was the daily blogs
and you gotta pload constantly and yougotta put out a lot of content every
day, so that was also kindof a big trend on the platform.
So it's just something to keep inmind today. I think quality and really
(27:34):
making the banger video every frame.If you look at you know, the
mister Bis of sorts or the macrobers that make a video year and it's
a crazy wild thing. So thatthat seems to be more more the case.
Everything is sickly Also, I guesssomeday we're gonna come back to probably
something that is more on the linesof daily blogging. Not sure where it's
(27:59):
going to be, but yeah,it's more about what works for you.
There's no right or wrong in myopinion, Like there's a lot of people,
especially with short form content, it'seasier to do stuff that you know,
it doesn't take three weeks to do, but maybe you can be the
guy that takes three weeks to doa sixty second shorts and blows everyone out
of the water. Right, Soit's it's still about try, I would
(28:22):
sug just try both at the beginning. Maybe try to get you know,
the some kind of time constrained sothat you just try it out and then
see if it works for you.If you're happy with the content that you're
putting out and you have a timeconstrained, that find fantastic. If not,
like like it happened for me,and just focus on quality. And
(28:47):
I would say the thing you needto be to make sure obviously have systems
that keep you in check, thatkeep you accountable, and that keep you
working on things again. Again,I could spend a year on next video.
It's probably not going to be beneficialthough, And how how do you
do that with yourself? How doyou? I don't know. Do you
use like a framework? I don'tknow, timetracker to the least, how
(29:12):
do you do that? I trieda lot of things, Like I tried
for a period to do kind ofhalf an hour blocks and each week I
was going to do I don't know, to any half an hour blocks,
and this is my YouTube time,and I have to spread it throughout my
week after work or on the weekendsor the night or whatever. And then
I would do that didn't work forme, but maybe we'll work as someone
(29:36):
else. For now, it's justI don't have a specific system that I
would love to tell you there's atracker and there's a perfect setup that I
use and I share it for freeon my newsletter or whatever. Turns out
there's not. I just I'm nowI've not gotten used to you having YouTube
(30:02):
out as the other thing outside work, so I know I will dedicate time
to make a video, and Iam motivated by I'm motivated now, for
example, by getting my channel toa more stable place because views are kind
of all over the place. Therehave been millions of views. Now it's
(30:25):
a bit lower, So that's mygoal. In the past, my goal
was to grow out of the thousandsubscriber three hundred views phase, right,
So that's kind of my motivation.And there's that, and on a more
practice like that's why. Also,you're why is important, and having a
topic that you're passionate about is important. I'm also lucky that in tech stuff
(30:48):
happens all the time. There's newreleases all the time, so it's not
like that there's always something new happening. So I have new ideas for videos
and I want to create more thingson a more practical notes. I would
say having a good note taking systemand like to de lists organization system really
helps for me. So because Ihave to do like to do some actions
(31:11):
for work, for personal life andfor YouTube. So what I usually end
up doing is I kind of planahead. I have I use tick tick
mostly. I have it so thatit's literally one tap with a widget and
Android to add a new notes ora new to do and so I need
to do can be I don't know, write the packaging and the hook for
(31:33):
the next video. Cook So that'sone, and then I try to put
I'm not super rigid on days,so like I need to do it today
or I need to do it tomorrow. I just try to try to add
so if I if I if I'mlike, okay, this is the next
video that's going to happen, andjust write a few to do for it,
so like write the packaging, writethe intro, and I'm going to
write the whole thing and then recordit and then edit the first piece.
(31:56):
So those are like five to dos. And I know when I opened my
I need to do app with youevery day. I have my work stuff,
I have my personal stuff. AndI have those stuff that is in
there, so I just know thatit exists and it needs to happen.
But it's not religious, like it'snot if it doesn't happen today, I'm
gonna I'm gonna die, right So, and sometimes it's it's a challenge in
the other way around. So timeit's a challenge to or actually relax and
(32:17):
not do YouTube or work on avideo. And I actually bought a Nintendo's
which just for the purpose of forcingme to not work some nights or not.
I have a rule that I needto spend a day a week just
not doing just relaxing or just playingguitar or just just going out for a
(32:39):
run or whatever that is trying toto to relax. And yeah, it
can also be it can definitely takeyou in the other in the other direction,
I feel like it's good to havesome balance, like not necessarily live
the nine to five life. AndI have a big believer that you should
have something going on, especially ifyou have a kind of a scholitan normal
(33:02):
job, something going on as well, unless that job is like your ultimately
or you've achieved your dream and likeheads off to you. But yeah,
I'm a big delivery in that andsometimes you can actually take you in the
opposite direction. So too much focused, too much. Yeah, I totally
agree on that. Be careful withforemre Erica. You said that you tried,
(33:30):
especially at the beginning, you havetried, you know, different topics,
different approaches, different kinds of videos. What would you say, what
are the like, the biggest mistakethat you have made in this whole YouTube
experience, and what did you learnfrom that not starting earlier? Probably my
(33:59):
I mean, yeah, I don'tlike, you know, I don't like
regret, so and this is definitelypotentially regret. Like if I started,
I don't know five years earlier,what could I have done? But I
don't think it's Also I don't thinkit's a productive thought to have. Like
(34:19):
it is what it is now.Now you're here, so now you can
just work with what you have.So I mean, if if, if
we exclude starting earlier, which isalready done, I would say probably yeah,
(34:39):
not doubling down on quality earlier,like I did try to jump around
and do a lot of videos withlike that were like just okay, yeah,
okay, let's put out a video. It's just fine. I would
have rather said, Okay, youknow what, let's spend double the time
(35:01):
on this and I make it veryhigh quality, very well researched, or
spend a lot of time into findingdifferent connections between different ideas and topics to
create something more unique. I feellike that would have would have been would
have been useful and also something thatI need to that I actually i'm struggling
(35:22):
right now is kind of structuring thingsand getting rid of perfectionism and actually being
able to delegate stuff. I've nowworking with an editor, and it's very
hard. I wish I had startedworking with other people and not be kind
of a lone wolf mentality earlier inmy in my journey, because I mean,
(35:46):
I'm a big believer in the DIYapproach, and you know, if
I am, if I'm doing YouTube, I start by doing all the things,
and I'm kind of able to doall the things, and then I
deally you kind of give editing away. You give I don't know, negotiating
Dales away. You know, yougive a newsletter away. But probably so,
(36:13):
I'm a big believer in doing thething yourself, even though you're not
the best at it, and youcannot be the best at seventeen different things.
But at the same time it leadsto a lot of work where not
only you don't like it, butyou're not also good at it, Like,
for example, if I have tothink about I don't know, for
(36:37):
example, if we take editing,which is both a creative endeavor, Like
there's some pieces where like, oh, I'm gonna do this cool thing and
do the school storytelling, So that'sthe stuff that I appreciate it. Here
we're gonna do this animation. Andthen there's the other half of it,
which is like spending two hours draggingand dropping sound effects from one place to
(36:57):
another. That's not stuff that Ienjoy doing. That's some stuff where I
can add any value and my timeis better spent in other ways. So
yeah, I wish I had startedgetting other people involved earlier, especially on
the editing front. But still Ido recommend people to start doing the thing
(37:23):
on their own unless you're I don'tknow, successful entrepreneur. When I open
YouTube channel and they actually take itas a business and you have the financial
means to hire somebody from the start, I would say doing the thing on
yourself first also gives you a betteridea of how to work with a person
like. A good example is Idon't. In my job as a product
(37:45):
manager, I work with a teamof developers, and I'm not a software
engineer by trade, but I knowhow to code. I've done some coding
in the past, so I havesome idea of what it is to build
some build a feature, or howan API works, or of idea of
how complex things are. Does thatmean that I'm the best engineer on the
(38:07):
planet. Hell no, But nowhaving done the thing with my own hands
helps me now deal with the peoplethat do the thing better than me.
Let's stay on that for a moment. Do you have any more, you
know, tips and tricks for peoplethat want to start a YouTube channel,
so they're starting from scratch. Oneis something that you just said, so
(38:30):
at the beginning you have to dobasically everything else, So the thumbnails and
the editing, and you know,and the and the and the the content
itself. What else? Do youhave any tips and tricks, any cool
suggestions for people that want to starta channel and they are just waiting or
procrastinating. I would say, juststart. I mean everybody says that,
(38:59):
but it's true, Like you canspend your time and listen to five hundred
podcasts like this one and buy threecourses and you know, do the master
class. But you know, youcan take a lot of master classes in
football, but if you don't playfootball, it's just not gonna be good,
right, So just start doing makingvideos, start creating, start and
(39:23):
just accept that it's gonna take along time. And the first it's not
necessarily about time, really, it'sit's it's it's about repetition, like it's
gonna take a lot of repetitions toactually get good. And it's not even
necessarily about a number of videos toget good, because it's if I if
(39:46):
I do a daily blog, maybeit takes five hundred daily vlogs. So
actually make some that are consistent andgood enough so that I kind of,
let's say, explode. Or ifi'm making if I'm tomorrow, I'm going
to leave my job and I'm gonnado one hundred I'm going to make it
one hundred percent of my time toa new channel about something. Maybe it's
(40:06):
going to take five high quality videosto then get recently good. And I
feel like you have to have inmind the number, like not only the
number of views that a video has, but also the number of views or
whatever. The success metric is thatsomething you make deserves right, So,
and it's true with anything. It'strue for a YouTube video, it's true
(40:29):
for a startup that you're building.It's true for an app like that that
you're coding. So if I'm makinga video and I look back at like
my first videos, I'm like,now I have the eyes to say,
Okay, this deserves one thousand views, three hundred views. It has three
hundred views. It makes sense.And then along the way you will find,
(40:53):
for example, some of the videosthat I made that I'm like,
oh, actually, this is avery good one, and I feel like
it has the potential to do muchbetter than this. So, for example,
those are the ones that I'm goingto spend a lot of time working
on the fumbnail or title of thoseand trying different things. Another trip that
(41:14):
I would say that I would giveis definitely packaging. So especially on YouTube
where there's this idea of thumbnail andfumbnail entitle, the packaging of how you
how you frame things completely changes thenarrative. And give you a concrete example,
(41:34):
there's this guy called Cash Jordan.He does New York City apartmentors.
So it shows off like this laftor this whatever and has the views of
imparted building cool nice so that thelike taking stripping away everything else. The
basic thing it shows you is anapartment. So the packaging can be tour
of two bedroom apartments seventy five squaremeters near Central Park with a photo of
(42:01):
the living room like probably with someIkia couch in there. Boring, right,
So, so and what he does, for example, he is he
one of his uh, he hasthese very creative titles, like one of
the one of his titles is,for example, something along the lines of
(42:21):
this is the best in New YorkCity apartments, but nobody wants it.
And so you framed the same thing, like you're gonna show off this apartment,
but you framed it in a waythat makes it interesting, it makes
it different. And that is becauseanyone, I mean not really anyone,
but a lot of other people inreal estate could just do apartment tours.
(42:45):
So what makes this special? Sowhat's the way I can package this boring
information in a non boring way.And that's the same thing that I'm trying
to do with tech. So,like, to be honest, a lot
of the stuff I talk about isboring as fuck, Like this company acquired
that company, this thing came out, and it's slightly better than the last
one, you know. So I'mjust trying to find a packaging that makes
(43:09):
things interesting and you can actually narratethem in an interesting way and creates tension
and creates curiosity. It is veryimportant. I will actually, like when
I think about the last videos Imake, I probably spend thirty or forty
percent of the time actually thinking abouthow to package stuff, which for me
means titled fan, nail and hook. So the first lange of the video
(43:31):
and kind of the structure of howyou structure it. Of course I need
to be coherent, and then therest actually writing the content of the video.
That's how important it is, andthat's why. And it's not just
YouTube, like if you take anykind of media, So let's take any
(43:52):
science channel, any science publication likea TV program. This is all package
because the real science is the realscience is in scientific papers published by university
with some abstract and some charts,and they're probably unreadable by nineteen nine nine
percent of people. So there's awhole industry that is built around you know,
(44:15):
taking science and making it interesting ormaking it approachable, or telling it
in a different way, because thecontent is basically the same, right,
So it's just about how you frameit, how you put it. Sometimes
I've heard people saying that, oh, I'm not making content because my area
is boring, my industry is boring, the topic I like is boring,
(44:40):
But actually it's not. It dependshow you frame it. And this is
this is the case. It's agood thing. If your area is boring,
you're sitting on an opportunity to makeit not boring. Like if I
take I don't know, like everybodywants to cover exciting stuff or like you
know, I'm not a big sportsguy, but it is exciting for a
(45:00):
lot of people. So and sinceit is exciting, a lot of people
are gonna make content about it.And I mean, there's been channels on
TV that I've been doing at forlike one fifty years, so that's going
to have more computation. But ifI'm my passion is I don't know,
model trains or like now there's forexample, a lot of I'm seeing a
(45:22):
lot of content about coffee and peoplethat are like sharing their expresso set up
and all that I'm not really particularlyinto coffee, but I end up watching
that. I don't know why,but that is something that is potentially boring,
like you need to grind these twodaysand like eighteen rams of coffee and
for these ex rams express so andthere are people that have that make make
(45:45):
it actually interesting. Actually, thething that I like the most about YouTube
is that it makes me discover thingsand kind of niches that are just boring,
but given that they are told bypeople in interesting ways, I end
up getting passionate about it. Likeone of the things was mechanical keyboards.
At first, I was like,is this really a thing? Like people
(46:06):
buying and like building keyboards with partsand like louping the switches, and it
just seems so stupid and it isboring, like you need to get the
case that fits, and but Iended up watching so much content about it
that now I built, I spentan godly amount of money on a keyboard,
and I now got my flatmates toget one as well. So in
(46:28):
reality, most things are boring.And actually, if you take something that
is very niche and you're very passionateabout and you just find a way to
make it not boring. That's whenyou I would I would say it's actually
easier and better to be to likesomething and want to create content about something
(46:49):
boring than something exciting. You haveless competition. So friends, it's not
about the topic, it's about howyou frame it. Look Enrico, we
usually and these conversations here with twoquick questions about one about tools, one
about books. So do you haveany books that you want to share with
(47:10):
us, something that you are readingnow or something that you really loved I
don't know in the last couple ofyears, or I don't know a book
that was inspiring for you. Sowhen it comes to books, I really
enjoyed the biography of Arnold Schwarzenegger,to me, is always one of the
people that inspire me a lot.So he has a new book that just
(47:32):
came out. It is good,but I feel like his first one,
called Total Rico, is like hislife story. It's it's better. I
really like biographies and hearing about thelife of people. I'm now reading the
book about Elo Musk I just started, so I'll tell you how I what
I think about it. But nowI let me think if there's anything else
(47:57):
that's interesting, especially for content creators. There is a book called Show Your
Work by Austin Kleon that's very muchfocused on the idea of yeah, just
showing your work and the importance ofsharing what you do, not just doing
(48:17):
things behind the scenes. It's avery small book. I don't have it
here, I have it by CommingItaly, but it's it's a very small
book, very short, but veryvery powerful, I would say. Another
one that comes to mind is I'ma big I really like sci fi books,
(48:42):
so the Foundation series is one ofmy favorite ones by Asimov. Actually
listened to the audiobook version while Iwas on my on a road trip,
so it's like twenty hours of alldifferent audiobooks and all different chapters of the
book. But that's a story that'sspread across a thousand years, and it
(49:05):
basically tells you different moments across thesethousand years that kind of all connect together
into one big story. So it'sit's it's a fiction book, but it's
and usually I'm not a big fanof like eighty percent non Fictionney Cerace fiction,
but that's one that I really reallyenjoyed as a sci fi nerd.
And you guys will find all thelinks in the description below, what about
(49:28):
tools? Do you have any toolsthat you want to share with us,
Something that you may be use inyour you know, your day to day
job, something that is very usefulor important for you. So I actually
shared this in a video as well. I I like to use to me,
(49:50):
it's not really about the tools,but having a way to quickly capture
stuff wherever you are. So Iuse ticktic for that. I have a
I have set it up on androids, so I I have like I'm on
one tap and I can just writeanything and click and just I don't have
to find and organize and find thefolder and find the nose. I just
write stuff and it goes in kindof my inbox of things. And so
from there usually once a day whenI'm on my laptop when I have more
(50:13):
time, I don't kind of youknow, direct things different ways. So
if this is a note from abook like this is a cool thought,
I have a kind of a pillsarchive of pills of interesting stuff that I
read or hear or listen. Ifit's to do, I put it in
my nose. If it's a noteabout whatever, I put it in my
nose in notion and then yeah,having a system to kind of have more
structured stuff, I use Notion forthat, so take tic. Notion is
(50:37):
my setup at the moment. Butyeah, for example, I I like,
I'm able to now capture a lotmore things because I don't have to
think about, oh I need toplace it in this set up, in
this folder. So it's just veryquick and easy, and especially for video
ideas that come maybe when you're likeon the bike and it's training and you
need to just you know, quicklyput it on the phone. So that's
(51:00):
that's my kind of notes taking informationcapturing set up. I'm using ARC as
a browser that I really recommend.It's Mac only unfortunately, but coming to
Windows. I make the last video, the second last video I made,
it's about ARC. I feel it'sone of the best pieces of software that
I've used recently. Then yeah,so this I would say, are tools
(51:27):
that I recommend. Let me thinkif there anything else, especially look at
my tech taskbar. Yeah, Isaw the video about ARC, so now
I want to try. Yeah,so those are the ones I recommend.
Again, the tool is important,but it's more about how you use it
(51:47):
and how it plays with everything else. Like for example, like you could
very well use Apple notes or someother It's just about how you organize your
life. I'm really like craft indigital products, so I really like those
that are very well polished and verywell thought out. But you can also
(52:08):
do really well with basic Apple notesor it's just about finding your your system
and just a nerd for good design. Yeah, I totally agree, Erico.
Where they can find you, followyou, what you do? You
want to share any links with us? YouTube? Eric, I have a
(52:29):
newsletter called the Email Club where sometimesI share exclusive videos in there. You
can find it on my website,dot com, Instagram. I just share
some personal life, not really usingit for sharing content that much. Now
maybe we'll change the future, whoknows. But if you want to follow
me, if you want to followme there as well, you can see
more of my daily life. Coolcool, And all the links are going
(52:52):
to be in the description below.Erica, thank you so much for your
time. It was great a pleasure. It's been a pleasure to think you're a fellow
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