Hello Author

Hello Author

Hello Author, is a series of short episodes focused on authors' best business and marketing practices. Produced initially as emails, the material has been turned into audio to allow you to digest this information while going about your day. Episodes run from three to ten minutes.

Episodes

Episode 15 Season 4: The Debrief Imperative

May 26, 2025 • 4 mins
In today's episode, I dive into "The Debrief Imperative" by James Murphy and William Duke, a game-changing book that outlines a systematic approach to planning, briefing, executing, and debriefing for unparalleled results. I share my journey of applying these principles within my own team at Author Nation, emphasizing the power of debriefing to institutionalize learning and drive continuous improvement. Join me as we explore how th...
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Episode 14 Season 4: The Balanced Scorecard

May 19, 2025 • 6 mins
In this week's episode, I explore the transformative potential of integrating "The Balanced Scorecard" framework with actionable game paths to drive strategic business outcomes. Using my work within Author Nation as a case study, I highlight how a focus on customer satisfaction fuels our overall company performance and growth. Join me as I reflect on the experimental nature of crafting systems and the long-term vision these game pa...
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Episode 13 Season 4: The Knowing-Doing Gap

May 12, 2025 • 3 mins
In this episode, I share insights on the "Knowing-Doing Gap" concept, drawing inspiration from Jeffrey Pfeffer and Robert I. Sutton's 2000 book of the same name. Join me as I examine the root causes of this phenomenon within the publishing industry, highlighting the fear of change and lack of trust as prominent factors. Through personal anecdotes and practical advice, I emphasize the importance of taking action over elaborate plann...
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Episode 12 Season 4: The Experience Economy

May 5, 2025 • 3 mins
Join me in this episode as I delve into the transformative power of experiences, drawing inspiration from the 1999 book, "The Experience Economy." Discover how moving beyond commodities and services to create authentic experiences can elevate your brand and engage your audience on a deeper level. Together, let's explore practical strategies to enhance your reader's journey and make your brand an unforgettable experience.
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Episode 11 Season 4: Algorithm for Success

April 28, 2025 • 3 mins
In this episode, I explore the concept of adopting algorithms for success, drawing insights from "Algorithms to Live By: The Computer Science of Human Decisions" by Brian Christian and Tom Griffiths. By examining the pitfalls of fixed rules in decision-making, I emphasize the importance of establishing systems over setting goals, guiding listeners towards a more stable and impactful approach to achieving their objectives. Through r...
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Episode 10 Season 4: Seth and André

April 21, 2025 • 5 mins
In this week's episode, I delve into the influential ideas of Seth Godin and André Chaperon, two content creators who have profoundly shaped my perspective on audience building. Together, their philosophies underscore the significance of building cumulative advantage and leveraging the acute and chronic value of true fans in driving long-term success in the publishing industry.



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Episode 9 Season 4: Business Canvas

April 14, 2025 • 3 mins
In this episode, I discuss a book that I believe can greatly benefit you on your writing journey - "Business Model Generation" by Alexander Osterwalder and Yves Pigneur. The authors provide valuable insights into designing a model that aligns with your personal vision while avoiding common entrepreneurial pitfalls. Tune in to learn how to apply these principles to your writing journey and gain a competitive edge in the publishing i...
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Episode 8 Season 4: Traction

April 7, 2025 • 4 mins
In this episode, I delve into two influential books, 'Traction' by Gino Wickman and 'Who Not How' by Dan Sullivan, exploring how they interconnect and shape the landscape of entrepreneurial success. Discover the origins of these books and learn valuable insights on building effective teams, letting go of tasks, and fostering a network that propels creative endeavors.
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Episode 7 Season 4: The E-Myth for Authors

March 31, 2025 • 5 mins
In this episode, I delve into the timeless insights on entrepreneurship and systemization from Michael E. Gerber's "The E-Myth." Reflecting on my own business journey, I share how indie authors can incorporate Gerber's principles to create adaptable systems that foster emergent properties, transforming their reader community experience.
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Episode 6 Season 4: Competition versus Cooperation

March 24, 2025 • 7 mins
In this episode, I challenge the conventional wisdom that competition is the driving force in the publishing industry. Instead, I explore the transformative power of cooperation and how it can lead to a surplus of value within a Pareto market.
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Episode 5 Season 4: Telic versus Atelic

March 17, 2025 • 6 mins
In this episode, I explore the nuanced motivations behind writing, challenging authors to consider the atelic (non-result) and telic (objective-based) aspects of their creative pursuits. Drawing inspiration from Oliver Burkeman's work on productivity, I emphasize the importance of finding joy in the creative act itself, navigating the pressures of the publishing landscape, and ultimately trusting the atelic to enhance the natural m...
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Episode 4 Season 4: Imagination versus Creativity

March 10, 2025 • 8 mins
Join me as I explore the dichotomy between being a daydreamer and a creator, emphasizing the transformative power of turning imagination into action. Drawing inspiration from my personal experiences, Picasso's journey, and insightful quotes from figures like Kurt Vonnegut and Teddy Roosevelt, I challenge the conventional notions of success, highlighting the importance of embracing the joy of creation and overcoming fears to step in...
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Episode 3 Season 4: Tension

March 3, 2025 • 6 mins
In this episode, I delve into the intricate dynamics of change and transition, drawing parallels between my own experiences with Author Nation™ and Robert Fritz's ideas on creating one's life as art. Join me as I explore the transformative power of rearranging structures to navigate the tensions inherent in change and explain how the principle of least resistance can reshape your business and life.
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Episode 2 Season 4: Change versus Transition

February 24, 2025 • 9 mins
In this episode, I discuss the nuances of transitions in life, drawing on William Bridges' three-phase psychological process of change. Using personal experiences and the evolution of Author Nation as examples, I emphasize the importance of transparent communication, adapting to change, and embracing the challenges that come with transitions, ultimately highlighting the need for constant evolution in an era where change is the norm...
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Episode 1 Season 4: Where Are We Headed?

February 17, 2025 • 4 mins
In Episode 1 of Season 4, I introduce the workings of my current project, Author Nation, providing insights into my business strategies. This season's key themes include change and transition, marketing, sales, experience, promotion, business practices, and mindset. Join me as I share valuable perspectives and lessons learned in navigating the dynamic landscape of the self-publishing industry.
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Hello Author Episode 45 Season 3 Academy for Wayward Authors email 45

February 10, 2025 • 3 mins
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Hello Author Episode 44 Season 3 Academy for Wayward Authors email 44

February 3, 2025 • 4 mins
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Hello Author Episode 43 Season 3 Academy for Wayward Authors email 43

January 27, 2025 • 5 mins
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Hello Author Episode 42 Season 3 Academy for Wayward Authors email 42

January 20, 2025 • 4 mins
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Hello Author Episode 41 Season 3 Academy for Wayward Authors email 41

January 13, 2025 • 3 mins
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