Hello Author
Hello Author, is a series of short episodes focused on authors' best business and marketing practices. Produced initially as emails, the material has been turned into audio to allow you to digest this information while going about your day. Episodes run from three to ten minutes.
Episodes
August 4, 2025 • 4 mins
Dive deep into the world of persuasion and propaganda with me in this episode, where I explore Edward Bernays’ seminal work. Discover how his theories shape our understanding of media, influence, and public opinion, and learn how you can apply these concepts to more effectively connect with your audience.
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July 28, 2025 • 3 mins
Join me on this week’s episode as I explore the impact of stoic virtue in our lives, inspired by the philosophy in the book, “The Obstacle is the Way.” Discover how embracing these principles can shape your responses and actions, creating a purpose-driven life.
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July 21, 2025 • 6 mins
Join me in this episode as I explore transformative customer-centric sales techniques. Learn how these strategies can revolutionize your relationships with readers and boost your book sales.
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July 14, 2025 • 3 mins
Dive into the world of Seth Godin with me in this episode, where we explore the profound insights from his books like “This is Marketing” and “The Practice.” Discover how these principles can revolutionize your approach to marketing and creativity within your writing business.
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July 7, 2025 • 4 mins
In this podcast episode, I look at how culture impacts business success using ideas from Ben Horowitz's book "What You Do Is Who You Are." I discuss how our actions shape our brand's identity, highlighting the key role of leadership in building a culture that aligns with our values. Whether you're a solo entrepreneur or leading a team, join me as I share strategies for creating a thriving culture that genuinely resonates with your ...
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June 30, 2025 • 4 mins
Join me on this week's podcast as we discuss the book "Blue Ocean Strategy" and how it can revolutionize your approach as an author. We'll explore the vast, uncharted waters of creating unique markets and discuss practical steps to build your digital homestead. Tune in to discover how to create experiences that draw the right readers to you, making your offerings not just another book on the shelf but a destination.
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June 23, 2025 • 6 mins
Join me this week on the podcast as we delve into Marshall McLuhan's groundbreaking essays in "Understanding Media." McLuhan, a visionary from the 1960s, dissected how media reshapes society and introduced concepts like "The Medium is the Message" and "Global Village." Discover how his foresight into media's impact is even more pertinent today and delve into how these ideas can shape your social media strategy to better connect wit...
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June 16, 2025 • 5 mins
This week, I'm stepping away from our usual book discussions to dive into something crucial for your growth as an author: understanding and articulating your brand promise. Through the inspiring example of Y.Chroma and its founder, Max Israel, I'll show you how a compelling brand promise isn't just a catchy pitch but a deep, consistent narrative woven into every aspect of a business, influencing customer identity and loyalty. We'll...
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June 9, 2025 • 5 mins
In this week's episode, I delve into Brad Jacobs' enlightening book, "How to Make a Few Billion Dollars.” Jacobs has consistently excelled in the realm of publicly traded companies, not just through financial maneuvers but by adopting a mental framework that assesses and strategically resolves industry issues in line with his vision. Through this lens, we’ll discuss how to navigate the latest trends and disruptions in the publishin...
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June 2, 2025 • 6 mins
Join me on this week's episode as I explore the transformative power of thinking big in businesses. Drawing on Dan Sullivan's book 10x is Easier Than 2x, I unpack how adopting a 10x mentality can revolutionize your approach to growth and scalability. From embracing AI to redefining the storytelling landscape, discover actionable insights to elevate your business to new heights.
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May 26, 2025 • 4 mins
In today's episode, I dive into "The Debrief Imperative" by James Murphy and William Duke, a game-changing book that outlines a systematic approach to planning, briefing, executing, and debriefing for unparalleled results. I share my journey of applying these principles within my own team at Author Nation, emphasizing the power of debriefing to institutionalize learning and drive continuous improvement. Join me as we explore how th...
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May 19, 2025 • 6 mins
In this week's episode, I explore the transformative potential of integrating "The Balanced Scorecard" framework with actionable game paths to drive strategic business outcomes. Using my work within Author Nation as a case study, I highlight how a focus on customer satisfaction fuels our overall company performance and growth. Join me as I reflect on the experimental nature of crafting systems and the long-term vision these game pa...
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May 12, 2025 • 3 mins
In this episode, I share insights on the "Knowing-Doing Gap" concept, drawing inspiration from Jeffrey Pfeffer and Robert I. Sutton's 2000 book of the same name. Join me as I examine the root causes of this phenomenon within the publishing industry, highlighting the fear of change and lack of trust as prominent factors. Through personal anecdotes and practical advice, I emphasize the importance of taking action over elaborate plann...
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May 5, 2025 • 3 mins
Join me in this episode as I delve into the transformative power of experiences, drawing inspiration from the 1999 book, "The Experience Economy." Discover how moving beyond commodities and services to create authentic experiences can elevate your brand and engage your audience on a deeper level. Together, let's explore practical strategies to enhance your reader's journey and make your brand an unforgettable experience.
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April 28, 2025 • 3 mins
In this episode, I explore the concept of adopting algorithms for success, drawing insights from "Algorithms to Live By: The Computer Science of Human Decisions" by Brian Christian and Tom Griffiths. By examining the pitfalls of fixed rules in decision-making, I emphasize the importance of establishing systems over setting goals, guiding listeners towards a more stable and impactful approach to achieving their objectives. Through r...
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April 21, 2025 • 5 mins
In this week's episode, I delve into the influential ideas of Seth Godin and André Chaperon, two content creators who have profoundly shaped my perspective on audience building. Together, their philosophies underscore the significance of building cumulative advantage and leveraging the acute and chronic value of true fans in driving long-term success in the publishing industry.
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April 14, 2025 • 3 mins
In this episode, I discuss a book that I believe can greatly benefit you on your writing journey - "Business Model Generation" by Alexander Osterwalder and Yves Pigneur. The authors provide valuable insights into designing a model that aligns with your personal vision while avoiding common entrepreneurial pitfalls. Tune in to learn how to apply these principles to your writing journey and gain a competitive edge in the publishing i...
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April 7, 2025 • 4 mins
In this episode, I delve into two influential books, 'Traction' by Gino Wickman and 'Who Not How' by Dan Sullivan, exploring how they interconnect and shape the landscape of entrepreneurial success. Discover the origins of these books and learn valuable insights on building effective teams, letting go of tasks, and fostering a network that propels creative endeavors.
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March 31, 2025 • 5 mins
In this episode, I delve into the timeless insights on entrepreneurship and systemization from Michael E. Gerber's "The E-Myth." Reflecting on my own business journey, I share how indie authors can incorporate Gerber's principles to create adaptable systems that foster emergent properties, transforming their reader community experience.
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March 24, 2025 • 7 mins
In this episode, I challenge the conventional wisdom that competition is the driving force in the publishing industry. Instead, I explore the transformative power of cooperation and how it can lead to a surplus of value within a Pareto market.
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