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July 29, 2024 • 46 mins
In this week's episode of "Her Table," hosts Kate and Megan sit down with the trailblazing Mistie Bass-Boyd, a WNBA legend with a career that has inspired countless fans and players. Misti shares her journey from dominating the court to shaping the future of women's sports through her work at NIKE, where she was the essential link between athletes and the brand. She reveals her excitement about the evolving culture of the WNBA and discusses her new role as Executive Director of Player Engagement and Basketball Operations for the Detroit Pistons. Tune in for an insightful conversation about the intersections of sports, branding, and player empowerment.
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Episode Transcript

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(00:00):
This episode is brought to you by Tina's vodka.

(00:02):
My name is Misty Bass Boyd and I am the executive director of Player Engagement and Basketball
Operations for the Detroit Pistons and this is her table.
Now you see her.
You are magnificent!
Welcome to her table, the podcast that shines a spotlight on the badass women who are redefining the game.

(00:27):
Join hosts, Kate Foley and Megan Martinez as Pay On Lock, the secrets of success
for the brightest female pioneers in the industry.
We are so excited to be back at NBA Summer League in Las Vegas and I am so excited to welcome
in our guest today, Misty Bass Boyd. She is a former WNBA player. She worked at Nike,

(00:48):
which Kate will touch on and she's got a new exciting rule coming up that we're really happy to
talk about. I know I think we have breaking news today on the show. On our news desk in Las Vegas,
we have breaking news here in the NBA. This is Long Over Do, having Misty Bass Boyd on.
Known her for a long time. She has been in and out of the league from the WNBA side to the NBA side

(01:08):
and now Foley, the queen of the castle, I think at the Detroit Pistons. One of the new franchises
that are rebuilding. I think for her this is going to be a great day to tell her full story.
I'm so excited to get her on. So much to dive into. We're thrilled here in Las Vegas today.
We can't wait to get into it. Let's welcome Misty Bass Boyd to her table.
Misty, welcome to the show. We're so excited to have you here today. Thank you. I'm so excited to be here.

(01:34):
I had been a long time coming. I feel like every time I saw her all through the season, I'm like,
you have to come on. You have to come on and now finally she's here. I know. You've been talking about
her forever. So I'm like, I finally get to meet Misty. I'm so excited. I know. I did. Thank you Summer League.
Another day at NBA Summer League and you're here now in such a different capacity.
Yes. Which is so exciting. So before we jump into it, I want you to give our listeners just kind of

(01:57):
a little bit of where you started and where you are. Yeah. And we'll jump into where you are.
Definitely. There's new stuff coming out today. Yes. So I started my career as a
WNBA athlete and played in the WNBA for 10 years, but did year round for 12. So I played 12 years
overseas in eight different countries. Wow. And then in 2017, I got pregnant with my first son

(02:25):
and ended up playing basketball two and a half months after I gave birth to him.
Oh, yeah. Yes. I don't, you know, in like perspective, I don't know if that was a best situation,
but it definitely did teach me a lot about kind of what I wanted for my future. Okay.
Ended up coming back. I played in Lebanon as well and then went to the LA Sparks, which is when

(02:52):
bless you. Thank you. Thank you. When I got cut, so that was kind of the end where I had to ask myself,
do I want to continue to pursue this life that I've had or is it time to step away and see what else
you know, God has for me. Yeah. And that had been a hard decision because you've been an athlete your

(03:15):
whole life. Yeah. You've played basketball with your from was constant. Yeah. How hard is that as an
athlete to make that decision to hang it up? I mean, I go through it with a lot of guys. Yeah.
I was. When do you know the time is? How did you come to that decision that had been really hard?
Yeah. I think every athlete in their mind believes that they're going to be able to dictate

(03:37):
when they get to walk away from the game and to do it on their own terms. And there's something
empowering to think about being able to do it, but very few of us are able to do it that way.
And so for me, I always told myself from the beginning, if this becomes about money,
it's time to walk away because you would be taking away an opportunity for somebody who was as hungry

(03:59):
as you were in that moment. And so I think for me, I didn't want to go overseas anymore. I'd
had my time in the WNBA. I felt like I had an amazing, incredible career. I had a WNBA championship.
I wasn't fighting for anything other than a check. And so as hard as it was for me to walk away and not

(04:20):
know what was next, it was the right decision for everyone. That's so crazy because I think even
in my career, I've been in that place where like I've done all of these things. Yeah. You keep doing
the same things over again or you kind of like God dictate where the next path is for you. And that's
a scary place to be. Very. As an athlete because you're so regimented. You know, this is I'm going to play.

(04:41):
I have practice. This is what my life is. And all of a sudden it's like, okay, so it's Tuesday. And
and here we are. But I think so many women and I think the WNBA is so fascinating because
it's shifting now. That culture shifting. Yep. And the visibility for women's basketball has now been
put on a stage that it's rightfully deserved for a long time but hasn't necessarily got. Yeah.

(05:04):
What does that feel like as a retired player to see it probably where you wanted it to be when you
played? Was it like to see it now? Yeah. I mean, it's hard to talk about that without going all the way back.
When I was in the sixth grade, which I believe was 1996. In my brain, I was going to play in the NBA.
Like you couldn't tell me anything different. And so in 1997 when the WNBA started, like I had a path.

(05:30):
It was realistic. It became very real for me that I could live out my greatest dreams at that time.
And so when I finally got to feel that dream come true, that was the 10th year of the league. And so
I felt like I was a part of that second generation of athletes and talent that we're going to continue

(05:54):
to build on the shoulders of giants and continue to like help the league survive because if you
think about it, 2008 happened in the world collapsed in the economic world. And we had to literally
fight our way through to continue that league. And I was a part of that fabric. And so if you think

(06:16):
all the way I made it from 2006 all the way to 2017, I did my job as a part of the building. And
though I wasn't able to capitalize on the amazing things that are happening for these women now,
I do feel a tremendous amount of pride that I was a part of the building that they're now experiencing.

(06:42):
And they too, as much as they're getting now, they'll be that next step where they weren't getting what
you know, the new ones are getting. So I'm just so happy to see it. I'm so happy that we're a part
of the conversation. I'm so happy that when I go to ESPN.com and I click basketball, I don't have
to go to the others to find women's basketball. Like it's just so cool to just see it thriving and to be

(07:06):
still be a part of it in a different way now. Sometimes I have to pinch myself like I used to do that.
And for me, like just this next generation where you're seeing Caitlin Clark, you're seeing athletes
like Angel Wries, how do you think that those young players have really impacted the WNBA? And where
do you see the WNBA evolving over the next like five to ten years? I think the thing that I love,

(07:31):
which was maybe inadvertently shunned, was being your entire self authentically. There were only so
many women who played who could do that with 100% confidence that it wasn't going to backlash or
they were going to be framed as a certain type of player. And so the thing that I love about this

(07:53):
new generation of players is that they are themselves 100% unapologetically deal with it or keep it moving.
And I love it. Yeah, I love every like the grit, the girliness, you know, like all of it. I'm like, yes,
I go back to my pictures like, gosh, I wish I would have done something with my baby here.
But it's like, I love it. I love to see it. They are brands. Like each and every one of them are

(08:20):
brands. And I just love to see it. So, you know, the future of this game, it's untapped. I think the more
that the women continue to compete to show their emotion, to show that they're the competitors that
they are, you know, people are just going to continue to fall in love with the game because I do

(08:43):
think it is the most purest form of basketball that we will see in the professional landscape. And
yeah, like I just see growth from now. I want to get your opinion on something that I think is
a little bit controversial in the WNBA. But we see it in the NBA where they pit guys, the storylines
become created by media. And they pit guys in the NBA against each other to create the dynamic and

(09:07):
the electricity and like the energy around games. We're now seeing the WNBA have that. Which is,
it's funny to me because it's like, well, where was this five years ago? Y'all are just making this
up now. But it's like, now we're seeing what goes on in men's basketball and the dynamic and the
energy and the storylines that are true or not true. Now that's starting to trend towards WNBA.

(09:30):
As a woman, I hate to see it because I'm like, I hate cat eat us. I hate just, just everyone can
win. Like pull up a seat. But now to see it like actually coming to life. I can't tell is it real?
Is it made up? Is it also unfair? Because some of these girls are like, this isn't me, but I'm being
portrayed as something. And it's another level. And I don't know that they're actually set up for

(09:53):
success sometimes in those dynamics because it hasn't been before. Well, it has. Oh, you got some tea.
Well, there has always been some catiness. And I mean, if you look at it, if you have traditionally
watched WNBA basketball, there's always been catiness. I mean, you can go back to even when Detroit

(10:14):
shock or plane, they were known as like, you know, kind of like the side component of what the bad
boys were, right? No, there has been fights. There has been catiness. There has been like players
against another place. It just hasn't had wide media. It has had to plot more. Yes, right? Fair.
And so I don't think there's anything new here. We're just seeing it now. Exactly. But I also think

(10:36):
like basketball is a sport, but for everyone, it's entertainment. Right? And so like, if we're going to
continue to grow this game, whether right, wrong or indifferent, like we're going to have to pour
into some of these things to continue to get people excited. Exactly. Right? And a lot of people right
now are talking about the Caitlin Clark. And Angel Reese is like, you know, the magic Johnson Larry

(11:01):
Bird situation right now. And I think the only issue that I have is just like with the climate of
our country right now and playing into dangerous territories and divisiveness that doesn't belong in
sports. That's where I start to go, okay, this is doing a disservice for multiple layers of what

(11:23):
sport is sport is like why I worked at Nike Sport brings people together. Like that's the one thing
it doesn't matter where you're from, socio-economic background, whether it be racial, it doesn't matter
it brings people together to cheer for a team to win because you want to be the victors, right?
And so I think out of everything, it's just a disservice to the league and the women who are

(11:46):
playing it the right way. There's no hate. It's just competitiveness. Yeah. Doesn't get ugly
absolutely. But we see that on the NBA side too. And you know, it's just a part of the game.
Maybe I just have a soft spot because they're young women. And so they can be people they're not. But
then maybe I'm not telling the truth and they actually are those people. So yeah, it's funny too

(12:07):
because we I see like on ESPN where I'm seeing the storylines for WMBA. I was just in Hawaii and I'm
like, oh, they are teasing Kaelin Clark, which you never see that. So it's pretty cool because I know
about the competitiveness of like really trying to get the entertainment. I'm like, well, that's
that's pretty cool for WMBA. I mean, I think there's a healthy version of it, right? Yes.
There is entertainment. You do got to spice it up. I mean, let's be honest. All sport can be

(12:28):
coming out. And this one. It doesn't have a little spicy. Yeah. People want to take a side.
And I'd like to do. Yeah. They do. There's like rap wars all the time between you guys. Some of
it's real. Some of it's not. But it, you know, it sells. It does. Sexies, salacious stuff sells.
Yeah. I think as long as it doesn't hinder the mental health for people, it's fine. But I think

(12:50):
that the one thing I've seen is these young women, I've become so poised in how they handle the
criticism and the critique and the setups as I call them. So where they're not taking the bait,
to then be like, see, we told you she was a bitch. Like, no, like, I'm not, you're, I know where you're
going. So I feel like the organizations have done a really good job to help kind of guide and

(13:10):
prepare them, not just like throwing them to the wolves because their seasons really quick.
They're draft is in May. Is that right? April April. And their season starts in May.
Right. And in the NBA side, it's got four months to like figure your shit out. And there it's like,
you got two weeks and then you're on the stage. How have you seen fashion change since you were in

(13:31):
the WBA? The rules. Oh, they're rules. Tell us. I remember getting into the league and you had to
wear, you couldn't wear sneakers. Like in your walk-ins, you couldn't wear sneakers? No, you couldn't
wear them in travel. There was no sneaker. Heels like dressed up. Well, a lot of us didn't wear

(13:52):
heels, but it was like, you know, I think back then it was like, well, they're back now. They're
like, no, it would be like the Prada sneakers. Like they were like, you know, the designer, but they
had to look like dress shoes. Yeah. Wow. And so that was a problem. I know a lot of teams.
Quarter-Zips, Misty. Well, now, before they were three-piece suits. Yeah. I like that. We should go back.

(14:16):
And I keep probably. So I know there's teams you could you could only wear dress slacks or skirts.
Was it like a team rule or like a legal? It was probably a legal. Yeah. It was wild. I remember that.
Would you get fined? Yes. You would get fined if you didn't wear the proper attire. So I think

(14:40):
I can't remember what year it changed. I had no idea. But it was wild. And then it became like,
okay, now you just have to dress up. Yeah. Now it's not as like, or... Well, it's like sport,
culture and sportswear. Yeah. So evolved now. It is. That it's a lifestyle brand, not a streetwear
brand. And so it's kind of taking its own like version of what is elevated and what is not. And it's

(15:04):
all in one box. And so you kind of get a pick and choose. Yeah. And I also think it's... And I appreciate
the league, both the NBA and the WNBA, to recognize that we're not puppets. Right? You can't put us
in a box because we don't all fit the box. The same box, right? Yeah. And so to be able to express
ourselves, though within the proper way, you're not going to do anything that's going to make the

(15:29):
league look bad, right? But you're able to kind of like show who you are because we don't get to talk a lot.
Right? Right. You know, you've got the one of the best players on the league and you'll see those
people at, you know, after the game. Yeah. But for the most part, a lot of us like... Or quiet. Yeah.
You know? So to be able to have a moment like walking through the tunnel and people be able to see

(15:51):
your style and... Yeah. And we feel like they see you. Yes. Not the player, but the person. Yes.
That's such a big thing. And that's huge for us to be seen outside of like who we are on the court.
Yeah. How about like when you worked for Nike? So like you're designing or you're like in the
apparel space, shoes, everything. What was that like for you? Were you working with different like

(16:14):
WNBA teams? NBA teams league-wide? Or are you just kind of... Yeah. So great, great switch because
when I came to Nike, I actually got one of the coolest jobs on the planet and it was to create the very
first women-specific basketball apparel that was made for her, designed for her. And yeah, we spend

(16:38):
a lot of time focused on on just WNBA players. Like what do you want your shorts to fit? Like, you know,
all the things where I'm like, I don't know why these men shorts don't fit me, but I don't like it.
And then you come to find out like they make shorts in a vertical, in horizontal cut. Yeah.
And they're not making space for our hips and our thighs. They're not taken into account the curves

(16:59):
of our body. They're just saying, hey, basketball is basketball, which is true until you consider the
apparel. Right. And so I got to do swooosh fly, which released I believe in 2020. And it literally
changed the landscape of what women are wearing. If you look at like the crossover short that they
wear during their practices, it has the tape that's wrapped around it. Like I, it's living and breathing

(17:22):
and every time I see it, I'm like, that's me. That's me. That's me. That's me. That's me. That moment.
Because that is you. That has to be so cool. Every time I see it, every time. It's a matter of
fact when I got to the pistons and they gave me one of the women's shorts, it was my short. It just
had the Detroit pistons logo on it. And I was like, this is such a full circle moment. Oh,

(17:44):
that's incredible. Everyone wearing it, thank me. You can thank me for this because I had to struggle
to get it. But I got it. Yeah. So the team that worked on the entire program, like yes, it was
rooted in athlete insights. It was rooted in the culture of the women's game. And we got to
storytell. I think that for me, that was probably the most exciting part was to storytell

(18:09):
around the women's game. And yeah, I think it's obviously still living and surviving. I was a part of
it for six seasons. Wow. That's incredible. Yeah. Okay. So I want you to unpack for me and everybody
else. I know a little bit about it because I've joined. I didn't join you unfortunately. But probably,
I was there before you, I think at Nike. Yes, you were before that. I know. I feel sad. We made

(18:31):
our stars to align a little bit better on that. But when you talk about, you know, athlete insight
and things like that, I want you to explain what that means because it is such a hidden process
from the public from they see something in the store that is a signature athlete line. Yes.
What does that like how much goes into that from the design team to athlete influence to

(18:53):
what the culture or the brand itself wants to project? Like you don't just get to walk in and say
I want this. There has to be a lot of collaboration. So maybe pick an athlete that you worked with
from a signature line of like what you created and the processes and pieces from start to retail.
Well, I think it's it's easier to talk about like a signature athlete because you're only speaking

(19:16):
to one. Yeah. I think what I want to talk about is the insight you have to get from multiple areas.
Okay. Because if you specifically talk about an NBA or WNBA athlete, that insight is very narrow.
When you go spend days out on the road and you're going to New York, you're going to Chicago,
you're going to LA and you're getting with AAU teams, you're getting with collegiate teams like

(19:41):
the actual consumer right from 14 to about 19 years old. They're going to tell you what is hot
in that street and what is not. And so the insights really is you bring a bunch of product, you throw it
out on the table, you just want them to touch it, look at it and let them go on their own without feeding

(20:01):
them any information. And that's probably where you get the truest version of what insight is.
Like man, I wear this at a date. Like I would wear this, like going from the court straight to my date.
You get insights where you're like, oh wow, of course. Like they want to be able to wear their clothes
whenever and it still be dope, no matter where. If I want to go to the movies, I can chill in it or

(20:26):
if somebody tries to play me like, oh okay, I'll tell you right now. We're going to go right now.
And so you start to recognize with athletes in general, they don't want only performance. They want
to perform in the clothes they think are dope. And so that's like really what insights are,

(20:47):
is like really getting to the heart of what matters for our consumer and creating product from that
and rooted in it. How long does that take? What's the process? From like a focus group to retail?
Like I want people to understand. It's not people thinking this happens overnight. I've been through it.
It is not. It is 18 months is usually, I mean that was a while ago when we started it. But like,

(21:08):
it's a process of trial and error and trial and error and fit and fit and fit and fit to make sure
it can sustain the marketplace. But you're saying they want it now and you're getting that insight
now. But by the time it hits retail, it's how do you project? What's going to stay hot and what's
not? Yeah. So footwear, it's going to be anywhere from 18 months to two years. It just takes longer.

(21:30):
From start from from from ideation to infillocor. Yeah. 18 months. 18 to two years. Wow. And if it has
anything to do with innovation, it may be longer. With a peril, you're going to get anywhere from
12 months because we're quickening up some things to 18 months. It just depends on what it is,

(21:52):
which area of the business you're talking, lifestyle versus performance. So yeah, it takes a long time.
But I think one of the pieces that you're missing is you have to validate it. So it comes out. Now you
got to go back to the same groups and validate that product to see if you went far enough, you went
too far. And then that's how things change within life cycles of product. How does somebody get that

(22:15):
job? Like how do you not mean seriously people? Okay, that sounds really cool. Yeah. I want to do that.
I don't see that listed on Nike's website with that explanation. So like how would someone that
wants to be involved in design, innovation, creation of apparel lifestyle footwear? Like what do they do?
What should they do? Where should they start? Because I'm sure they want to be a designer, but you know,

(22:37):
maybe girl, we're going to start over here in this section and work our way there. Well, I didn't
design. I was more of an influence on design, right? Which is huge, right? Especially given that I came
from the world of basketball. So my lens is a bit different than a designer who hasn't. So partnership
and collaboration is huge. There are now schools like universities that have programs for product line

(23:03):
managers. So that's what like the role in title is called. So you'll have an associate product line
manager or you'll have a product line manager. Those are always going to be up on Nike site or any
other sporting company for that matter. They'll have those and those are the titles that you're
looking for. Okay. And the other thing I want to talk about design because I've been through it

(23:23):
year over year designers at these shoe companies, they flip around. They do. How is that possible?
Well, if you think they go because they're all in Portland. Everybody's based in Portland now,
predominantly. I mean, the big heavy hitters are in Portland. And the designers kind of,
you'll see them at under armor, then you'll see them over at Nike. And then they'll pop to Adidas

(23:46):
and we'll go back to Nike. Like, is it just like a hot commodity or is it like? Well, they don't,
they can't flip that quick because there is like competition on compete. But they do hop around
within Nike as well. Okay. I mean, think about it. If you have a really great designer and mind you,
there's many. But sometimes someone's vision is only what we'll call it like three life cycles worth.

(24:13):
Right? You'll need new fresh ideas. So that's why they're moving around. Right? And then there's
some people who stay there for 20 years, like a tinker head field. Well, he's been there longer. But,
you know, he's just a genius at like what he does. So it just really depends. Yeah. It's so wild.
Yeah. It's interesting to see because especially for like signature athletes, like, oh, we're bringing

(24:35):
in a new designer and like, I thought they were it somewhere else. And then you're back. Like, you
know, you've been somewhere for so long. What was one of the things you felt like at Nike before we
jump to the next phase in your career is an opportunity. You're one of the very few women in Nike
Pro, which was fantastic. So I want to touch on that because when I was there, there wasn't any

(24:57):
Nike women pro. And I want you to talk about what that is and what that role services and does. And
then where you think they're, you know, as we see women take more leadership roles, where there might
be an opportunity to continue to see that. Or is it already happening? And we just don't know yet.
So you're talking about being at Nike, being in sports marketing. Yeah.

(25:20):
Yeah. So I feel like my entire post basketball career has literally been just opportunities in me
killing my job and being offered new ones. And so all the jobs that I've had have never really
seeked out. It's more along the lines of, hey, you have this talent. We need it over here. And then I'm

(25:42):
like, okay, I don't know what we're doing, but sure we'll figure it out. And so Nico Harrison, who is now
with the Dallas Mavericks, he became one of my mentors very early at my career at Nike. And I just found
the way his mind worked to be very unique and different, his perspective on leadership and

(26:03):
empowering people to do the work was great. And so we were close. And he ended up hitting me up
about sports marketing one time. And I was like, man, cool on that. Because Nike like sports marketing
was like considered like the mob. No, no, no, no, no, no, no. Considered the right word. Let's just keep it real.

(26:24):
They're their own like mob family. And it's not a like welcoming place that is like you're the new
house on the street that everyone drives by. Yes. Yes. And so I was like, I'm good. I'm really enjoying
like this lifestyle space. I love clothes. I'm a fashion girl. I want to go over there. And he was like,
okay. And then there was another opportunity he wanted me to apply for and go through the competitive

(26:51):
process. And at this point in my career, it was really important to be intentional about my moves.
Not move to move, but is this going to match the vision of what I want for myself in the future?
And he sat me down. He kind of told me what it was about. It included signature athlete,
building their brand and their business, obviously helping with the creation of shoes,

(27:13):
their signature shoe year over year, and learning how to work the matrix at Nike, right? Which I
basically figured out how to do very quickly. And how do you collaborate with teams cross-functionally?
And I was like, yes. Because at the time I wanted to run Olympics for Nike. It was a huge thing

(27:36):
for me at the moment when this was happening. And I felt like this was a stepping stone to get me
the experience that I needed for that role. And so yeah, I ended up being a part of a team in sports
marketing, basketball specific, and ended up running half the league while I was there, which was

(27:57):
crazy. You get into something, you have no idea what you're about to get into. And I was like,
I'm going to do what? I'm on the road. Tell me because you have that response. You're like,
not for me. So it's like, dangle the carrot. And then one shirt here, we're going to,
when you say running the league, because I know what that means. And I want everyone listening to

(28:19):
understand, like you were, you know, I want to say this properly and not dumb it down. But like,
you are the go-to person for NBA athletes. That were Nike athletes. So you were their, not direct
report, isn't their right phrase, but you were their direct connect to the brand. And then you were
also from the brand side pushing down what the brand needed into athletes. Cause I don't think people

(28:44):
understand how methodical and chess game that is not just like, oh, I got a Nike deal. Cool. I'll do
what I want. It's like, yes and no. Yeah. So I want you to break down what that role is. Cause it's
such a powerful role because it controls so much. It does. So I would, I would articulate it as being

(29:04):
the bridge between the brand and the athlete. There you go. That's the way better to say it. Yeah.
And so basically I was responsible for relationship management, you know, making sure that our athletes
a bit from like an agent, like if you were an agent, I'd be an agent for Nike, right? So we would
be in charge of, you know, contract negotiations, making sure our athletes had everything they needed

(29:31):
on court, off court, summer, summer packages, making sure their family was taken care of. So it was a
very personal experience when you built these relationships with these athletes. You try to get
them to see like what they offer beyond just, hey, you are contracted athlete with Nike. And it's
like cool, give me my shoes and we're done. I think the sport landscape has changed that it's no

(29:57):
longer just like I give you shoes and we give you money. It's more of a partnership now. It's literally
like how can we help you use our brand to build your platform and then how can we use your platform
to build our brand? It's a, it's a true partnership. And I think a lot of athletes go into a lot of these
contract negotiations having no idea what is expected on the back end, right? So I would be in charge

(30:23):
of making sure they understood that, also helping to partner with them any way that I could. You
know, you have some athletes that are engaged and then you have other athletes that just aren't
engaged at all. So we try to make sure we're getting the athletes that want to be with us.
Right. And that's seen that too. Like over the last few years where MBA athletes are, you know,
big on promoting their products on their social media. You're seeing different designs with like

(30:46):
Adidas and Nike with like their shoe brands, which is so cool just to see it as like as a consumer.
Now transitioning what made you one take the jump from Nike to the MBA. And then what is your
role? Like what does your role entail with the Detroit pistons? I do know it today. As I know it today.
So I had news here before. I had no intention on leaving Nike. I think I had kind of given up

(31:16):
on the Olympic vision for myself because I always go back to Nico. One of our conversations was,
so you think I should do this and he'd be like, think bigger. And I'm like, bigger, what's bigger?
And so that always kind of sits in my mind when I get into these situations where I'm like,
is that where I should go? And I always hear Nico think bigger. And you're like, get out of my

(31:40):
head, bro. And the reason I think I rely on that is because he saw so much in me. So important.
Right. And that like sometimes I can cut myself short. And I think that just goes back to my
playing days. Like I was a role player. So to be like main character energy is a bit uncomfortable
for me sometimes. And so I think me listening to that voice of think bigger is to remind myself

(32:05):
that I do have like superpowers and I need to lean into that. And so I got a call from Trasian. And
you know, we've had a relationship since I was with the the Pelicans. We never not once talked about
a job ever. It's just cool people. And I love cool people. I love good people, good eggs. Right?

(32:31):
Because it's important to find those in this league. There's not a lot. And when you do you hold on to
absolutely. And so I talked with him. Hold on. Yep. Second.
Literally on cue from last week yesterday. It's like right time.
Are we going to pick it up? They're going to pick it up. So we're going to. Oh thank you. Ryan.

(32:54):
They're making them keep. Carry it. It's his brother. Okay. So sorry. I didn't want that. It's
important. So I didn't want it to get overpowered. Yeah. And so we had a conversation and he was
mentioning the things that he was very impressed by me. And if I would ever consider leaving Nike.
And I was like to do what? Because in my brain again, I'm not thinking I have many relationships

(33:20):
in the league due to the fact that I'm constantly on the road and in these arenas throughout the season.
But he was like, Hey, listen, I think that you have a tremendous amount of experience. You understand
what it's like to go through every avenue of an athlete career from being drafted all the way
to that hard decision to walk away. You know, I've started zero in 10 on a team. I've also

(33:46):
won a championship. Like I understand all the facets of starting and sitting on the bench or
never getting an opportunity. And there's just so many ways to relate to our athletes that like
there's a lot of value in that. And so for me, again, I keep meeting people who see me in ways that

(34:07):
I don't see myself in avenues in which I can really make meaningful impact. Right. I think anybody
can make impact. But like how can it be meaningful in long lasting? And you know, to go into a situation
like Detroit Pistons and where it is now, it's like one hell of a challenge. And I love that.

(34:29):
Yeah. I have always taken challenges head on. And so I think for me thinking about, okay, do I stay
or do I go? For me, it was, if your dreams aren't big enough. Just scary. Yeah. To scare you. They're
just not big enough. And to leave this, what I've been calling it, my incubator. Nike's been my

(34:55):
incubator. Nike has built me up. It has given me the confidence. It's allowed me to understand what
I'm really capable of. And in order to really see what I got, I have to leave. And that means I'm
going to have to jump out of the the bird nest. And I'm going to have to stretch these wings that
I have built. And I've worked hard to build them. See how big they are in fly. And so I think it's really

(35:21):
just stepping out on faith, knowing that I have someone like Trasian who truly believes in me and
is willing to give me full autonomy to do the thing that I need to do for the team and for the
organization. It's a lot of pressure. But at the same time, I'm like, exciting. I've been a
player for so long. I know what pressure is. Please, I came from the farm. I'm good. Yes. So yeah. So

(35:47):
hence that's why I'm here. Yeah. I think it's so cool because I think you touched on something
a lot of our guests touch on. And we talk about is you oftentimes don't give yourself enough credit.
I think it's I think part of it's a woman thing. I think part of it is a, should I should I not?
It's comfortable. I can do this forever. Or I can say, I don't know what's next or I don't know
how to do this, but I'm going to learn and take the skills I have. But I find sometimes women are

(36:12):
very like, and people see it. They're like, you door traveling to me. You should come here. Yeah.
Okay. Yeah. Sure. Mm-hmm. See you next Tuesday. Mm-hmm. What? Yeah. But when people see it in you
and you trust them, it's such a beautiful thing because they don't have to seek you out to do that.
They don't. They don't. And they can easily give it to someone else that they don't. But I think
when I look at you in your career and the place you're going, it's to build something beyond your

(36:37):
self. Yes. And that's what's so powerful about this role with the Detroit Pistons is because you're
bringing your experience, your confidence, your collaboration, your relationship skills to a place
that's almost an empty table. And you get to pull up the chairs and you get to pick the people
and you get to build something that when you transition on to what's next for Misty, it's like your
own little creation that it's that's the true testament of a leader is when your culture is

(37:03):
sustainable without you there. Mm-hmm. And that's what you've done. You've created that at Nike,
you've created that. And so many places at Nike and now you're going to go do it at the Detroit
Pistons who they need a lot of culture. They need a lot of help but there's so much opportunity
to do it. What do you think is we get ready to close out the show? We don't need a whole other
episode. I know. I know. But I feel like we're going to have to do it after she's been with Detroit

(37:24):
for like six months. Yeah. Yeah. Okay, girl. How are we doing now? How is it? How do you see,
you know, the next you like what advice would you give to the next you or the young girl watching
this being like, I want to be Misty, Bastoyed. What advice would you give to the young Misty, Bastoyed
and the one that wants to be Misty, Bastoyed? I think maybe over like when I look at the last five

(37:46):
years and it truly is to really not care what other people think of you. Really like I think I have
gone from being a very dependent person like just when you play basketball you're dependent on
someone saying, hey, great job. Validation. You want to keep your job. Like you want to make sure that

(38:06):
you're you're doing what you need to do and I think I'm finally at a place where I don't have to
prove a thing. Yeah. I am who I am and so I would challenge anyone who's listening is to be yourself
100% unapologetically. The people who don't like it will fall to the wayside and the people that you

(38:26):
need you'll attract to yourself and there's no better thing than to be who you are and be confident
in that and know that if you're happy that's all that matters and everything's going to turn out
exactly the way it's meant to be as long as you keep doing the right thing in the right way with
the right mind frame. Love yourself because if you can't love yourself it's going to be hard to

(38:49):
love everybody else. I know. Yeah and just keep pushing like people tell me when is enough enough?
I guess when it's enough. Yeah. I don't find enough. I'm not sure because your version of my
person might be different. I'm not sure. Absolutely. Yeah so yeah I mean I know I'm a woman in a
male's world. Yeah. I know that. Yeah. But when you carry yourself a certain way like if you are

(39:14):
a positive person and you believe in yourself like people will fall in line. They really do and
you know my goal is to continue to inspire the world and that world right now is the Detroit
Pistons and I want people to walk away from this organization whether they're coming in or coming
out and go they've got it together. Yeah. Like it feels different. Yeah. Right and so that will be

(39:38):
what I focus on for the next six months. She's like the queen of the castle up there. Yeah. I
literally absolutely love it. You've already inspired me. We have the way. So I'm ready. We'll be
in Detroit to come see you. Oh I hope so. We have three questions for you. Yes. I want you to tell
listeners we're all about fit for success. Good American. One of our partners is really into body
inclusivity, positive self-talk but also just celebrating yourself. What is a fit for success for you?

(40:02):
Look like what is your like power? My power. Look. Yeah. Gosh. That shirt is just killing right now.
Yeah. Today I was like this is my first day public. Oh you know as a part of the Detroit Pistons and so
I always ask myself what do I want to say without saying it and so usually my clothes have a message

(40:27):
behind it and so given today that I'm out here for the first time I want people to know I'm
all about business but polished professional, confident and but also you know casual with the kicks.
Like the kicks are always going to be a thing and so I think it just depends on the day. Yeah.
Like I'm a chameleon when it comes to things and I just again I just lean into how I'm feeling for

(40:52):
the day. Yeah. When people see me I want them to notice. Yeah. You know. Command that presence.
Absolutely. Yeah. And so I sometimes I like when I don't have to say a thing and people get it.
I want you to see me but I might not see you. Yes. I'm here for it. I'm here for it and you're
look just glowing today. On your first day with the Detroit Pistons. I'm so excited. Okay we're

(41:14):
going to wrap up our show with Tina's vodka question in this little jar. I don't know what's in it.
We never know. Some are fun. Okay. We're crazy. So we're going to let you pick one and then you're
going to tell our guests just a little bit of how you would answer that. Okay. If you could have dinner
with any historical figure who would it be with and why. Okay. So I always go off of what just

(41:36):
came off the top of my head. So in 2014 we won a championship. In 2015 I met Barack Obama and I was
standing next to him for the trophy ceremony. And I don't get like star struck not at all. Yeah.
And I had already shook his hand. I had already met him and I was standing beside him which I

(41:58):
thought was super dope. And I ended up kind of before the picture kind of kneeling down a little
bit because some of my teammates in the back couldn't see and I wanted them to be in the picture.
And so ever so gently he like leans over to me and like whispers in my ear. He was like we love
tall women around here stand up. And I was like lost y'all I lost it. I lost it. And so if did you stand

(42:23):
up you're like yes sir. I did now almost passed out because I was just like I had such the girly
moment of like oh my god my person is just calling me that. Or is anyone else hearing? Listen I
was probably blushed. I had a smile that was like I was here. I was so embarrassed at the pictures
later. But if I had to choose I tell this story because if I had to choose I would love to sit

(42:44):
down to dinner with him because I I feel like his energy his charisma the way he thinks and speaks
like I would love an hour of his time because like yeah. He's the man. So yeah. Uh brock we're going
to go ahead and make the ask uh yeah for miss me here. But also go ahead and win the championship so

(43:05):
you can take yourself back so she has. She has secondary motives to this Detroit. I see where she's
going. I'm sure you can be like well now that we want a championship. Mr. President could we just
you know. We'll just go to your house. We're just going to your house. We're just going to your
home. Actually what? We'll just go to your house. We'll just go to your house. We'll just go to your house.
We're just going to be in true. You can trade in. Find the place we're going. Absolutely. I love it.

(43:26):
Well thank you so much for coming on our show. Thank you for having me. This is great. I love it.
Okay and we are going to hold you to another episode in a couple of months because I want to see
what changes you're making and really dive into the pistons and when they're more to that because
it is a lot coming your way. It is. First day on the job. Congrats. See you fast boy.
It's a great pistons right here on her table at Summer League. Thank you so much for coming on.

(43:48):
You're very welcome. Ladies and gentlemen hands down one of the shining superstars coming
into the NBA fully to the team side. Misty is just an icon. She's a queen. I love listening to
Nico was my boss at Nike too so we share the same boss from way back in the day. But I think listening

(44:10):
to her talk about how just trusting your God and always pushing herself forward I think sometimes
we get caught up in wanting what's next for us so quickly and she just waits for the door to open
and she's just such a positive amazing energy that has so much life experience to give.
I was so inspired by just talking to her. I'm like we need to bring her back.
Ace up. We're doing a second show. There's a zero question. We're going to do another show. I can't

(44:35):
wait. But if it's like you know just as someone who watches the WNBA now and seeing where it started
to where it is today and seeing her take like the fact that they had to have rules for their fashion
that what they would wear like that's beyond me. Well and if you think about it we had a past
guess say they didn't even get maternity leave. So you don't get maternity leave but you're going

(44:57):
to get fined if you're not in appropriate dressy footwear. That sounds a little weird but it's
made progression. I love hearing her take two on the WNBA and just the growth of it the visibility
of it and her really being a pioneer in that I think there's so much testament that can be given
to her being in that place first and creating that past and that platform for these young women

(45:18):
like Angel Reese and Caitlin Clark who we see now headlining for the WNBA. She was part of that
path blazing early on she played in Lebanon she played overseas for eight years. I mean there's so
much to get into with her but she there is no one more deserving of the role she has just taken on
with the Detroit pistons. Officially ladies and gentlemen for the first day on her job with the

(45:41):
Detroit pistons she stopped here at her table first that's a true testament of an amazing human
great relationship. I just could not be more grateful she was here. Same means I think she's amazing
it was awesome hearing her journey hearing her at Nike and what she's done for women's basketball
with her space at Nike and she's just an inspiration and I can't wait to see what she does at the
tour. When you guys see the women shorts with a little tape on them know that is Missy Bass Boyd

(46:06):
she made that that is her shot her out when you guys see her make sure you guys remind her and let
her know and thank her what she did at Nike was just blazing and innovation over a women's
basketball in the lifestyle and apparel company. Well thank you guys so much for listening
and joining us today we can't thank our sponsors enough good American dry bar wild collective and
of course Tina Zavodka got us the best answer of the day with who Missy Bass Boyd would love to sit

(46:30):
down and have dinner with so Barack Obama we're gonna tap you for that one get with your girl
Missy's amazing people you'll need to make it happen and get dinner that's it for us make sure
you guys like subscribe and follow along and we'll see you guys next time on her table.
[BEEP]
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