Innovative Orthodontic Marketing and Technology with Orthodontic Revolution

"Relationships are what sell orthodontics."
 
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OrthoFi From Start to Strength - https://orthofi.regfox.com/from-start-to-strength-october-2025
GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - http://getsmilesuite.com/


Summary
 
In this engaging conversation, Jill hosts Beth and Jeff, two seasoned experts in orthodontic marketing. They share their journeys in the industry, the formation of their company, Orthodontic Revolution, and the importance of referrals in driving patient acquisition. The discussion delves into leveraging technology and AI to enhance patient experiences and marketing strategies, while also addressing cringe-worthy practices and the significance of branding. The episode concludes with a speed round of insightful questions, offering valuable advice for orthodontic professionals.


Connect With Our Guest

Orthodontic Revolution - https://orthodonticrevolution.com/


Takeaways

• Beth has over 25 years of experience in orthodontic marketing.
• Jeff and Beth met while working with Align Technology.
• Orthodontic Revolution combines their strengths in marketing and technology.
• Referrals account for 80% of patient acquisition in orthodontics.
• AI can enhance patient experiences and streamline operations.
• Branding is crucial for long-term success in orthodontics.
• Many practices overlook the importance of professional marketing expertise.
• Cringe-worthy marketing practices can harm a practice's reputation.
• Technology should be integrated thoughtfully into marketing strategies.
• Building relationships is key to successful orthodontic marketing.

Chapters
00:00 Introduction to Industry Experts
02:53 The Journey into Orthodontic Marketing
06:04 The Birth of Orthodontic Revolution
09:00 The Evolution of Marketing in Orthodontics
12:00 Understanding Patient Referrals
14:59 Innovative Technologies in Orthodontic Marketing
18:00 Referral Retriever: A New Approach
21:08 Creating Magic Moments for Referrals
24:00 The Future of Orthodontic Marketing
31:55 Engaging Patients Through Technology
33:53 The Role of AI in Orthodontics
38:58 AI's Impact on Patient Experience
44:01 Marketing Trends and Challenges
55:06 The Future of Branding in Orthodontics 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.    
 
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Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero