Secrets of Marketing in the Smile Industry with Dean Steinman | Helping Dentists Get Started

We are so excited to have Dean Steinman on our show. He is the owner of Ortho Marketing, which he founded 15 years ago when he landed in the smile business. Today, we are discussing why you should ensure you are present on various platforms and ways to keep your website up to date. Tune in as Dean shares his insight into what makes you stand out from the other practices nearby regarding social media and digital marketing. The world is constantly changing, and we have to be prepared to adjust our approach to things in marketing. As Dean said, ""adapt or die"" listen in now to learn the art of adapting!

What Ortho Marketing does and how marketing has changed 4:36
Where should doctors focus when it comes to paid advertising? 10:45
Building brand awareness 23:43
For someone who might need help with their marketing 32:24

“Marketing is always adapting and always changing and that’s one of the things I always mention in the podcast I do is in every practice we work with, you have to adapt or die. If you don’t adapt and embrace technology, it’s not gonna happen. You’re not gonna be able to be out there. It’s not about you. It’s about the patient. It’s about them, and that’s the hardest thing for people to understand.” 5:17
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