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August 3, 2025 16 mins
Welcome back to Hitmaker Chronicles' countdown of the Top 20 Songs of the Summer, as voted by the staff of Caloroga Shark Media! I'm your host, Garrett Fisher. Coming in at number 9, we're diving into Cardi B's explosive 2018 collaboration "I Like It" featuring Bad Bunny and J Balvin — a track that merged hip-hop swagger with Latin rhythms to create an unstoppable summer anthem. We'll trace how a Bronx rapper's meteoric rise collided with reggaeton's global moment while "Black Panther" dominated culture and streaming was reshaping the music industry. Grab your hoop earrings — we're heading into the era of Cardi's takeover.

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Episode Transcript

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Speaker 1 (00:03):
Caalaroga Shark Media Summer twenty eighteen. I'm Garrett Fischer, and
the music world was witnessing something unprecedented, the complete demolition
of traditional industry gatekeepers. By streaming platforms and social media.

(00:23):
Artists could go from complete unknowns to global superstars without
ever setting foot in a record label's office. And nowhere
was this more evident than with Cardi B, who had
transformed from reality TV personality to chart topping rapper to
cultural phenomenon in what felt like the blink of an eye.
When she dropped I Like It featuring Bad Bunny and

(00:44):
Jay Balvin that summer, it wasn't just a song. It
was a declaration that the new rules of music were
being written by artists who refused to wait for permission
to be great. Coming in at number nine on our
countdown of the top twenty songs of the summer, as
voted by the staff of Calaroga Shark Media, Cardi B's
I Like It represents the perfect collision of hip hop authenticity,

(01:07):
Latin music's global explosion, and the kind of undeniable personality
that can't be manufactured or fagd. Before Cardi B was
breaking streaming Records and making history as the first solo
female rapper to win a Grammy for Best Rap Album.
She was Belcullis Marlnis Almanzar, growing up in the Bronx
with Dominican and Trinidadian heritage that would later inform her

(01:29):
music in crucial ways. Her path to stardom was anything
but traditional, from stripper to social media personality, to cast
member on VH one's Love and Hip Hop New York
to independent rapper releasing mixtapes that caught the attention of
Atlantic Records. What made Carti's rise so remarkable wasn't just
its speed, but its authenticity. She never tried to hide

(01:52):
her past or sanitize her personality for mainstream consumption. Her
Bronx accent, her unfiltered social media presence, her willingness to
discuss everything from politics to personal relationships with the same energy.
It all felt refreshingly real in an industry often criticized
for its manufactured personas. Her twenty seventeen breakthrough single, Bodak

(02:14):
Yellow had already established her as a force to be reckoned,
with becoming the first song by a solo female rapper
to reach number one on the Billboard Hot one hundred
since Lauren Hill's Do Wop That Thing in nineteen ninety eight.
But I Like It, the fourth single from her debut
album Invasion of Privacy, would prove that her success wasn't

(02:35):
a flute. It was the beginning of a new era.
The song's collaborators were equally significant. Bad Bunny, as we
discussed in our earlier episode about Despachito, had already established
himself as Reggaton's newest superstar, bringing a fresh energy and
global perspective to the genre. J Balvin, meanwhile, was the

(02:56):
Colombian regaton artist who had been steadily building an inn
international following and proving that Latin music could dominate not
just Latin American charts, but global ones. Together, these three
artists represented something new, a generation of Latino artists who
didn't see language or cultural boundaries as limitations, but as
opportunities to create something unique and powerful. So what made

(03:22):
I Like It the perfect summer anthem for the streaming era?
Let's break it down. Musically. I Like It is built
around one of the most inspired samples in recent hip
hop history, Pete Rodriguez's nineteen sixty seven boogaloo classic I
like it like that. This wasn't just clever sampling, it
was cultural archaeology, connecting contemporary Latin trap with the Afro

(03:46):
Caribbean rhythms that had influenced New York Latin music for decades.
The choice created immediate recognition among older Latino listeners, while
introducing younger audiences to sounds they might never have discovered otherwise.
The production by Tiney, Craig Kellman and Inverness takes Rodriguez's
original piano and horn arrangement and layers it with contemporary

(04:07):
trap drums and synthesizers, creating a bridge between past and
present that feels both nostalgic and futuristic. The result is
a track that sounds like a party happening across multiple
generations simultaneously. What makes the instrumental arrangement particularly effective is
how it creates space for three very different vocal styles.

(04:27):
Cardi's rapid fire wrap delivery, Bad Bunny's melodic reggaeton flow,
and J Balvin's smoother approach all find their perfect moments
to shine while contributing to a cohesive whole. This balance
required sophisticated production that could accommodate different languages, different rhythms,
and different artistic personalities. The percussion work deserves special mention.

(04:50):
The way trap high hats interact with Latin percussion creates
a polyrhythmic complexity that keeps the track interesting throughout its
four minute run time. This this isn't just fusion for
fusion's sake. It's a musical conversation between different traditions that
creates something entirely new. The structure of I Like It

(05:10):
demonstrates how contemporary pop music can accommodate multiple artists without
feeling cluttered or unfocused. Carti opens the track with her
signature confidence, establishing the song's energy and attitude, before Bad
Bunny and Jay Balvin enter with their contributions in Spanish,
creating a seamless bilingual experience that never feels forced or tokenistic.

(05:31):
Each artist gets space to showcase their distinctive style while
contributing to the song's overall narrative about success, confidence, and
enjoying the fruits of hard work. The transitions between different
vocal sections feel natural and conversational, as if the three
artists are actually hanging out together rather than recording separate
parts in different studios. The hook sections built around the

(05:55):
sampled I Like It Like That refrain provide perfect moments
for audience participate while allowing each artist to add their
own interpretation. This repetitive structure makes the song incredibly memorable
while providing a foundation that can support improvisation and individual expression.
What's particularly smart about the structure is how it builds

(06:17):
energy throughout, with each artist's contribution adding new layers of
excitement and personality. By the time the song reaches its conclusion,
it feels like a full party rather than just a
three and a half minute recording. The lyrics of I
Like It showcase Cardi B's gift for combining street credibility
with aspirational themes. While Bad Bunny and j Balvin bring

(06:39):
their own perspectives on success and Latin pride. Without extensively
quoting to respect copyright, I can note that the song
celebrates financial success, cultural identity, and the kind of confidence
that comes from proving doubters wrong. Carti's verses combine specific
details about luxury goods and lifestyle choices with broader themes

(07:01):
about overcoming obstacles and staying true to your roots. Her
delivery has a conversational quality that makes even the most
boastful lines feel like personal sharing rather than empty bragging.
Bad Bunny and j Balvin Spanish language contributions ad layers
of cultural specificity while maintaining the song's themes of celebration

(07:22):
and confidence. Their verses work both for Spanish speaking audiences,
who can understand every reference and for non Spanish speakers,
who can feel the energy and attitude even without translation.
Throughout the song, there's a sense of cultural pride and
representation that goes beyond simple party themes. The artists aren't
just celebrating their personal success. They're representing their communities and

(07:45):
cultures on a global stage, making the song feel like
a statement as much as entertainment. What truly makes I
Like It special is the chemistry between all three artists.
Carti's personality is so magnetic that she could probably make
reading a phone book entertaining, but here she's matched by
two equally charismatic collaborators who bring their own energy to

(08:07):
the track. The interplay between English and Spanish throughout the
song creates a bilingual experience that reflects the reality of
many Latino communities in the United States, where code switching
between languages is natural and constant. This authenticity helped the
song connect with audiences who rarely heard their lived experience

(08:27):
reflected in mainstream music. Each artist's vocal performance serves the
song while showcasing their individual strengths. Cardi's rapid fire delivery
and distinctive accent, Bad Bunny's melodic approach to reggaeton, and
J balvin smoothflow all contribute different textures while maintaining the
track's essential party atmosphere. More in a moment, It was

(09:00):
released in May twenty eighteen and became a massive hit,
reaching number one on the Billboard Hot one hundred and
staying there for one week. More significantly, it marked the
first time a song featuring three Latin artists reached the
top of the charts, representing a watershed moment for Latin
representation in mainstream American music. The song's success came during

(09:23):
a remarkable period for Cardi b whose debut album, Invasion
of Privacy became the first album by a female rapper
to have every track certified Gold or higher by the RIAA.
This level of commercial dominance hadn't been seen from a
female rapper since perhaps Lauren Hill's solo career Peak to

(09:43):
fully appreciate the impact of I Like It, we need
to examine the cultural landscape of Summer twenty eighteen, a
season marked by streaming's complete dominance of music consumption and
the continued global expansion of Latin music. The year had
begun with the massive cultural imp act of Black Panther,
which became both a box office phenomenon and a cultural

(10:05):
watershed moment for representation in superhero films. The movie's soundtrack,
curated by Kendrick Lamar, demonstrated how film and music could
work together to create cultural moments that transcended entertainment. Other
major films that summer included Incredibles to Jurassic World, Fallen Kingdom,
and Mission Impossible Fallout, while Crazy Rich Asians became a

(10:28):
groundbreaking success for Asian representation in Hollywood. The diversity of
successful entertainment reflected audience's hunger for stories that represented their
own experiences. Musically, streaming had completely transformed how hits were
made and sustained. Drake's album Scorpion dominated the summer charts,
while artists like Post Malone, Travis Scott, and Ariana Grande

(10:52):
were demonstrating how streaming could sustain hits for months rather
than weeks. In My Feelings by Drake became a viral
phenomenon thanks to the number in My Feelings challenge on
social media, showing how songs could achieve success through user
generated content rather than traditional promotion. Technology continued evolving rapidly,
with Instagram, Stories, Snapchat, and early TikTok still growing from

(11:16):
its musical liae origins, changing how artists connected with fans.
These platforms favored authentic, unfiltered content over traditional media training,
playing directly to Cardib's strengths as someone who had built
her following through genuine social media engagement. Politically and socially,
twenty eighteen was marked by continued division and the Me

(11:37):
Too movement's ongoing impact on entertainment and culture. In this context,
artists like Cardi B who spoke authentically about their experiences
and refused to be silenced or sanitized, represented something powerful
and necessary. This was the landscape in which I Like
It achieved its success, a moment when authenticity was being

(11:59):
rewarded over artifice, when Latin culture was achieving unprecedented mainstream recognition,
and when traditional industry barriers were being demolished by new
technology and changing audience preferences for Latin music, specifically, I
Like It represented another crucial step in what was becoming
known as the Latin music boom of the late twenty tens,

(12:22):
Following the success of Desposito and other crossover hits. The
song demonstrated that Latin artists could achieve mainstream success not
by abandoning their cultural identity, but by celebrating it. The
track's success also highlighted the growing influence of Latino audiences
in American popular culture, with Latinos representing nearly twenty percent

(12:43):
of the US population and an even higher percentage of
young music consumers. Artists who could authentically connect with these
communities had significant advantages in achieving commercial success. For Cardi
B personally, I Like It cemented her status as more
than just a rapper. She was becoming a cultural icon
whose influence extended far beyond music. Her outspoken political views,

(13:08):
her willingness to discuss everything from motherhood to money, and
her refusal to be anything other than herself made her
a role model for authenticity in an often inauthentic industry.
The song's influence on subsequent music has been substantial. Its
successful fusion of hip hop and Latin music encouraged countless
other collaborations between artists from different cultural backgrounds. The track

(13:32):
demonstrated that bilingual songs could achieve mainstream success without requiring
English translations, opening doors for a more diverse musical expression.
I Like It has maintained its popularity through its use
in films, television, and social media content, continuing to introduce
new audiences to its infectious energy and cultural celebration. Its

(13:53):
sampling of Pete Rodriguez also led to renewed interest in
classic Latin music, demonstrating how contemporary hits can serve as
gateways to musical history. Looking back on I Like It today,
it represents a perfect capture of a specific cultural moment
when barriers were falling and new possibilities were emerging. The
song's celebration of success without forgetting cultural roots resonated with

(14:15):
audiences who were seeing themselves represented in mainstream culture in
unprecedented ways. What makes I Like It the quintessential streaming
era summer anthem is its understanding that modern audiences don't
want music that talks down to them or simplifies complex
cultural realities. The song's bilingual approach, its sampling of classic
Latin music, and its celebration of authenticity over artifice created

(14:39):
something that felt both contemporary and timeless. The track's success
also demonstrated the power of collaboration between artists who bring
different strengths and audiences to the table. Rather than being
a Cardi B song with featured guests, I Like It
feels like a genuine collaboration where each artist contributes something
essential to the final product. So, as we continue our

(15:03):
countdown of the top twenty songs of the Summer, at
number nine, turn up I Like It and let its
infectious celebration of culture, success and authenticity remind you of
a summer when the rules of the music industry were
being rewritten by artists who refuse to wait for permission
to be great. Because I Like It isn't just a song.
It's a cultural document of a moment when streaming technology,

(15:26):
Latin music's global expansion, and Cardi B's undeniable charisma converge
to create something that felt both like a party and
a revolution. Five years later, it still has the power
to turn any room into a celebration, which is why
it deserves its place in our Summer song's pantheon. This
is Garrett Fisher for Hitmaker Chronicles counting down the top

(15:47):
twenty songs of the summer, as voted by the staff
of Calaroga Shark Media. Keep that bilingual energy flowing and
join me next week as we continue our countdown with
number eight
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