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HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
How to Win Friends, an absolute classic in human relations, is a collection of principles and truths that remain unsurpassed to this day. When Dale Carnegie began this project, he poured into it his deep understanding of people, his powers of observation, and his professional experience. The result was a guide to everyday psychology that has not lost a bit of its relevance—and, in many ways, it laid the foundation for modern marketing.
According to Carnegie, economic success depends 15% on professional knowledge and 85% on the ability to express ideas, take leadership, and inspire enthusiasm in others. Through practical advice and real-life examples drawn from both famous figures and everyday people, Carnegie reveals fundamental techniques to build empathy, be likable, understand others' perspectives, and persuade without causing resentment.
How to Win Friends, with many millions of copies sold worldwide, has struck a chord with readers generation after generation. Now, in this newly updated edition—with a foreword by his daughter, Donna Dale Carnegie—we can continue to improve our human relationships, achieve success in both our personal and professional lives, and gain a deeper understanding of ourselves.
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