Leading with Honor: Rick Franco's Journey from the Battlefield to Bourbon

In this episode of "Hunting Matters," host Joe Betar sits down with Alfredo "Rick" Franco, a man whose life has been defined by service, leadership, and the spirit of camaraderie. Rick Franco's journey is nothing short of extraordinary. From his early days as a Marine Infantry Officer to his pivotal roles as a CIA protective contractor and Anti-Terrorism/Force Protection contractor, Rick has seen it all.

After transitioning from the battlefield, Rick continued to lead with honor as the COO of Heroes and Horses, a non-profit dedicated to helping veterans find purpose and healing. Now, as the Co-Founder of Four Branches Bourbon and the Director of Safety and Security at the Troubadour Club in Tennessee, Rick combines his leadership skills with his passion for creating something truly special.

Join us as we explore Rick's fascinating career, the story behind Four Branches Bourbon, and how he continues to make an impact both in and out of the hunting world. This episode is a testament to the power of resilience, leadership, and the bonds formed through shared experiences.